INTEGRATION OF MERCHANDISING MANAGEMENT

ET E T E T Elegant Team Development Ltd.

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I IN N T T E E G G R R A A T T I I O O N N O OF F M ME E R R C C H H A A N N D D I I S S I I N N G G M MA A N N A A G G E E M M E E N N T T O OF F E EL L E E G G A A N N T T T TE E A A M M D DE E V V E E L L O O P P M M E E N N T T L LI I M M I I T T E E D D .

:

Sheikh Md. Rasel BBA and MBA

Islamic University, Kushtia Bangladesh .

Prepared By.........Sheikh Md. Rasel


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TABLE OF CONTENTS SL No

Name of Contents

Page No

Declaration Certificate(Supervisor) Certificate (Company) Acknowledgement Preface CHAPTER ONE-BODY OF THE STUDY 1.1 Introduction 1.2 Background of the study 1.3 Objective of the study 1.4 Methodology of the study 1.5 Limitation of the study CHAPTER TWO- OVER VIEW OF ELEGANT TEAM DEVELOPMENT 2.1 Brief Descriptions of Elegant Team Development(ETD) Development(ETD) 2.2 Address 2.3 Investment type 2.4 Export products categories 2.5 Company nature 2.6 Bank reference 2.7 Organizational chart 2.8 Quality control process 2.9 Main Buyer 2.10 Requirement policies 2.11 Training facilities 2.12 Description of the environment policy 2,13 Organization’s with whom the business is available CHAPTER THREE- DIFFERENT FUNCTIONAL DEPARTMENT OF THE COMPANY 3.1 Introduction 3.2 Different department 3.2(A) Quality control dept. 3.2(B) Accounts dept. 3.2(C) Commercial dept 3.2(D) Merchandising dept 3.2(E) IT infrastructure



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CHAPTER FOUR- A SPECIFIC DEPARTMENT THAT I CONCERNED FOR STUDY Introduction

4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.4 4.15 4.16 4.17 4.18 419 4.20 4.21 4.22 4.23 4.24

5.1 5.2 5.3

Merchandising is a data bus between buyer and seller Chronological processes of merchandising Sequences of sample First pattern Second pattern Counter sample Sales man sample Photo sample Approval sample Size set Mock up Pre-Production Pre-Production sample Production sample Shipping sample Swatch Trims Communication Communication in International Business The information normally get about an order How a merchandiser meet buyers requirements Methods of purchasing raw materials Procedures of imported goods How dose the accepted order is passed on the floor How a merchandiser track his/her production. Conclusions CHAPTER FIVE- SUMMARY AND RECOMENDATION Some problems of Merchandising Dept. Recommendation Conclusion BIBLIOGRAPHY



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CHAPTER-ONE 1.1 INTRODUCTION: In Bangladesh, the future of garment industries is brighter in the era of globalization. Ultra modern technology are being used in the woven and knit garment industries in the outside world other than Bangladesh. To survive in the free market of the world, we have to use world standard latest technology in our ready made garment sector. The report will mainly focus on the appraisal of “Merchandising department” at Elegant team Development Ltd. Dhaka. The proposed study will cover the appraisal, practice, procedures and techniques followed by the merchandising department in the preparation of order to shipment in Elegant team Development Ltd Bangladesh is an under developing country. The development and progress of the country largely depends on Export performance. In case of Bangladesh, among the Export Sectors, the ready-made garments (RMG) are the main earning source of foreign currency. In the garment and Textile industry, merchandisers have been playing a vital role for the execution of export orders. There are large numbers of merchandising personnel who are working in the garment and textile sector.

1.2 BACKGROUND OF THE STUDY:

In the without the practical knowledge , theoretical knowledge is valueless. From this point of philosophy

department of Management of Islamic Prepared By.........Sheikh Md. Rasel


4

University, Kushtia has introduced an internship program with a view to achieve practical knowledge associate with the different fields of business. So after academic education this internship program was great opportunity for me to see the real business world, acquire practical knowledge and to be a smarter world business professional. For this reason to do my internship in Elegant Team Development Limited (ETD) a Buying House I communicate with the country manager with with a forwarding letter letter that was issued by the department of Management of Islamic University, Kushtia and with my curriculum vita. I am very much grateful to the authority of ETD for giving me the opportunity of doing my internship in this organization under the supervision of Mr. Mashkur Alam Senior Merchandiser of Elegant Team Development Limited (ETD) of Bangladesh.

1.3 OBJECTIVES OF THIS STUDY:

The main objectives of this study are scrutinize the Merchandising Department of. Elegant Team Development Limited. Academic knowledge is not perfect, practical knowledge is essential with it. The objectives of the study are to gather knowledge through practical work. It will fulfill the experience through theoretically as well as practically. • • • • • • •

To work in reputed company. To define and evaluate the Merchandising Dept. To observe the effectiveness of Merchandising Dept. To get the additional knowledge in different sectors about the organization. To identify the problems of the Merchandising dept. To interchange opinions of the officials regarding their organization To know the economic condition of Bangladesh through Elegant Team Development Limited (ETD) of Bangladesh


ET E T E T Elegant Team Development Ltd. •

•

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To know the condition of the exporting organizations (specially garments related) of Bangladesh To know the operational procedures of Elegant Team Development as a Buying House.

