Descripción: Evolución y tipos de Merchandising, Gestión del Lineal, Ubicación de productos en el lineal, Publicidad en el punto de venta, Circulación en el punto de venta, Técnicas de animación.
Aplicación merchandisingDescripción completa
aFull description
Descripción: marketing y merchandising
Descrição completa
Descripción: Visual Merchandising
dFull description
Merchandising notions de définitionsFull description
notesFull description
Apparel Merchandising
Descripción completa
Description complète
TESIS MERCHANDISING
Ensayo MerchandisingDescripción completa
Descripción completa
informe sobre el supermercado hipermaxi de la ciudad de la paz de la zona de obrajes, referente al merchandising, la planimetria, tipos de surtido, zonas calientes y frias, etc. libre para s…Descripción completa
Merchandising substantivo masculino 1. conjunto de técnicas de promoção da venda de um produto através da sua apresentação, disposição nos postos de venda e meios de distribuição; 2. propaganda não declarada feita através da referência a um produto, serviço ou marca durante um programa de televisão ou de rádio, durante um espectáculo, em peças de vestuário, etc.; (Do ing. merchandising, «id.»)
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Merchandising
Definição do Instituto Francês de Merchandising « Conj Conjunt unto o dos estudo estudoss e das tècni tècnicas cas de de aplicação utilizados, separada ou conjuntamente, pelos distribuidores e pelos produtores com vista a aumentar a rentabilidade do local de venda e o escoamento dos produtos, atravès de uma adaptação permanente dos aprovisionamentos às necessidades do mercado e da aprese apresenta ntação ção apropr apropriad iada a das mercado mercadoria riass »
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Merchandising
Nos anos 70/80 era um conceito ligado ao de livreserviço alimentar, hoje, é utilizado num cada vez maior número de sectores de actividade; Consequência directa do aparecimento dos métodos de venda em livre-serviço e da multiplicação do número de produtos no mercado; Na ausência de intervenção de vendedores, o produto, através da sua disposição no estabelecimento, tem o objectivo de chamar a atenção de potênciais clientes e
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Tipos de merchandising
Merchandising
de sedução
de organização/gestão
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Merchandising de sedução
Decoração do espaço de vendas Escolha do mobiliario/expositores Escolha do material de ponto de venda
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Merchandising de
organização/gestão
Implantação dos grandes espaços Estruturação do linear por categorias ou famìlias Determinação do linear Determinação da gama Dete De termi rmina naçã çãoo do do n° n° de facings Escolha de material de ponto de venda
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Merchandising do produtor
Maximizar o volume das suas vendas em detrimento das dos produtos
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Merchandising do distribuidor
Vendas do conjunto de todos produtos apresentados no seu estabelecimento Não procura apenas maximizar o volume de vendas ou o de negòc
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Organização do linear 1.
Implantação das secções
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Organização do linear 1.
Implantação das secções –
Objectivos da empresa
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Organização do linear Circulação dos clientes – Índice
de passagem de uma família de
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Organização do linear
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Organização do linear
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Organização do linear
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Planificação e execução de uma operação de promoção
Fase de planificação Fase de concepção Fase de execução Presença no linear Fase de avaliação
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Eficácia de uma operação promocional
Medida da taxa de participação Medição directa dos efeitos de uma operação em relação aos objectivos Medição da rentabilidade financeira
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