SERPORTS S.A.
SERPORTS S.A. PLANEAMIENTO ESTRATÉGICO FACULTAD DE INGENIERÍA INDUSTRIAL Y SISTEMAS
PRESENTACIÓN DE TRABAJO DE INVESTIGACIÓN GRUPAL INTEGRANTES: VEGA , PATRICIA PATRICIA KATHERING. 1. MEJIA VEGA,
2. JOZELYN SEGURA BARRETO
SERPORTS S.A.
PRESENTACIÓN
La Emp!"a S!#$%$&" P&"'a(!" )!( P!* S.A. + SERPOST S.A., !" -a p!"&-a /)$%a )! )!!%0& p$#a)& &1a-$2a)a )! a%!)& a (a L!3 )! A%'$#$)a) Emp!"a$a( )!( E"'a)& 3 a (a L!3 G!-!a( )! S&%$!)a)!", %3a a%'$#$)a) p$-%$pa( !" (a p!"'a%$4- )! (&" "!#$%$&" p&"'a(!" !- '&)a" "" m&)a($)a)!" %&- 5m6$'& )! a%%$4- a -$#!( -a%$&-a( ! $-'!-a%$&-a(. E( P(a- E"'a'71$%& )! (a Emp!"a p!$&)& 89:;+:9:<= !" !( $-"'m!-'& 65"$%& !(a 1!"'$4- p&"'a(, !"!-%$a( !- (a )$!%%$&-a($)a) 3 (&1& )! &6!'$#&" )! %&'& 3 m!)$a-& p(a2&, 3 !- !( $-%!m!-'& )! (a %&mp!'$'$#$)a) )!( -!1&%$& p&"'a(, paa >! (a Emp!"a a(%a-%! (a m&)!-$)a), !?$%$!-%$a, m!&am$!-'& %&-'$-& )! (a %a($)a) )!( "!#$%$& p&"'a( 3 %&mp!'$'$#$)a), 'a( %&m& (& !@$1! !( m!%a)& p&"'a( 3 (&1! &?!%! (a" m!&!" "&(%$&-!" a "a$&" 3 %($!-'!", "! !>$!! )! -
SERPORTS S.A.
PRESENTACIÓN
La Emp!"a S!#$%$&" P&"'a(!" )!( P!* S.A. + SERPOST S.A., !" -a p!"&-a /)$%a )! )!!%0& p$#a)& &1a-$2a)a )! a%!)& a (a L!3 )! A%'$#$)a) Emp!"a$a( )!( E"'a)& 3 a (a L!3 G!-!a( )! S&%$!)a)!", %3a a%'$#$)a) p$-%$pa( !" (a p!"'a%$4- )! (&" "!#$%$&" p&"'a(!" !- '&)a" "" m&)a($)a)!" %&- 5m6$'& )! a%%$4- a -$#!( -a%$&-a( ! $-'!-a%$&-a(. E( P(a- E"'a'71$%& )! (a Emp!"a p!$&)& 89:;+:9:<= !" !( $-"'m!-'& 65"$%& !(a 1!"'$4- p&"'a(, !"!-%$a( !- (a )$!%%$&-a($)a) 3 (&1& )! &6!'$#&" )! %&'& 3 m!)$a-& p(a2&, 3 !- !( $-%!m!-'& )! (a %&mp!'$'$#$)a) )!( -!1&%$& p&"'a(, paa >! (a Emp!"a a(%a-%! (a m&)!-$)a), !?$%$!-%$a, m!&am$!-'& %&-'$-& )! (a %a($)a) )!( "!#$%$& p&"'a( 3 %&mp!'$'$#$)a), 'a( %&m& (& !@$1! !( m!%a)& p&"'a( 3 (&1! &?!%! (a" m!&!" "&(%$&-!" a "a$&" 3 %($!-'!", "! !>$!! )! -
SERPORTS S.A.
#.
1.
9F::F:: p& D!%!'& D!% !'& L!1$"(a'$#& N C&!ación: 9F::F::
(ISIÓN) #I #ISIÓN * #ALORES A. (ISIÓN: Gaa-'$2a a -!"'&" %($!-'!" - "!#$%$& p&"'a( &p&'-& 3 )! %a($)a), ?&'a(!%! (a $-'!1a%$4- "&%$a( 3 %&-'$6$ a( )!"a&((& )!( Pa/". B. #ISIÓN: S! !%&-&%$)a %&m& (a Emp!"a (/)! !- !( "!#$%$& p&"'a( )!( P!* 3 !La'$-&am7$%a. C. #ALORES E( p!"&-a( )! SERPOST S.A. )!6! a%'a )! a%!)& a (&" "$1$!-'!" p$-%$p$&" )!%a (a %&-)% %&-)%'a 'a 0a%$ 0a%$a a !( !"p!' !"p!'& & a (a C&-" C&-"'$'$' '%$ %$441. R!'$!+o: A)!%a P&(/'$%a )!( P!*, (a" L!3!" 3 (a -&ma'$#$)a) $-'!-a )! (a Emp!"a.
SERPORTS S.A.
%a"& 3 '!-1a- p& &6!'& (a !a($2a%$4- )! a%'&" )! "!#$%$& >! "! #$-%(!- %&- (a" ?-%$&-!" a " %a1& 3 !- ?-%$4- a (&" (&1&" )! (a !mp!"a. 3. 45'+icia E65i,a,: C&-'a %&- p!ma-!-'! )$"p&"$%$4- paa !( %mp($m$!-'& )! (a" ?-%$&-!" a"$1-a)a", !"p!'a-)& !( 'a6a& )! (&" )!m5", 3 ma-'!-$!-)& - 'a'& $1a($'a$& 3 !"p!'&"& %&- !( p!"&-a( )! (a Emp!"a 3 %&- '!%!&".
U7ICACIÓN A#. T&ma" Va((! C).< N&. S- A('a Ca)a < A#. T&ma" Va((! L&" O($#&", L$ma ;, P!*
SERPORTS S.A.
