Radio Magazine Program - Proposal

DEVC206 Assignment 8 Radio Magazine Program Proposal

Franilyn Sendiong-Dacono 2014-92639

University of the Philippines Open University Master of Development Communication UPOUVLC, Offshore (Singapore) 2nd Semester, AY 2014-2015

UPOU- DEVC 206

Franilyn Sendiong-Dacono (2014-92639)

Radio Program: Go Girl! Go Women Power!

I.

PROFILE 

Program Title: Go Girl! Go Women Power!



Target

listeners:

Women,

Home

Makers,

Mothers,

Young

Professionals and College Students between 20 – 45 years old 

Duration: 1 hour



Airing schedule: Every Saturday from 10:00 to 11:00 am



Description: Go Girl! Go Women Power! radio show is about awareness, education and activism. It aims to address and promote one of the Millennium Development goals which is Gender Equality and Empower Women. Topics will cover human rights, equality for all, gender sensitiveness, women issues, health, travel, lifestyle, social entrepreneurship, about women realizing their full potential, sharing of inspiring stories of successful women and more. The radio show will serve as a platform for the exchange of ideas and opinions between the program host, guest speakers/ resource persons and the listeners or callers.



Objectives:

a) To address and promote one of the Millennium Development goals which is the Gender Equality and Empower Women. 1|Page

UPOU- DEVC 206


b) To provide a program that empowers women through sharing of inspiring stories of successful women in different fields of career. c) To share meaningful topics such as entrepreneurship and building their own business. d) To serve as a platform for the exchange of ideas in addressing and promoting gender equality & women empowerment by interviewing credible source persons and engage the audience.

II.

BACKGROUND

One of the main goals of Go Girl! Go Women Power! radio program is to address and promote one of the Millennium Development goals, the Gender Equality and Empower Women.

The issues on gender equality & women empowerment into this age are still timely, universal and pressing. Promoting and discussing this topic in a radio show will be a voyage of discovery not only to the Program Host, the guest speakers and most especially to the listeners, both to men and women.

This topic may not be something new as it is commonly discussed on television shows, news, cinemas, online sites, social media and more but

2|Page

UPOU- DEVC 206


bringing it to radio is another new level of sharing information, old and classic. Broadcasting plays an important part in the communication process of discussing issues and sharing of valuable inputs on gender equality and women empowerment -- which are essential to development, for it is concerned with the transmission and use of knowledge and information which bring greater numbers of the society into the mainstream of national life.

III.

FORMAT AND CONTENT

The radio magazine program will be in a magazine and talk show program type. There will be a program host and guest speakers per episode. The host will be an empowered woman who is known to the masses for being an inspiration in her own career, household, business and family so that she is able to relate more to her audience. While the guest speakers in the interview can be a known personality, celebrity, icon or a simple and regular citizen successful in her own field. She can be Miriam Santiago, Loren Legarda, Kim Chiu, Inday Sara Duterte, or an Athlete, Architect, Engineer, Teacher and even a Homemaker that we consider as an empowered woman of today. The personality interview will be used to present a character profile or portrait of a great man or woman and how he/she can positively influence the audience.

The program will contain a variety of different items that includes a regular round-up of consumer news, an interview, a discussion, an in-depth feature and some short filler items. The Go Girl! Go Women Power! radio program will cover consumer affairs of variety of issues and promoting Gender Equality and Empower Women.

3|Page

UPOU- DEVC 206


The program will discuss different topics every day but not limited to the following: o Gender equality and women’s rights o Women realizing their potential o Women at men’s job o Social Entrepreneurship o Enterprise development and marketing inspiration o Simple arts & crafts that can be profitable o Start-up success stories on businesses o Home economics and cost efficient ways to make healthy and nutritious food for the family o Technical skills o Women’s health o Leadership o Freedom and education

It will cover not only topics about lifestyle, beauty tips, travel, health, wellness, parenting topics and the latest news updates but this radio program magazine will provide exciting, practical and informative content to educate and inspire both the old and young.

