PRIMERA ENTREGA: ENCUENTROS CIUDADANOS
DIANA MILENA FRANCO CELIS. Cód. 1621023520 JUAN DAVID MORENO CONTRERAS. Cód. 0821130568 SERGIO ANDRES ZAMBRANO. Cód. 1621021102 16 21021102 JUAN ONECIMO ONECIMO RODRIGUEZ CASTILLO. Cód. 1611022171 CARLOS ANDRES URIBE SALAZAR. Cód. 1611022171 CAMILO ANDRES BORDA MORERA. Cód. 1621021505
TUTOR: JAVIER VICENTE CIPAMOCHA LEGUIZAMON
SISTEMAS DE INFORMACION EN GESTION LOGISTICA Bogotá, juno !" D# $!%&
Contenido
%'
D#()*+)n -# ./ #0+*#(/:.............................................................................................3
$' 12u3 +ot#n)/. +*o-u)to(
4/5
-#
-#nt7)/-o( #n
/+.)/*
TI
#n
./(
./ )/-#n/
-#
6/.o* -#
/)t6-/-#(
5
./
#0+*#(/8'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''& 9' A
u3
#0+*#(/,
7u#*;/(
)o0+#tt6/( t#n# u# #n7*#nt/*(#
)o0o ./(
/7#)t/ ./
.o( .n#/0#nto(
#(t*/t3g)o( -#.
-#
#(to( .n#/0#nto( +o*
+o*
7un)n
' 12u3 t+o(
-#
5
t#)no.og
-#
n#go)o
D#7n/ ./(
n7o*0/)n8 D#7n/
SBU =un-/- #(t*/t3g)/ -#
(u(t3nt#./(
/+.)/)on#( -# +o*
./
+*o*-/-#( n#go)o>
5
?????????????????@ TI
-#
u38' 2u#
g#(tn
.og<(t)/
)on(-#*/
#(t*/t3g)/( 5
t/nt/ )o0+#tt6-/-
o7*#)#n
#(t/( /+.)/)on#(8''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' @
"' M/t*; -#. +o*t/7o.o??????????????????????????' '%$
3
%'
D#()*+)n -# ./ #0+*#(/: %@" DE ARTESANOS A INDUSTRIALES C!"#$ó% d! &" F'($#" d! )*!+,+ S*$-,+ G//!& B"%-$%/! !% *% #"+!ó% d,%d! *%#$,%ó
&" $4!" &"%" !% S,ó. R!#,/"% &" &!#! !% "#$!%d"+ !#$%"+ !% #"%$%"+ d! 55 &$,+ 9*! &,+ 4$+4, *%d"d,!+ $4,",% d! E*,". C*"%d, !% C,&,4($" +,&, +! #,%+*4"% 9*!+,+ !+#,+ A&$%" $%,d*:, E44!%"& G*!! ;"4!+"%,.
%@"! PRIMERA PLANTA INDUSTRIAL C,% *% <+"4, ("%#"$, !% &" d<#"d" d! &,+ 50+ "d9*$$!,% *% !!%, d! +$!! "%!/"d"+ d,%d! #,%+*ó &" $4!" &"%" $%d*+$"& "" !& d!+",&&, d! &,+ d!$"d,+ &'#!,+ #,4, !& ,/* =*4$+. D!+d! !%,%#!+ "+" !& 4,4!%, A&$%" " $$d, *%" #*&*" d! #"&$d"d #,%$"%-" ! $%%,"#$ó% 9*! %,+ " &&!"d, +$!4! " "(":" "" +!/*$ !+#$($!%d, *%" $+,$" ,!#$!%d, &, 4!:,.
%@&" PROFESIONALIZACIN S! $%#*&" " &" #,4">" *% %*!, /*, d! "##$,%$+"+ #,&,4($"%,+. A $%"&!+ d! &,+ 70+ +! ,!+$,%"&$-" &" "d4$%$+"#$ó% d! &" C,4">". L,+ "##$,%$+"+ "%$/*,+ %*!,+ !4,d!"% " &" "d4$%$+"#$ó% !d$4!%+$,%"% !& %!/,#$, "+"%d, d! +! *%" !4!+" "4$&$" " #,%!$+! !% *%" #,4">" #,% '#$#"+ /&,("&!+. L"%-"4$!%,+? A!9*$! F$%!++! B,// &!#!.
