UNIVERSIDAD TÉCNICA DE MACHA M ACHALA LA Calidad, Pertinencia y Calidez
VICERRECTORADO VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN NIVEL ACIÓN Y ADMISIÓN SEGUNDO SEMESTRE/2015 EDUCACIÓN COMERCIAL PROYECTO INTEGRADOR DE SABERES (PIS) Tít!"# ANÁLISIS DEL IMPACTO IMPACTO DE LAS SALV SALVAGUARDIAS AGUARDIAS EN LAS VENTAS VENTAS DEL ALMACÉN “NORA” DE LA CIUDAD DE MACHALA DURANTE EL PERIODO 2014-2015.
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
RESUMEN E* )&7(!& #%(3)"d&) d( ";()( #*"d& ANÁLISIS DEL IMPACTO DE LAS SAL SALVAGU GUAR ARDI DIAS AS EN LAS LAS VENT VENTA AS DE ALMAC LMACEN ENES ES “NOR “NORA” A” DE LA CIUDAD DE MACHALA DURANTE EL PERIODO 2014-2015< ( *& )("*#/$ ) ("*#/$ (% *" !#d"d d( M"!"*"< (% *" !"**( +&*8") (=. 9"% M&%"*& 7 9%8%< d( *" )&#%!#" d(* O)&. L" !)(" !)("!# !#$% $% d( % *"% *"% d( !&% !&%#% #%3( 3(%! %!#" #" >!&% >!&%? ?% %& & d( )&! )&!(d (d#' #'#( #(% %& & "*( "*()% )%" "# #& & " *" &() &()" "# ##d #d"d "d %&)' %&)'"* "* d( !"d" !"d" #% #%# #!# !#$% $%@< @< (* '#' '#'& & ( ( ()'##) (* ;(%(B#!#& d( *& d(& 7 !*#(%( d( *& "*'"!(%( “N&)"”. P&) '(d#& d( % !"*&3& d( )&d!& ( %& !&%(%3"% "*"3")d#" >'(d#d" d( ('() ('()3( 3(%! %!#" #" d( d(*("* *("* ")" ")" )& )&(3 (3() () *" #%d #%d )# )#" " %"!# %"!#&% &%"* "* ( ( ( ( "'(% '(%"/"d" "%( (* !)(! )(!#(%( "'(% '(%& ";&*& & )(*"#& #& d( *" *" #'&)"!#&%(@. P")" *" )("*#/"!#$% d( (( !"*&3& ( & ( )("*#/") %" (%!(" " *& !*#(%( 7 %" (%)(#" " *& d(& d( "*'"!(%( “N&)"” L& "*'"!(%( “N&)"” ( %" '#!)&(')(" d( (*(!)&d&':#!&< !&% *" "*#!"!#$% d( *" "*"3")d#"< *& (*(!)&d&':#!& ( (% "B(!"d& (% % 45. P&) '(d#& d( *" (%!(" )("*#/"d" " *& !*#(%(< %&"'& ( 3)"% ")( d( (**& %& (%8"% (* B#!#(%( !&%&!#'#(%& d( *" #'&)"%!#"< (%"?" 7 d((%"?" d( *" "*"3")d#"< *& !"* !"* *( "B(!" "* '&'(%& d( !&')") % )&d!& >(*(!)&d&':#!&@. E* )& )&$ $##& & )#% )#%!# !#" "** d( *" !)(" !)("!!#$% #$% d( % !" !"*& *&3& 3& ( ( !&% !&%(% (%3" 3" (*(!)&d&':#!& ( %& !&%(%3"% "*"3")d#"< ( ")" ( *& !*#(%( ("% d#B()(%!#") *& “)(!#&” (%)( *& ( #(%(% 7 %& "*"3")d#". A '"%()" d( % (?('*& ('& )("*#/"d& % !"*&3& (% d&%d( !&%"% 5 )&d!& >(*(!)&d&':#!&@ ( %& 3)";"% %#%3% # & d( "*"3")d#". L" "*"3")d#" (( " ( &% "*#!"d" &) % ()#&d& d( 15 '((< %& ('& d"d& !(%" ( "B(!"% (% 3)"% '"%()" " *" '#!)&(')(" ( #'&)"% )&d!&< "% ' # (& )&d!& &% (*(!)&d&':#!&. !
UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
RESUMEN E* )&7(!& #%(3)"d&) d( ";()( #*"d& ANÁLISIS DEL IMPACTO DE LAS SAL SALVAGU GUAR ARDI DIAS AS EN LAS LAS VENT VENTA AS DE ALMAC LMACEN ENES ES “NOR “NORA” A” DE LA CIUDAD DE MACHALA DURANTE EL PERIODO 2014-2015< ( *& )("*#/$ ) ("*#/$ (% *" !#d"d d( M"!"*"< (% *" !"**( +&*8") (=. 9"% M&%"*& 7 9%8%< d( *" )&#%!#" d(* O)&. L" !)(" !)("!# !#$% $% d( % *"% *"% d( !&% !&%#% #%3( 3(%! %!#" #" >!&% >!&%? ?% %& & d( )&! )&!(d (d#' #'#( #(% %& & "*( "*()% )%" "# #& & " *" &() &()" "# ##d #d"d "d %&)' %&)'"* "* d( !"d" !"d" #% #%# #!# !#$% $%@< @< (* '#' '#'& & ( ( ()'##) (* ;(%(B#!#& d( *& d(& 7 !*#(%( d( *& "*'"!(%( “N&)"”. P&) '(d#& d( % !"*&3& d( )&d!& ( %& !&%(%3"% "*"3")d#" >'(d#d" d( ('() ('()3( 3(%! %!#" #" d( d(*("* *("* ")" ")" )& )&(3 (3() () *" #%d #%d )# )#" " %"!# %"!#&% &%"* "* ( ( ( ( "'(% '(%"/"d" "%( (* !)(! )(!#(%( "'(% '(%& ";&*& & )(*"#& #& d( *" *" #'&)"!#&%(@. P")" *" )("*#/"!#$% d( (( !"*&3& ( & ( )("*#/") %" (%!(" " *& !*#(%( 7 %" (%)(#" " *& d(& d( "*'"!(%( “N&)"” L& "*'"!(%( “N&)"” ( %" '#!)&(')(" d( (*(!)&d&':#!&< !&% *" "*#!"!#$% d( *" "*"3")d#"< *& (*(!)&d&':#!& ( (% "B(!"d& (% % 45. P&) '(d#& d( *" (%!(" )("*#/"d" " *& !*#(%(< %&"'& ( 3)"% ")( d( (**& %& (%8"% (* B#!#(%( !&%&!#'#(%& d( *" #'&)"%!#"< (%"?" 7 d((%"?" d( *" "*"3")d#"< *& !"* !"* *( "B(!" "* '&'(%& d( !&')") % )&d!& >(*(!)&d&':#!&@. E* )& )&$ $##& & )#% )#%!# !#" "** d( *" !)(" !)("!!#$% #$% d( % !" !"*& *&3& 3& ( ( !&% !&%(% (%3" 3" (*(!)&d&':#!& ( %& !&%(%3"% "*"3")d#"< ( ")" ( *& !*#(%( ("% d#B()(%!#") *& “)(!#&” (%)( *& ( #(%(% 7 %& "*"3")d#". A '"%()" d( % (?('*& ('& )("*#/"d& % !"*&3& (% d&%d( !&%"% 5 )&d!& >(*(!)&d&':#!&@ ( %& 3)";"% %#%3% # & d( "*"3")d#". L" "*"3")d#" (( " ( &% "*#!"d" &) % ()#&d& d( 15 '((< %& ('& d"d& !(%" ( "B(!"% (% 3)"% '"%()" " *" '#!)&(')(" ( #'&)"% )&d!&< "% ' # (& )&d!& &% (*(!)&d&':#!&. !
UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
AGRADECIMIENTO P)#'()& 7 "%( ( %"d"< d") 3)"!#" " D#&< &) (") !&%'#3& (% !"d" "& ( d&7< d&7< "';#:% "3)"d(!() "3)"d(!() &7 7 #(')( #(')( " '# B"'#*#" &) (* "&7& (% '# (d#&< (d#&< '( d"% *" B&)"*(/" B&)"*(/" %(!(")#" %(!(")#" ")" (3#) (3#) "d(*"%(< "d(*"%(< d( () "8 %& ;#(( #d& &#;*( &#;*( !&%!*#) !&% !&% (( )&7(!&. )&7(!&. D( #3"* '"%()" 3)"!#" " *" P)&B(&)" N"*7 T#%&!& T#%&!& &) *" !&*";&)"!#$%< *" "!#(%!#" 7 *& !&%(?&. Mónica Becerra E
#()& "3)"d(!() )#'()& " D#&< *(3& " '# "d)(< B"'#*#" 7 "'#3&< 3)"!#" " (**& ( &d#d& "*!"%/") !"d" %& d( '# &;?(#&. F "&)" %& " #d& *" (,!(!#$%< d( %& () &) (* "&7& #%!&%d#!#&%"* d( '# "d)(< %& !)(& ";() *&3)"d& (&. Ad(' #()& d") 3)"!#" " '# '"()& d(* )(-%#()#")#& &) "!#(%!#" 7 d(d#!"!#$%< %& &d8" &*#d")'( d( '# &)" N"*7 &) () (" 38" #%!&%d#!#&%"* ")" *&3)") (( &;?(#&. Paúl Guanaquiza L.
E( )&7(!& ( (* )(*"d& d(* (B()/& !&%?%& d( &d& *& ( B&)'"'& (* 3)& d( )";"?&. P&) (& "3)"d(/!& " d#& &) ;)#%d")'( (" */ ( %(!(#& ")" ( &d& '( "**" ;#(%< " '# !&'"()&< #(%( " *& *")3& d( (( #('& "% (& " )(;" !""!#d"d( 7 !&%&!#'#(%& (% (* d("))&**& d( (( %(& *"% ()":3#!& d( %(3&!#& (* !"* " B#%"*#/"d& **(%"%d& &d" %()" %()" (,(!"#". A '# "d)( #(%( " *& *")3& d( &d" '# #d" "% "&7"d& 7 '&#"d& '# B&)'"!#$% "!"d:'#!"< !)(7()&% (% '8 (% &d& '&'(%& 7 %& dd")&% d( '# ";#*#d"d(. A '# )&B(&)( " #(%( *( d(;& 3)"% ")( d( '# !&%&!#'#(%&< 3)"!#" " "!#(%!#" 7 (%("%/" 7 B#%"*'(%( % (()%& "3)"d(!#'#(%& " (" )(#3#&" %#()#d"d *" !"* ";)#$ () ()" " " ?$ ?$(%( (%( !&'& !&'& %&& %&&) )& &<< )( )(") ")% %d& d&%& %& ")" ")" % B B)& )& !&'(##& 7 B&)'%d&%& !&'& ()&%" d( ;#(%. Steeven Illescas W.
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
E% )#'() *3") #()& d") 3)"!#" " D#& &) *" ;(%d#!#&%( ( '( )(3"*" d8" " d8"< " '# &)" N"*7 &) () *" 38" 7 **(%")%& d( !&%&!#'#(%& (% &d& (( #('& d( )&7(!& 7 d( '"%()" ((!#"* " '# "d)( )(dd7 R"'8)(/ 7 M(*"%#" G#:))(/ ( &% (* #*") B%d"'(%"* d( '# #d"< (**& &% #(%( '( d"% *" '&#"!#$% ")" %& )(%d#)'( &% #(%( '( "!&%(?"%< '( 38"%< 7 (%("% " %& d(?")'( (%!() d( *& &;!*& 7 )(;" ( ( )((%"% (% '# #d". María José R.
