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A map of FinTech startups serving Canadians based on consumer traction - Sept 2018 Pre-launch
Early-stage
Expansion
Maturity
16% of FinTechs
59% of FinTechs
24% of FinTechs
1% of FinTechs
Blockfeeds
Cryptocurrency & Blockchain
Citizen Hex
Emerentius
Cryptiv
Nebula Al
Vanbex
Corporate Finance
Capital Markets
Finatechal
H
Liquidity Market Place
Compliance
Number of B2C vs. B2B Startups by Vertical 66
64
B2C
B2B
Both
7 11
54 46
8 28
3
37
28
37 5
23
30
1
30
29
4
4
27
7 37
31
31
19
19
20
9
27
25 20
16
1
18
18 9
6
i n g d n L e
c y i n n e e r r r a c u c k c h o t o y p B l r C &
Key Takeaways
s n t e y m P a
s e e n t c e e t e r i s n s n c n k a a p p r m r F i n F i n t e l u t i o g e M a l a n l e a e s o a a n a t r a o n p i t M s s o e & i n g e r a p p r h C P e o r a l t c t u b a n k C e u u t r W a s r r a f I n
c e r a n a u I n s
The two most crowded verticals: Lending and Cryptocurrency & Blockchain , have almost as many B2C companies as they do B2B companies.
Personal Finance and Wealth Management two of the verticals with the least amount of companies in the expansion stage, are also the two verticals with the highest percentage of B2C startups (83% and 61t%, respectively).
c e n a p l i m C o
1
i n g d u n f u d o w o C r
Alternatively, verticals that mainly focus on B2B , including Corporat e Finance, Compliance and Infrastructure & Enterprise Banking Solutions, include a relatively high percentage of companies in the expansion
Number of B2C vs. B2B Startups by Operating Stage
B2C
B2B
252 33
123
104 9
68
4
5 30
1 96
3 0
33
c h n l a u r e e P
76
19
e a g t - S y l r E a
i o n s a n p E x
y r i t u t M a
Key Takeaways 34% of all FinTechs focus exclusively on B2C ; however, whe n considering just the 104 FinTechs in the expansion stage, only 18% of these companies focus on B2C.
B2B tells a much different story: While 54% of all FinTechs focus exclusively on B2B , 73% of those in the expansion stage focus on B2B , clearly suggesting a higher success rate among B2B FinTechs in Canada.
That said, we still have an even amount of B2B and B2C startups coming through in the pre-launch stage.