Success Stories - Marketing Professional Services (Sandler)

Yov~eioy _yekg a  nco}efco  raihago ln  ln ilktokt  ilktokt ‒veim `atoveacy tl `avhot  rvlnoyyelkac yov~eioy  rvlnoyyelkac  yov~eioy

@avhotekg Rvlnoyyelkac Yov~eioy Nco}efco il`rlkokty nlv rvekt# degetac . wof

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Ykarymlt ’ Flf Imar`a Ykarymlt Imar`ak k Fel,ivodokteacy O`aec Fuccotek ’ Tuvk Imaccokgoy ektl Voyucty Eketeac quov Yocn-Ayyoyy`okt ’ Tlr 16 @eytahoy Rvlnoyyelkacy Rvlnoyyelkacy @aho Akacyey . deyiuyyelk tllc Yuiioyy Ekdeiatlvy Ekdeiatlvy ’ Wmat dl Iceokty Ya< Ya< Iceokt qultoy,toy qultoy,toyte`lkeacy te`lkeacy Yuiioyy Ytlv ’ E`rlyyefco Tayh Tayh Ulu Ulu Ayh< Voyucty il`recatelk Yuiioyy Ytlv ’ Deih`a Yuiioyy Deih`ak k Ekduytveac Ekduytveac . Ocoitv Ocoitvei ei Yurrc Nliuyod voyucty

6212 IVLYYFVEDGO IL@@_KEIATELKY# IL@@_KEIATELKY# CCI CCI

Tvaeke kg# o~acuate  k akd  ilaimekg tmat  tmat o` o` lwovy lwk vy# `akagovy akd  akd yac  yac oy toa`y

O~ov    te`o te`o E ta h  h tl tl Flf#¢¢ E coavk yl`otm kg tmat  mocry `o# akd  ―` ma~ekg `uim `lvo `lvo nu  nu + @ac Fayy# @akagek Devoitlv  @ac F Gclfac c O}oiute~o O}oiute~o Nlv u`y

YKAR MLT

F f Imar`a WMU  YAKDCOV <

Kow aiilukty ma~o ekiv  ayod  ayod yufy yufytakteacc+ Oqu cc  cc e`rlvt  e`rlvt  kt# Flf mocrod  od uy uy oyta ceym a `av  otekg iuct uvo tmvlugmlut  ugmlut lu lu lvg kezatelk+ ¢¢ Fvlk Hoktkov# Yoke  v  v Ravtkov  Ravtkov  Hoktkov  ov Yoccovy# Yoccovy# CCR

Tmey way tmo f yt  yt o}rlyu o}rlyu o tl y coy tvaekekg E ma~o o~ov  mad  mad … … et  r  rvl~edod  vl~edod ` ` wetm a nvoym akd  yyt  `atei arrvlaim tl Xaiquevekg iceo ty akdP yaco +¢¢ Tl` Ymoe~oy# Rvoyedokt  Ilvkovytlko @akago`okt  `okt Ilkyucta Ilkyuctakty

Wm loy Flf Imar`ak toaim tmo Yakdcov Yacoy Yyto`< Et―y ye rco+ Yakdcov tvaekekg imakgoy ce~oy+ Now iak rvodeit wmat wecc rvl`rt a ceno- makgekg `l`okt# fut kltmek g `atimoy tmat n  ocekg ln rvedo akd jl wmok et marroky+ Flf t aimoy Yakdcov foiauyo ln Ic va Yimarro akd tmo rlwovnuc `l`okt wmo ymo tlcd me` tm ymo―d uyt foil`o tmo 19 tlr yacoy rovylk ek acc n Rvudokteac+ mok tmo `ot# ymo way ?2yl`otmekg akd oavkekg $1=#222 a oav ay a voiortelkeyt ek Yt+ Im avcoy# @eyyluvee+ Yakdcov tvaeke g tvakynlv`od mov ceno+ Mo dloy et foiauyo ln @avh Ylkdcoy# wml iaccod antov a now woo y ln ilaimekg l ya tmat a ye`rc ne~o-wlvd quoytelk mad oce`ekatod mey noav ln iclyekg# wme im mad nlv oa y ma`rovod mey yuiio y+ –Tmat iclyo ey `ahekg `o lko o~ov wooh#‐ @avh yay+ Mo dloy et foiauyo ln Te`# a lukg okgekoov wml mad a icayyei – Am-MA‐ `l` kt# antov `lkt y ln tvaekekg akd ytvuggco+ Te` voacez d mo koodod t vorvlgva` mey tmekhekg# yl o `ado a il` et`okt tl ivoato ak annev`ate k akd uyo et o ov da nlv tm voyt ln mey yac y iavoov+ Ye}  oavy catov# mo dvlrrod ek tl ~eyet a icayy Flf way toaimekg+ Te` vo~oacod mo―y ilktekuod tmey annev`atelk da antov da# oav antov oav — akd tlda# mo―y tmo tlr rvlduiov ek a toa` ln 92 yacoy olrco+ Flf dloy et foiauyo ln tmo iceokt wml way ytvuggcekg tl vodevoit ov fuyekoyy+ ^ ov wocc raed f  cavgo lvrlvato iceokty# ymo vak ektl rveiekg eyyuoy wmok ymo arrvlaimod y`accov il`rakeoy ek mov vogelk+ Lkio ym coavkod tl foceo~o mlw glld ymo way# rvlyroite~o iceokty oceo~od et# tll# akd y o fogak cakde g yegkeneiakt i lktvaity at mov rveio+ FAIH  VL_KD

Flf may `lvo tmak 92 oavy o}rove kio ek rvlduit `avhotekg# yacoy `akago`o t akd rovylkac yacoy vlduitelk# ak nlv koavc 62 oavy# mo―y fo k mocrekg yaco rolrco# `aka ovy akd lwko y do~oc r tmo yheccy tl lutyocc o~ok tmoev `lyt lrte`eytei rvljoitelky+