FORTALE9AS: F1. A%$lia Co"!&+5&a ,! $5n+o' ,! a+!nción a ni!l nacional ! in+!&nacional: C&-'am&" %&- -a $-?a!"'%'a a -$#!( -a%$&-a(, (a %a( -&" p!m$'! ((!1a a (&" p-'&" m5" a(!a)&" )! -!"'a 1!&1a?/a -a%$&-a(, %mp($!-)& %&- !( &( "&%$a( !-%&m!-)a)& p& !( E"'a)&. C&m& !p!"!-'a-'!" )!( %&!& p&"'a( a-'! (a UPU, %&-'am&" %&- -a %&6!'a a -$#!( $-'!-a%$&-a( )! m5" )! :9 pa/"!" !- (&" %$-%& %&-'$-!-'!".
F2. O$!&a,o& P;"lico ,!l E'+a,o $a&a !l c5%$li%i!n+o ,! con!nio' in+!&nacional!': S&m&" !( *-$%& &p!a)& )! (a !) p*6($%a, )!"$1-a)& paa !( %mp($m$!-'& )! (&" A"-'&" 3 C&-#!-$&" I-'!-a%$&-a(!" !- %a($)a) )! A)m$-$"'a%$4- P&"'a( )!( E"'a)& UPU, UPAEP. E"'a !" -a )! -!"'a" p$-%$pa(!" ?&'a(!2a", p!" a 'a#7" )! !((a" "! a%%!)! a (a !) )! "!#$%$&" p&"'a(!" $-'!-a%$&-a(!", -&" p!m$'! $-'!%am6$a %&!& p&"'a( !-'! "" m$!m6&" %&&p!a-'!" 6$%a)&" !- '&)& !( m-)& m!&a-)& (a !(a%$4- %&"'& F !?$%a%$a )! (a !) p&"'a( $-'!-a%$&-a(.
F-.
SERPORTS S.A.
%&-((!#a-)& >! -& "! %mp(a %&- (&" p(a2&" !"'a6(!%$)&" )! !-'!1a %&m& %&-"!%!-%$a (a" ap($%a%$&-!" )! p!-a($)a)!".
D2. No '! c5!n+a con 5na &!%5n!&ación a&ia"l!: N& "! %!-'a %&- -a p&(/'$%a !m-!a'$#a paa (a ?!2a )! #!-'a" >! $-%(3a a "p!#$"&!" 3 #!-)!)&!", >! %&-"$)!! -a pa'! ?$a 3 &'a #a$a6(! !- ?-%$4- )!( -$#!( )! #!-'a" !a($2a)&.
D-. Ina,!c5a,a Ca+!go&ización: L&" p&?!"$&-a(!" )!( !a )! A"!"&/a J/)$%a "! !-%!-'a- $-)!6$)am!-'! %&-"$)!a)&" !- (a %a'!1&/a V )! a%!)& a( CAP, -& &6"'a-'! (&" p&?!"$&-a(!" & !@$"'!-%$a )! p(a2a" a"$1-a)a" a &'&" %!-'&" )! !"p&-"a6$($)a) %&- p!"&-a( >! -& !"p&-)! a( p!?$( m/-$m& $-)$"p!-"a6(!.
D/. R!+&a'o !n la ac+5&ación ,?"il Si'+!%a ,! co"&anza a g&an,!' cli!n+!' !%$&!'a&ial!': D!6$)& a (a %&mp(!$)a) )! (a" &p!a%$&-!", (a" )$"'$-'a" 5!a" )! (a !mp!"a -& a'$%(a- !-'! "/ %&- (a ?$-a($)a) )! ma-!a '&)a (a $-?&ma%$4"&6! !( !"'a)& )! - %($!-'!, 1!-!5-)&"! - %!((& )! 6&'!((a paa (a" 1!"'$&-!" )! %&6a-2a" !?!%'$#a".
D0. P&oc!'o' O$!&a+io' In!ici!n+!' no a5+o%a+iza,o': Ca!-%$a )! "$"'!ma $-?&m5'$%& $-'!%&-!%'a)& paa !( "!1$m$!-'& 3 %&-'&( )! (&" !-#/&" 3 )!"pa%0&", a"/ %&m& (a ?a('a )! a'&ma'$2a%$4- )!( !a )! E@p!-)$& a -$#!( -a%$&-a(.
SERPORTS S.A.
D1B. No '! c5!n+a con 5na $la+ao&%a i&+5al: Imp(!m!-'a%$4- '!%-&(41$%a -!%!"a$a paa %&-'a %&- (a p(a'a?&ma #$'a( )! %&m!%$& !(!%'4-$%&, (& >! %&-"'$'3! - %am6$& !- (a ?&ma )! 0a%! -!1&%$&" !- " pa'! $-'!-a 3 !@'!-a )!( -!1&%$&. B$-)a (a &p&'-$)a) )! a%%!"& a( m!%a)& -a%$&-a( ! $-'!-a%$&-a(, a m$%& 3 p!>!&" !mp!"a$&" >! -& !"'5- !- %apa%$)a) )! !a($2a 1a-)!" $-#!"$&-!" !- $-?a!"'%'a '!%-&(41$%a, & ?/"$%a )! a(ma%!-a!, )$"'$6%$4-, & !- (a $mp(!m!-'a%$4- )! -a !) )! p-'&" )! #!-'a %&- %&6!'a -a%$&-a(.
D11. No '! c5!n+a con !l 8&!a ,! Cali,a, al+a ,! 5n $&og&a%a ,! cali,a, %!o&a con+in5a: N& "! %!-'a %&- - !a )! Ca($)a) 3 - p&1ama )! m!&a %&-'$-a >! "p!#$"! !( %mp($m$!-'& )! (a" -&ma" 3 pa5m!'&" p!#$am!-'! !"'a6(!%$)&" !- (a" 5!a" &p!a'$#a", paa a"!1a a( %($!-'! - "!#$%$& "a'$"?a%'&$&.
