Services Marketing Project Nayatel Group Members • Shehzad Amin (Leader • !ari" !ari" Sheikh • Aermaghan Minhas • #hushal #han • Mubasher $ussain • Mujahid Pervez
%ntroduction • Naya!el (Pvt Ltd& (N!L is a sister concern o' Micronet roadband (Pvt Ltd& • the company that launched )rst broadband service in Pakistan in *uly +,,+ • -overing over .,/ areas o' t0in cities o' %slamabad and 1a0alpindi • Nayatel2s 3ibre !o !o !he $ome net0ork net0 ork has trans'ormed %slamabad into one o' the most connected and optically 0ired cities o' the 0orld&
Highlights of Nayatel Broadband Internet include: • and0idth Starting at +45 #bps 6 7,, Mbps • 8olume based base d and 9nlimited Packages • %ncreased Security • 1edundant %nter:nation connectivity • ;edicated -onnections and 9n:shared and0idth • <:mail and ;omain $osting • +=:by:> Net0ork Monitoring • Static %P
Vision • !o become a role model o' trust? set highest standards o' "uality and add value to the society&
Values • $onesty • Mannerism • Simplicity • Sacri)ce • ;iscipline • #no0ledge • $ard 0ork
-ompetitors • Direct Competitors of Nayatel • P!-L • @orld:Net • @ateen !elecom • Indirect competitors of Nayatel • @i:tribe • Multi net • ubee Pakistan • -omsats internet services • @orld call telecom limited
!arget market • Nayatel is targeting
7& Middle class +& 9pper middle class B& -orporate sector
Services Core Service
•%nternet providers to both corporate and domestic clients Supplementary Services:
• !elephone •Live !8 streaming •@eb hosting •;omain registration •@eb design and development •8ideo con'erencing •@eb and multimedia solutions •Animation and media production •-able !8 •N:drive
Services related to C petals o' Services • 3acilitating services are
7& %n'ormation +& Drder taking B& illing =& Payments
%n'ormation
Drder taking
illing E Payment
-ontd& •
7& -onsultation (in'ormation about the packages? in'ormation about the Schemes +&
Service Distribution Networ • Services are distributed bet0een the t0in cities via 'ollo0ing 0ays
7& 3ranchises +& Sales sta B& @ebsites =& $elpline 4& Messaging and @hatsApp
Seven P2s 'or Nayatel • Product • Price • Place • Promotion and
Product • %nternet service providers • !elephone • Live !8 streaming • @eb hosting • ;omain registration • @eb design and development • 8ideo con'erencing • @eb and multimedia solutions • Animation and media production • -able !8
Price • Packages provided to corporate and domestic customers • $ome Packages !acage Volume !er "onth "onthly #$pload % Download&
Charges
Home '(
=4 G
1s& 7?7..J:
)B
4 Mbps round the clock
Home ((
44 G
)B
4 Mbps 'rom CK,, AM to CK,, PM 9nlimited ;o0nloads 4 Mbps (Mon:3ri C PM to C AM Saturdays E Sundays
1s& 7?B..J:
Price • -orporate packages !acages
Speed
Volume
!rice #*s+&
*ate,add+ -.."B
C/NN0C1 2(
4Mbps
>4 G
+?4,,
#*s+& =
C/NN0C1 2(
5Mbps
>4 G
=?.,,
>
C/NN0C1 --(
4Mbps
774 G
=?.,,
=
C/NN0C1 -3(
5Mbps
7+4 G
C?4,,
>
C/NN0C1 -'.
4Mbps
7=, G
>?B,,
4
Place ISLAMABAD OFFICE
GD Arcade, 73-E Fazal ul Haq Road, Blue Area, Islamabad, 44000
RAWALPINDI OFFICE
-43 56 Sir Syed *oad6 *awalpindi Cantt
Physical
Process • $iring o' 'resh graduates • 3lo0 o' in'ormation • Drder taking process • illing process • Payment process • %nstallation process
People • Sta is hired 0ho are 'resh graduates • !ime to time training is given to polish their skill
Positioning map $igh service uality
7& Nayatel +& P!-L
7
B& @ateen =& @i:tribe 4& @orldnet
=
B 4
Lo0 cost
$igh cost +
Lo0 service uality
!ositioning Strategy • Nayatel has positioned its services in the minds o' customers that it is an aordable and top "uality service provider • %t has positioned itsel' as a brand in the market • !he market segment they are targeting includes the corporate sector? the upper:middle class? and the middle class demographic& • Dering high:end services in broadband to its subscribers at lo0 cost Nayatel is out:manoeuvring its competitors and has captured good market share
!romotional Strategies used by Nayatel !he promotional strategies that are used by Nayatel are • Personal selling • ;irect marketing • Advertising • Sales promotion • ;irect marketing
Advertisements
Pricing strategy o' Nayatel As 0e kno0 pricing strategies are o' three types • -ost based strategy • 8alue to customer • -ompetition Nayatel is using 77value to customer and competition88
Suggestions • Nayatel has been per'orming 0ell in the t0in cities& According to our group discussions 0e have come to the conclusion that Nayatel should eFpand their business into other big cities o' Pakistan&
7& 3aisalabad +& Gujran0ala B& Sialkot =& #arachi 4& Lahore 5& Pesha0ar >& uetta