The discussion spot or segment of the program will also invite credible guest speakers and advocates in an interview that will serve as a platform for the exchange of ideas in promoting gender equality & women empowerment. The ideas may be a simple entertainment to an important and complex topic which concerns individuals and other members of a community. This discussion will be in a serious or fun and light-hearted way but its purpose is

4|Page

UPOU- DEVC 206


always to set us thinking and realizing the role of men and women in the society and how we can be equal as one.

Critical questions can cover the following: 

Why empower women?



What are the strategies to help women become more socially and economically empowered?



Is gender equality an issue relevant to all societies, women and men alike?



Are the lower literary rates for women a consequence of gender equality?



Do you agree that domestic violence only happens in poor minority families?



Do you agree that total fertility rate drops have been most noticeable in countries where women have gained access to education?

The radio program will invite guest speakers all over the region. It will be a radio interview filled with lively variation of the talk. This will expand the potential pool of talks ‘contributors by bringing to the microphone those people who have something to say be it a positive or provocative note presenting his/her ideas or perhaps to delve deeper into a subject.

The program will be also a consumer affairs program which will give a time to actively engage with the audience. It is a main objective of Go Girl! Go Women Power!

radio program to discover relevant inputs, ideas and

opinions of the guest speakers and listeners as they enhance their awareness to the subject matter.

5|Page

UPOU- DEVC 206

IV.


PRESENTATION, STYLE & SOURCE It is crucial that the presenter in this radio programme will explain what’s happening and guide the guest speakers and listeners through the subject being dealt with. The presenter in this program must convey goodwill toward the audience and participants through establishing authority and confidence to achieve success.

As a style, the program will be keen on knowing the importance of changing the mood and pace as you move from one item to another. The tone will be set by the presenter’s general manner, and the content. While the breadth and style of the program content will be incorporated with recording in the studio and outside locations with interesting background sounds including music and the actuality to enliven the program.

The stories of the programme will be taken from: 

Consumer affairs publications and press releases



Newspaper items



Special interest groups and societies



Events guides



Press releases from government and other organizations



Campaigns



Novelty or humorous items or events



New products, commercials or ads that promotes effectiveness, safety and touch women empowerment



Lifestyle groups



Public services



Social media networks

6|Page

UPOU- DEVC 206

V.


SEQUENCE GUIDE Time

Topic

00:00-00:15

Signature tune

00:15- 03:00

Introduction of hosts and guest speaker Cover their background, on what they do and what makes them an expert of their field Introduction of topics to be discussed

03:00- 15:00

Discussion of first topic ( items related to his/her life like career, family or lifestyle) - Includes her opinion & inspiring message

15:00-35:00

Discussion of second topic (general topics about the society, latest trends and what’s happening in the community) - Includes criticisms and raves

35:00-50:00

Discussion of third topic (more sensitive topics about women empowerment and gender equality) - Includes her opinion, criticisms and raves

50:00-60:00

Final sharing and summarization of the topics covered - Includes sharing of inspirational thoughts and opinions about personal & general life

7|Page

UPOU- DEVC 206

VI.


SCRIPT

Writing for a fact-based program will ensure that it is clear, direct and uncluttered.

Resource Person/ Guest Speaker:

Architect Cynthia Cresencio is an OFW based in Singapore. She is an Architectural Engineer and a Technical Designer in a male-dominated industry of building and construction. Her profile includes working with Horsburg Engineering, Hyundai Engineering & Construction and the SCK Construction. She is also an active member of United Architects of the Philippines Singapore Chapter and on outreach programs both in Singapore and in the Philippines.

The radio show is not limited to interview prominent actresses, politicians or someone who works in the government or NGO’s. For this episode, Ms. Cresencio was invited for the maiden broadcast because she is a simple and regular person that excels in one of the male-dominated industries, an expert in the field of architecture, building and construction. In the survey conducted by The American Institute of Architects in May 2011, only 15% are licensed female architects around the world where 5% of it are identified as Asian. Ms. Crescensio is one of those exceptional women who believe that Architecture is not only a man’s game. Her first-hand experience and on how she handled issues on gender inequality such as salary gap & discrimination makes her an empowered woman and a credible guest speaker that can inspire both men and women. Her presence makes the interview simple, light and inspiring.