D12. No !=i'+! 5n ,i'!o 65! $!&%i+a la '!g5&i,a, co%5nicación ,! lo' +&a"aa,o&!': !a $-"?$%$!-'! paa !( ?-%$&-am$!-'& )! a(1-a" O?$%$-a" )&-)! (a6&a-, 5!a >! -& %!-'a %&- - )$"!& ap&p$a)& >! 6$-)! %&m&)$)a), #!-'$(a%$4- 3 "!1$)a) paa !( p!"&-a( >! (a $-'!1a.
D1-. D!%o&a !n lo' $&oc!'o' ,! a,65i'ición: La ?a('a )! p(a-$?$%a%$4- )! (a" -!%!"$)a)!" %&!"p&-)$!-'!" )! (a" 5!a" "a$a" -& (!" p!m$'! %mp($ %&!m$'$ "" !>!$m$!-'&" %&- (a )!6$)a a-'$%$pa%$4- paa (a !(a6&a%$4- )!( PAC.
SERPORTS S.A.
-!#a" -!%!"$)a)!" )! %($!-'!" p&'!-%$a(!" 'a(!" %&m& !-'!1a )! ?a%'a", !"'a)&" )! %!-'a, a#$"&", "!#$%$&" )! )$"'$6%$4- )! "" p&)%'&", !'%.
O2. Alianza' !'+&a+?gica' con !%$&!'a' 65! ,!'a&&ollan '!&icio' co%$l!%!n+a&io' a la ac+ii,a, $o'+al: La a($a-2a %&- $-"'$'%$&-!", !mp!"a" p*6($%a" 3 p$#a)a" )!( pa/" 3 )!( !@'!$& !p!"!-'a -a $mp&'a-'! &p&'-$)a) )! %!%$m$!-'&, p!m$'$!-)& %&-1a !"?!2&" paa "!#$ a( m!%a)& p&"'a( )! ma-!a $-'!1a( 3 %&- ma3&!" -$#!(!" )! )$#!"$?$%a%$4-.
O-. La ila+!lia co%o ,!'a&&ollo ,! la c5l+5&a $o'+al: C&m& *-$%&" !m$"&!" )! "!((&" p&"'a(!" '!-!m&" (a 1a- &p&'-$)a) )! !@p(&'a (a ?$(a'!($a %&m& - m!)$& !?$%a2 )! p&m&%$4-, )$?"$4- 3 %&m!%$a($2a%$4- !- )$?!!-'!" !#!-'&" %&m& 0!%0&" 0$"'4$%&", p!"&-a!", pa/"!", !'%.
O/. D!'a&&ollo ,! +!cnologHa' 65! $!&%i+!n %!o&a& la cali,a, ,!l S!&icio Po'+al: La" !@$1!-%$a" )!( m!%a)& -a%$&-a( ! $-'!-a%$&-a( &6($1a- a (a !mp!"a a "! %a)a #!2 m5" !?$%$!-'! ! $-#!'$ !- '!%-&(&1/a, paa 6$-)a - "!#$%$& p&"'a( %&-?$a6(!, "!1& 3 !?$%$!-'!.
O0. D!'a&&ollo ,! lo' '!&icio' $o'+al!' on lin!: Ap&#!%0a !( $-'!-!' %&m& m!)$& paa !a($2a p6($%$)a), #!-'a" 3 "!#$%$&" p&"'a(!" &- ($-!.
O. C&!ci%i!n+o ,!l %!&ca,o ,! gi&o' $o'+al!' con o+&o' $aH'!': E@$"'! (a &p&'-$)a) )! amp($a !( -*m!& )! pa/"!" %&- (&" %a(!" $-'!%am6$a (&"
SERPORTS S.A.
A2. Eol5ción +!cnológica: E( %!%$m$!-'& '!%-&(41$%& !" -a )! (a" am!-a2a" >! a?!%'a a '&)&" (&" %&!&" !- !( m-)& 3 a%'a(m!-'! "! #! !?(!a)& !- !( )!"%!-"& )! (a %&!"p&-)!-%$a 'a)$%$&-a(.
A-. D!$!n,!ncia ,!l +&an'$o&+! a?&!o: Paa !?!%'&" )! !-(a%!" )! (&" !-#/&" -a%$&-a(!" ! $-'!-a%$&-a(!", "! '$($2a !( "!#$%$& )! 'a-"p&'! a7!&, (& >! p&#&%a >! (&" %&"'&" &p!a'$#&" "!a- !(!#a)&" 3 >! "! a(a1! (&" p(a2&" )! !-'!1a )! -!"'&" !-#/&".
A/. D!$!n,!ncia ,! la SUNAT !n !l '!&icio ,! $a65!+!&Ha: E"'am&" "!'&" a (&" p&%!)$m$!-'&" 3 0&a$&" >! )!'!m$-! (a Sp!$-'!-)!-%$a Na%$&-a( )! A)a-a" paa (a #!$?$%a%$4- 3 a?&& )! pa>!'!" >! ((!1a- )!( !@'!$& 3 >! )!6!- "! )$"'$6$)&" p& (a !mp!"a, (& >! &%a"$&-a -& "&(& !'a"& !- " !-'!1a, "$-& )!'!$&& p& (a ?a('a )! %$)a)& a( a6$(&".
DETER(INACION DE FACTORES EN EL ANALISIS INTERNO * ETERNO E( D$a1-4"'$%& S$'a%$&-a( )! S!#$%$&" P&"'a(!" )!( P!* Q SERPOST S.A., 0a p!m$'$)& $)!-'$?$%a 3 !#a(a (&" ?a%'&!" p&"$'$#&" 3 -!1a'$#&" !- (&" a"p!%'&" $-'!-& ?&'a(!2a" 3 )!6$($)a)!" 3 !@'!-& &p&'-$)a)!" 3 am!-a2a", a ?$- )! ?&m(a (a" !"'a'!1$a" -!%!"a$a" paa a(%a-2a (a #$"$4- 3 m$"$4-, p$-%$p$&" >! )!6!- 1$a (a a%%$4- )! (a Emp!"a.
SERPORTS S.A.
SERPORTS S.A.