%@" COMPAA NACIONAL
@ E% &,+ 80+ A&$%" "4&$ó +* ""%#! /!,/'$#, !% C,&,4($". F*$4,+ $,%!,+ !% &" $%d*+$" &!#!" $4&!4!%"%d, *% !+9*!4" d! "/, , #"&$d"d d! &" &!#! 9*! *%#$,%" "% , !% d" " +$d, +!/*$d, , &"+ ,"+ #,4">"+ d!& +!#,. L"%-"4$!%,+? B,%* A&$%$, L!#! A&$%" UT. Ad9*$+$#$ó% d! &,+ "#$,+ d! C"4(,*# N!+&< +$*"d" !% F"#""$'. Ad9*$+$#$ó% d! &" !4!+" ;"++$#,& C$%#$%'. L" #,4">" "+ó d! 20.000 #&$!%!+ " 120.000 !% *%" d<#"d".
%@@" DIVERSIFICACIN GEOGRFICA DE CATEGORAS A&$%" +! !+"(&!#! !% &,+ 4!#"d,+ $%!%"#$,%"&!+ " !,"#$,%!+. L"%-"4$!%, d! A!%" ,d*#, !+!&&" 9*! "4&$ó &" #"!/," d! (!($d"+ &'#!"+. A4&$"#$ó% d! &" ,d*##$ó% $%d*+$"& !% C,&,4($" +! $%$#$" &" #,4!#$"&$-"#$ó% !% V!%!-*!&" E#*"d,. D$!+$$#"#$ó% !% #"!/,"+ " "<+ d!& &"%-"4$!%, d! B"( ,d*#$d, !% &" &"%" d! C$%#$%' R!!+#,+ !% C"&,,. D!+",&&, d! &" !#%,&,/" d! "&$4!%,+ !% !4"9*!+ "+<$#,+. S! ,($!%!% &,+ !4$+,+ d! &" FDA d!& D!""4!%, d! A/$#*&*" d! E+"d,+ U%$d,+ "" !," " !+! "+.
$!!! CALIDAD A TODA PRUEBA A&$%" !#$(! &" #!$$#"#$ó% ISO 001 ,,/"d" , !& I%+$*, C,&,4($"%, d! N,4"+ T<#%$#"+ I#,%!# !% +* &"%" d! ,d*##$ó% d! F"#""$' C*%d$%"4"#" +! #,%$!! !% &" $4!" #,4">" %"#$,%"& d! &'#!,+ !% ,(!%! !+" #!$$#"#$ó%. E+, !"$4" !& #,%#!, d! 9*! ,d,+ &,+ ,d*#,+ d! A&$%" d!+d! !& 4,4!%, d! +* #!"#$ó% "+" !& #,%+*4, $%"& #*!%"% #,% &,+ 4'+ !+$#,+ #,%,&!+ d! #"&$d"d.
5
$!!$ CRECIMIENTO RENTABLE
L"+ !%"+ d! &" C,4">" "+"% d! US 200 MM " US 550 MM. D!+",&&, d!& #,%#!, d! !,&*#$ó% "&$4!%"$" !+!%"%d, "& 4!#"d, ,d*#,+ *%#$,%"&!+ d! "&, "&, "/!/"d, #,4, H, R!/!%!$+ F*, 9*! 4!:,"% !& !+"d, d! +"&*d ","% "& ($!%!+" d! %*!+,+ #,%+*4$d,!+. D!$%$#$ó% d! %*!,+ ,#,+ !+"$#,+. C,! B*+$%!++ I%%,"#$ó% $%!%"#$,%"&$-"#$ó% M,d!&, C,,"$,.Ad9*$+$#$ó% d! &,+ "#$,+ d! &" #,4">" &!#!" F$!+&"%d 4"#" ;*"#<. E& +!/*%d, !% !& 4!#"d, !% &" !/$ó% ;"#$#,. Ad9*$+$#$ó% d! ;,&,#!=$ !% E#*"d, 4"#" !& $,+=, &d! d! 9*!+,+. ;"+"4,+ d! 120.000 " 180.000 #&$!%!+
$!! EPANSIN CRECIMIENTO SOSTENIBLE S! #!" &" F*%d"#$ó% A&$%" !& '!" d! R!+,%+"($&$d"d C,,"$". L"+ !%"+ #,%+,&$d"d"+ "+#$!%d!% " 4'+ d! US676 MM. I%$#$, d! &" ,!"#$,%!+ d!& C!%, d! S!$#$,+ C,4"$d,+ ASC. S! d$+!>" *% #"4($, !% !& 4,d!&, d! !%d!*d"4$!%, " "<+ d! &" !+*#*"#$ó% d! (,%,+ " &"/, &"-,. C!"#$ó% d! &" /!!%#$" d! E+"d,+ U%$d,+ #,% !& ,(:!, d! "#!&!" !& d!+",&&, d! *%" ,!"#$ó% &,#"& !% !+! "+. C!"#$ó% d!& I%+$*, A&$%" d!d$#"d, " &" $%!+$/"#$ó% !% %*$#$ó% "&$4!%"#$ó%. C!"#$ó% d! &" F*%d"#$ó% A&$%" !+*&"d, d! %*!+, #,4,4$+, #,% &" R!+,%+"($&$d"d S,#$"& E4!+"$"&. I%!/"#$ó% d! &" #"d!%" d! &,/+$#".