E a` ilk~ekiod  ilk~ekiod Flf Flf ey tvuc  a gokeuy wmok et  et il`oy il`oy tl yacoy ilaimekg+ ¢¢  Jlmk V+ Gvekkocc# Od+D+ Rotva Coadovymer Ylcutelky

E way afco tl arrc  arrc tmo tmo tllcy akd  akd toaimekgy toaimekgy nvl`  nvl` Flf―y iluvyo tl iclyo yo~ovac  jlfy#  jlfy# lko ln  ln wmeim wmeim way tmo cavgoyt  cavgoyt ilktvait  ilktvait ek ek luv meytlv+ luv  meytlv+ Klt  Klt lkc  lkc ey ey yoccekg `lvo onnoite~o# et―y `lvo okjlafco+ ¢¢¢  Jlmk Il~ekgtlk# Ravtkov  Imoyaroaho Ilkyuctekg

Wlvhekg wetm iceokty fvekgy gvoat yateynaitelk+ Mo yay# –Et―y gvatenekg tl yoo iceokty aimeo~o rvlnoyyelkac glacy akd voaim ekil`o co~ocy folkd tmoev wecdoyt o}roitatelky+ Akd yl `ak ln  tmo` taho te`o tl iacc lv wveto tl ymavo tmoev yuiioyyoy lv tmakh `o nlv ` mocr+ At coayt lkio a `lktm# E got tl moav yl`olko ya# ”E uyod luv yuggoytelk akd glt tmo ilktvait!―‐ Oavc ek mey iavoov# Flf vonuyod tl tmekh ln me`yocn ay a yacoy rovylk+ Mlw tmok ded mo foil`o yuim a voyroitod yroahov# tvaekov akd ilaim< –E ilucdk―t dl wmat yacoy rolrco ded#‐ mo yay+ –Yacoy rolrco wovo ruym# aggvoyye~o akd yceih+ E dedk―t wakt tl fo yook tmat wa+ Cot―y naio et# clty ln nlchy ma~o tmo ya`o voaitelk+ Tmok E nlukd tmo rlwov ln klk-tvadetelkac yacoy yheccy+‐ Ek lko ekytakio# a gvlur ln fakhy waktod tmoev fvakim rovylkkoc tl yocc akkueteoy tl dorlyetlvy# fut tmo ytann ivekgod at tmo wlvd –yocc+‐ Ekytoad ln yoccekg# Flf taugmt tmo` tl ayh quoytelky+ Wmok tmo moavd tmo vegmt akywovy# tmoev dorlyetlvy wlucd fu tmo akkueteoy+ Tmo deyil~ovod yoccekg way klt aflut `ahekg a yaco# et way aflut mocrekg rolrco fu+ Klt o~ovlko iak yocc onnoite~oc# fut tmo voac eyyuoy avok―t caih ln yhecc lv a tlugm oilkl`# mo yay+ Avo lu a nucc-te`o yacoy rovylk< Gvlwekg luv rvlnoyyelkac rvaiteio< Fuecdekg luv fuyekoyy< Yoccekg yuiioyy ey aflut tmo fayeiy: 

 Dl lu ma~o a icoav ~eyelk ln wmat yuiioyy cllhy ceho nlv lu< Nlv luv il`rak< 

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 Avo lu weccekg tl ek~oyt tmo te`o akd `lko tl coavk akd gvlw< 

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 Avo lu dotov`ekod oklugm tl tuvk tmo e`rlyyefco ektl voacet< 

Coavkekg tl yocc yuiioyynucc ey tmat oay — akd tmat imaccokgekg+ RLR_CAV YROAHEKG . TVAEKEKG TLREIY

Wetmek ye}  ye} `lktmy `lktmy ln  ln mevekg mevekg Flf tl fo `  ` yacoy yacoy ilaim akd tvaekov# akd  tvaekov# E mad  mad aiquevod  aiquevod 

Flf ey ak aiil`rceymod yroahov akd ey nvoquoktc ek~etod tl addvoyy ekde~eduac fuyekoyyoy# cliac Ima`fovy ln Il``ovio# akd il``ovieac# ekduytveac# rvlnoyyelkac akd yov~eio ayylieatelky+ Voquoyt a rvoyoktatelk taeclvod tl luv yroienei audeokio# ~okuo akd imaccokgoy# lv imllyo rlrucav# te`oc tlreiy tmat ekicudo:

twl cavgo ilvrlvato iceokty

Lwkovy# @akagovy . Yacoy Toa`y

Rvlnoyyelkac Nev`y . Ilkyuctakty

akd mad  akd  mad vohekdcod  vohekdcod 

Tmo Avt ln  ln Yoccekg Yoccekg ’  ’ Tlda

Ytlr Tvekg tl Yocc . Gvlw Uluv Rvaiteio¢¢

Gottekg O~ovlko lktl tmo Ya`o Rago

Mlw tl Foil`o a Tvuytod Ad~eylv

Wm Yacoy Rolrco Dlk―t Rvlyroit

Tmo Rvlnoyyelkac Ad~aktago

Imllyekg tmo Vegmt Yacoy Rolrco

Taho Uluv Rvaiteio tl tmo Ko}t Co~oc

Yoccekg ek a Denneiuct Oilkl`

Ad~akiod Fuyekoyy Il``ukeiatelk Yheccy

Fvoah tmo Vucoy# Yocc @lvo

Wm Rvlyroity . Iceokty Dl Wmat Tmo Dl

fuyekoyy ilktaity wetm `ak  rayt iceokty+  rayt iceokty+ Vlfek Ocytlk# Rvoyedokt  Ocytlk Ilkyuctekg

Tl yimoduco Flf nlv a yroahekg lv tvaekekg okgago`okt# lv tl deyiuyy mlw tl okvlcc ek tmo Yakdcov Tvaekekg rvlgva`# yoo tmo ilktait eknlv`atelk foclw+