1.4 METHODOLOGY OF THE STUDY:

This is a descriptive type of research that has undertaken insights and understanding about overall operation of Elegant Team Development Ltd. in Bangladesh. This report is prepared on the basis of primary and secondary sources. The relevant information was collected through direct interview of the personnel engaged in various department of Elegant Team Development Ltd. The secondary information was collected from different past files, which were collected from personal visit of the company files. a. Primary sources Direct conversation Official records Observation of various organizational procedure Expert opinion b. Secondary sources Relevant papers and different books and publications. Manual of different departments.

1.5 LIMITATIONS OF THE STUDY:

The main limitations of the study are as follows: •

Due to the shortage of time I could not get at depth knowledge of the Merchandising operation and implementation practices in the company, as the period for which I was assigned to work as a merchandiser was very short.



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The merchandisers of the company are always busy, so they could not provide every information timely.

•

Sufficient records, facts and figures are not available. These constraints narrowed the scope of the real analysis.

•

There is no special training department for study.

•

At lest six months required for completion of the final report but I have given only three months. So to acquire a vast knowledge it is the most important limitation to me.



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CHAPTER-TWO OVERVIEW OF ELEGANT TEAM DEVELOPMENT LIMITED 2.1 BRIEF DESCRIPTION OF ELEGANT TEAM DEVELOPMENT LIMITED (ETD):

Elegant Team Development Limited is a name in the Buying House sector of the country widely known to the exporters of readymade woven and knight wear garments. Bangladesh liaison office is located at, House no-16, Road no-32, Gulshan Model Town, Gulshan -1, Dhaka-1212 Bangladesh in the VIP area of the capital. The organization has emerged in the export market in early 2000, since then it has been exported quality garments with entire satisfaction of global market like U.S.A, Canada, Germany, France, Italy, Belgium, Britain, Sweden, Denmark, Netherlands, Switzerland, Mexico, Austria and many others country of Europe. To ensure high level of quality, the organization is equipped with modern machineries and highly qualified Local and Foreign employers and experts. A team of well groomed technical and non technical personnel’s are working round the clock to ensure the high level of quality, timeliness and cost effective export, thus ensuring the best possible quality price. To keep up with the customer’s ever changing choice of garments qualified technicians in the Research and Development department, who are working meticulously to comply with the choice of customers garment in time



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2.2 ADDRESS: Head Office Elegant Team Development Limited th Unit 1-15, Block B, 9 Floor, Hoplite Industrial Centre, 3-5 Wang Tai Road, Kowloon Bay, Hong Kong Tel : (852) 2173 2288(Main) Fax : (852) 2370 2079 Liaison Office of Bangladesh Elegant Team Development Limited House 16, Road 32, Gulshan Model Town Gulshan-1, Dhaka-1212, Bangladesh Tel: +880 2 8858857, 8811278 Fax: +880 2 9886607 E-mail: [email protected] [email protected] URL-http:// www.elegant-team.com www.elegant-team.com

2.3 INVESTMENT TYPE: 100% Foreign Investment. Managing Director of the organization is the only investor of it. He is a German. 2.4 EXPORT PRODUCT CATEGORIES: A. i. ii. iii. iv.

Woven Shirt Trouser Overall Jacket

B. i. ii. iii. iv. v. vi.

KNIT Knitted T-Shirt Knitted Polo Shirt, Polo Pique Knitted Legging Knitted Sweat Shirt Nightwear Knitted Boy’s and Girls Under Pants


ET E T E T Elegant Team Development Ltd. vii. viii. ix. x. xi.

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Knitted Shock & Shock in Knitted Women Jacket, Blazer including sky suit Silk women’s Blouse’s pullover Silk Unisex Blouse’s pullover Children Swim wear

2.5 COMPANY NATURE: 100% garments export oriented buying house. It receives the buyer order and place it factory. From receiving the inquiry of the buyer and contracting the factory to shipment the product to the buyer all activities have done it.

2.6 BANK REFERNCE: a. INLAND: • • • •

NCC BANK LTD EXPORT IMPORT BANK LTD STANDARD CHARTERD BANK LTD ISLAMI BANK BD. LTD

b. FOREIGN: • • •

DEUTSCHE BANK (GERMANY) DZ BANK FRANKFURT AM MAIN (STUTTGART, GERMANY)



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2.7 ORGANIZATIONAL CHART: Managing Director

General Manager Merchandising

Account & Admin Manager

Merchandiser

Asst. Mer.

Ass Mer.

Asst. Mer.

Q.C

Quality Assurance Manager

Q.C

2.8 Q. C. PROCESS:

a. PREPRODUCTION SAMPLE TEST

1. 2. 3. 4. 5. 6.

Yarn Evenness. Measurement check on each size. Weight. Hand feel. Shrinkage. Color fastness test.


