Rabu, 05 November 2014 MAKALAH PERENCANAAN PRODUK
TUGAS MAKALAH MANAJEMENT PEMASARAN SYARI’AH “PERENCANAAN PRODUK”
KELOMPOK IV
LUSIANA
SARI YATI
KURNIAWATI
MELKY GUSLOW
RIFA ATUL JAMILAH
DOSEN PEMBIMBING ERWIN FEBRIYANSYAH. SE, M.Ak
FAKULTAS AKULTAS SYARI’AH SYARI’AH DAN EKONOMI EK ONOMI ISLAM INSTITUT AGAMA ISLAM NEGERI BENGKULU 2!"
BAB I PENDAHULUAN
A.
LAAR BELAKAN!
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B.
RUMU"AN MA"ALAH
A. P#'1#)&%' P#)#'6%'%%' P)*+k B. T5%' D%' F'1$& R#'6%'% P)*+k$& C.
Proses Perencanaan Produk
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BAB II PEMBAHA"AN
A. PEN!ERIAN PERENCANAAN PRODUK
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B. U#UAN DAN $UN!"I RENCANA PRODUK"I
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C. PROSES PERENCANAAN PRODUK
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%. P#)'0%%%' -&$& P#)'0%%%' -&$& -#'6%k(@ %9 Uraian produk ringkas , -#'6%k( -%'4%% ()*+k %-% 'k (#/%'11%' '%-' -#'1&'+%)& (#'11'%%' k*'$#( ()*+k $#6%)% $(#$&4&k. 39 Sasaran utama bisnis , -#'6%k( :%k, 3&%0% +%' k%/&%$. 69 Pasar target untuk produk, -#'1&+#'&4&k%$& (%$%) %-% +%' (%$%) k#+% 0%'1 (#)/ +&(#)&-3%'1k%' +%/%- $% (#'1#-3%'1%'. +9 Asumsi dan batasan, 'k -#'1%)%k%' $%% (#'1#-3%'1%'. #9 Stakeholder , 'k -#'5%-&' 3%:% 3%'0%k (#)-%$%/%%' (#'1#-3%'1%' +&5k%' 'k -#'+%4%) $#6%)% #k$(/&$& $#/) stakeholder +%)& ()*+k. D%4%) stakeholder +&-/%& +%)& (#'11'% %k&) +%' (#/%'11%' #k$#)'%/ 0%'1 -#-3% k#($%';k#($%' #'%'1 ()*+k. D%4%) stakeholder -#'0#+&%k%' $% 3%0%'1%' 3%1& &- 'k -#-(#)&-3%'1%k' k#3%' $#&%( k*'$-#'.
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