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Vodafone AirTouch’s bid for Mannesmann
Mannesman & Vodaphone • Jan 99: rumor that VD wants to buy MS – Esser (MS) calls Gent (MS); Gent denies
• Feb-oct: talks about cooperation • Oct 19: rumors that MS wants to buy Orange – Gent calls Esser: a more « constructive » route? – MS-VD talks cancelled – 0.0965 MS share + 6.4GBP / orange share • Takeover premium = 17%
– MS share price drops from 154€ to 141.3€
Mannesman & Vodaphone • Oct 22: Gent contacts Wargubrg & GS • Nov 14: Gent makes offer to Esser – 43.7 VD shares per MS share (à 202€) • 9% premium
– Esser finds it « inadequate » / fights it in court
• Nov 19: Gent makes public offer – 53.7 VD share per MS share (à 232€) • 25% premium!
– MS board advises sh. to reject the offer • Says true price = 350€
the telecom business in 99 • • • •
mobile only vs triple play voice then data (3g, gprs, edge) GSM norm in europe / no norm in the US fast growth / low penetration rate
what are the economic forces conducive to consolidation?
Mannesmann’s reasons for acquiring Orange • Gain presence in the UK • Gain presence in mobile internet • Synergies – Cost savings – Revenue increases due to bigger size – Capex
Would merging with Vodafone be a better idea? • Complementary geographical presences – Mannesmann: Continental Europe – Vodafone: UK, US, Japan
• Complementary strategies – Mannesmann: Fixed telephone, internet – Vodafone: Mobile
• Size • Existing partnerships – France, Italy
Did Mannesmann overpay for Orange?
Risk arb • What is the probability that the deal goes through, as estimated by the market on dec 17? – Assume that, if failure, MS and VD prices go back to their oct 21 levels – Assume deal completed in 3 month – Take risk free rate = 5.5%
Estimating synergies • Using goldman sachs’ projections (ex 10) – Assume WACC = 7.6%
Surplus sharing • Take Goldman’s valuations of VD and MS • What fraction of synergies do VD and MS shareholders get?
What is wrong with Goldman’s valuation?
Valuing target & acquiror
Surplus sharing • Same estimates with a 13.5% WACC – PV of synergies – Value of Vodafone – Value of Mannesmann
€14.8bn €48bn €52bn
• What fraction of synergies do VD’s shareholders get?
Why did GS choose such a ridiculously low WACC?
Takeover defenses • Why could the deal fail? • Why is Esser fighting so hard?
Mannesmann, Dec. 1999: “It has a lot planned”
Vodafone’s reply: “Every Mann knows: If you want to grow, you need a good mother”
Mannesmann’s reply: “A hostile mother is the worst thing in the world”
• Esser’s last defense – Call a white knight: Vivendi Universal
The conclusion • Jan. 2000: – Vivendi announces joint-venture with Vodafone in the Internet business
• Feb. 2000: – New offer by Vodafone: Mannesmann is offered 49.5% of the new company – Mannesmann accepts
The aftermath • Orange is sold to France Telecom • Other Mannesmann businesses are sold • Esser accuses J.M. Messier of being “indecent and dishonorable” ⇒ Messier sues him
• Esser accused of receiving $30m for accepting the deal ⇒ Sued by shareholders
• Gent criticized for receiving $15m for completing the deal