Q.C


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b. FROM PRODUCTION 1. Color matching of yarn. 2. Knitted fabric inspection on pieces. 3. Lamp inspection on every piece. rd 4. 3 inspection after Iron. th 5. 4 inspection for measurement before Polybag. 6. Packing & Final audit 2.9 MAIN BUYER : # Basewear Fashion GmbH ABC STR-47, 20354, Hamburg, Germany. Phone: 0049-040-808150 0049-040-808150

# Greystone Textilhandelsges GmbH Aspelohe 27C, 22848, Norderstedt, Germany. Phone: 0049-040-53431042 0049-040-53431042 # Le-go Bekleidungswerke GmbH Am Wiesengrund 20, 95032 Hof, Postfach 3240, 95004, Hof, Germany. # Gebr. Huber & Co. Austra Be 28, 72459, Albstadt, Germany. Phone : 0049-7431-959761 0049-7431-959761 # Brands Corporate Wear GmbH & Co. Ohepark 1, 21224 Rosengarten Germany. Phone : + 49(0) 4108-4177-11 # Hebestreit Garments International GmbH Karlsbader Str.10, D-90759 Langenzenn, Germany. Phone : + 49 09101-608111



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# Jack Wolfskin Ausrustung Fur Draussen GmbH & Co KGaA Limburger StraBe 38-40 65510 Idstein ,Phone + 49(0) 6126954-374 , Fax 49 (0) 6126 954 -179

# POINT ZERO Canada # AMBER ENDURABLE Canada # AMBER ENDURABLE Canada # ENIGMA Spain

# ENIGMA Spain # EROSKI Spain 2.10 REQUIREMENT POLICY OF THE EMPLOYEE:

•

• • • •

The company recruits new employee & executive by giving advertisement on Daily Newspaper, Poster or any other system. Applicant must give his/her passport size photograph and Bio data. The company never shows any side policies behave. Child labors not permit for work (The workers must 18 above years old). The company always follows the Industrial Law for joining new employee/worker.



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2.11 TRAINNING FACILITIES:

There is no specific training department for employees and executive. Recently the authority has taken an initiative step to introduce the training department.

2.12 DESCRIPTION OF THE ENVIRONMENT : •

• • •

Here environment is very comfortable. In office, temperature is not more than 25` C. The overall environmental conditions of this office are so fine. The safety condition of this office is a good enough. It provides medical service for employees and workers.

2.13 FACTORY WITH WHOM THE BUSINESS IS AVAILABLE: Name Of The Factory & Address Anika Apparels (Pvt.) Ltd. rd 367/1,Senpara Parbata (3 flr), Mirpur-10,Dhaka-1216. Amex Knitting & Dyeing Ltd. Plot-19,Road-13, RAJUK Shampur, Kadamtali Industrial Area, Dhaka-1204.

Type

Telephone/Fax/E-Mail

Woven

Tel: 8019510 /9130009 /9112224 / Fax: 8022775 E-mail: [email protected]

Knit

Amena (pvt) Limited Abdul Latif Market,Sector-5, Ahalia,Uttara,Dhaka

Tel: 7415135 Fax: 7415407 E-Mail: [email protected] [email protected]

Mr.Mamun 0173-019086

Tel: 8914606/8916123 Fax: 8921943 E-Mail: [email protected]

Mr.Monsur (MD) 0171-698054 Mr.Billal 0187-051744 Mr.Manjurul GM 01714041250 Mr. Khorshed 0152405844

Woven Antim Knitting Rupshi, Rupgonj, Narayangonj Aziz Group 240 Tejgoan 1/A

Knit

Knit

Contact Person Mr.Salam 0189-228155

Tel: 7419839/7419840 Fax: 72588362 E-Mail: [email protected] Tel: 8829161 / 9898068 Fax: 9881481


ET E T E T Elegant Team Development Ltd. Dhaka -1208 Bangladesh B.H.I.S Apparels Ltd. st nd 671,(1 & 2 floor),Datta Para, Hossain Market,Tongi,Gazipur. Market,Tongi, Gazipur.

B. Brothers Group 67,Khilgaon Chowdhuripara D.I.T.Road, ,Dhaka -1219. CA Knitwear Ltd. 142, Senanibas Road, Section-12,Mirpur,Dhaka-1221. Classic Shirts Limited Ka-76,Joar Shahara Bazar, Dhaka Cantt. Dhaka-1229

CN Knitwear’s Limited 123,New Kakrail Road Kakrail ,Dhaka Crystal Wears Ltd. Safura Khatun Market th th (4 & 5 floor) Mirpur-12, Dhaka-1216. Chowdhury Knitwear Ltd. Basic Industrial Estate Norosingdi

Chowdhury Head Office 13/a West End street, Central Road, Dhanmondi , Dhaka -1205

14 E-Mail : [email protected]

Woven

Woven

Knit

Woven

Md. Shamim 0152442709 Mr.Hanif (Dir)

Tel: 9352360/ 8352407/8356475 Fax: 8313568 E-Mail: [email protected]

Sumon Hamid (Exc. Director) 0189241069 Mr. Jahid Mr.Jamal (Director) 0171-548931 Mr.Gautam(GM) 0171-182155 Mr.Bari 0172-178582 Mr. Ahasan : 0171153178 (Factory) Md. Shamim 0152442709

Tel: 8011865/9007096/9008752 Fax: 8015016 E-Mail: [email protected] Tel: 8816368/8816369/8817706 Fax: 8817707 E-Mail: [email protected]

Knit

Tel:9359528 / 935936 Fax: 9359707 E-Mail : [email protected] Tel: 9008533/9012979 Fax: 9008533 E-Mail: [email protected]

Knit

Tel : 062862205 Fax : 062862779 E-Mail : [email protected]

Woven

Knit

Mr.Sultan Ahmed (MD) 011-803095 Mr.Rafiq Mr. Tariq 0171-114346 Mr. Sujon 01711670493

Tel: 9661120 / 9660441 /9665232 Fax : 9674059

Mr. Tariq 0171-114346 Mr. Sujon 01711670493


Mr.Hasan 0172-220505 0191-361747 Mr.Anis

Tel: 7601300 /7601684 / 7601685

Mr. Debasish

Knit

Fakir Knitwears Ltd. Kayempur,Fatullah,Narayanganj

Fakir Apparels Ltd.