ESTRATEGIAS DE SERPOST S.A. 2B1- 2B13. S&6! (a 6a"! )!( a-5($"$" ODA, )! (a m$"$4- )!?$-$)a 3 !- %mp($m$!-'& a( &( "&%$a( !-%&m!-)a)& p& !( E"'a)&, SERPOST p&3!%'a a#a-2a !- !( (&1& )! " #$"$4- a 'a#7" )! m!&!" "!#$%$&" 3 p&)%'&", >! &?!2%a- a( m!%a)& ma3& #a(& a1!1a)& 3 a('a %a($)a) )! "!#$%$&. E"'& "! (&1a5 m!)$a-'! !( )!"a&((& )!( p&'!-%$a( 0ma-&, )! (a &p'$m$2a%$4- )! (a !"'%'a &1a-$2a%$&-a( 3 ?$-a-%$!a, 3 (a $--&#a%$4- '!%-&(41$%a.
SERPORTS S.A.
(ATRI9 ESTRATJGICA DE SERPOST
ONAE ONDO NACIONAL DE INANCIAMIENTO DE LA ACTIVIDAD EMPRESARIAL DEL ESTADO
PLANEAMIENTO ESTRATÉGICO
12
SERPORTS S.A.
AN8LISIS DE LAS FUER9AS CO(PETITI#AS E- !"'a "!%%$4- "! a-a($24 (a p&"$%$4- %&mp!'$'$#a )! (a Emp!"a )! a%!)& a( M&)!(& )! (a" C$-%& !2a" )!( ma%& '!4$%& )! P&'!. L&" )!'!m$-a-'!" )! (a p&"$%$4- %&mp!'$'$#a )! (a Emp!"a "&- 1. En+&a,a $o+!ncial ,! n5!o' co%$!+i,o&!'. E@$"'! - a('& $!"1& )! $-1!"& )! p&'!-%$a(!" %&mp!'$)&!", 'a( %&m& "! )!m&"'4 %&- !( %!%$m$!-'& a <: C&-%!"$&-!" P&"'a(!" &'&1a)a" p& !( MTC a ma2& )!( 89:;, !"p!%'& a < $-?&ma)a" a !-!& )!( 899, m&"'a-)& - %!%$m$!-'& )!( 9.9. A( I '$m!"'! 89:;, -& !@$"'!- !"'$%%$&-!" paa !?!%'a !( "!#$%$& )! %&$!, (!1& )! (a p!"!-'a%$4- )! a(1-&" !>$"$'&" !@$1$)&" p& !( M$-$"'!$& )! Ta-"p&'!" 3 C&m-$%a%$&-!" 3 !( pa1& %&!"p&-)$!-'!, "! &'&1a (a %&-%!"$4-. 2. Riali,a, !n+&! !%$&!'a' co%$!+i,o&a'. D! a%!)& a (a $-?&ma%$4- )$"p&-$6(! !- (a p51$-a !6 )!( M$-$"'!$& )! Ta-"p&'!" 3 C&m-$%a%$&-!", (&" p$-%$pa(!" &p!a)&!" p$#a)&" )! "!#$%$&" p&"'a(!" !- !( P!* "&-
A %&-'$-a%$4- "! )!'a((a- (a" p$-%$pa(!" !mp!"a" %&mp!'$)&a" D>L: L/)! !- m!%a)& m-)$a( )! (a $-)"'$a E@p!"" 3 (&1/"'$%a $-'!-a%$&-a(.
PLANEAMIENTO ESTRATÉGICO
13
SERPORTS S.A.
U-! a m5" )! 889 pa/"!" 3 '!$'&$&", %&- 8<,999 !mp(!a)&" !- '&)& !( m-)$a( 3 &p!a a 'a#7" )! )$#$"$&-!" !"p!%$a($2a)a" E@p!"", G(&6a( &a)$-1, !$10', Spp(3 C0a$- 3 Ma$(. E- !( P!* $-$%$4 "" &p!a%$&-!" !( 8< )! !-!& )! :; 3 )$"p&-! )! 8 p-'&" )! a'!-%$4- a -$#!( -a%$&-a(, "$!-)& !( )!pa'am!-'& )! L$ma 3 Ca((a& !( >! %&-%!-'a !( ma3& -*m!& )! p-'&" )! a'!-%$4- :;, "!1$)& )! Ap/ma%, Caama%a 3 P$a %&- %$-%& p-'&" )! a'!-%$4- %a)a -&. TNT: Op!a amp($a" !)!" a7!a" 3 '!!"'!" !- '&)& !( m-)&, %&'$2a !- (&" m!%a)&" )! #a(&!" )! Am"'!)am, N!#a Y& 3 L&-)!" 3 5-%?&' 3 %!-'a %&- 8,999 #!0/%(&" '!!"'!", < A#$&-!" )! %a1a p!"a)a. C!-'a %&- m5" )! :;,999 !mp(!a)&" !- :,899 O?$%$-a" a(!)!)& )! m-)& 3 ;: C!-'&" )! )$"'$6%$4- a -$#!( m-)$a(, &p!a- !- 899 Pa/"!" 3 !a($2a- m5" )! M$((&-!" )! !-#/&" "! ma-a(!". L&" S!#$%$&" >! p!"'a- "&- S!#$%$& E@p!"", S!#$%$&" !"p!%$a(!", S!#$%$&" E@'!-a($2a)&" 3 S&(%$&-!" %&p&a'$#a". TNT !- !( P!* E" !p!"!-'a)& !- !( P!* p& C&!& P$#a)& SAC. C&- m5" )! : a&" !- !( m!%a)& p!a-&. L/)! !- P!*, %&- :99 !mp(!a)&", amp($a ?(&'a )! #!0/%(&". E- !( P!* $-$%$4 "" &p!a%$&-!" !( 8 )! ma3& )! : 3 %!-'a %&- a1!-'!" !- '&)&" (&" )!pa'am!-'&" p!& -& "&- !@%("$#&". FEDE: La C&p&a%$4- !)E@ 0a &%pa)& (&" p$m!&" p!"'&" !- !( a-$-1 )! (a R!#$"'a &'-! !- (a L$"'a )! C&mpa/a" m5" a)m$a)a" )!( M-)& 3 0a p!ma-!%$)& %&-"$"'!-'!m!-'! )!")! " $-$%$& !- :. C!-'a %&- m5" )! :9,999 !mp(!a)&" a(!)!)& )!( m-)&, p!"'a "!#$%$&" !- m5" )! 889 Pa/"!" 3 T!$'&$&", p!"'a a'!-%$4- !- ;< a!&p!'&" a(!)!)& )!( m-)&. C!-'a %&- (&'a A7!a a N$#!( M-)$a(, %&- - '&'a( )! A#$&-!" a(!)!)& )!( m-)&, ;,999 #!0/%(&" a(!)!)& )!( m-)&. C&- m5" )! :99,999 E-#/&" !)E@ P&!"0$p 3 m5" )! 8.9 m$((&-!" E-#/&" !)E@ 3 ?!)!@"0$p ma-a1! a' ?!)!@. E( #&(m!- p&m!)$& )! pa>!'!" )$a$&" m5" )! ;. M$((&-!" p& )/a a(!)!)& )!( m-)&. C&- %apa%$)a) G(&6a( )! Ca1a A7!a a N$#!( M-)$a( 8. M$((&-!" )! L$6a" p& )/a. PLANEAMIENTO ESTRATÉGICO
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SERPORTS S.A.
