Belo Medical Group Marketing Plan 2016
Clarianes, Hazel Magbanua, Kimberl Puato, !"ee Marie #oriaso, C$ris %o$n #te&ano'itz, #uzzie
Belo Medical Group Marketing Plan Prepared (ate)
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Belo Medical Group Marketing Plan 2016
The business Business Name: Belo Medical Clinic Business Structure: Compan Business Location: Medical *o'ers on +egaspi #treet, Makati Date Established: started in 1--0 Business Owner(s): (r .icki Belo is &ounder o& t$e dominant cosmetic surgical and medical organization in P$ilippines and one o& t$e largest in t$e /sia Pacic region Relevant Owner Exerience: !roducts"Services: Cosmetic #urger Procedures, on#urgical 3e4u"enation, +asers and +ig$t *reatments, Cleanings and 5acials, Bod *reatments, Contouring Procedures, !n4ectable 7eig$t Management *reatment, and Peels
The #uture $ission: /iming to become a 'orldreno'ned destination &or cosmetic surger and dermatological ser"ices %ision:
• • •
*o *o *o *o
be engaged in t$e best medical met$ods and practices &rom all o"er t$e 'orld delig$t our patients t$roug$ an e8cellent ser"ice e8perience be kno'ledgeable 9e8perts: in all t$eir products and ser"ices $a"e a passionate desire to ser"e t$eir clients to t$e best o& t$eir capabilities
&oals"Ob'ectives: 1 2 ; <
*o create a sstem &or post treatment sustainabilit *o incenti"ize t$e li&estle c$ange necessar to maintain t$e s$ape *o pro"ide t$e a"enues &or customer delig$t *o encourage customer to continue patronage o& Belo Group
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Belo Medical Group Marketing Plan 2016
The $aret Taret $aret: /cti"e consumers bet'een t$e age o& 1= and >>, people '$o are $ealt$ conscious *$ese acti"e consumers represent a demograp$ic group o& 'elleducated and success&ul indi"iduals? t$e are single or married and raising t$eir &amilies House$old incomes generall ranged bet'een P<0, 000 and P100, 000 annuall
$aretin Strate* Belo Medical o@ers similar products and ser"ices 'it$ its competitors)
• • • •
5irst t$e introduce us to t$e ad"ance 'orld o& cosmetic surger *$e are "isibl seen all o"er t$e metro e"en in t$e A# *$e $a"e t$e most misted celebrit endorsers *$e $a"e a better and strong marketing and ad"ertising strategies
!ts strong marketing and ad"ertising strategies $a"e been t$e edge o& Belo Medical &rom its competitor on gi"ing se8 bod and a'less skin +ow and wh* will this wor: $ass 1 2 ; <
#ales Promotion /d"ertising Public 3elations "ents and 8periences
!ersonal 1 2 ; <
(irect Marketing !nteracti"e #elling 7ord o& Mout$ Personal #elling
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The #inance •
Cosmetic surger) ; out o& 10 5ilipinos undergo cosmetic surger per da '$ic$ cost
•
around P100, 000 per session ;818P100,0008;6>D P10-,>00,000 (erma) > out o& 10 5ilipinos undergo derma produces per da '$ic$ cost P2000 per
session >81820008;6> D P;,6>0,000 *E*/+) P11;,1>0,000 Belo $edical $aret Share #ales &rom cosmetics surger and dermatological ser"ices is P20,000,000 Market s$are o& 60F P20,000,000 8 06 D P12,000,000
The Business Business Overview: (r .icki Bello is t$e &ounder o& Belo Medical Group, t$e Products#er"ices t$e o@er are Cosmetic #urger Procedures, on#urgical 3e4u"enation, +asers and +ig$t *reatments, Cleanings and 5acials, Bod *reatments, Contouring Procedures, !n4ectable 7eig$t Management *reatment, and Peels !n Medical *o'er, Makati Cit &or 2> ears strenths •
E@ers 'orld class products and
•
ser"ices Cont &or ne' 'as to impro"e
•
product and ser"ices Massi"e ad"ertising tec$niues and
•
&amous celebrit endorsers (r .icki BeloIs strategies and
weanesses •
+ack o& strategies alliances 'it$ ot$er
•
companies Hig$ #urger &ees
e8pertise
#7E* /nalsis)
Oortunities
Threat
• • •
•
8pand business o"erseas 8pand sales o& product *$e tec$nolog impro"es t$e ser"ices to a $ig$er ualit 7ell kno'n internationall
•
/ gro'ing Muslim communit t$at
•
dis&a"ors cosmetic surger Jatural 'as o& beauti&ing onesel& (irect competitors o@er more
•
a@ordable process
#7E* /cti"it #$eet +ook &or e"er possible options to address 'eaknesses and t$reats 'it$out comprising reputation and ualit o& our ser"ices !nno"ate our products and ser"ices to pro"ide better "alue &or mone
S,-,O,T, -eaness" Threats
.ctivit* /omletion Date +ack o& strategies !mpro"e relations$ip 'it$ /pril 201 alliances 'it$ ot$er ot$er prospecti"e aLliates companies Hig$ #urger &ees +ook &or suitable target Progressi"e market t$at "alues prestigious medical ser"ices / gro'ing Muslim 5ocus on $a"ing more non Progressi"e communit t$at dis&a"ors Muslim clients cosmetic surger Jatural 'as beauti&ing onesel&
.ctivit* to .ddress
o& 5ormulate
marketing Ectober 2016 strategies t$at promotes t$e ad"antages o& cosmetic surgeries o"er sel& beautication (irect competitors o@er nsure better "alue &or Progressi"e more a@ordable process mone o& our ser"ices '$ile maintaining t$e prestigious ualit o& ser"ices o@ered Products#er"ices
!roduct"Service Cosmetic #urger
Descrition
!rice 2>,000>00,000
per
session (erma
2,>0010,000 session
per