P)#'()& 7 "%( ( %"d"< d") 3)"!#" " D#&< &) (") !&%'#3& (% !"d" "& ( d&7< &) B&)"*(!() '# !&)"/$% ( #*'#%") '# '(%( 7 &) ";() (& (% '# !"'#%& " "(**" ()&%" ( "% #d& '# &&)( 7 !&'"8" d)"%( &d& (* ()#&d& d( (d#&. A3)"d(!() &7 7 #(')( " '# B"'#*#" &) (* (B()/& )("*#/"d& &) (**&. E* "&7& (% '# (d#&< d( () "8 %& ;#(( #d& &#;*(. A '# "d)( 7 d(' B"'#*#")( 7" ( '( ;)#%d"% (* "&7&< *" "*(3)8" 7 '( d"% *" B&)"*(/" %(!(")#" ")" (3#) "d(*"%(. U% "3)" "3)"d( d(!# !#'# '#(% (%& & (( ((!# !#"* "* " &d& &d& '# '"( '"() )& & &) &) *" !&*" !&*";& ;&)" )"!# !#$% $%<< "!#(%!#"< "&7& 7 &;)( &d& &) (" 3)"% "'#"d ( '( ;)#%d"%< &) (!!")'( 7 "!&%(?")'( #(')(. Stalin Esinoza !.
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
DEDICATORIA D(d#!"'& (( )&7(!& " D#& &) () %()& #%#)"d&) (% !"d" %& d( %()& "&< " %()& "d)( &) () %()" "7d" #%!&%d#!#&%"* (% !"d" '&'(%&< &) ")d& )";"?& 7 "!)#B#!#&< " %()& B"'#*#")( 7 "'#3& #( #(%( %( %& %& "% "% ;)#% ;)#%d" d"d& d& B&)" B&)"*( *(/" /" ")" ")" !' !'*#*#)) !"d" !"d" %& %& d( %( %() )& & &;?(#&. Ad(' "3)"d(!('& " %()& &)( *" L!d". N"*7 P"#" T#%&!& T#%&!& C(%!" C(%!" 7 "* +#&*. 9"#'( 9"#'( M")8%(/ M")8%(/ &) (%)(3")%& (%)(3")%& !&%&!#'#(% !&%&!#'#(%& & ")" )("* )("*#/ #/") ") (( (( )&7 )&7(! (!& & 7 &) &) *# *#'& '& " %( %() )& & !&' !&'" "() ()& & d( !) !)& & &) &) !&'")#) !&% %&&)& '&'(%& "3)"d";*(< ( (d")"% ")" #(')( (% %()" #d".
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
NDICE CONTENIDO
1 11 111 112 11 113 12 1 11 12 2 21 211 2111 2112 211 2113 22 2 21 22 23 231 232 25 251 2511 2512 251
P&)"d" R('(% A3)"d(!#'#(%& D(d#!"&)#" %d#!( INTRODUCCION A%(!(d(%( d( *" )&;*('#!" C&%(,"*#/"!#$% d( *" )&;*('#!" (% B%!#$% d( #&)#". I'&)"%!#" &!#"* &;)( *" )&;*('#!" R(B()(%( %#()"*( &;)( *" )&;*('#!" R(B()(%( %"!#&%"* 7 *&!"* &;)( *" )&;*('#!" 7 )(*"!#$% !&% (* P*"% P*"%("'#(%& d(* )&;*('" O;?(#& O;?(#& G(%()"* O;?(#& E(!8B#!& DESARROLLO S#('" !&%!("* S"*"3")d#" D(B#%#!#$% d( "*"3")d#" I'&)"%!#" d( *" "*"3")d#" (% *" (!&%&'8" V(%"?" D((%"?" D(!)#!#$% d(* *3") (% )(*"!#$% "* )&;*('" D(()'#%"!#$% d( *" ")#";*( V")#";*( #%d((%d#(%( V")#";*( d((%d#(%( M(&d&*&38" d( *" #%(#3"!#$% S(*(!!#$% d( :!%#!" d( )(!&*(!!#$% d( d"& U%#()& 7 '()" R(*"d& d( *" #%(#3"!#$% d( !"'& R(*"d& d( *" (%!(" " *& d##%& !*#(%( B#?& d(* "*'"!:% “N&)"” C&%&!#'#(%& d( *" "*"3")d#" P)&$#& d( *" "*"3")d#" (% *" (!&%&'8" d(* E!"d&) A!("!#$% B"&)";*( d( *" '(d#d" d( %
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PAG I II III V VI 10 11 12 13 13 15 15 15 15 1. 1. 14 14 1 1 20 20 20 21 22 22 22 2 23
UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
21 V$%$7!& I-,&6&-,&-t&
SALVAGUARDIAS L" "*"3")d#" &% '(d#d" d( ('()3(%!#" d(*("* ")" )&(3() *" #%d)#" %"!#&%"* ( ( ( "'(%"/"d" "%( (* !)(!#(%( "'(%& ";&*& & )(*"#& d( *" #'&)"!#&%(. S"*"3")d#" &) 15 '(( " !()!" d(* 40 d( ;#(%( #'&)"d&< ;#!"'(%( *& d( !&%'& d)"d()& 7 (% *& ( "7 )&d!!#$%. A*#!"d" (* 6 d( M")/& d(* 2015.
