Rolex Ppt

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of Presentation

Brand Evolution Brand benefits Persona Convincing reason Differentiator Core gene Brand Prism POD POP

Introduction is a Swiss manufacturer of high-quality, luxury wristwatches.  Rolex

 It was founded by Hans Wilsdrof in 1905. Its headquarters are at

Geneva, Switzerland.

These watches are popularly known as status symbols. Business Week magazine ranks Rolex #71 on its 2007

annual list.  It produces about 2,000 watches per day, generating

revenues of around US$3 billion.

Rolex Evolution 1905 - Hans Wilsdorf established London firm that specialized in watch distribution. 

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1908 - Wilsdorf opened new brand name: Rolex.

1910 - Rolex started to give official chronometer certification in Switzerland. 

1914 - The Kew Observatory in Great Britain awarded to Rolex wristwatch a CLASS A precision certificate. 

1926 - Rolex developed and patented the Oyster: first air, dust and waterproof model of watch. 

Cont.. 1945 - Oyster Date model was invented. This was a first watch that automatically display a date. 

1953 - Rolex had created watch for diving: - the Submariner model. 

1955 - Oyster GMT Master was designed to make possible to check time in different time zones. 

1967 - Oyster Sea-Dweller was invented - waterproof in depth of  610m/2001 ft. 

2004 - Submariner model celebrated its 50th Anniversary with special commemorative model which has green bezel and unique black dial. 

Companys Innovation The companys innovations are: The first wristwatch with an automatically changing day and date on the dial (Rolex Day-Date). 

The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual Submariner, 1953). 

The first wristwatch to show two time zones at once (Rolex GMT Master, 1954). 

The first watchmaker to earn chronometer certification for a wristwatch. 

Watch Models Rolex has three watch lines:  Oy ster Perpetual , Professional  Cellini ( Rolex's line of 'dressy' watches)

The primary bracelets for the Oyster line :   Jubilee, Oy ster  President .

Hereditary

Strengths

Pioneer in making watch movement and is

commitment to excellence. Durability Symbol of sophistication Integrity  Exceptional

Performance

An Indomitable Spirit

known for its

Market forces Omega, Tag Heuer, Breitling, Rado and other luxury watch makers are its competitors Replica watches produced in Asian countries and marketed round the globe Second hand luxury watch market

Consumer bio-data The main recipient are creamy customers who are looking for a high end luxury watch with a status symbol which increases their value. Generally worn by people of age 30 and above

Insight Symbol of achievement Success redefined.

Brand Benefits 

Sign of status, success and flair

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Unmatched Swiss craftsmanship

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Global recognition

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Quality par excellence

Legacy of fine watch making over 100 years 

Persona 

Spirit of the century

Icon of sophistication and precision

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Redefining class time and again

Convincing Reason 

Durable

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Seamless performance for a lifetime

Differentiator More than half of COSC certified watches are Rolex 

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Holds the record for most certified chronometer movements in the category of wristwatches.

Core Gene Glorious history of path breaking innovations in watch making over generations. 

A

Crown for Every Achievement,

Brand Prism - Rolex Out of range

Stretch

Rolex Apparel

New categories

Adjacent categories

Jewellery, Official Rolex Trophy, Timekeeper for Wimbeldon, & Australian Open

Bezels, Brands, Bracelets

Extension

Core category

Core

Classic Watches

Rolex vs TAG Heuer Points Of

Differentiation:

Quality / Value: Both are luxury watches, but Rolex retains its intrinsic value for a longer time. 

Diamonds: Tag uses F to G color diamonds, and Rolex uses D color diamonds. 

Movement: Rolex uses its own in-house movement, whereas TAG watches use ETA movement. 

Appearance: Rolex rarely changes the appearance of their watches, but TAG releases new models every few years. 

Cost: A Rolex is generally more expensive than TAG watch. 

Rolex vs TAG Heuer Points Of Parity:

Rolex and TAG Heuer both are luxury Swiss watches.

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These companies make quartz and mechanical versions.

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Both companies gives you a 2-3 year warranty on most models. 

Thank You Rolex  Obsession with perfection.