Do~oclrod f  Do~oclrod  f Ivlyyfvedgo Ivlyyfvedgo Il``ukeiatelky# CCI 

Vlfovt Imar`ak ¢¢ Tmo Vlgov Woktwlvtm Gvlur# Eki+ Rmlko:¢¢597+691+5?17 O`aec:¢¢¢flfi+yakdcovBrvldeg+kot Wof:¢¢¢¢¢www+vlgov+yakdcov+il`

Flf ey ak aiil`rceymod  aiil`rceymod yroahov+ yroahov+ Mo―y acyl a imuvim`ak# muyfakd# iovteneod  Tlayt@aytov# ytlv  ytlv toccov# toccov# yacoy`ak# yacoy `akagov# `akagov# neymov`ak#  neymov`ak# gvakdnatmov  tl 17  17 gvakdhedy# gvakdhedy# akd  akd Fuihoo Fuihoo nak+  nak+

T vk Imacc kgo ektl Voy cty ow aiilukt  ow  aiilukt y ma~o e  ivoayod  ivoayod yu yu ytakteacc+ quacc e`rl quacc  e`rlvtakt# Flf mocrod  ocrod uy uy oyt afceym a avhotekg iuctuvo t mvlugmlut  mvlugmlut l luv  lvgakezatelk+ Fvlk Hoktkov# Yv+ Ravtkov ¢¢¢¢ Hoktkov Yoccovy# Hoktkov  Yoccovy# CCR Datlk# LM

Avo  u tuvkekg fuyekoyy imacco goy ektl fuyekoyy voyucty ¢¢ Mukdv dy ln  ln luv luv iceok y ma~o nlukd

oakekgnuc way tl deytekgueym tmo`yoc~oy nv ` tmoev

il`ro etelk+ Tmo ok ago vatmov tmak koglteato+ Tmo cakd ilktva ty wetmlut ycaymekg rveioy v ge~ekg clady n  n nvoo nvoo ilkyuctekg+ Tmo mocr iuytl`ovy fu etmlut noocekg ylcd+ Tmo v yrlkd tl ekqueveoy akd VNRy# ntov tmo deyil~ov iuytl`ovy― voac koody akd fuecd vocatel ymery+¢¢ @lyt fuyekoyy rolrco wml yoavim nl rvlnoyyelkac yov~eioy dlk―t voilgkezo tmoev voac rvlfco +¢¢Acc tmo hklw ey tmo―vo no cekg nvuytvatod# akd ma~o raeknuc y`rtl`y+ Tmo kood  u! Iak lu nekd tmo` fonlvo tmo nekd luv il`rotetelk< Mlw wlucd lu nooc en  lu ilucd ytlr wlkdovekg en  en lu―cc got a iacc aih< Lv mlw

ak

`ootekgy et wecc taho t neguvo lut wmat marroky ko}t<¢¢Ulu―vo a rv noyyelkac akd oyov~o tl fo tvoatod ay yuim+ Rvlyroite~o iceokty ceho et# tll# foiauyo et ge~ y tmo` a nooce g ln  ilktvlc+¢¢

~ov te`o ~ov  te`o E t ach  ach tl tl Flf#¢¢

Ey et te`o tl coavk tmo vt akd yieokio ln  ln rvlnoyyelkac rvlnoyyelkaccc okgagekg ice kty< Luv iceokty ya:

E coavk yl`ot mekg tmat  mocry `o# ak E―` ma~ekg

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E ` ilk~ekiod  lf ey tvuc  tvuc a a okeuy wmok et  il`oy tl yacoy ilaimekg+¢¢ Jlmk V+ Gvekkocc# Od+D+ s Rotva Coadovymer Ylcutelky s Gvookyflvl# KI

uim `lvo `lvo n   n  k+ 

@ac  Fayy# @akagekg Devoitlv  @ac Fayy# Gclfac O}oiute~  Gclfac  O}oiute~ o Nlvu`y Oucoyy# T] ¢¢¢¢

E ay afco tl ar rc   rc tmo tmo tllcy akd  kd toaimekgy toaimekgy n   n  l` Flf―y ilu yo tl iclyo yo ovac   jl fy# lko ln  ln wme  wme im way tmo cav  oyt  oyt ilktvait  ilktvait e e  luv  luv meytlv+ meytlv+ lt  lt lkc  lkc ey ey yocce kg `lvo onnoite~o# t―y `lvo okjl afco+¢¢ Jlmk Il~ekgtlk# Ravtkov s Imoyaroaho Ilkyuctekg s Yo~ovka# @D

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Vlfovt Imar`ak Tmo Vlgov Woktwlvtm Gvlur# Eki+ Rmlko: ¢¢597+691+5?17¢¢¢¢¢ O`aec:¢¢flfi+yakdccovBrvldeg+kot of:¢¢www+vlgov +yakdcov+il`

etmek ye}  ye} `lkt  `lkt my ln  ln mevekg mevekg Fl f Imar`ak tl fo `  ` yacoy yacoy i aim akd  akd tvaek tvaek ov# E m d  d aiquevod  aiquevod t  t  l cavgo ilvrl ato iceokty ak mad  mad vohekdco vohekdco fuyekoyy ilk taity w etm `ak  rayt   rayt iceokty+¢¢ Vlfek Ocy lk# Rvoyedokt s Ocytlk Ilkyuctekg s Ioceeka# LM

Do~ clrod f Ivlyyfvedgo Il``ukeiatelk # CCI s Ye`rco+ Icoav+ Ylcutelky+

YACOY Y_IIOYY YOV EOY

E way afco tl  rrc   rrc tmo tmo tllc  akd  akd toa toa mekgy mekgy nvl  nvl Flf y iluvyo t l iclyo yo~  vac  jlfy#  jlfy# ko ln  wme  m way tm cavgoyt  ilk vait  vait ek ek luv  v meytlv+ meytlv+

T r 6 eyt ho R ln  yye kacy @aho RVEDO . ROVNLV@ KIO 

Et―y a

attov ln rvedo akd rovnlv`akio+ Ulu―vo a tvuo rvlnoyyelk c dodeiatod tl mocrekg luv

iceokt + Ulu weccekgc o}rokd luv e`o# `lko a d okovg tl doce~ov o}ioccoki o~ov da+ Ulu ek~oyt ek megmov odu atelk akd yro eac tvaekekg tl mlko luv afeceteoy akd yta iuvvokt+ Ulu

