SWOT MATRIX OF PEPSI

SWOT MATRIX OF PEPSI PRESENTED BY: BUSHRA TARIQUE & RABIA SARWANA STRENGTHS 1. Established name and reputation. 2.Market 2.Market Leaders 3. Brand loyal customers. 4. Strong international position. 5. Attractive work  environment  6. Strong advertising campaigns. 7. Vast distribution channels

WEAKNESSES 1. Pepsi target only young customers in their promotions. 2. Not available in far off rural areas. 3. Unavailability of all products of Pepsi at the same time at the same outlet. 4. Decline In Taste and Quality 5. Centralized Decision Making 6. Not all the PepsiCo products bear the company name.

OPPORTUNITIES 1. Demand of Pepsi is more than its competitors.

S-O STRATEGIES 

2. Increase in population 3. The company may also diversify its business in some other potential business. 4. Increased interest of  people in musical groups, cultural shows and sports has provided an opportunity for

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S1,S2,S3,O2 Company Can Introduce New Product Or NonCarbonated Drinks Because It Have Good Brand Equity, Large Resources

W-O STRATEGIES 

W1,O3 By Introducing NonCarbonated Drinks Pepsi Can Capture Different Age Groups.

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W4,O4 Sampling in different  events to capture the customers by offering better taste and quality.

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W2,W3 ,O1 Placement strategy

S7,O5,O3 By Having Good Distribution Channel Co. Can Focus Easily on Fast Food Restaurants, Clubs.

of 

Pepsi to increase its sales through them.

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each and every product  should be sought after.

S7,O3

Pepsi has a strong and wide 5. Increasing demand of  distribution channel which beverages among young will help in product  generation will increase diversification. growth rate in this industry

THREATS 1.Tough rivalry among competitors 2. Cola drinks are not good for the health so the awareness level of the people is increasing which is a big threat to the company.

S-T STRATEGIES 

S1,S7,T1,T5 Because Co. Has Financial Recourses And Distribution Channel Therefore It Can Produce Non-Carbonated Drinks.

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S7,T7 Backward Integration for its own electricity generation

3. Economic downfall might  bring meaning full damages 4. Government regulations 5.. Non-Carbonated Substitutes and Fake Products 7. Shortage of electricity

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S1,S2,T3,T4 Market development to gain profits even in occurrence of unforeseen events

W-T STRATEGIES 

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W4,T3 By improving the taste & quality company can reposition its products can take long term position on maturity stage. W1,T2 Healthy energy drinks for youth for customer retention.