Tel: 9800758/9800907 Fax: 9801386 E-Mail: [email protected] Tel: 8850713 / 9861944 (Head Office)


ET E T E T Elegant Team Development Ltd. 142-145A,BASCIC I/A Enayetpur ,Fatullah Narayangonj Feroja Fashion Wear Ltd. 79,Commercial Bhaban Chiriakhana Road Block-A, Section -2 Mirpur, Dhaka -1216 Garib & Garib Sweater Vogra,Gazipur Sadar,Gazipur

IFS Texwear (Pvt.) Ltd. Mujib Market,Mizmizee, Shiddirgonj,Narayangonj,Dhaka

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Knit

Knit

Knit

Woven

Kex International Co.Ltd House# 91,Road # 03, Block – F, Bonani, Dhaka 1213 Karnafuli Fabrics Limited 70,Green Road,Dhaka-1205.

Mehadi Apparels Ltd. 27,Senpara Parbota,Mirpur, Dhaka-1216

Mr. Mintu


Mr.Biplob 0174-036805

Tel: 7608687 Fax: 7608002 E-Mail: [email protected]

Mr.Shamim (MD) 0171-568505

Tel: 8812669/ 8817882 /8855523 Fax : 8817883 E- Mail: [email protected] Tel: 8356051 / 8321577 Tel: 9297781 Fax: 9297782

Mr.Kajol 01714030747 Sumon

Tel: 8825623 /8824539/8811872/ 9881878-9 Fax: 8823983 E-Mail : [email protected] Tel: 8620750/Pabx9663237/8614910/ 8629259-Ex-115 Fax: 8615928 E-Mail: [email protected] [email protected]

Mr.Monjur 01714088169

Tel: 7161288 -9 Fax: 7608998 E-Mail: [email protected]

Mr.Munir 01713043117 Mr. Mohiuddin 01711563231


Mr.Reza (MD) 0189-218124 Mr. Nazibur 0152357493

Mr.Monjur 01714088169

Woven

Woven

Knit

Lithe Apparels Ltd. Apparels 21 Ltd. Asian Highway,Shanarpar, Shiddergonj,Narayangonj

[email protected] Tel: 8022316 / 90122895 Fax: 9012895 E – Mail : [email protected]

(GM) 01713- 000865

Woven

Impressive Apparels /Pacific House -5,Road -3,Gulshan -1 Dhaka -121 Kex International Co.Ltd. Jorun, Konabari Gazipur Sadar

Fax : 7601301 E-Mail : [email protected]

Knit

Woven

Mr.Rumi (Director) 0189-260645 Mr. Sohel 0152966538


ET E T E T Elegant Team Development Ltd. M K Fashion Ltd. Plot # 1-5/2, Road #7 , Section # 7,Pallabi , Mirpur Dhaka -1216. Mim Sweater Bashan Sarak Bazar Bogra ,Gazipur,Bangladesh ,Gazipur,Bang ladesh

Muazuddin Textile Ltd nd Head office #459 2 Flr # New DOHS Mohakhali Dhaka Mohamamadi Group H/o 93 Motijhil C/A Dhaka -1000

N.A.Z Bangladesh Ltd. 5,Bishu KuriBari, Mirzapur,Gazipur

N.A.Z Head Office House# 4,Road #6 Baridhara Dhaka -1212 Ocean & Design (BD) Ltd. Zamgara,Savar,Dhaka.

Impressive Apparels House-5,Road-3,Gulshan-1, Dhaka-1212

Prince High Design Ltd. 31,D.I.T. Road , Malibagh Chowdhury Para , th (6 Floor),Dhaka-1219

Pioneer Casual Wear Ltd.

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Knit

Knit

Knit

Woven

Knit

Woven

Woven

Woven

Woven

Tel: 8010814/8010495/8019592 Fax: 8018338 E-Mail: [email protected] Tel: 9554921/7169591 Fax: 7168650 E-Mail: [email protected] Factory: 9256852-3

Mr. Zakir MD 01711593618 Mr. Jaglul 01716036983 M.Habib Director 01713014273 Mr .Green 0152449046

Tel: 9891363 /8855173 Fax: 8815330 E- Mail : [email protected]

Mr Wahab Mr. Babul 01713030039

Tel: 9562681-2 Fax: 9562687 E-Mail: [email protected] Factory: 9562687

Mr. Tutul 0187044589 Mr. Rahman

Tel: 9289054 – 6 Fax: 9289053 E-Mail: [email protected]

Mr.Rouf 0178-200516 Mr.Iftekhar 0173-013960

Tel: 9861831 / 9860445 / 8854101 Fax : 9889078 E-Mail : [email protected]

Mr. Sammi 01713-010285

Tel: 7701886 – 9 Fax: 7701890 E-Mail: [email protected]

Mr.Shourabh


Mr.Kajol 0174-030747

Tel: 9356349(F)/8356240/8356638(HO) Fax: 8319579 E-Mail: [email protected]

Mr.Latif (Chairman) 0171-564894

Tel: 8821593 /8810284 Fax: 8823980

Mr. Firoz 01711686146


ET E T E T Elegant Team Development Ltd. Shamsuddin Mansion 41,Gulshan North C/A Dhaka -1212

17 Woven

Tel :8129884 /8117302 Fax : 8117302

Bright ways International

Ruma Garments Wear Ltd. Shimanta Plaza, 26/D,Main Road-3, Section-11, Mirpur, Dhaka1221.