Klt  lkc  lkc ey ey yoc cekg `lvo onno te~o# et―y

lvo

okjlafco+¢¢  Jlmk l~ekgtlk# Rav  kov  Imoya roaho Ilkyuct ekg¢¢

imoov ucc uyo luv tacokty akd o}r vteyo tl ivoato lrte`u` voyucty nlv luv iceokty+ Ulu―vo weccek tl `avhot# fut tmo cayt tmekg lu wakt tl dl ey yocc+ Dloy tmey ylukd na`eceav< En et dloy# lu `a fo

ahekg lko lv

lvo il``lk `eytahoy ay lu

`avh t luvyocn akd luv fuyekoyy+ Taho a `l`o t tl nekd lut+

16 I ``lk @eyta oy

UOY

KL

1+ E a` il`nlvtafco aitekg ay a yacoyrovylk+ 6+ E ukdovytakd mlw l dennovokteato

yocn akd yocn  akd ` nev` nvl` acc ltmov +

9+ E dl klt ge~o awa ` o}rovteyo nlv nvoo ek ak onnlvt tl fuecd ivodefecet+ 4+ E ukdovytakd tmo e rlvtakio ln  ln ak ak hklw mlw tl do~oclr megm co~ocy ln  ln tvuyt+ tvuyt+ ?+ E a` yuiioyynuc ek ttvaitekg rvlyroity awa nvl` t oev o}eytekg rvl~edovy+ >+ E ukdovytakd wm ceokty imllyo tl wlvh wetm `o a d ` nev`+ 7+ E hklw wmok et―y te`o tl tach rveio kd E makdco rveio eyyuoy wocc+ =+ E a` il`nlvtafco o}rcaekekg mlw E got raed akd wm raekg lk te`o ey e`rlvtakt+ 5+ E ilkyeytoktc gokovato vonovvacy akd ektvlduitelky n vl` iceokty akd tmov rvlnoyyelk cy+¢¢ 12+ E a` il`nlvtafco ivlyy‒yoccekg addetelkac yov~eioy tl iceokty akd rvlyroity+ 11+ E ukdovytakd tmo e rlvtakio ln  ln ak ak hklw mlw tl uyo akd cliato ak eccav yov~eioy+ 16+ E imavgo yufytakteac nooy akd a` ~ov wocc il`rokyatod nlv ` wlv +

Vlfovt Imar`ak¢¢ Tmo V gov Woktwlvtm Gvlur# Eki+ Rmlk :¢¢597+691+5? 7 O`aec:¢¢¢flfi+yakdco vBrvldeg+kot Wof: ¢¢¢¢www+vlgov+ yakdcov+il`

Iluk luv  UOY akd  KL voyrlkyoy+ En o~ov akywov way ak ukqu ceneod  UOY# lu―vo ak onnoite~ rvlno yelkac oavkekg tlr-dlccav nooy nlv luv o}rovteyo+ En yl`o a ywovy wovo  K # lu―vo `ahe g icayye `eytahoy treiac ln `lyt rvlnoyyelkacy akd rvlfafc oavkekg nav coyy tma luv tvuo rltokteac+ Ey tmey a rvlfco` lu wa t tl ne}< Avo lu voad tl coavk mlw tl l~ovil`o tmoyo retnaccy akd onnoite~occ do~oclr lu fuyekoyy< En lu avo# ge~o ` a iacc+

YACOY Y_IIOYY YOV EOY

Mlw  dl lu¢¢ tuvk acoy imacc  kgoy¢¢ ektl acoy voyuct  < 

ma dl Ice kt Ya <

Yak cov  cov wlvhy wlvhy+ Yuvo# et 

IMAC OKGO 

yoo y o}rokye~o at  nevyt   nevyt +

Mlw l lu tuvk yacoy imaccokgoy ektl yacoy voyucty< Iceokty wml―~o o}roveokio Flf

Fut  wmok lu yoo tmo

tmo ylcutelk:

voyucty akd  akd tm tm

Imar ak―y yacoy ak fuyekoyy do~ clr`okt tvaeke kg akd ilaime g foceo~o tmo― ~o deyil~ovod

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ilk edokio et  e~oy luv  yaco  rolrco#  lu

 E a` ilk~eki d Flf ey tvuc a gokeuy wmok et il`oy tl yacoy ilaimekg+  Jlmk V+ vekkocc# Od+D+ s Rotva Coadovymer Ylcutelky s Gvoo kyflvl# KI

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ukd  vytakd  vytakd w  w mat  mat et―y et―y

 Kow aiilukty ma~o ekivoay d yufytakteacc   + Oquacc e` lvtakt# Flf m crod uy oytafceym a `avhotekg iuctuvo tmvlugmlut luv lvgakezat elk+ Fvlk H  ktkov# Yv+ Ravtkov s Hoktkov Yocco vy# CCR s Datlk# LM

wlv  m+¢¢ 

Dlug lvimovy ^eio R oyedokt  oyedokt . . Yacoy @akagov  Deih`ak Ekduytveac  Ekduytveac . . Ocoitvei Yurrc 

 E way afco tl arrc tmo tllc  akd toaimek  y nvl` Flf―y i luvyo tl iclyo yo~ovac jlfy# lko ln wmeim way tmo cavgoyt ilktvait ek l uv meytlv+ Kl lkc ey yoccek `lvo onnoite~o# et―y lvo okjlafc  +  Jlmk Il ~ekgtlk# Ravtkov s Imoyaroaho Ilkyuctekg s Yo~ovk a# @D

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Wetmek ye} ` ktmy ln mevekg Flf Imar`ak tl fo ` yac oy ilaim akd  vaekov# E mad  aiquevod twl cavgo ilvrlvat o iceokty akd  ad vohekdcod fuyekoyy ilkt  ity wetm `ak  rayt iceokty+ Vlfek Ocytlk# Rvoyedokt s Ocytlk Ilkyuctek s Ioceka# LM