22 V$%$7!& D&6&-,&-t& VENTAS DE LA EMPRESA L" (%" ( "!!#$% 7 (B(!& d( (%d(). L" (%" ( *" (%)(3" d( )&d!& & ()#!#& " !"';#& d( d#%()&. L" (%" (d(% () &) 8" ()&%"*< &) !&))(&< &) (*:B&%&< (%)( &)& '(d#&. E* :)'#%& (%" ( d( &)#3(% *"8% “vendita”< ")#!##& ""d& d( “venderé”. E % :)'#%& !&%";*( ( )()((%" *" '" &"* d(* &*'(% d( &d" *" (%" (!" (% (B(!#& & " !):d#&< '(%& *" d(&*!#&%(< ;&%#B#!"!#&%(< d(!(%& 7 )(;"?". L" V(%" N(" )()((%"% *& #%3)(& )&(%#(%( d( *" &()"!#&%( %&)'"*( d(* %(3&!#&< &) *" (%"?(%"!#$% d( ;#(%( & ()#!#&< d(d!#d& d( *" d(&*!#&%( )(!#;#d" 7 *" )(;"?" 7 d(!(%& !&%!(d#d& &;)( d#!& #%3)(&. >9#'(%(/< 2002@ E* #'"!& (% *" (%" d( #%3)(& (!&%$'#!& &% *" )&'&!#&%( ( (% d#)#3#d" ' d#)(!"'(%( "* !*#(%(. L" ;*#!#d"d ( ((%!#"*'(%( %" !*
UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
#%()#$% (% *" !&%)!!#$% d(* "*&) d( '")!" d( %" (')(" ")" '(?&)") *" )(%";#*#d"d " *")3& *"/&. A'(%") (* %'()& d( !*#(%( d( *" (')(". A'(%") (* "'"& )&'(d#& d( *" !&')" &) (* !*#(%(. A'(%") *" B)(!(%!#" d( (" !&')". A'(%") *& #%3)(& (!&%$'#!& d( *" '#!)&(')(".
23 M&t","!"í$ ,& !$ I->&'t$
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231 S&!&<- ,& t-$ ,& %&"!&<- ,& ,$t"' L" :!%#!" ('*("d" d( (%!(" B( )("*#/"d" " *& !*#(%( B#?& d( A*'"!(%( “N&)"”< d( *& !"*( (%('& *& #3#(%( C*#(%( S%!(/ A%d): T&))( D"#d R&d)83(/ M"(& L$(/ S"'(* "';)"%& A*(,"%d)" 9#':%(/ P";*& G")!8" S"*&'$% R&'()& S(((% C"#**& "()#%( G&%/*(/ M")!(*& V()" A%d)(" *&)( Ed#&% !)
UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
E#%&" A;%() C")& A;d$% M&)"*( L# P:)(/ 9&(*7% G"'% R&;()& E%)(#" " *" %#!" )&#(")#" d(* "*'"!:% “N&)"” " *" S)". N&)" +()#*d" M& P&%!(.