$!!@ EPANSIN CRECIMIENTO SOSTENIBLE'
6 A&$%" ;,d*#,+ A&$4!%$#$,+ S.A. !4$$ó (,%,+ , 260.000 4$&&,%!+ d! !+,+ "& 4!#"d, #,&,4($"%,. E+" *! &" $4!" !4$+$ó% d! (,%,+ d! &" !4!+". A&$%" !+!%" +* $4! $%,4! d! +,+!%$($&$d"d #,% &" 4!,d,&,/" GRI. G&,("& R!,$%/I%$$"$!.S! &"%-"% &" ,"&$d"d d! &,+ +!$#$,+ d! A&$%" S!$#$,+ C,4"$d,+ ASC. U% C!%, d! S!$#$,+ 9*! " +$d, !#,%,#$d, " %$!& 4*%d$"&.
$!%! EVOLUCIONA EL MODELO CORPORATIVO DE ALPINA E,&*#$,%" !& M,d!&, C,,"$, d! A&$%" !& #*"& !+' d$$d$d, !% !+ #,&*4%"+ d! #!#$4$!%,? ;"+!+ C!%, C,,"$, ;,#!+,+ C!%"&$-"d,+. I%$#$" ,!"#$,%!+ &" &"%" d! E%!,+ *%" d! &"+ 4'+ 4,d!%"+ &"%"+ d! ,/* d! A4<$#" L"$%".
$!%% ALPINA IDENTIFICA SUS & DESAFOS PARA SU SOSTENIBILIDAD A&$%" $d!%$$#" +*+ 7 d!+",+ "" +* +,+!%$($&$d"d &" d! +* !%,%, #,% !+, !+*#*" +* !+"!/$" d! +,+!%$($&$d"d #,% $+$ó% d! %!/,#$,. I%$#$" &" #,%+*##$ó% d! &" $4!" &"%" d! ,d*##$ó% d! A&$%" F,,d+ !% !& !+"d, d! N*!" H,=.
M(n S! &d!!+ !% &" +"$+"##$ó% d! &"+ %!#!+$d"d!+ d!& #,%+*4$d, #,% "&$4!%,+ (!($d"+ +"&*d"(&!+ #,% "$(*,+ d! #,%$"%-" #!#"%" "&, "/!/"d,K #,% !+,%+"($&$d"d !%! " &,+ "##$,%$+"+ #,&"(,"d,!+ #&$!%! 4!d$, "4($!%! " &" +,#$!d"d.
V(n S! &d!!+ !% &" +"$+"##$ó% d! &"+ %!#!+$d"d!+ d!& #,%+*4$d, #,% "&$4!%,+ (!($d"+ +"&*d"(&!+ #,% "$(*,+ d! #,%$"%-" #!#"%" "&, "/!/"d,K #,% !+,%+"($&$d"d !%! " &,+ "##$,%$+"+ #,&"(,"d,!+ #&$!%! 4!d$, "4($!%! " &" +,#$!d"d.
7
P*o-u)to(
L'#!,+ )*!+,+ A&$%" B!($d"+ d! A&$%" A&$%" B"( ;,+!+ D*!+ A&$4!%,+ F*%#$,%"&!+ L%!" F$%!++!
DOFA
$' 12u3 +ot#n)/. 4/5 -# +*o-u)to( -#nt7)/-o( #n #0+*#(/8
/+.)/* ./ )/-#n/
TI -#
#n ./( 6/.o* -#
/)t6-/-#( ./
5
L"+ ,,*%$d"d!+ 9*! ,!#! &" *$&$-"#$ó% d! &"+ TI +,% d!!%d$!%!+ " &" $+$ó% 9*! !%/" &" #,4">" #,4, *%$d"d d! %!/,#$, "" !& #"+, “Ser líderes en la satisfacción de las necesidades del consumidor con alimentos y bebidas saludables, con atributos de confianza,
8 cercanía y valor agregado; con responsabilidad frente a los accionistas, colaboradores, cliente, medio ambiente y a la sociedad. V!4,+ 9*! " ,$!%"d" " &" +"$+"##$ó% d!& #&$!%! &,/"%d,
*%" $d!&$-"#$ó% !% #"d" *%" d! &"+ !""+ d! &" #"d!%" d! "&,?
