Product Profile Nescafe Coffee
Presented By: Kanaram jat Div:C, (HR+IB)
Introduction About Nestle: Nestlé is the world's leading Nutrition, Health and Wellness Company. Nestle committed to increasing the nutritional value of our products while improving the taste. Nestle was founded by Henri Nestlé in 1867.as a first milk product. From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestlé has
grown to become the worlds largest and most diversified food company. Nestlé has around 247,000 employees worldwide, operates 500 factories in approx. 100 countries and offers over 8,000 products to millions of consumers universally.
NESTLE IN INDIA Nestlé Indias first production facility, set up in 1961 at Moga (Punjab), was followed soon after by its second plant, set up at Choladi (Tamil Nadu), in 1967. Consequently, Nestlé India set up factories in Nanjangud (Karnataka), in 1989, and Samalkha (Haryana), in 1993. This was succeeded by the commissioning of two more factories at Ponda and Bicholim, Goa, in 1995 and 1997 respectively. The seventh factory was set up at Pantnagar, Uttarakhand, in 2006. The 4 branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata. The Nestlé India head office is located in Gurgaon, Haryana. Head Office Nestlé India Limited
Nestlé House, Gurgaon.
New Delhi -
NESTLE PRODUCTS Nestle promises Good Food, Good Life The Companys brands include - NESTLE EVERYDAY Dairy Whitener, - NESTLE EVERYDAY Ghee, - NESTLE Milk, NESCAFE CLASSIC, - NESCAFE SUNRISE Premium, - NESCAFE SUNRISE Special, - MAGGI 2-Minute Noodles, - MAGGI Sauces, MAGGI Bhuna Masala, - NESTLE KIT KAT, NESTLE KIT KAT CHUNKY, - NESTLE MUNCH and NESTLE MUNCH POP CHOC.
ABOUT THE PRODUCT Nescafe Coffee Nestlés best known brand is Nescafe : Nescafe - A combination of Nestlé And café. Nescafe, the first Commercially successful soluble coffee, Was introduced in Switzerland in 1938.
The beginnings of NESCAFÉ can be traced all the way back to 1930 when the Brazilian government first approached Nestlé to find a way to preserve its huge coffee surpluses. The idea was to produce a quality cup of coffee that could be made simply by adding water.
Product details: P ackaging: Packaging plays a major role in our daily lives. It protects food products from spoilage and keeps them safe, all the way from the manufacturing stage right through to storage, distribution etc.
The Product Life Cycle: A product's life cycle (PLC) can be divided into several stages characterized by the revenue generated by the product. If a curve is drawn showing product revenue over time, it may take one of many different shapes, an example of which is shown below.
Current Stage of Nescafe: If we talk about the current stage of Nescafe it is at its maturity stage. It means the brand image of product is growing day by day and its sale is also at higher stage. This stage takes place through as under processes: During the maturity stage, the primary goal is to maintain market share and extend the product life cycle. Product mix decisions may include: Product - Modifications are made and features are added in order to differentiate
the product from competing products that may have been introduced. Price - Possible price reductions in response to competition while avoiding a price war. Distribution - New distribution channels and incentives to resellers in order to avoid losing shelf space. Promotion - Emphasis on differentiation and building of brand loyalty. Incentives to get competitors' customers to switch.
Nestlé Research and Development:
Nestlé Research provides solutions for good-tasting foods and beverages, as well as services, that bring nutrition, health and wellness to consumers. By bringing together all of its global R&D resources, Nestlé is able to provide high quality, safe food solutions for consumers worldwide whether this is in terms of nutrition, health, wellness, taste, texture or convenience. Above all, Nestlé brings to consumers products that are of the highest quality. And safety is non-negotiable.
Product Satisfactory Index: SR.NO.
SATISFACTION
LEVEL( SATISFACTION)
SATISFACTION IN
1.
Quality
50
100
2.
Service
45
90
3.
aPrice
40
80
4.
Use
48
96
Overall satisfaction level of Nescafe is stands at around 92%.
%
Future plans: Nestlé aims to make products that achieve at least 60% consumer taste preference with the added 'plus' of nutritional advantage. This means that in rigorous market testing 6 out of 10 consumers prefer the Nestlé product to a competitor's equivalent. It also means that we always thoroughly search for ways to add that nutritional 'plus'.
OBJECTIVES: Nestles business objectives:
Nestlé is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices: Nestlé's business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. Nestlé does not favor short-term profit at the expense of successful long-term business development. Nestlé continues to maintain its commitment to follow and respect all applicable local laws in each of its markets.
