INSTITUTO POLITÉCNICO NACIONAL UNIDAD PROFESIONAL INTERDISCIPLINARIA DE INGENIERÍA Y CIENCIAS SOCIALES SOCIALES Y ADMINISTRAT ADMINISTRATIVA IVAS S
UNIDAD DE APRENDIZAJE:
POLITICA EMPRESARIA
ALUMNO: ANAYA ANAYA RODRÍGUEZ JONATHAN JONATHAN OSWALDO OSWALDO
SECUENCIA:
5IV83
PROFESOR TITULAR: LOPEZ MEDINA SANTIAGO
FECHA DE ENTREGA: 06 DE SEPTIEMBRE 0!5
ÍNDICE UNIDAD !:................................................................................................................................ 1
1.1 MARCO CONCEPTUAL.................................................................................................... 1 1.2 AVANCE Y DESARROLLO DE LA POLÍTICA EMPRESARIAL................................................1 1.3 BENEFICIOS Y LIMITACIONES DE LA POLÍTICA EMPRESARIAL.........................................2 1.4 LA NATURALEZA DE LA COMPETENCIA GLOBAL.............................................................2 1.5 ÉTICA EMPRESARIAL Y VALORES.................................................................................... 2 UNIDAD 2 ANÁLISIS DE LOS MODELOS DE LAS POLÍTICAS EMPRESARIALES...........................1 2.1 PROPIEDADES DE LOS MODELOS...................................................................................1 2.1.1 MISIÓN VISIÓN VALORES Y FILOSOFÍA EMPRESARIAL...............................................1 2.2 MODELOS CLÁSICOS...................................................................................................... 1 2.2.1 FRED R. DAVID............................................................................................................ 2 2.2.2 NORTON...................................................................................................................... 2 2.2.3 MINTZBERGER............................................................................................................ 4 2.2.4 GEORGE STAINER....................................................................................................... ! BIBLIOGRAFÍA......................................................................................................................... 1
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