E( #&(m!- p&m!)$& )! ((ama)a" m5" )! 99,999 ((ama)a" p& )/a 3 !( p&m!)$& )! 'a"m$"$&-!" !(!%'4-$%a" ap&@$ma)am!-'! ; M$((&-!" p& )/a. La )$"'a-%$a '!!"'! ma-!a)a p& )/a !" )! m5" )! 8.< M$((&-!" )! M$((a" "&(am!-'! !- (&" EE.UU. E( Gp& S%0a?? !" !( *-$%& !p!"!-'a-'! )! !)!a( E@p!"" !- !( P!*, )!")! : >! !a($2a&- -a a($a-2a !"'a'71$%a. ENLACE CORREOS: E-(a%! C&!&" '$!-! -a !@p!$!-%$a )! m5" 89 a&" !- !( m!%a)& p&"'a(. I-$%$4 "" &p!a%$&-!" !( 9: )! "!p'$!m6! )! : )!)$%5-)&"! a( !pa'& )! %&!"p&-)!-%$a, p!>!a pa>!'!/a, #a($a" 3 'a-"p&'! )! )&%m!-'&" !- 1!-!a(. E( '$!mp& )! " )$"'$6%$4- !" )! 9:, 98 3 9 )/a" 3 9 3 9 0&a" "!1*- !>!$m$!-'& 3 %!-'a %&- 9; L&%a(!", 9 %am$&-!'a" pa-!( 3 8 m&'&%$%(!'a". OL#A COURIER: E- : "! ?-)a OLVA ASOCIADOS S.R.L., !mp!"a )! %&!& p$#a)& )$$1$)a a( %&!& -a%$&-a( a 'a#7" )! (a ma%a )! "!#$%$& OLVA. OLVA COURIER 0a 0a6$($'a)& - %&--'& )! "!#$%$&" >! '$!-!- %&m& ?$-a($)a) (a" %&m-$%a%$&-!" !-'! p!"&-a" -a'a(!" 3 !mp!"a" a -$#!( -a%$&-a( ! $-'!-a%$&-a(. P&"!! - a(ma%7- )! ;;99 m8, a"/ %&m& :; (&%a(!" )! a'!-%$4- a( p*6($%& 6$%a)& !- )$"'$'&" !"'a'71$%&" )! L$ma, >! a1pa a m5" )! 99 !mp(!a)&" 3 8<9 &?$%$-a" !- p&#$-%$a" %&- m5" )! :999 'a6aa)&!". C!-'a %&- 899 -$)a)!" m4#$(!" >! !%&!- '&)& !( Pa/". C!-'a %&- - "$"'!ma )! "!1$m$!-'& B8B. A)!m5" )! (&" "!#$%$&" O(#a Ca1a, E@p&' + Imp&' 3 O(#a TIC. C!-'a %&- 8 a&" )! !@p!$!-%$a )!")! !( a& :<, m5" )! < m$((&-!" )! p!"&-a" !%$6!- !-#/&" )! O(#a, %&- m5" )! )! !-'!1a !- (a p$m!a #$"$'a, < )! !?!%'$#$)a) !- !-'!1a" -a%$&-a(!". C&m5" )! :< m$((&-!" )! !-#/&" !-'!1a6(!", %!-'a %&- -a m5>$-a %(a"$?$%a)&a S$"'! >! p!m$'! %(a"$?$%a m5" )! ,;99 )&%m!-'&" p& 0&a, !)%$!-)& !( -$#!( )! !&!" %&-"m$!-)& (a m$'a) )!( '$!mp& >! &'&" m7'&)&", !" !( "!1-)& !!mp(a !- !( %&-'$-!-'! 3 !( p$m!& !- !( pa/".
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SERPORTS S.A.
PITS LOGKSTICA INTEGRAL PITS L&1/"'$%a I-'!1a( $-$%$4 "" &p!a%$&-!" !- !( a& :< 3 &?!%! "!#$%$&" )!