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 O~ov te`o E t ach tl Flf# E c oavk yl`otmek g tmat mocry `o# akd E―` ma~ekg yl `uim `lvo nuk+ @ac Fay # @akagekg Devo tlv s Gclfac O}oiute~o Nlvu`y s ucoyy# T]

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 Flf Imar`a k ey a voac guv u+ A `aytov l  rlwovnuc klk- tvadetelkac yoc cekg  toimkequoy# a d a gokuekoc  wav` akd ok gagekg naiecet  tlv+ Govacd utimekylk# Ravtkov s Rotva Coado vymer Ylcutelky s Gvookyflvl# KI

Flf―y ekde~eduac 



attoktelk# wetm tmo

Tl` Ymoe~oy# Rvoyedokt s Ilvkovytlko @akago`okt Ilkyuctakty s Avcekgtlk# T]

 nlcclw ‒ur vocatelkymer akd `oktlvekg# akd  `oktlvekg# may



fvlugmt ek fvlugmt  ek kow  kow fuyekoyy fuyekoyy akd fook akd  fook o}tvo`oc  ~acuafco+¢¢

Tmo tvaekekg E voioe~od nvl` Flf Imar`ak way tmo foyt o}rlyuvo tl yacoy tvaekekg   E ma~o o~ov mad+ Ay a fuyekoyy akd `akago`okt ilkyuctakt# et rvl~edod `o wetm a  nvoym akd yyto`atei arrvlaim tl Xaiquevekg iceokty akdP yacoy+

 E iak―t tocc lu mlw `uim dennovokio Flf may `ado ek ` fuyekoyy f juyt mocrekg  `o doac onnoite~oc wetm –tmekh-et-l~ovy+‐ Et may mocrod ` attetudo# ` yacoy rvlioyy akd ` vo~okuo+ Vlk Weco# Lwkov s O}oiute~o Flavdy s Iekiekkate# LM

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Tl` Ymoe~oy Rvoyedokt  Ilvkovytlko @akago`okt  @akago`okt Ilkyuctakty Ilkyuctakty

 E ma~o klteiod yegkeneiakt e`rvl~o`okt ek luv Xaiilukt o}oiute~oy―P rovnlv`akio# wmeim may voyuctod ek e`rvl~od flttl` ceko voyucty+ Vlfovt ^+ @eccov# Rvoyedokt . IOL s Illrov Voyoavim# Eki+ s Iekiekkate# LM

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Tmey ey ak o}ioccokt rvlgva` ln il``lk yokyo arrceod tl tmo yacoy rvlioyy+ E wecc  uyo et daec+ Od Mecc# Ravtkov s Imoyaroaho Ilkyuctekg s Wa}maw# KI

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Yakdcov Tvaekekg mocrod luv yacoy gvlw tl tmo rlekt wmovo wo mad tl mevo `lvo  rolrco# add cliatelky# o}rakd luv naieceteoy naieceteoy akd ytavt twl kow fuyekoyy ukety+ ukety+ Tmoyo avo glld rvlfco`y tl ma~o+ Te` Goeyo# Rvoyedokt s Deih`ak Ekduytveac . Ocoitvei Yurrc s Yedko# LM

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 Flf akd tmo Yakdcov yyto` mocrod uy voaim luv glacy akd aimeo~o o}tvalvdekav  gvlwtm+ Wo―vo o}ietod aflut tmo rlyyefecet tl gl tl ak o~ok megmov co~oc klw+ Dlug Flvimovy# ^R . Yacoy @akagov s Deih`ak Ekduytveac . Ocoitvei Yurrc s Yedko# LM

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 Flf akd tmo Yakdcov Yoccekg Yyto` ma~o nav o}ioodod ` o}roitatelky+ @ hklwcodgo ln mlw tl fo a fottov fuyekoyy`ak ey nav gvoatov# akd E klw ukdovytakd  mlw ` aitelky akd attetudo rca a yegkeneiakt vlco ek ` yuiioyy+ En lu iavo aflut   luvyocn akd wakt tl yoo yuiioyy lk luv mlvezlk# ek~eto Flf ektl luv ceno+   Javvld Ymocc# Yacoy Vorvoyoktate~o s Hetimoky f Doyegk s Datlk# LM

Flf Imar`ak rvl~edoy tvaekekg# o~acuatelk akd ilaimekg tl o`rlwov lwkovy# `akagovy akd yacoy toa`y+ En lu―vo ektovoytod ek coavkekg mlw tl fuecd luv fuyekoyy f tuvkekg yacoy imaccokgoy ektl yacoy voyucty# yoo yo o tmo ilktait eknlv`atelk foclw+

Vlfovt Imar`ak¢¢ Tmo Vlgov Woktwlvtm Gvlur# Eki+ Rmlko:¢¢597+691+5?17 O`aec:¢¢¢flfi+yakdcovBrvldeg+kot Wof:¢¢¢¢¢www+vlgov+yakdcov+il` Do~oclrod f  Do~oclrod  f Ivlyyfvedgo Ivlyyfvedgo Il``ukeiatelky# CCI 

YACOY Y_IIOYY YT

Mlw dl lu tuv  yacoy imaccokgoy ektl acoy voyuct  < 

Flf akd tmo Yakdcov  Yocce kg Yyto

ma~o nav 

o}i odod `  o}r itatelky+ @  hkl codgo ln mlw tl f a fottov fuyekoyy`ak ey  nav  voatov# a d E klw  ukd  vytakd m w ` 

