Grand Strategy Matrix

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Gr and Str ategy M atr i x

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Gr and and Strategy Matrix Strategy Matrix  mbalectures

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 December 4, 2010

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Grand

Strategy

Matrix is very useful instrumentt instrumen

for

creating different and alternative strategies for an organization. Grand

matrix

has

four fo ur quadran quadrants; each quadrant

contains

different

sets

of

strategies

and

the

entire

firms

along

with their respective divisions must fall in one of the quadrant. This matrix has two dimensions (competitive position and market growth). Suitable set of

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strategies for each quadrant are given below:

Quadrant I

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Grand Strategy Matrix

Companies positioned in this quadrant have very strong strategic

OK

position. These firms focus on their established competitive advantage (CA) and take advantage of it as long as it allows them. These companies must concentrate on the existing market by adopting the set of product development, market development and market penetration strategies. Organizations that fall in quadrant 1 have focus on a single product and can go for related diversification strategy to

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minimize the risk related to limited product line. If these organizations have higher resources they can go for horizontal, backward and forward set of strategies. These firms can take risks being an aggressive and can afford to obtain advantage of opportunities in numerous ways.

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Quadrant II

Macro-Economics Finance

Firms laying in this quadrant have the rapid growing industry but can not fight competently. They must evaluate their existing approach in

Introduction to Finance Management

the market place, need to know why they are ineffective in the market and must come up with a strategy to improve their strategic position.

Principles of Management

Due to the growth of the industry, firms in this quadrant use intensive strategy as a first strategic option. If companies do not have

Strategic Management

competitive advantage, horizontal integration is more advantageous option. Last but not the least strategic option is the liquidation which

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provides fund needed for other Strategic Business Unit (SBU) or to acquire other businesses.

Consumer Behavior Principles of Marketing SWOT Analysis

Quadrant III

Others Psychology

All those firms which fall in this quadrant have slow growth market and have relatively weak position. Firms have to make noticeable modifications to sustain their position. Retrenchment strategy has

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priority in this quadrant followed by diversification to transfer resource to another growing business. Last strategic option available for the

Descriptive statistics

firms positioned in this quadrant is liquidation or divestiture of the business. http://mba-lectures.com/management/strategic-management/1129/grand- strategy-matr ix.html

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Quadrant IV

Companies competing in this quadrant have slow growth industry but

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have a strong competitive position. These firms can diversify into different untapped businesses by utilizing their existing resource.

Classification of Motives

These firms face restricted internal growth and have high cash flow intensity which allows them to practice related and unrelated diversifications effectively. Finally these firms can go for joint ventures to fulfill their internal growth needs. Grand Strategy Matrix Example

Benefit Segmentation Use Related Segmentation Motives Identified By Henry Murrays Motive Identified by McGuire

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In this figure each quadrant shows the different strategic options

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available for the firms which are positioned in different quadrants. Five Marketing Management Philosophies - 113,940 views

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16 responses to Grand Strategy Matrix rizwan says:

June 10, 2011 at 7:12 am

very very very good

preeti says:

October 6, 2011 at 9:53 pm

it is useful for me .it provide easy way to understand the concept.thanx

mine says:

December 2, 2011 at 4:38 am

i want ask for ur help…actually im doing presentation on Grand strategic matrix….. other than its function…what can i present about this topic??? http://mba-lectures.com/management/strategic-management/1129/grand- strategy-matr ix.html

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Paul says:


December 4, 2011 at 8:17 am

How to do this grand strategy Matrix? How would I know which quadrant the company would fall?

anshul srivastava says:

March 12, 2012 at 4:51 pm

tanx it is really useful 4 me but it should required some key words…………

Usman says:

April 14, 2012 at 7:33 pm

It is goog but how it is useful for a Firm. Please clearify Grand strategy Matrix With practical example

stanley says:

September 22, 2012 at 9:16 am

good materials

tranquangnam says:

October 31, 2012 at 3:36 pm

i can know to how is a rapid or slow market growth?

Chipo Malinga Gora says:

April 15, 2013 at 7:28 pm

I have to make a presentation on Grand Strategy Matrix. Please assist me on how to go about it. How do I know where my organiztion fits into which matrix

sabit says:

April 22, 2013 at 3:02 am

http://mba-lectures.com/management/strategic-management/1129/grand- strategy-matr ix.html

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I read many topics but I could not find them helpful. How to formulate the matrics ? where are the numbers; e.g. y axiz from -6 to 6 and the same for x axis. how to reach to the value of 5, 7 for example and where should I draw the vector.

saad says:

May 5, 2013 at 9:20 pm

Nyc stuff….

P.Gautham says:

January 8, 2014 at 5:21 pm

very good very usefull and accurate in detail information provided

Sharifullah Danesh says:

January 19, 2014 at 7:54 pm

The Quadrants are explained clearly, but could somebody provide us with a numerical example? Thank you guys,

nomorhoki says:

April 21, 2014 at 12:14 pm

Nice. very very helpfull. Great!!!

villa clodia says:

October 11, 2014 at 9:51 am

Everything is very open with a really clear description of the challenges. It was really informative. Your website is very useful. Thanks for sharing!

Ncheke says:

April 18, 2016 at 10:09 am


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i have to make a presentation on Grand Strategy Matrix, please assist me on how to go about it.

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