(&1/"'$%a (&%a(, -a%$&-a( ! $-'!-a%$&-a(. T$!-! -a a($a-2a !"'a'71$%a %&- (a !mp!"a DETALINE INTWL Op!a)& L&1/"'$%a !- EE.UU S" (/-!a" )! S!#$%$&" "&- C&$! I-'!-a%$&-a(, Ca1a I-'!-a%$&-a( I- 0&"! 3 O'"&%$-1, !" )!%$ &?!'a- "!#$%$&" )! Ta-"p&'! )! %a1a, Op!a)& L&1/"'$%& 3 C&mpa" !- USA. S(P COURIER SER#ICIOS LOGISTICOS DE COURIER S.A.: SMP C&$! !" -a !mp!"a >! -a%$4 !- :<< %&m& E-'!1a" 3 S!#$%$&" Sa- Ma'/- )! P&!" SRL )!)$%a)a a 6$-)a !( !pa'& )! %&!"p&-)!-%$a a -$#!( (&%a(. C!-'a %&- : O?$%$-a" a -$#!( Na%$&-a(,9: O?$%$-a !- M$am$ %&m& %!-'& )! &p!a%$&-!", "" p(a2&" )! !-%am$-am$!-'& "&- )! 8 0&a" a '&)& !( P!* 3 a M$am$. 0&a" a N&'! 3 S) Am7$%a 3 <8 H&a" a E&pa. C!-'a %&- amp($a ?(&'a #!0$%(a, S$"'!ma MS, S&?'a! ERP, TMS .3 GPS. UR7ANO EPRESS: U6a-& E@p!"" H&()$-1", !" -a !mp!"a m('$-a%$&-a( !"p!%$a($2a)a !- (a )$"'$6%$4- )! %&!"p&-)!-%$a ma"$#a paa 1a-)!" %($!-'!". E- !( P!* $-$%$4 &p!a%$&-!" !- !( a& 899;, 3 "! !"p!%$a($2a !- (a )$"'$6%$4- ma"$#a )! !-#/&" )! 6a& p!"& paa 1a-)!" !mp!"a". SER#ICIO EPRESO SERVICIO EXPRESO S.A. -a%! !- !( a& 8999 %&m& -a !mp!"a )! %&$! p$#a)&, !"p!%$a($"'a !- "!#$%$& )! m!-"a!/a (&%a( -a%$&-a( ! $-'!-a%$&-a(.
E(PRESAS DE TRANSPORTE TERRESTRE La" Emp!"a" )! 'a-"p&'! 'am6$7- ?&ma- pa'! )!( m!%a)& )! "!#$%$&" p&"'a(!", a( 'a-"p&'a "&6!", pa>!'!" 3
!-%&m$!-)a" !- "" 'a" )! pa"a!&". La p$-%$pa( )$?!!-%$a %&- !( !"'& )! &p!a)&!" p&"'a(!" !" !( -$#!( )! "!#$%$& >! &?!%!-. La" !mp!"a" )! 'a-"p&'! "!(!- !-'!1a !-#/&" !- !( '!m$-a( )! ((!1a)a 3 -& !- !( )!"'$-& ?$-a( )!( m$"m&, p& (& >! (a p!"&-a & !mp!"a )!"'$-a'a$a !" !"p&-"a6(! )! !%&1! !( !-#/& !- !( '!m$-a( '!!"'!. E-'! (a" p$-%$pa(!" ($m$'a%$&-!" )! (a" !mp!"a" )! 'a-"p&'! %&m& &p!a)&!" p&"'a(!", "! !-%!-'a !( -& %&-'a %&-a p(a'a?&ma '!%-&(41$%a !?$%$!-'!, >! !"pa()! (&" #a(&!" p&p$&" )!( "!#$%$& p&"'a( p-'a($)a), !?$%$!-%$a 3 )$#!"$)a) )! 0&a$&", "!1$)a) !- (a !-'!1a. E"'a" !mp!"a" -& )$"p&-!- )! (a %&6!'a "?$%$!-'! a -$#!( -a%$&-a(,
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SERPORTS S.A.
p!" '$($2a- (a %&6!'a )!( 'a-"p&'! )! pa"a!&" -!1&%$& p$-%$pa(. A"$m$"m&, -& %!-'a- %&- - "!1$m$!-'& a)!%a)& paa 1aa-'$2a (a %&-?$ma%$4- )! ((!1a)a )!( !-#/&. E-'! (a" p$-%$pa(!" !mp!"a" )! 'a-"p&'! "! !-%!-'a- C2 )!( S, (&!" H-&"., Om!&, Ta-"p&'!" C$#a, T!p"a, C$a( 3 Ta-"p&'!" L/-!a, !-'! &'a". -. El $o,!& ,! n!gociación ,! lo' con'5%i,o&!'. La a('a %&mp!'!-%$a )! Emp!"a" )!)$%a)a" a( "!#$%$& )! )$"'$6%$4- )! %&!"p&-)!-%$a 3 m!-"a!/a, p!m$'! -a 1a- %apa%$)a) )! -!1&%$a%$4- )! (&" %($!-'!" (&1a-)& >! (&" p!%$&" )! (&" "!#$%$&" P&"'a(!" )$"m$-3a-. E- - m-)& )&-)! (a $-m!)$a'!2, "!1$)a) 3 !%&-&m/a, "&- (&" p$-%$pa(!" a'$6'&" >! (&" %($!-'!" !@$1!-, 7"'&" p!"!-'a- "" !>!$m$!-'&" !- ?-%$4- a )$%0a" !@p!%'a'$#a". D! !"'a ?&ma, (&" !>!$m$!-'&" )! ma3& %a($)a) & m!& "!#$%$& & (a !@$1!-%$a )! m!-&!" p!%$&", !-?!-'a- a (a" Emp!"a" 3 )aa- (a !-'a6$($)a) )!( %&--'& )!( "!%'&. P& &'& (a)&, !( S!%'& Emp!"a$a( !@$1! -a ma3& %&6!'a, $-%("$#! !- 2&-a" )! )$?/%$( a%%!"&, p&p&-$!-)& p!%$&" >! "&- a"m$)&" p& (a" Emp!"a" )! (a %&mp!'!-%$a %&- p&%!"&" m5" ?(!@$6(!", a?!%'a-)& (a !-'a6$($)a) )! SERPOST S.A. E( "!%'& P&"'a( !" a('am!-'! %&mp!'$'$#& !- !( >! paa "&6!#$#$ 0a3 >! a)ap'a"! a (a" -!%!"$)a)!" )! %a)a %($!-'!. S$- !m6a1&, !"'a am!-a2a !" !(a'$#a "$ SERPOST S.A. %&-"$1! ?$)!($2a a( %($!-'! &?!%$7-)&(! - #a(& a1!1a)& "$ )!"!a am!-'a " %&'a !- !( M!%a)&. -.1. Análi'i' ,! Cli!n+!' L&" %($!-'!" m5" $mp&'a-'!" a )$%$!m6! 89:8 ?!&- SUNAT, SAT, M$-$"'!$& )! Ta-"p&'!", Ba-%& )! (a Na%$4-, M$-$"'!$& P*6($%&, SUNARP, C&-'a(&/a G!-!a( 3 M$-$"'!$& )!( I-'!$&.