L" ,!%#$"#$ó% d! &"+ TI +,(! &" #"d!%" d! "&, +! ("+" !% !& d!+",&&, d! &"+ EC,4!#! $4&!4!%"%d, !+"!/$"+ 9*! ,!-#" " &,+ #&$!%!+ "%, $%!%,+ #,4, !!%,+ *%" $d!&$-"#$ó% #,% &,+ ,d*#,+ #,% &" #,4">" #,4, "&.
9' A u3 7u#*;/( )o0+#tt6/( #0+*#(/, )o0o ./( /7#)t/ ./ .o( .n#/0#nto( #(t*/t3g)o( -#. -# #(to( .n#/0#nto( +o* SBU +o* 7un)n 5 (u(t3nt#./(
t#n# u# #n7*#nt/*(# ./ t#)no.og -# n7o*0/)n8 D#7n/ n#go)o D#7n/ ./( +*o*-/-#( =un-/- #(t*/t3g)/ -# n#go)o> 5
L"+ !#%,&,/"+ d! &" $%,4"#$ó% #,4*%$#"#$ó% d! A&$%" +,% !#,%,#$d"+ , +*+ ""%#!+ !+'% !% ,d,+ &,+ ,#!+,+ d! &" ,/"%$-"#$ó% &, 9*! "#! 9*! &" $%,4"#$ó% +!" $%4!d$"" d! d$*&/"#$ó% $%4!d$"" !% #*"&9*$! '!" !% #*"&9*$! "! d!& 4*%d, d,%d! !%/" +!d!+. U$&$-"% *% +$+!4" &&"4"d, S4" 12 O"#&! ;,#!++ M"%*"#*$%/ d,%d! !:!#*"% #,% !$#$!%#$" ,d,+ &,+ &*:,+ d! $%,4"#$ó% d! ,d,+ &,+ d!""4!%,+ "*4!%"%d, !& #*4&$4$!%, !""#$ó% d! ,d" #&"+! d! ód!%!+ &" +!/*$d"d d! &" $%,4"#$ó% 4!:,"%d, &" #""#$d"d d! !+*!+" &" ,d*#$$d"d. T,d, !+, &, "#! !+" " &" "%/*"d$" #,% &" !#%,&,/" d! +*+ #,4!$d,!+.
' 12u3 t+o( )on(-#*/ o7*#)#n
-# /+.)/)on#( -# #(t*/t3g)/( 5 +o* #(t/( /+.)/)on#(8
TI -# u38' 2u#
g#(tn .og<(t)/ t/nt/ )o0+#tt6-/-
E& ,(:!$, $%#$"& d!& &"% !+"$#, !+ ,$!%" " &" #,4">" "#$" &"+ d$!!%!+ ,,*%$d"d!+ ,!#$d"+ , !& 4!#"d, "& #*"& !!%!#! !& ,d*#, , +!$#$,. ;,+$#$,%" " A&$%" d!%, d!& 4!#"d, !"%:!, " "<+ d! &" !+"!/$" SEO +$/&"+ d! +!"# !%/$%! ,$4$-"#$ó% * ,$4$-"#$ó% "" 4,,!+ d! (+9*!d" "" $%#!4!%" !& #,%+*4, d! +*+ ,d*#,+ "*4!%"%d, !& %$!& d! +"$+"##$ó% d!& #&$!%! 4!:,"%d, +* !!$!%#$" #,% &" 4"#" " %$!& $%!%"#$,%"&. A&$%" $4&!4!%ó *%" &"",4" "($&$"d" " ,d, !& !9*$, d! 4!#"d!, #,% !& $% d! !#,$&" #,%+,&$d" &" $%,4"#$ó% !& #,%,#$4$!%, /!%!"d,+ " "$ d!& !+*d$, d!& #,%+*4$d,.
