Evidencia Ingles Vocabulario Fase 7

EVIDENCIA TALLER SOBRE PREPOSICIONES Y VOCABULARIO- EXHIBICION COMERCIAL

1.En 1. En el objeto de aprendizaje identifique la lista de tipos de material POP (point of purchase )” )” punto  punto de compra”. compra”. Organícelos  Organícelos alfabéticamente y escriba su correspondiente significado en español.

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Collars: Usually found on bottle necks

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collares: generalmente generalmente se encuentran en los cuellos de botella.

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Dump bin: A display container, like a large box, which contains goods for sale.

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contenedor de volcado: volcado: un contenedor de visualización, como una caja grande, que contiene bienes para la venta.

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Floor graphics: They are made of adhesive material and are pasted to floors.

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gráficos de piso: están hechos de material adhesivo y se pegan a los pisos.

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Gondola ends: It promotes your special offers and shows your products through better visibility.

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La góndola termina: promueve tus ofertas especiales y muestra tus productos a través de una mejor visibilidad.

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Impulse strip: It is positioned in product families. It works by associating display products.

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tira de impulso: se coloca en familias de productos. Funciona al asociar productos de visualización.

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Posters: A large printed notice, picture, or photograph, used to advertise a product or service.

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carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para publicitar publicitar un producto producto o servicio.

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Shelf talkers: printed card attached to a store shelf.

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habladores de estante: tarjeta impresa impresa unida a un estante de la tienda.

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Standing sing: It combines metal with paper or cardboard.

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Señal de pie: combina metal con papel o cartón.

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Translucent vinyl: large pieces of cardboard found in the upper linear displays of restaurants or shops

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vinilo translúcido: grandes trozos de cartón que se encuentran en las pantallas lineales superiores de restaurantes o tiendas.

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Wobbler: A very small, lightweight sign that hangs from a shelf or wire.

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wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable.

2. Elabore un mapa conceptual sobre la lectura planimetry.

PLANIMETRY

Is a measuring instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps.

Planogram

 Are diagrams of fixtures and products that illustrate where retail products should be displayed (usually on a store shelf.

A planogram defines products location and their quantity.

Visual Merchandising

Is a tool to achieve sales, targets and enhance merchandise on the floor. Also, it is a mechanism to communicate with customers and influence their decisions to buy.

Store Planning

Distribution of products on shelves must be made in accordance with the necessities and the store’s objectives. It is important that the store’s layout and general appearance work together to attract customers and motivate them to buy.

Grid Layout

This organization is common in supermarkets and pharmaceutical retailers. It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store.

Advantages 

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It permits better visibility of merchandise. Design and cost are efficient

Disadvantages The linear pattern is repetitive and creates a monotonous environment.

Loop or racetrack Layout

Free Flow Layout

Is useful for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.

 Are very flexible, they create an informal and friendly environment. Their purpose is to differentiate merchandise items, product categories and departments.

Advantages

Disadvantages

Advantages

-This design facilitates impulse buying.

-This layout is costly to design, construct and maintain.

*It motivates shoppers to spend more time in the store and explore merchandise.

-The fashion merchandise is prominently displayed on these main aisles.

*It generates sales and profits through impulse shopping.

Disadvantages *The space store has an inefficient use. *Traffic flow is not smooth and customers shopping patterns could be not predictable.

3.Realice el ejercicio dispuesto en la sección “Vocabulary” que se encuentra dentro del objeto de aprendizaje “Commercial Exhibition” sobre completar un párrafo con preposiciones. Al terminar tome una captura de pantalla y agréguela al archivo.