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SERPORTS S.A.
/. El $o,!& ,! n!gociación ,! lo' $&o!!,o&!'. A( %$!! )!( !!%$%$& 89:8, (&" p$-%$pa(!" p&#!!)&!" )! SERPOST S.A. ?!&- SYNAPSIS PER S.R.L., T!(!?4-$%a )!( P!* S.A.A., SEIPSA S.A.C., S!#$%$& )! R!p!"!-'a%$&-!" C&-"$1-a%$&-!" 3 L$mp$!2a M!1a, IBM )!( P!* S.A.C., COESTI S.A. ! I-'!1p& P!* S.A.C. !-'! &'&". Emp!"a" A7!a" I-'!-a%$&-a(!" Ta%a, Tam, A#$a-%a, A$ Ca-a)5, La- P!*, L?'0a-"a 3 A$ a-%!. Emp!"a" A7!a" Na%$&-a(!" La- P!* S.A., S'a P!* S.A., Ta- + Ta-"6! S&(%$&-!", M$((!-$m. Emp!"a" T!!"'!" Na%$&-a(!" H!ma-&" (&!", A-'!"a-a, T"m Ap4"'&( Sa- P!)&, T$"m& Na%$&-a(, C2 )!( N&'!, L&1/"'$%a 3 D$"'$6%$4- P&'&%a!&, E@p!"& O&p!"a, Ap&%a($p%!", Ba0/a C&-'$-!-'a( S.A.C., C&m$'7 :, P!* B"", L!4- )! H5-%&, E@p!"& a$, R&%0a S.A.C. A#! 7-$@ S.A.C., L4p!2 H-&". S.A., A-)$a, P!(a )! A('&ma3&, J-/-, E@p!"" !( C&m$'7 98. 0. D!'a&&ollo $o+!ncial ,! $&o,5c+o' '5'+i+5+o'. E( #!'$1$-&"& a#a-%! )! (a '!%-&(&1/a )! (a" %&m-$%a%$&-!" !?(!a)& !- (a ma"$?$%a%$4- )!( "& )!( I-'!-!' 3 !( C&!& E(!%'4-$%& a"/ %&m& !( %!%$m$!-'& )! (a '!(!?&-/a ?$a 3 m4#$(, 0a- )!"p(a2a)& a (a %&m-$%a%$4- !"%$'a. E"'&" -!#&" m!)$&" !)%!- '$!mp&" 3 )$"'a-%$a". E- !"! "!-'$)&, (a Emp!"a 6"%a '$($2a (a -!#a '!%-&(&1/a !- !( )!"a&((& )! -!#&" p&)%'&" >! "!a%&mp!'$'$#&" %&m& $mp(!m!-'a (a #!-'a p& I-'!-!', ?&ma-)& a($a-2a" !"'a'71$%a" %&- !mp!"a" )! !'a$(.
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SERPORTS S.A.
-.
LKNEAS ESTRATJGICAS
PLANEAMIENTO ESTRATÉGICO
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SERPORTS S.A.
1. I-%!m!-'a !( #a(& )! (a !mp!"a I-%!m!-'a (&" $-1!"&" I-%!m!-'a !-'a6$($)a) 2. P&"$%$&-a a (a Emp!"a %&- m!&!" "!#$%$&" 3 p&)%'&". O?!%! a( m!%a)& -!#&" "!#$%$&" 3 p&)%'&" %&- ma3& #a(& a1!1a)& &'a(!%! (a" !(a%$&-!" %&- (&" )$"'$-'&" '$p&" )! %($!-'!" )! SERPOST S.A. PLANEAMIENTO ESTRATÉGICO
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SERPORTS S.A.
-. D!"a&((a (a %a($)a) )!( "!#$%$&. &'a(!%! !( %&-'&( )! 1!"'$4- !mp!"a$a( Imp(!m!-'a !"'5-)a!" )! !-)$m$!-'& paa (&1a (a &p'$m$2a%$4- )! (&" p&%!"&" &p!a'$#&" D!"a&((a - p&1ama )! $-'!1a%$4- T!%-&(41$%a $-'!-a >! p!m$'a !"p&-)! a (a" !@$1!-%$a" )!( m!%a)& /. D!"a&((a !( p&'!-%$a( )!( !%"& 0ma-& D$?-)$ #a(&!" )! SERPOST. &'a(!%! (a m!&a )! (a %a($)a) )!( "!#$%$& &$!-'a)a a( %($!-'! Op'$m$2a a( p!"&-a( 0. P&m&#! (a I--&#a%$4- T!%-&(41$%a Op'$m$2a -!#&" "!#$%$&" 6a"a)&" !- T!%-&(&1/a )! (a I-?&ma%$4-.
/.
RELACIÓN DE PLANES DE ACTUACIONES CON LKNEA ESTRATJGICA
1. Inc&!%!n+a& !l alo& ,! la !%$&!'a U'$($2a $-"'m!-'&" )! 1!"'$4- 3 )! %&-'&( >! p!m$'a- !( $-%!m!-'& )! (&" $-1!"&", %&-'&( )! (&" 1a"'&" &p!a'$#&" 3 a)m$-$"'a'$#&", >! 1aa-'$%!- m51!-!" )! !-'a6$($)a) "$- a?!%'a (a %a($)a) )!( "!#$%$&.
E"'a !"'a'!1$a p!m$'$5 a SERPOST S.A, !( )!"a&((& )! (&" $-"'m!-'&" -!%!"a$&" paa (&1a "$"'!ma" !?$%$!-'!" 3 %&-?$a6(!".