E rl yye c o ay U u yh IMAC OKGO 

 Avo  u tuvkekg yacoy imaccokgoy ektl yacoy voyucty< Mukdvody ln luv iceokty ma~o nlukd `oakekgnuc way tl eytekgueym tmo yoc~oy nvl` tmoev il`rotetelk+ Tmo―~o coa kod tl yocc vatmov tmak koglteat + Tmo―~o deyi  ~ovod mlw tl `aho tmo yaco etmlut ycaymekg rveioy lv yreccekg tmoev iakd ek tmo clff+ T o―~o `aytovo toimkequoy tmat mocr iuytl`ovy fu wetml t noocek ylcd+ Tmo―~o nlukd onnoite~o way tl makdco ilcd iaccy akd rvlyroity w l ya –kl‐ lv –E―cc t ekh aflut et+‐ VOY_  TY 



aite  ky akd a tetudo rca  

a ye  keneiakt v  co ek `  yui oyy+



En lu iavo af ut 



lu yocn akd  akt tl yo yui oyy lk l v mlvezlk ek~e  o Flf ekt  luv ceno+  Javvl Ymocc  Yacoy Vorvoyoktate~  Hetimoky f Doyegk

VU 

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Jlmk Il~ekgtlk ko~ov tmlugmt mey il`r k wlucd yoiuvo a yekgco $1# 22#222 ilkyuctekg lktvait wetm lko ~eyet tl tmo rvlyroite~o ice kt+ Flf Hokko   ko~ov o}roitod mo wlucd ma~o yacoy rolrcco oavkekg $12 #222 a oav wetm il``eyyel y fayod lk `avgeky+ Jlmk Gvekkocc dedk―t o}ro t Gvekkocc Coadovymer Ylcute ky wlucd fo t aimekg coadovymer yheccy tl tmo cav oyt ilkytvuite k il`rakeoy ek tmo wlvcd+ Golvgo Mu `oc ko~ov tm ugmt a rvlyroit wlucd ra mey yacoy`ak $9#222 tl `aho a yacoy iacc+ Davc Huca ko~ov o}roit d tmat nlcclwe g mey nevyt `lvkekg ln Yakdco v tvaekekg# mo―d rcaio lko rmlko iacc# aiq evo $1?#222 ln il``ettod il yuctekg ilktvaity akd o~oktuacc ytavt mey lwk tvaekekg ekytetuto+ Jonn Favhov ko~ov akteiera od mo―d klt lkc `aho ilcd yacoy iaccy# mo―d taho nuoc lec iuytl`ovy wa nvl` mey l`rotetelk+ Flf Huz`eih# luv nevyt ice kt tmevtook oavy agl# ko~ov  }roitod tl rcaio tmvoo `lvo yacoy rolrc ek luv Yakdcov tvaekekg+ Icava Yima ro ko~ov rvodeeitod tmat# anto lrtekg lut ln a voiortelkeyt jlf tl ruvyuo a kowc ivoat d yacoy rlyete k# ymo―d foil o lko ln tmo t r tok Rvudokteac agokty ek tm o iluktv+ Flf Hokko   ko~ov e`agekod mey il`rak ilucd got r ed f a rvlyroit nlv a koody akacyey+

Flf akd tmo Yakdcov 



yyto` mocrod uy voaim luv glacy akd aimeo~o



o}tvalvdekav gvlwtm+ Wo―vo o}ietod aflut tmo



 rlyyefecet tl gl tl ak 

o~ok megmov co~oc klw+ 

Dlug Flvimovy ^eio Rvoyedokt . Yacoy @akagov  Deih`ak Ekduytveac . Ocoitvei Yurrc 

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Dlug Flvimovy akd Te` Goeyo ko~ov akteieratod tmat twl lukg ocoitveiac okgekoovy wlucd gokovato yl `uim fuyekoyy tmo―d ma~o tl ivoato twl kow il`rakeoy tl makdco tmo gvlwtm+ Yto~o Cakgov ayhod en wo ilucd mocr do~oclr mey twokt-twl oav lcd ylk ektl ak onnoite~o yacoy rovylk+ Oegmt `lktmy catov# Akdvow way yegkekg yegkekg ur aiilukty nlv tmoev ytooc yov~eiekg fuyekoyy+ Gvog @iAnoo ko~ov tmlugmt mo wlucd deyquacen a rvlyroit nlv mey fuyekoyy+ Tlda# Gvog―y yacoy rolrco nliuy ylcoc lk quaceneod rvlyroity# foiauyo tmoev te`o ey tll  ~acuafco+ Fvlk Hoktkov ko~ov o}roitod luv yacoy tvaekekg wlucd mocr mey aiiluktakty il``ukeiato `lvo onnoite~oc lk a da-tl-da fayey wetm tmoev iceokty+ Da~o Dlov`ak dedk―t akteierato tmat luv tvaekekg ilucd okmakio mey `otmld ln yoccekg nlv EF@+ Yto~o Waefco wayk―t yuvo wmat luv tvaekekg ilucd dl nlv a raytlv+ Mo way uyod tl wlvhekg wetm tmo ek~eyefco# klw# mo―y tuvkekg tmo e`rlyyefco ektl tmo rlyyefco+ Vacrm Quektov wayk―t yuvo mey yacoy `akagov wlucd fo afco tl coavk tmo il`rotetelk―y rveioy wmok mo iaccod lk iuytl`ovy# fut klw iuytl`ovy voadec ymavo tmo rveio ymooty+ Imavceo Rueyyoguv ko~ov o}roitod tl got raed f a rvlyroit tl do`lkytvato a il`rutov ylntwavo rvlgva`+ Vlk Weco ko~ov o}roitod mo ilucd ytlr tahekg –tmekh-et-l~ovy‐ akd ytavt `ahekg `lko+ Iavlck Imeyakl ko~ov ok~eyelkod `ahekg a yacoy iacc wetmlut mov rlvtnlcel# uktec ymo wachod ektl a yegkeneiakt rvlyroit―y lnneio wetmlut et akd wachod lut tmo dllv wetm a kow iceokt+

FLTTL@ CEKO 

Mlw ded acc tmoyo rolrco aiil`rceym wmat tmo lkio foceo~od way e`rlyyefco< Tmo wovo weccekg tl ivoato a icoav ~eyelk ln yuiioyy+ Tmo wovo rvoravod tl taho aitelk+ Tmo `ado e`rlvtakt il``et`okty ek voyrlkyo tl nluv ye`rco quoytelky: 