232 U->&%'" ? 8&'t%$ L" %#d"d( d( #%(#3"!#$% (#()&% !&%##d" &) A. D(" 7 )&#(")#" N&)" +()#*d" M& P&%!( +. 20 C*#(%( S%!(/ A%d): T&))( D"#d R&d)83(/ M"(& L$(/ S"'(* "';)"%& A*(,"%d)" 9#':%(/ P";*& G")!8" S"*&'$% R&'()& S(((% C"#**& "()#%( G&%/*(/ M")!(*& V()" A%d)(" *&)( Ed#&% E#%&" A;%() C")& A;d$% M&)"*( L# P:)(/ 9&(*7% G"'% R&;()&
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
25 R&'!t$," ,& !$ ->&'t$<- ,& $86" 251 R&'!t$,"' ,& !$ &-&'t$ $ !"' ,'t-t"' !&-t&' =@"' ,&! $!8$N"%$ 2511 C"-"8&-t" ,& !$ '$!>$$%,$ C"d)& N&. 1
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POCO NADA
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5 50
LO SUICIENTE T&"*
12 Q0
15 100
CONOCIMIENTO DE LA SALVAGUARDIA
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CONOCIMIENTO DE LA SALVAGUARDIAS )$+ "$+ $*+
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
2512 P%"6<'t" ,& !$' '$!>$$%,$' &- !$ &"-"8í$ ,&! &$,"% C"d)& N&. 2 PROPWSITO DE LAS SALVAGUARDIAS EN EL PAS AUMENTAR LA VENTA DE LOS PRODUCTOS NACIONALES EVITAR UE LAS DIVISAS SALGAN DEL PAS ORTALECER LA INDUSTRIA NACIONAL
N"
20
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0 1Q.K
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DESCONOCE T&"*
PROPÓSITO DE LAS SALVAGUARDIAS !$+ ##+ )"+ )(+
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G )B#!& N&. 4
C&%B&)'( " *& d"& &;(%#d& (% *" #%(#3"!#$% d( !"'&< &;()"'& ( (* 44 d( *& !*#(%( %& !&%&!(% (* )&$#& d( *" "*#!"!#$% d( *" "*"3")d#"< (* 25 !)((% ( "'(%" *" (%" d( * & )&d!& %"!#&%"*(< (* 1J !)(( ( B&)"*(!( *" #%d)#" %"!#&%"* 7 (* 12 !)(( ( ( d"% ")" (#") ( *" d##" "*3"% d(* "8. !# F&-t&# G)"B#!& %4 E!$7"%$<-# G)& PIS. VO6 Ed!"!#$% C&'()!#"* UTMACH
UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
L& !*#(%( (% '"7&)8" d(!&%&!(% (* )&$#& d( *" "*#!"!#$% d( *" "*"3")d#"< &% &!& *& ( ";(% )("*'(%( (* )&$#& d( "*#!"!#$%.
!$
UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
251 A&6t$<- =$>"%$7!& ,& !$ 8&,,$ ,& '$!>$$%,$ C"d)& N&. ACEPTACIXN MEDIDA DE SALVAGUARDIA SI EN PARTE NO T&"*
N"
16 20 44 Q0
20 25 55 100
F&-t&# (%!(" " *& !*#(%( d( "*'"!(%( “N&)"” E!$7"%$<- G)& PIS. VO6 Ed!"!#$% C&'()!#"* UTMACH
G)B#!& N&. 5
MEDIDA DE SALVAGUARDIA !*+ $$+
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F&-t&# G)"B#!& %5 E!$7"%$<-# G)& PIS. VO6 Ed!"!#$% C&'()!#"* UTMACH
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
2513 N"<- ,& -%&8&-t" &- !"' 6%&"' ,& !"' 6%",t"' 6"% &! 8"t>" ,& !$' '$!>$$%,$' C"d)& N&. 4 INCREMENTO EN LOS PRODUCTOS EN LOS ALIMENTOS EN LOS ELECTRODOMESTICOS EN LAS +E+IDAS ALCOHOLICAS EN VESTIMENTA EN NEUMÁTICOS
N"
14 20 16
1K.5 25 20 1Q.K 5 1Q.K 5 100
15 15
T&"*
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G)B#!& N&. 6
INCREMENTO EN LOS PRODUCTOS )'+
)(+ )'+
!$+ !*+
EN LOS ALIMENTOS EN LAS 0E0IDAS ALCOHOLICAS EN NEUM1TICOS
EN LOS ELECTRODOMESTICOS EN VESTIMENTA
F&-t&# G)"B#!& %6 E!$7"%$<-# G)& PIS. VO6 Ed!"!#$% C&'()!#"* UTMACH
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
(*(!)&d&':#!&< % 20 (% *" ;(;#d" "*!&$*#!"<
% 1Q (% *"
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2515 R&!$<- ,& !$ '$!>$$%,$ "- &! -%&8&-t" ,& !$ &"-"8í$ ,&! 6$í' C"d)& N&. 5 INCREMENTO DE LA ECONOMA DEL PAS SI
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INCREMENTO DE LA ECONOMÍ A DEL PAÍS !#+ #$+ ")+
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
L& !*#(%( !&%#d()"% ( %& " (,##d& %#%3% #& d( #%!)('(%& (% *" (!&%&'8" d(* "8< &)& !)((% ( % !#()" '(d#d" # " (,##d&.