2. Po'iciona& a la E%$&!'a con %!o&!' '!&icio' $&o,5c+o'. La ($6!a%$4- )!( m!%a)& p&"'a( -a%$&-a( 3 !( $-%!m!-'& )!( $-'!%am6$& $-'!-a%$&-a( a -$#!( 1(&6a( -&" p!"!-'a- !( !'& )! &?!%! a( m!%a)& m!&!" p&)%'&" 3 "!#$%$&", %&- "&p&'! '!%-&(41$%& 3 a( '& #a(& a1!1a)&. PLANEAMIENTO ESTRATÉGICO
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SERPORTS S.A.
E"'a !"'a'!1$a p!m$'$5
A"!1a !( "!#$%$& p&"'a( !- '&)& !( '!$'&$& -a%$&-a( a 'a#7" )! (a amp($a%$4- )! " %&6!'a. L&1a -a ma3& pa'$%$pa%$4- !- !( m!%a)& p&"'a(, a 'a#7" )! -a p!ma-!-'! $mp(!m!-'a%$4- )! -!#&" "!#$%$&" 3 p&)%'&" 6a"a)&" !- (&" !"')$&" )!( m!%a)& 3 !( a-5($"$" )!( %&mp&'am$!-'& )! -!"'&" %&mp!'$)&!".
-. D!'a&&olla& la cali,a, ,!l '!&icio. M!&a (&" p&%!"&" &p!a'$#&" !- (&" p-'&" %/'$%&" )!( %$%(& p&"'a(, >! 1aa-'$%!- p!"'a - "!#$%$& !?$%$!-'! 3 &p&'-& a( %($!-'! ?$-a(.
S! 6"%a ma-'!-! (&" "!#$%$&" 3 p&)%'&" )! a%!)& %&- (a !#&(%$4- )!( m!%a)& p&"'a( m-)$a(, a"$m$"m& m!&a !( '$!mp& )! !-'!1a 3 6"%a -a ma3& !-'a6$($)a) ap&#!%0a-)& (a '!%-&(&1/a )! (a
$-?&ma%$4-. B$-)a "!#$%$&" 3 p&)%'&" %&- !?$%$!-%$a 3 %a($)a) )! a%!)& %&- (&" %&-'&(!" )! "!1$)a) p&"'a(, '$($2a-)& (a '!%-&(&1/a )! (a $-?&ma%$4-.
/. D!'a&&olla& !l $o+!ncial ,!l &!c5&'o 5%ano D!"a&((a -a -!#a %('a &1a-$2a%$&-a( &$!-'a)a a -!"'& %($!-'! $-'!-& 3 !@'!-&.
C&- !"'a !"'a'!1$a S!p&"' S.A, a"!1a/a - 6!- %($ma (a6&a( 3 !"'a6(! %('a &1a-$2a%$&-a( >! p!)a %&-'$6$ %&- !( m!&am$!-'& )!( "!#$%$& >! p!"'am&".
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SERPORTS S.A.
0. P&o%o!& la Innoación T!cnológica U"& !"'a'71$%& )! (a '!%-&(&1/a )! (a $-?&ma%$4- paa &6'!-! #!-'aa" %&mp!'$'$#a" m&)!-a", $--&#a)&a" 3 "&"'!-$6(!" !- '&)&" (&" -$#!(!" )! (a Emp!"a. E"'a !"'a'!1$a p!m$'$5 &p'$m$2a (a 1!"'$4- &p!a'$#a )! (a !mp!"a a 'a#7" )!( "& )! (a" '!%-&(&1/a" )! (a $-?&ma%$4-.
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SERPORTS S.A.
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SERPORTS S.A.
0.
LOS PLANES DE ACTUACIÓN I.
U'$($2a $-"'m!-'&" )! 1!"'$4- 3 )! %&-'&( >! p!m$'a- !( $-%!m!-'& )! (&" $-1!"&", %&-'&( )! (&" 1a"'&"
II.
&p!a'$#&" 3 a)m$-$"'a'$#&", >! 1aa-'$%!- m51!-!" )! !-'a6$($)a) "$- a?!%'a (a %a($)a) )!( "!#$%$&. La ($6!a%$4- )!( m!%a)& p&"'a( -a%$&-a( 3 !( $-%!m!-'& )!( $-'!%am6$& $-'!-a%$&-a( a -$#!( 1(&6a( -&" p!"!-'a- !( !'& )! &?!%! a( m!%a)& m!&!" p&)%'&" 3 "!#$%$&", %&- "&p&'! '!%-&(41$%& 3 a('& #a(&
III.
a1!1a)&. M!&a (&" p&%!"&" &p!a'$#&" !- (&" p-'&" %/'$%&" )!( %$%(& p&"'a(, >! 1aa-'$%!- p!"'a - "!#$%$&
IV. V.
!?$%$!-'! 3 &p&'-& a( %($!-'! ?$-a(. D!"a&((a -a -!#a %('a &1a-$2a%$&-a( &$!-'a)a a -!"'& %($!-'! $-'!-& 3 !@'!-&. U"& !"'a'71$%& )! (a '!%-&(&1/a )! (a $-?&ma%$4- paa &6'!-! #!-'aa" %&mp!'$'$#a" m&)!-a", $--&#a)&a" 3 "&"'!-$6(!" !- '&)&" (&" -$#!(!" )! (a Emp!"a.
PLANEAMIENTO ESTRATÉGICO
25
SERPORTS S.A.
CONCLUSIONES
PLANEAMIENTO ESTRATÉGICO
26
SERPORTS S.A.
DOCU(ENTOS * ANEOS (ETAS DEL PLAN ESTR8TEGICO PROPUESTAM:
PLANEAMIENTO ESTRATÉGICO
27
SERPORTS S.A.
PLANEAMIENTO ESTRATÉGICO
28
SERPORTS S.A.
PROCESOS DE EN#KOS POSTALES
DOCU(ENTOS CO(PLE(ENTARIOS: PO.:.T$m.:.p)? PLAN::<89:RPO.;TRIM.89:.PD PE.8SEM.89:.p)?
PLANEAMIENTO ESTRATÉGICO
2