Ring Shine Textiles Limited Plot-224-260,Extension Area, DEPZ,Ganakbari,Savar,Dhaka. Surma Apparels Ltd. Shifa Apparels Ltd. 04,Darus Salam Road, Misco Super Market,Mirpur-1, Dhaka-1216.

Sajib Fashion Wear Ltd. Plot No-33/A/13/1, Satish Sarker Road,Gandaria, Dhaka-1204.

Swan Garment Ltd. Plot No- 258, 193 Mollartek , Ashkona, Uttara Dhaka -1230 Sark Knitwear Ltd. 37-38 Green Road,Dhaka-1205

Woven

Sweater

Woven

Woven

Knit / Sweater

0156340291 Mr.Raju 0189954041 Mr. Milon (Com)


Mr.Shahin 01711-930487 Habib 0187048450 Mr. Parvez 01716032569

Tel: 7701388 Fax: 7701151/7701336 E-Mail: [email protected]

Mr.Mizan 0171-401036 Mr. Probir 01713039569

Tel: 9007644/9002356 Fax: 9009860 E-Mail: [email protected] Head Office : 7701896/7701907

Mr.Arup 0172-687169 Ms.Lira Mr. Kaium 9884422

Tel: 7410736/7412139/7412498 Fax: 7410714 E-Mail: [email protected] Tel : 8817360 (Head Office)

Mr.Fazlul Huq (MD) 0171-563161 Mr. Masud Mr. Rubel 01711-445857 Mr. Mizan 01715004534 Mr. Jahir

Tel : 8911962/8918649 /8919199 Woven /8918732 Fax: 8911627 /8918838 E-Mail: Saleque@swan- g.com

Woven

S.Suhi Industrial Park Ltd. Zamgora ,Savar, Dhaka

E-Mail : [email protected]

Tel:8618550/9676319 Fax:862103 E-Mail: Kashru [email protected] Tel: 7701906-8 Fax :27701895-6 E-mail: Zaman_sweater @shifassuhi.com

Khashru 01711581889 Mr. Rana MD 01711531098 Mr. Delwar –AChowdhury (director) Mr. Faruque 01713060317


ET E T E T Elegant Team Development Ltd. Shamsul Alamin Fabrics Ltd. Alamin Center,25/A th Dilkhusha C/A (13 floor) Dhaka-1000. Taj Knitting Industries Ltd. Kunia,Joydevpur,Gazipur

18 Knit

Knit

Tel: 9567838/9567836-37/95678 9567838/9567836-37/9567840 40 Fax: 9564512 E-Mail: [email protected]

Mr.Kajol (MD) 0171-525987 Mr. Nayar

Tel: 9293472-3 Fax: 9291371 E-Mail: [email protected]

Mr.Solaiman 0191-392658 Mr. Kader 01711116689 Mr.Monjur 0176-652702

Tel: 9289652 Fax: 8823983 E-Mail: [email protected]

YK Sweater Ltd. Jorun,Konabari,Gazipur-1701.

Sweater Voyager Group

Woven Windy Group / Tanaj 216 Shamim Complex Satish Road Gazipur, Tongi

Woven

Tel : 9332876 /9321537/9351524 Fax E-Mail : Tel: 8816334 /9813768 / 9813769 /9814070 Fax : 9814069 E- Mail: [email protected] Tel: 9558131-2 / 9551408 / 9800178 -9 Fax: E-mail: Tel : 9555363 / 9562004 / 9557350 Fax: 9556487 E-mail: [email protected]

Mr. Pintu 0152346261 Mr. Mahabub Mesbah Uddin Khan (MD)

Dhaka Dying ( For bed sheet )

Home Textile

Appex ( For bed sheet ) Factory East Chandura,Safipur Gazipur Litun Fabrics Ltd. ( For bed sheet ) 19, kamal ataturk Avenue, Priyo Prangon, Suit # 6/12 Banani , Dhaka 1213 All Tex ( For bed sheet )

Home Textile

Home Textile

Tel : 9569192 / 9566084 Fax : 9565569 E-Mail : [email protected]

Mr.Shibley 01711-530156

Zaber & Zuber ( For bed sheet )

Home Textile

Tel : 9801109 / 9801146

Mr.Mustaq 0189-412422

Faria knit

Home Textile

Ph. 0682251162 Tel : 9889438 Fax : 9889438 E-Mail [email protected]

Mr. Anam

Mr.Mahbub

Mr. Liakot 01711548303

Mr.Munir 01713062605



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CHAPTER -THREE DIFFERENT FUNCTIONAL DEPARTMENT OF ELEGANT TEAM DEVELOPMENT AND THEIR ACTIVITIES:

3.1 INTRODUCTION: Elegant Team Development Limited is a 100% garment export oriented

Buying House It takes place an important role in earning foreign currency. To fulfill the organizations mission the whole organization are classified in different department. The specific department is responsible for their works that are assigned to them.

3.2 DIFFERENT DEPARTMENT: •

Quality Control Department.

•

Accounts Department.

•

Commercial Department.

•

Merchandising Department.

•

Marketing Department.

