Actividad Modulo 3.Gerencia Negociacion Internacionaldocx

ACTIVIDAD MODULO 3 MARKETING INTERNACIONAL Nombre: GILBERTO ANTONIO QUIROGA SIERRA

CC. 80212769

Por Por f!or f!or "o#$e% "o#$e%$e $e &% %'()'e %'()'e#$e #$e% % *re() *re()#$ #$% % +e m#er m#er "o#"'% "o#"'%  )$'&', )$'&',#+ #+o o &o% &o% e&eme#$o% !'%$o% e# & ()- +e& $er"er m+)&o: 1. U%$e+ e% e& (ere#$e +e mr/e$'#( +e )# em*re% +e * ro+)"$o% &'me#$'"'o% )e "o#%'+er e#$rr e# e& mer"+o +e & I#+'. E& %'%$em +e !e#$% & me#)+eo e# e%$e e%$e *-% e% m) m) fr( r(me#$ me#$+ +o o. A+em em%3 &o% m'#o m'#or' r'%$ %$ %  mo mor' r'%$ %$ % "o%$)mbr# e%$b&e"er re&"'o#e% +e &r(o *&,o "o# &% em*re%% *ro+)"$or% +e &'me#$ &'me#$o%3 o%3 &o )e +'4")& +'4")&$ $ e& ""e%o ""e%o  &o% "#&e% "#&e% +e +'%$r' +'%$r'b)" b)"'# '#.. 5Q) 5Q) e%$r$e(' +e +'%$r'b)"'# (longitud del canal  "o#%er-  %) em*re% 5Por )

E& (ere#$e (ere#$e +e mr/e$'#( mr/e$'#( +e & em*re% em*re% +e *ro+)"$o *ro+)"$o% % &'me#$'" &'me#$'"'o% 'o% +ebe 'm*&eme#$ 'm*&eme#$rr e# I#+' )# e%$r$e(' e%$r$e(' +e +'%$r'b)" +'%$r'b)"'# '# +e canal la!go3 +eb'+o  )e e& mer"+o I#+'o $'e#e )# %'%$em +e !e#$% & me#)+eo fr(me#$+o3 $e#+'e#+o  *romo!er e& "re"'m'e#$o +e &o% mor'%$% *r )e *ro!e#  &o% m'#or'%$%. E% +e"'r3 e%$ em*re% +e *ro+)"$o% &'me#$'"'o% +ebe e%$b&e"er !-#")&o% "omer"'&e% "o# "a#o!i$ta$3 +eb'+o  )e %$o%  *o%ee# "&'e#$e% 4+e&',+o%  )# b)e# *o%'"'o#m'e#$o3 %'e#+o m% %e#"'&&o !e#+er&e%  m'#or'%$% o  "o#%)m'+ore% e%$o% #)e!o% *ro+)"$o%. I()&me#$e I()&me#$e33  o$r ")e%$'# ")e%$'# )e %e +ebe $e#er e# ")e#$3 ")e#$3 ")#+o ")#+o %e !  '#$ro+)"'r e# )# mer"+o m) "om*e$'$'!o3 +eb'+o  )e  e'%$e# &'#,% e#$re m'#or'%$%  mor'%$% "o# o$ro% "om*e$'+ore%3 %'e#+o m% +'f-"'& $e#er '$o  *o%'"'o#rme e# )# mer"+o %-. Por e%$o3 %e +ebe )$'&',r )# e%$r$e(' +e bo *re"' *re"'o3 o3 !o&!' !o&!'#+o #+o%e %e $r"$ $r"$'!o '!o *r *r &o% mor' mor'%$ %$% %  "om* "om*r" r"'# '# +e &o% +em% +em% "om*e$'+ore%. %. E# )# *r'#"' *r'#"'*'o *'o33 & "m*; "m*;  e%$+o e%$+o)#' )#'+e# +e#%e %e *r *r & &a$ta dental C!e$t +e Pro"$er < Gmb&e fr"% e# ='"o. Lo% me'"#o% #o %e *reo")*# $#$o *or & *re!e#"'# +e &% "r'e%3 *or &o )e #o &e% $ro & *)b&'"'++ b%+ e# '#form"'# +e "r"$er "'e#$-4"o.

. E*&')e E*&')e "mo "mo f&&o & & e%$r$e(' e%$r$e(' +e +e "om)#'""' "om)#'""'# # e# e%$e "%o. "%o. L *)b&'"'++ fr"% e# ='"o *or)e Pro"$er < Gmb&e #o $)!'ero# e# ")e#$ & brre brrer r ")&$)r ")&$)r&3 &3 +eb'+o +eb'+o  )e &o% ()%$o% ()%$o%  *refe *refere re#"' #"'% % +e &o% me'" me'"#o #o% % %o# +'fere#$e%  &o% )e & em*re% $e#-# e# ")e#$. Por e%$o3 & *re!e#"'# +e "r'e #o er e& be#e4"'o m% &&m$'!o )e +e%eb# ob$e#er &o% me'"#o% e# )# *%$ +e#$&. b. Pro* Pro*o# o#( ( )# )# e%$r e%$r$ $e( e(' ' "om) "om)#' #'" ""' "'# # (&u$ #)e!  *r *r & (&u$' ' #o #o &ull &ull #)e! em*re% +e ")er+o "o# &o% e&eme#$o% !'%$o% e# e& m+)&o. Re"om'e#+o )e Pro"$er < Gmb&e 'm*&eme#$e# )# e%$r$e(' +e "om)#'""'# m'$3 m'$3 +eb'+o +eb'+o  )e *)e+e# *)e+e# )%r )%r & e%$r$e e%$r$e(' (' *)&& *)&& *or me+'o +e me+'o% me+'o% +e

"om)#'""'# m%'! *r $rer  &o% "&'e#$e%3  )e e# ='"o  )# (r# &$ +'%*o#'b'&'++ +e me+'o% +e "om)#'""'# +'('$&e%. S'# embr(o3 +eb'+o  )e e%$e be#e4"'o #o e% $# &&m$'!o *r &o% me'"#o%3 o*'#o )e $mb'# e% 'm*or$#$e 'm*&eme#$r & e%$r$e(' +e &u$' "omo !e#$% *er%o#&e%3 +o#+e %e form )# re&"'#  "o#!e#"'m'e#$o e#$re e& *ro+)"$o  e& "&'e#$e3 +#+o  "o#o"er & 'm*or$#"'  &o %)%$#"'& +e& )%o +e e%$e *ro+)"$o3 "mb'#+o & ")&$)r  form#+o & "e*$"'# *o"o  *o"o.