Wecc lu ek~oyt tmo `lko< 



Wecc lu uyo wmat lu coavk< 



Wecc lu ymlw ur< 



Wecc lu veyh dlekg yl`otmekg dennovokt< 

Yakdcov eyk―t nlv o~ovlko+ Et―y klt oay+ Et tahoy te`o+ Et―y o}rokye~o+ Et wlvhy+

Ivlyyfvedgo Il``ukeiatelky# CCI do~oclry voyucty-fayod il``ukeiatelk

Vlfovt Imar`ak Tmo Vlgov Woktwlvtm Gvlur# Eki+ Rmlko: 597+691+5?17 O`aec: flfi+yakdcovBrvldeg+kot Wof: www+vlgov+yakdcov+il`

ylcutelky+ Tl coavk `lvo# ilktait: Favfava Yrokiov Mawh# Rvoyedokt Rmlko: 597+655+>4=5 O`aec: mawhBivlyyfvedgo1+il` Wof: www+ivlyyfvedgo1+il`

YACOY Y_IIOYY YT

Wm  ed  ed Deih`ak Deih`ak urrc  urrc ivoat  ivoat  twl kow  ow fuyekoyy fuyekoyy kety< ¢¢¢¢ Tl ma dco kow  kow fuy fuy koyy gokovat od  f ety f  ety Yakdcov ‒tvaekod  od okgekoovy+ okgekoovy+

Yak cov  cov Tvaeke  Tvaeke kg mocrod  luv  acoy gvl tl tmo  rlekt  t wmovo wmovo o mad  mad tl tl mevo `lvo `lvo rol  rol rco# add ¢¢¢¢

VU 

eih a Ek uytveac . O oit ei ur c IL@  AKU RVLNECO 

Deih ak Yurrc ey k ocoitveiac a d ekduytveac rv lduity wmlcoy cov tmat rvl~edoy okgekoovod rvlduit ylcutelky ak d ~acuo-addod yov~eioy tl tmo ocoitveiac ilkt aitekg# ekduytveac @VL akd LO@ `aimeko-fuecdekg `avhoty+ Et acyl rvl~edoy votaec ymlwvll y akd o}rovt acoy ilkyuctakty nlv ilkyu`ovy tvek tl `aho doieyelky aflut tllcy# ocoitveiac rovermovacy akd cegmtekg ne}tuvo + Fayod ek woytovk Lmel# tmo il`ra   o`rcly 52 rolrco# ekicudekg yo~ok ocoitveiac okgekoovy# akd et lrovatoy naieceteoy ek Yedko# Gvook~ecco akd Ioceka+

cliatelky# o}rakd  akd luv  luv  IMAC OKGO 

 naiec eteoy akd  tavt  tavt twl twl kow  fuyekoyy ukety+ Tmo o avo glld  rvlfco  rvlfco y tl ma~o+ Te` Goeyo Rvoye  okt 

Te` oeyo# rvoyedok # mad a icoav ~eeyelk nlv Deih ak Yurrc+ M ok~eyelkod a ajlv il`rak wetm o }iortelkac o}rovteyo akd `uc erco naieceteoy+ Et wlucd fo afco tl voyrlkd t `avhot do`akd nlv yt kdavd ymocn et `y akd rvl~edo iuytl`ezod ylcutelky# yuim ay rvlduit hettekg nlv juyt-ekte`o akunaituvekg# iuytl`-nafvei tod ocoitveiac lktvlcy akd we vo mavkoyy yyto`y+ _kcoyy yacoy ovnlv`akio e rvl~od# tmey ~eyelk way ukat aekafco+ Wmok Dlug Flvimo y jlekod Deih ak ay ~eio rvoyedokt akd yac y `akagov# mo ayyoyyod tmo yetuatelk+ Tmo yacoy toa` ilkyeytod ln yo~ovac yaco rolrco rcuy tmvoo lukg ocoi veiac okgekoov wml ovo megmc il rotokt ek tmoe toimkeiac yro eacteoy+ Yacoy rovnlv`akio w y ytoad# fut ytuih ek tmo $12 tl $1? `eccelk vak o+ Dlug wvoytcod wetm yo~ov c quoytelky: I lucd tmo ocoitve  ac  okgek ovy yocc< Ilucd tmo toa` gvlw yacoy< Ilucd ek ivoayod yacoy f yuytaekod clk tov`< Mo ylugmt o}rovt mocr t lftaek tmo vegmt tvaekekg akd ilaimekg nlv ey toa`+ YLC_ ELKY

Eketeacc# Dlug akd e` okvlccod ne o yacoyrolrco,okgekoovy ek tmo Rvoyedokt―y Icuf yacoy tvaeke g rvlgva`+ Tmo glac way tl mocr tmo` do~ clr tmo yheccy t l taho yacoy tl tmo ko}t co~oc+ Dlug attokdod icayy akd coavkod k w yheccy akd t imkequoy aclk yedo mey toa`+ A gvaduato ln  ltmov tvaekekg yyto y# mo way ektovoytod nvl` tmo nevyt yoyyelk+ oilgkezekg tm t imakgo ilucdk―t liiuv ek a ~aiuu`# mo ivo tod a ia`raegk ln lkglekg v eknlvio`okt+  ~ov yacoy `oote g ekicudod a ofveon yog`ok # wmovo a yaco rovylk ilucd oyivefo a yuii yy lv naecuvo# akd t o toa` wlucd deyyoit# akacz akd ymavo no dfaih aflut wmat wlvhod# w at dedk―t akd wm+ o ekilvrlvatod Yakdcov vo`ekdovy ektl o~ov yacoy deyiuyyelk akd rvl~edod rovylkac ilaimekg ek fotwook iuytl`ov iacc wetm mey yacoyrolrco+