8|Page

UPOU- DEVC 206


------ t h e 

s c r i p t ------

Presenter: Good morning Philippines, Singapore and world, welcome to Go Girl! Go Women Power! radio program. This is the latest radio magazine program about addressing and promoting one of the Millennium Development goals, the Gender Equality and Empower Women.

Why discuss issues on gender equality & women empowerment? Because this is timely, universal and one of the pressing issues that men and women should not avoid.

What you should expect in this show is that we will cover not only the kikay stuff of women, health, beauty, wellness, travel, parenting topics and the latest news updates but this radio program magazine will provide YOU all exciting, practical and informative content to educate and inspire both the old and young.

So, for today, we have invited a special guest. She is NOT a prominent actress, not a politician or athlete but an incredible (OFW) overseas Filipina worker. She is an Architectural Engineer and a Technical Designer in a male-dominated industry of building and construction here in Singapore… she worked for Horsburgh Engineering Pte Ltd, Hyundai Eng,g & Construction and now currently in SCK Construction in Singapore…and very active in charity works in her church community...help me welcome, Architect Cynchia Cresencio…a woman of substance, an inspiration for being an woman. 

Guest Speaker: Hi, hello.

9|Page

UPOU- DEVC 206




P: Hi Cynchia, welcome to the show, Go Girl! Go Women Power! radio program. How are you? Will you be able to describe to introduce yourself? Who is Ms. Cresencio?



GS: Self-introduction and share involvements in the community



P: Way back in college, before you took this degree on Architecture, knowing that it is a tough course and more dominated by men, what made you decide to choose this field?



GS: Give answer.



P: What is the percentage of men and women in your company? Can you describe to us your typical day at work? How it is dealing with your colleagues especially the men at the field.



GS: Give answer.



P: Being a woman in a male-dominated industry, does it come with some perks? What are the common advantages that you usually have?



GS: Give answer.



P: On the negative side, have you experienced a situation when you are intimidated by men and you felt discriminated because of your gender? And how did you overcome the situation?



GS: Give answer.

10 | P a g e

UPOU- DEVC 206




P: Cyn in your opinion, why and when do people respond differently to women than men?



GS: Give answer.



P: What are the common notions or misconceptions and other gender inequality comments you’ve heard? (eg. tomboy, maarte, wear, submissive, not independent..etc). How do your respond whenever you hear such words?



GS: Give answer.



P: We know that gender equality an issue relevant to all societies, women and men. Cyn, what do you think is the importance of gender equality?



GS: Give answer.



P: Cyn, we also have a caller on the line and she will have a question for you.



Caller 1: Hello, hi Ms. Cyn, how do you define an empowered woman?



P: Another caller is on the line and wants to get your opinion Cyn.



Caller 2: Do you believe that men and women are equal? Why?



P: Thank the callers.



GS: Give answer.

11 | P a g e

UPOU- DEVC 206




P: How do you feel when you see the news or stories about rape case and sexual violence to women especially in India, Singapore or in our own country, Philippines?



GS: Give answer.



P: If you will be given a chance, what will you say to these men perpetrators and rape criminals with the actions (such as rape and violence..etc) they have committed to women?



GS: Give answer.



P: Will you be able to give us some tips and strategies to help women become more socially and economically empowered?



GS: Give inspirational answer.



P: Will you encourage kids and young women to follow your footsteps in becoming a successful architect? Would you like to invite them?



GS: Give answer.



P: If there is one inspirational women empowerment quote that you would support, what would you choose? a) "No one can make you feel inferior without your consent." — Eleanor Roosevelt b) "Women, like men, should try to do the impossible, and when they fail, their failure should be a challenge to others." —Amerlia Earhart

12 | P a g e

UPOU- DEVC 206


c) "Women are the real architects of society."—Harriet Beecher Stowe 

GS: Give answer.