10 C"d" *%, d! +*+ ,d*#,+ " ,$!%"d, "#$" *% /*, !+!#$#, *!+ +! +!/4!%" !& 4!#"d, +! (*+#" "#$" 9*< !/$ó% ,$!%"&, "" !&&, !% +* d!""4!%, d! 4!#"d!, "%"&$-"% #ó4, " " +! &" ,4,#$ó% d!& ,d*#, " &"%-" "& 4!#"d, "&& +! &"%!"% !+"!/$"+ d! !%"+. C"(! "%," 9*! !& ,#!+, d! +!/4!%"#$ó% 9*! *$&$-" A&$%" !+ ("+"d, !% !& '(,& d! d!#$+$ó% d! &,+ #,4"d,!+ ","d, !% $!-"+ d! $+$($&$d"d "" "#$&$" &" "##$ó% d! #,4" 4!d$"%! &" "/*"#$ó% d! &,+ ,d*#,+ , +!/4!%,+ d! 4"%!" $%%,"d," (":, #$!$,+ #,4, #ód$/, d! #,&, 9*! $d!%$$9*! #"d" +!/4!%, #&$!%!+ C"!,* <$, #""4 $4&!4!%"#$,%!+ #,4, (!($d"+ &'#!"+ ,+!+ 9*!+,+. E% E+"d,+ U%$d,+ !% ;! !"&$-"% "#$$d"d!+ "" $4*&+" &"+ !%"+ !% /"%d!+ +*!$#$!+ #,4, d!/*+"#$,%!+ "#$$d"d!+ "" %$>,+ /!%!" $+$($&$d"d "" ,d,+ +*+ ,d*#,+K "+ "&$#"% &" !!$!%#$" T"d! M"=!$%/ d! C,&,4($" " ,,+ 4!#"d,+ $%!%"#$,%"&!+.
E(t*/t#g/(-# C*#)0#nto +/*/ M#*)/-o( A)tu/.#(
A&$%" *$&$-" !+" !+"!/$" "*4!%"%d, +*4"!$"& ;O; "*"+ *(&$#$"$"+ ,!"+ ,(+!9*$,+ d! +*+ ,d*#,+ " !$+!%!+ !#,%,#$d,+ #,% !& $% d! $%#!4!%" +*+ !%"+ ,%d!"d"+ !% !& 4!#"d, "#*"&. L"#,4">"!+ &d! !% $%%,"#$ó% !#%,&,/" , !%d! !+' #,%+"%!4!%! #!"%d, ,d*#,+ 9*! +"$+"/"% &"+ %!#!+$d"d!+ d!+!,+ #"4($"%!+ d! &,+ #,%+*4$d,!+ !"%d$!%d, "+ ,d" +* &%!" d! ,d*#,+ 9*! +! #""#!$-"% , +! +"&*d"(&!+ %*$$,+ ""#$,+.
E(t*/t#g/(-# C*#)0#nto +/*/ Nu#6o( M#*)/-o(
11 L" #,4">" " "d,"d, !+" !+"!/$" "& d$$/$+! "#$" ,,+ 4!#"d,+ $%!%"#$,%"&!+ #,4, E.U. "&/*%,+ "+!+ d! L"$%,"4<$#" E#*"d, V!%!-*!&" ;"%"4' !%#"4$%"d" " &,/" *%"+ 4",!+ !%"+ "& #!#$4$!%, d! +*+ *$&$d"d!+.A& 9*!! $%#*+$,%" !% %*!,+ 4!#"d,+ A&$%" " $%#&*$d, %*!,+ ,d*#,+ !% +* ,",&$, 9*! +,&, ,!#! !% !+,+ 4!#"d,+ d!($d, " &" #*&*" d! &,+ #,%+*4$d,!+.
"' MATRIZ DEL PORTAFOLIO PORTAFOLIO DE TECNOLOGIA DE INFROMACINO ALPINA S.A. SISTEMA
DESCRIPCION
VENTAJAS
1. Smart 12
Es el sistema que uliza Alpina S.A para darle
• Aumenta el cumplimiento y la
2. Sistemas EP! " #$%&' oportunidades
os sistemas de iden)cacin EP!"#$%& superan en muc*as situaciones las limitaciones de la tecnolo+a tradicional del lector pco y los cdi+os de -arras.
as enta/as 0undamentales que presentan estos sistemas 0rente a los lectores pcos radican en su mayor
. alanced Score!ard
S!3 4na *erramienta de +esn que traduce la estrate+ia de la empresa en un con/unto co*erente de indicadores. a isin la estrate ia de ne ocios dictan el camino
Alineacin de los empleados *acia la isin de la empresa 3!omunicacin *acia todo el ersonal de los o- eos su
MATRIZ
VENTAJA COMPETITIVA
Sistemas EP! " #$%&
alanced Score!ard DEPENDENCIA OPERACIONAL
O#A!E