Group Members: Malik Zulfiqar Ahmad Sardar Awais Farooq M Waqar Saeed
BACKGROUND
Nayatel is a sister concern of Micronet Broadband (Pvt.)
Nayatel started Fiber to the Home (FTTH) in 2006 for the twin cities.
This technology offers
ultra broadband Internet,
modern telephony and
digital video services to business and home users.
Cont’d
Pakistan was among the Top 5 countries in the world with increasing subscriber base. During 2009-2010 broadband subscriber base grew by 146% and currently there are 413,809 subscribers In the DSL market Wi-Tribe, Micronet, Nayatel , LinkDotNet, Wateen are some of the famous service providers and a recent entrant is Qubee. The FTTH (Fiber-To-The-Home) industry was pioneered by Nayatel in 2006 when it started its triple play service which provides voice, data and video content on one fiber optic line.
OBJECTIVES OF THE PROJECT
To apply the theoretical knowledge and concepts in practical environment. This way the students refine their knowledge and sharpen their skills. Strategic department is a vital part of all contemporary organizations across the world. This trend is strengthening in Pakistan as well and it has become necessary for all of us to forecast upcoming trends and align ourselves with those trends accordingly. This exercise provides an opportunity to students in establishing their strategic career base. The roles and functions of strategic management in nayatel (pvt) ltd Islamabad.
Report objectives: a. The information provided in this
report will provide a base to other students in carrying out practical study of any organization. b. The suggestions and recommendations made in this report will be helpful for the organization in improving their Strategic practices
Vision
“To become a role model of trust, set highest standards of quality and add value to the society.”
Mission
Nayatel's team has a passion to transform Islamabad into most IT enabled and broadband rich and smart city not only in the country but in whole South Asian region.
CURRENT PRODUCT PORTFOLIO
Nayatel provides one stop solution to meet the need for
high-speed Internet access, reliable telephone services with advanced features, point to point circuits and digital quality Cable Television.
NTL recognizes the need to stay ahead of the curve and provides flexible, reliable and affordable solutions for business and home use. Nayatel's network offers
ultra broadband Internet, modern telephony and digital video services to business and home users
• covering 90% areas of Islamabad and business areas
of Rawalpindi Cantonment.
VALUE ADDED SERVICES 1. E-collaboration: 2. IT helpdesk: 3. Video Conferencing: 4. Audio conferencing 5. Linux web hosting:
INDUSTRY ANALYSIS
INTERNAL AND EXTERNAL ANALYSIS This analysis itself and sources of information in this regard are as follows: a. Response received from the customers about products and packages (latest or previous) offered by the company b. Feedback received from the walk-in clients and on the calls c. Information with the marketing department that they retrieve from CRM software implemented in the company. d. Company’s relationships within the industry. e. Historical data of the company.
When gathering the market information, the relationships of the BOD (Board of Directors) within the industry carry a lot of value. All employees who interact with clients act as information sources for the SWOT This also helps the company in offering new packages that inhibit customers from leaving the company. The company Nayatel focuses on the quality and its customer service. The dynamics of different departments in functional level proves this fact as they have made their functions efficient keeping this fact in consideration. As it deals mostly with the corporate clients its strategy of working is to keep the customer happy and satisfied.
Organizational hierarchy
Value chain
COMPETITORS ANALYSIS
Market Share
PORTER’S FIVE FORCES
SWOT ANALYSIS
STRENTHS SOPs and Controls Financial Muscle Training & Development Focus Customer Responsiveness Technical expertise First Mover Advantage Brand Name Customer and Employee Loyalty Culture Incentives Norms and Values Prompt Decision-making Employee Empowerment
WEEKNESSES Interdepartmental Communication
Lack of Diversity due to Internal Hiring
Information in Silos
Lesser Focus on Promotional Campaigns
Limited Market due to High Price
OPPORTUNITES Growing online businesses Geographical Expansion Acquisitions International Expansion Collaboration with Market Players and achieving Diversification
THREATS Climbing prices of key inputs International and local players snatching the employees Currency Fluctuations Government influence Obsolescence of Technology
IFE MATRIX
2.84
EFE MATRIX
EVALUATION OF CORPORATE STRATEGY
SCOPE OF OPERATIONS
ALLOCATION OF RESOURCES
DIVERSIFICATION AND INCREASE IN PRODUCT LINE
ORGANIZATIONAL BOUNDARIES
STRATEGIC ALLIANCES
EVALUATION OF FUNCTIONAL STRATEGIES
HUMAN RESOURCE
FINANCE
(A) Inventory department (B) Accounts Payable (C) Accounts Receivable
MARKETING AND SALES
Hiring and Training Appraisal and Feedback Advisory Committee Exit interviews Compensation
(A) Indoor teams (B) Outdoor sales teams (C) Corporate Solution Teams
TECHNICAL DEPARTMENT
(A)Technical Support Center (B) Installation Department
ANALYSIS OF OPTIONS WITH REGARD TO THE CHANGE IN CORPORATE OR FUNCTIONAL STRATEGIES
Ansoff Matrix
IMPLEMENTATION MODALITIES TO IMPLEMENT CHANGES ORGANIZATIONAL STRUCTURE
Organizational Structure of NTL
CONTROL SYSTEMS
ORGANIZATIONAL CULTURE
Socialization Tactics Norms and Values Power and Politics Conflict Resolution Signs, Symbols, and Stories Rites and Ceremonies Organizational Rewards
MATCHING STRUCTURE AND CONTROL TO STRATEGY
FEEDBACK
ISSUES FACED BY THE ORGANIZATION WITH REGARD TO 6, AND 7 ANTE