P: Last question, who are your favourite actresses/ politicians or personalities that you can consider as an empowered woman? Why her/them?



GS: Give answer.



P: Share her favourite actresses as well and end the interview.



P: Cyn, thanks for gracing our program. Today, we have learned interesting and eye-opening facts in a building and construction industry dominated by men. We also made some incredible realizations about gender equality and women empowerment. We hope that we were able to inspire you all our listeners and viewers.

Always remember that in this generation, we need to step up as women and take the lead. Good day everyone and thank you for joining us in this journey of making Go Girl! Go Women Power!!

VII.

PROGRAM RUN DOWN SHEET  Greetings  Introduction  Newscast (Local news and traffic news)  Plugs  Newscast (Lifestyle & Entertainment news)  Station ID 13 | P a g e

UPOU- DEVC 206


 Feature story  Ad Lib  Interviews  Caller/s opinions  Recap and Goodbyes

VIII.

RESOURCES

The developmental radio magazine program would require the following resources: 

Manpower

This will include the persons in-charge of promoting the program, conducting research, gathering audience feedback, writing scripts, facilitating the actual broadcast, auditioning music and sound effects, etc. 

Materials Hardware

Software

a) Tape recorders

a) Scripts

b) Tapes

b) Interviews

c) Microphones

c) Music

d) Studios

d) Sound effects

e) Mobile units



Financial (Money) Like television, the radio magazine program would require financial support and funding to carry out the activities successfully. Private

14 | P a g e

UPOU- DEVC 206


organizations or agencies and organizations are welcome to provide financial support to any particular activity.



IX.

Minutes 

Research



Conduct of interviews



Preparation of program outline



Scriptwriting



Auditioning for talents



Voice taping



Mixing/Production



Pre-testing and Revision



Program Promotion



Program Launching



Feedback Gathering

EVALUATION MECHANICS

As highlighted by Robert Brunwin de Jong on the importance of pretesting, this radio magazine program would also need testing of informational and promotional materials on groups of individuals in a target audience prior to their widespread diffusion. This is important to know more if the radio program will be able to attract attention of the audience, able to bring clear message, if the materials are relevant and would make the target audience feel involved in the issue. And of course, knowing what combination of presenters, guest speakers and formats works best is also crucial.

15 | P a g e

UPOU- DEVC 206


In order to know the success of the radio program show, gathering feedback to learn if the radio program is able to reach successfully the audience is important. The following strategies will be tapped on: 

Survey forms to be distributed



Phone calls and sending of text messages



Email



Social media networks reviews including hashtags



Blog reviews



Personal visits to the audience

In the gathering of feedback, these will be taken into consideration in formulating the questions: 

How many people heard the message of Go Girl! Go Women Power!?



What works well and what doesn’t?



Does the program excites them and what entices them to listen?



Are the guest speakers helpful and able to give relevant ideas, opinions and comments?



Did the audience understand the message correctly?



Does the audience consider using the information?



Did the program highlighted the message and able to achieve its development goals?



Did the message trigger the audience to question, reflect, discuss and plan their own development as stated in program’s specific measurable objectives?

16 | P a g e

UPOU- DEVC 206


References: http://www.nyu.edu/classes/jackson/causes.of.gender.inequality/ http://www.consumersinternational.org/media/301550/guidelines%20for%20radio%20programme%20pro duction.pdf http://www.farmradio.org/radio-resource-packs/package-95-researching-and-producing-farmer-focusedprograms/radio-formats/ http://www.pciglobal.org/empoweringwomen/?gclid=CjwKEAjw0q2pBRC3jrb24JjE8VgSJAAyIzAdjF831UdSeEyGaZ_8dPAAu7BV0m2_bczZQ O3ooIx5BoCAZrw_wcB

17 | P a g e

Radio Magazine Program - Proposal

Recommend Documents