3.2 (A) QUALITY CONTROL DEPARTMENT:

This department always cares on quality. This dept. control by the Q.C. Managers. They verify the quality as the buyer indicates their order. They audit all the process, pre-production to packing & final audit. Q.C. process is indicated previous.



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3.2 (B) ACCOUNTS DEPARTMENT: All the accounts of the organization are controlled by the accounts &

Administration department. department. Accountant record all the accounts, calculate profits or losses, prepared financial report . 3.2 (C) COMMERCIAL DEPARTMENT:

Total transportation activities, i.e. import- export, L/C open, or any other Banking activities performed by Commercial department. Commercial Managers cover all the activities.

3.2 (D) MERCHANDISING DEPARTMENT:

This department is very important for every garment industries and garment related buying house. Merchandiser is a Data Bus between Buyer and sellers. Merchandising department perform the activities from collecting order to reaches the product on buyer. This department is responsible for providing all the raw materials needed for all kinds of garments products. 3.2 (E) I .T INFRASTRUCTURE

Installed: 1 Pentium IV “Server” PC, running - Windows XP Pro - Winproxy - Office XP SBE - Norton Antivirus - Adobe Acrobat Reader - Windows ICS for sharing of the Internet connection



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15 Brand hp personal computers - Windows XP Pro - Norton Antivirus - Office XP SBE - Adobe Acrobat Reader HP DeskJet 9300, connected to the Server HP ScanJet 5550c, connected to the Server HP LaserJet 2300n, directly connected to the Network

The Server has a dedicated Internet Line, (DSL, 64k downstream, 32K upstream). Access is provided by Grameen Internet. The settings are: IP: 203.191.32.86 Subnet mask: 255.255.255.0 Def. gateway: 203.191.32.3 DNS 1: 203.191.33.5 DNS 2: 203.191.33.8 The internet access is by default fire walled with the standard Win XP firewall. Phone access is provided by a “Panasonic 308 EASA Phone” appliance. Right now, there are 9 phones attached, three more are needed. A problem is that there are only three outside lines, which cannot be expanded easily. IT support and maintenance is handled by Technics Computers. General suggestions: • All of the PC’s need to have the recent Windows and Office updates installed. •

The network switch is a 8-port model, which should be switched to one with 16, maybe even 24 ports to accommodate visitors and future workstations Prepared By.........Sheikh Md. Rasel


22

The Internet Firewall (currently the one which is build-in with Windows XP) is not very secure, nor configurable. I highly recommend buying a hardware firewall and router that also provides a VPN connection to the Germany office.

•

Further the bandwidth should be upgraded to at least 128k downstream, better would be 256k.

•

The LAN port at the “visitor desk” (Currently with no desk. The port is at the wall of one of the sample rooms) is inactive. It seems to be connected to the switch but either the cable is faulty, or it is not connected properly.

•

The internet connection via Grameen Internet is not reliable. I’ve been assured by Mr. Sarkar of Technics Computers that we will regrettably have to live with this, as Grameen is at the moment the most reliable provider in Dhaka at all. Thus the bandwidth is not secure, and the connection can fail at any moment. A solution would be to use a slightly more stable dial-in access as backup. The suggested hardware router should incorporate this functionality. Still I recommend to always keeping in mind for future workflows that internet access may not work at any given time.

•

Email is currently handled by Grameen Internet too. Their email server is not fire walled, and also a so-called “open relay” server, which means that it will blocked by other email servers.

•

More telephones can apparently be added easily. Technics Computer should be asked if they can provide the service to connect them.

•

Currently there is no backup implemented. There is a CD-writer in the server, which could be used for this. As the documents folder alone exceeds 1 GB of data, a tape backup would be more convenient.

Support and Maintenance: Currently handled by Technics Computers. They should continue with this, but in the long run, hiring an employee who is Prepared By.........Sheikh Md. Rasel


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CHAPTER- FOUR A SPECIFIC (MERCHANDISING MANAGEMEN) DEPARTMENT THAT ASSIGNED TO ME FOR STUDY

INTRODUCTION:

The “Merchandising” is known to the persons specially involved in garments trade. The term merchandising has been derived from the ‘merchandise”. Merchandise means buying and selling huge amounts of goods.

The term “MERCHANDISING” may be define as Person who merchandises

the

goods,

specifically

for

export

purposes.

Garments

merchandising means buying raw materials & accessories, producing garments, maintaining required quality level and exporting the garments within scheduled time.

I am working as a merchandiser in the organization. Here five merchandisers working with different Buyer. Buyer. At first first the Buyer gives them a inquiry sheet with measurement chart sketch of sample. Then they make a development sample & send it to the Buyer. Buyer makes comments on it, it is OK/ NOT. Then the question of price the merchandiser going to negotiate. Sometimes they successful, sometimes they being fail. If they success they order Yarn, Trims, & accessories. In front of their shipment time they are trying to arrange everything as early as possible. When all items are in store then Yarn



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is given for 2/3 pcs of garments sample send for make size set. When size set made then they measure it. If it is OK the Yarn provide for 100% production. In production process the merchandiser just follow up his order, what is the condition of his order? During that total time merchandiser inform his Buyer what is the condition of his product. In our 90 days working period I have also follow up five whole worth order.

4.1 MERCHANDISER IS A DATA BUS BETWEEN BUYER & SELLER

Merchandiser is he/she who builds up relationship with the buyer and acts as a Seller. He plays a vital role in an organization in a sense that he bears more responsibility than other in regards to execution of an order. The responsibilities which he bears on the job are as follows: •

He represents as a buyer to the Factory.