Yakdcov wlvhy+ Yakdcov  wlvhy+ Yuvo# et  yoo`y o}rokye~o at  nevyt+  nevyt+ Fut wmok Fut  wmok lu yoo tmo voyucty akd  akd tmo tmo ilknedokio et  et ge~oy ge~oy luv  yacoyrolrco# lu ukdovytakd wmat  ukdovytakd  wmat et―y et―y wlvtm+¢¢ Flf akd  akd tmo tmo Yakdcov  yyto` mocrod  mocrod uy uy voaim luv glacy luv  glacy akd  akd aimeo~o aimeo~o o}tvalvdekav gvlwtm+ o}tvalvdekav  gvlwtm+¢¢ Wo―vo o}ietod  o}ietod aflut  aflut tmo tmo  rlyyefecet tl  rlyyefecet  tl gl tl ak o~ok megmov  megmov co~oc  co~oc klw+ klw+ Dlug Flvimovy ^eio Rvoyedokt  Rvoyedokt . . Yacoy @akagov 

VOY_CTY

 Antov a now ymlvt `lktmy# tmo Deih`ak yacoyrolrco fogak tl `uytov tmoev iluvago akd arrc tmo Yakdcov toimkequoy+ Tmo mad coavkod mlw tl gatmov eknlv`atelk akd ayh rlwovnuc deyil~ov quoytelky tmat mocrod iuytl`ovy `lvo rvoieyoc doneko tmoev `lyt uvgokt rvlfco`y+  Ay a voyuct# tmo yacoy okgekoovy ilucd arrc tmoev o}rovteyo akd tavgot ylcutelky ek way iuytl`ovy  ~acuod+ Tmey ilccaflvate~o# rvlfco`-ylc~ekg arrvlaim mocrod iuytl`ovy nooc ek ilktvlc akd afco tl fu wetmlut noocekg –ylcd+‐ Tmo yacoyrolrco fogak tl o}roveokio yegkeneiakt yacoy fvoahtmvlugmy# akd lk a~ovago# tmoev `lktmc yacoy ekivoayod f 12 tl 62/+ F tmo okd ln tmo nevyt oav# akkuac yacoy gvow tl $17 `eccelk+ Ay vo~okuoy ekivoayod# Deih`ak o}rakdod+ Et ivoatod a wevo ayyo`fc de~eyelk tl fuecd wevo mavkoyyoy akd iuytl` wevo coady+ Et `l~od tmo _kelk Iet ytlvo tl tmo cavgov il``uket ln Gvook~ecco+ Et lrokod a tmevd fvakim ek Ioceka akd ivoatod Ocoitvl-Ilktvlcy# Eki+ ay a yoravato ilvrlvatelk# tl makdco tmo gvlwekg iuytl` ocoitveiac ilktvlcy fuyekoyy+ Et addod o`rclooy akd caukimod a wocc-doyegkod akd megmc nukitelkac wofyeto tmat ekicudod ak lkceko votaec il`rlkokt+ Ek 622=# akkuac yacoy voaimod $9= `eccelk# a $6? `eccelk ekivoayo ek coyy tmak 12 oavy — ek cavgo ravt duo tl tmo yacoy toa` akd ocoitveiac okgekoovy wml ukdovytlld tmat yuiioyynuc yoccekg `oakt ylc~ekg tmo vegmt rvlfco`y rvlfco`y nlv tmo vegmt iuytl`ovy+ Tmo eketeac glacy Te` akd Dlug donekod ma~o fook voacezod# akd tmo―vo vonekekg tmoev ~eyelk nlv tmo nutuvo+ FLTTL@ CEKO 

Tmo rolrco ln Deih`ak Yurrc onnoite~oc co~ovagod tmo Yakdcov Tvaekekg akd tvakycatod et ektl ekivoayod yacoy# rmyeiac o}rakyelk# kow ilvrlvato okteteoy akd a gvlwekg wlvhnlvio+ Mlw ded tmo dl tmey< Tmo `ado e`rlvtakt il``et`okty i l``et`okty ek voyrlkyo tl tmvoo ye`rco quoytelky: 

Wecc lu ek~oyt tmo `lko< Deih`ak coadovymer il``ettod nukdy nlv ek dortm# lkglekg

tvaekekg akd do~oclr`okt — akd tmo nlcclwod tmvlugm+ 

Wecc lu uyo wmat lu coavk< Ravteierakty il``ettod tl arrc tmo Yakdcov toimkequoy —

akd tmo nlcclwod tmvlugm+ 

Wecc lu ymlw ur< Ravteierakty il``ettod tl attokd tmo woohc yoyyelky — akd tmo

nlcclwod tmvlugm+ Klt o~ov il`rak iak tverco yacoy vo~okuoy ek 12 oavy# fut `lyt yoo yegkeneiakt# `oayuvafco gaeky ek coyy tmak a oav+ Wm< Tmo ma~o a icoav ~eyelk ln yuiioyy+ Tmo―vo weccekg tl taho doieye~o aitelk+ Akd nekacc# tmo―vo dotov`ekod tl tuvk tmo e`rlyyefco ektl tmo rlyyefco+

Tl coavk `lvo aflut Deih`ak Ekduytveac . Ocoitvei Yurrc# ilktait:

Do~oclrod f  Do~oclrod  f Ivlyyfvedgo Ivlyyfvedgo Il``ukeiatelky# CCI 

Vlfovt Imar`ak¢¢ Tmo Vlgov Woktwlvtm Gvlur# Eki+ Rmlko:¢¢597+691+5?17 O`aec:¢¢¢flfi+yakdcovBrvldeg+kot Wof:¢¢¢¢¢www+vlgov+yakdcov+il`

Dlug Flvimovy ^eio Rvoyedokt . Yacoy @akagov Rmlko:¢¢-597% 456 ‒>1>> O`aec:¢¢¢dflvimovyBdeih`akyurrc+il` Wof:¢¢¢¢¢www+deih`akyurrc+il`

=

6212

IVLYYFVEDGO IL@@_KEIATELKY# CCI

YE@RCO+ ICOAV+ YLC_TELKY+ www+ivlyyfvedgo1+il` 597+655+>4=5