•

He represents as a seller to the buyers.

•

He inspects Quality as a buyer (from the Buyer’s point of view).

•

He negotiates a price for the sellers.

•

He looks at the deal from seller’s point of view.

•

He looks into the business to flourish more in the future.

•

He tries to offer the deal more competitive without compromising the Quality.

•

His object is to satisfy the buyers to progress more of the future business.

•

His aim is to impress the buyers by means of: 1. Right products 2. 3. 4. 5.

Right Quality Right Quantities Right Time Undamaged condition



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4.2 MERCHANDISING CHRONOLOGICAL PROCESSES: A. Salesman Samples, Counter Samples, Approval Samples, Photo

Samples, Preproduction Samples, Production Samples, Shipping Samples. B. Swatch and Trims, Trim’s related Affairs, Communication in

international Business. Sample: Reference garment corresponds to •

The ARTWORK(styling) done by designer and/ or developer

•

Particular PURCHASE ORDER

•

Any REVISION to the style work

•

CONFORM with any specific requirement etc.

4.3 SEQUENCE OF SAMPLING : Serial No. 1 2 3 4 5 6 7 8 9

Name of Sampling st

1 Pattern 2nd Pattern Counter Sample Sales Man Sample PHOTO Sample Approval Sample (Size Set, Mock-up) Pre-production Production Sample Shipping Sample



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4.4 FIRST PATTERN

Def.: The first physical version of any garment as per the artwork done by designer and/or developer. HUMAN MIND > SKETCH > PAPER PATTERN > SAMPLE Purpose : See the DESIGN work & test the FITTING Status : Nothing specific Material : Available Price : Not conformed Quantity : 1 (for customer) + 1 (for Merchandiser) Delivery : As per URENGECY

4.5 SECOND PATTERN: Usually designer/ developer always ask for some CHANGES to the first pattern. Second pattern is made as per comments.

4.6 COUNTER SAMPLE: Where first pattern is made on designers artwork, Counter sample is to make not on designer’s artwork, has to follow another sample given by the merchandiser. Purpose SKILL Status Material Price Quantity Delivery

:

See the WORKMANSHIP WORKMANS HIP &Test the FACTORY

: : : : :

Nothing specific Available Not conformed 1 (for customer) + 1 (for self keeping) As per request



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4.7 SALESMAN SAMPLE: Sample is made when PRICE is confirmed and orders are on speculation, usually in L size in all color combinations of expected order. Buyer arrange a meeting with its customer and record their response on order quantity per COLOR, SIZE etc. and finally place order to their vendor. Purpose : Demand / Order Status Material Price Quantity combination Delivery

Sales Meeting by Retailers, Market Appraisal,

: : : :

Forecast Final stage of the order confirmation Actual Confirmed There is MINIMUM quantity per color

:

Very important to MEET the delivery date.

4.8 PHOTO SAMPLE: Samples are made with actual color and material to be worn by the models on the event of SHOOTING for catalog.

4.9 APPROVAL SAMPLE: In any discrete period of time, whenever it required any revision in the sample, a new sample is made (some times mock-up is workable too) as per new specification. It is sent to buyer for his APPROVAL of the conformity that- the revision is done correctly.

4.10 SIZE SET: Consists of 1 pc from Each Size for Each Color combination. Prepared By.........Sheikh Md. Rasel


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4.11 MOCK UP: Any part of the garment to make for particular purpose, not complete garment. Sometimes it is necessary to send to the buyer any part of the garments, such as sleeve, collar, neck etc and some accessories.

4.12 PRE-PRODUCTION SAMPLE When material for bulk production arrived, factory makes a sample with the actual material and sends to buyer .

4.13 PRODUCTION SAMPLE It is a reference to the buyer that the bulk is being produced as per specification. Buyer wants to be assured that correct material is sourced and line workmanship confirm to the quality .

4.14 SHIPPING SAMPLE A sample is kept from every Pre Shipping inspection to be referred, if required, after the order has been delivered. Usually for any disputes (e.g. Claim) shipping sample is important.

4.15 SWATCH: Swatch is a presentation of all the materials is (Fabric & Accessories) used for any specific style/order. Usually small piece of fabric and each piece of accessories are attached in board paper in a systematic manner. Swatch is very important for production line to make the correct construction of a garment and QC department ensures it. Concerned merchandiser should confirm/approve confirm/approve the swatch. Prepared By.........Sheikh Md. Rasel


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4.16 TRIMS: Trims cover all the items used in the garment except the basic fabric. There are hundreds of items used to manufacture the garments, proper selection of trims and its quality are very important for styling, otherwise the garment may be rejected or returned by the customers. Following is a part of list that covers some names of the trims: • • • • • • • • • • • • • • • • • • •

Zipper/Fastener Sewing Thread Main Label Flag Label Button Elastic Eyelet Tags Tag pin Plastic clip Sticker Hanger Poly bag Scotch tape Gum tape Photo Board Back Board Tissue Carton. Etc.

4.17 COMMUNICATION IN INTERNATIONAL BUSINESS: • • • •

Telephone Conversation. Fax/ E-Mail Formal Meeting Lunch & Dinner



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4.17 THE INFORMATION NORMALLY GET ABOUT AN ORDER : 1. Factory Loading 2. Factory Capacity 3. Factory History 4. Factory Setup Details 5. Market Reputation 6. Type of Buyers Dealing

4.18 HOW A MERCHANDISER MEET BUYERS REQUIREMENTS:

1. 2. 3. 4. 5.

Merchandiser detail to buyer about factory profile. Merchandiser Understand the Order sheet. Arrange the all component for order execution. Production Tracking. Timely Shipment.

4.19 METHOD OF PUERCHASING RAW MATERIALS: Here fabric and some related accessories are the main raw materials. They are: 1. 2. 3. 4. 5. 6. 7.

Lab-Dip Approval the Lab-Dip Collect price Quotation Negotiation P.I. Received Back to Back L/C transfer Delivery Chelan received

4.20 PROCEDURE OF IMPORTED GOODS: • • • • • • •

Procure of IRC Price Inquiry (Quotation ) P.I. Received and Placing Order L/C Opening Received Shipping Advice Facing Customs Closing Transaction



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4.21 HOW DOES THE ACCEPTED ORDER IS PASSED ON THE FLOOR: 1. Merchandiser searches the scope of knitting machine according to required Gauge. 2. Make production schedule 3. Trim & Accessories Card Prepare 4. Make well finishing according to buyer requirement in case of • Labeling • Zippering • Buttoning • Ironing • Packaging • Cartooning

4.22 HOW A MERCHANDISER TRACK HIS PRODUCTION IN THE FACTORY : 1. 2. 3. 4. 5. 6.

Follow-up yarn supply in factory Knitting follow-up Linking follow-up Accessories supply Finishing follow-up Ready for export

4.23 CONCLUSION: In conclusion we can say that, the MERCHANDISING Department of Elegant Team Development Limited give me a pleasure to learn the Merchandising activities properly. From this department, I have learned practical knowledge about merchandiser. A merchandiser has to perform the activities from preliminary to end of the order.



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CHAPTER- FIVE Summary and Recommendatio Recommendation n 5.1 SOME PROBLEMS OF MERCHANDISING DEPARTMENT OF ELEGANT TEAM DEVELOPMENT LIMITED: It appears that merchandising management is one of the key areas of garment sectors. But unfortunately, in Bangladesh merchandising management planning and controlling is reported to be unsound I indicates that merchandising management planning and controlling is extremely poor in the entire garments buying house sectors in Bangladesh, which in turns, has adversely affected the getting order from abroad.. In practice, I see some problems when I investigate merchandising management system at Elegant Team development limited. A. Lack of proper communication of different level of department B. Failed to follow merchandising management technique like buyer attention techniques, sampling techniques, order delivery techniques etc. For that reason it failed sometime to determine target order quantity. C. All the people are very helpful at Elegant team. Again some people use find they are agree to help me but did not agree to teach. . But company honorable Country Manager orders every one to help me. He is really helpful to me D. There is no specific Training and Research department in Elegant Team development limited for internally develop employees and workers. E. So it is very much necessary to control the discipline.



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5.2 RECOMMENDATION: RECOMMENDATION: Though the garments sector plays a very important role to earn foreign exchange to our country, so buying house importance is very high. A large amount of foreign money comes from the exporting of garments product. Elegant Team development limited is very established garments exporting buying house. house.

Though a large number of workers workers maintain maintain their live on this

sector. So, government should take special nursing in garments sector. Some points are given to overcome the problems of inventory management of this sector:

A. The authority should improve their knowledge about merchandising management. B. They should s hould follow appropriate merchandising management technique. C. Most of the officer has to motive to teach every employee and researcher of their own inspiration . D. Every department will communicate communicate their problem with with other department of the company. E. A specific department for training and research, which will provide adequate training and research facilities for personnel for development. F. Elegant Team development limited should follow a specific inventory costing method, in the context of rising trend in raw materials price.



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5.3 CONCLUSION: Today’s organization demands that the Merchandising management function deliver a valuable side of earning foreign currency and take part a vital role to communicate international business. The experienced merchandiser always demandable in every country. It may an honorable professional for educated persons. For developing garment sector merchandising management system will have to focuses on modern system. Management of merchandising is a big job and is a complex one. The result of the study showing that there is lot of step for Elegant Team development limited to improve their merchandising management have certain implications

for the business community as well as national merchandising planners. The study “Merchandising Management of Elegant Team development limited revealed that Merchandiser is most valuable human resources for the progress of the organization. For the development of these valuable resources there are many factors involved. To increase the productivity of an organization effectively, efficient merchandiser will have to develop. Preparation of future business managers should provide for the development of managerial skills relating to merchandiser function. Colleges and universities offering business administration curriculum would do well to evaluate their courses as they relate to the findings of this study. This direct study indicates the potential utility that could be derived from undertaking more comprehensive investigations covering only merchandising management of Elegant Team development limited. There are consequent developments of newer knowledge can definitely contribute to increase the efficiency of business management and this, in turn, will increase the satisfaction of all interested buyer parties, which will be the ultimate goal of business.



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BIBLIOGRAPHY

1. HOW TO BE A SMARTER GARMENT MERCHANDISER Conway Liu 2. WAY OF GOOD MERCHANDISER Md. Zahidul Islam (Aoyn) 3. RESEARCH REPORT OF BGME INSTITUTE OF "FASHIONS AND TECHNOLOGY (BIFT).


INTEGRATION OF MERCHANDISING MANAGEMENT

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