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
251. A=&t$<- ,& !$ '$!>$$%,$ C"d)& N&. 6 NIVEL DE AECTACIXN ALTO MEDIO
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24
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26
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*& !*#(%( ( " #& ()?d#!"d& &) *" "*#!"!#$% d( *" "*"3")d#"< '#(%)" ( (* 2 (% ")( ( " #& ()?d#!"d& 7 (* 0 %& !&%#d()" ( *" "*"3")d#" *( "% "B(!"d&. L" '"7&)8" d( *& !*#(%( !)((% ( *" "*"3")d#" %& *( "% "B(!"d&< 7" ( d(!&%&!(% ( *& (*(!)&d&':#!&< (% 3)"% '"7&)8" #%!)('(%"% (* )(!#& !&% *" "*"3")d#".
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
252 R&'!t$," ,& !$ &-t%&>'t$ %&$!;$,$ $ !$ 6%"6&t$%$ ,&! $!8$N"%$ S%$ N"%$ B&%t!,$ M"' P"-& 2521 P-t" ,& >'t$ '"7%& !$' '$!>$$%,$' +(%& ")" '# &#%#$% %& (&7 d( "!()d& !&% (" '(d#d" 7" ( (* 3&;#()%& 7 ""';*(8" B()&% *& ( d(()'#%")&% 7 *" ")&;")&% " '"%()" (%&%!( %& B( !&%*"d& !&% (* (;*& !&'& d(;()8" d( ().
2522 I-%&8&-t" &- !"' 6%&"' ,& &!&t%","8't"' A8 7" %& ( !&%#3( (*(!)&d&':#!& &) (?('*& !&'& '")!" )(!&%&!#d" &)( )("*'(%( &) "%& #'(& 7 &) &d& *& ")"%!(*( 7 &d& *& ( !&;)"% (%&%!( 7" ( %" d#B#!*"d ( (* 3&;#()%& '#'& d(!)(& 7 (% %()& "8 "% %& &d('& )(('*"/") (" '()!"d()8" & )&d!& !&% '")!" %"!#&%"*(.
252 B$@"' -%&'"' &- &! $!8$- N"%$ S# )("*'(%( ( " d#'#%#d& *" (%"< d(;#d& " ( *& !*#(%( (% "!&';)"d& " "d#)#) )&d!& >(*(!)&d&':#!&@
d( '")!"
)(!&%&!#d" 7 ";#(%(% d( !&')") (& )&d!& #'&)"d& ( #(%(% % (*("d& !&&.
2523 A,'<- ,& &!&t%","8't"' ,& &86%&'$' -$"-$!&' S# (* )&d!& ( d( ;(%" !"*#d"d 7 d( ;(% )(!#& #/ ( (d" )(('*"/") !&% )&d!& d( '")!" %"!#&%"*( ()& ")" ('(/") " d#)#;#)*& ()8" %(!(")#& ( *& !*#(%( (%3"% !&%&!#'#(%& &;)( *" '#!)&(')(" ( B";)#!"% (*(!)&d&':#!& (% %()& "8. P()& !";( )(!"*!") ( *" #%d)#" (!"&)#"%" "!( &!& #('& " ('(/"d& " (*";&)") (& (*(!)&d&':#!& 7 !&'(#) !&% *" '")!" #'&)"d" )(#()( d( #('&.
2525 A=&t$<- 6"% !$ $6!$<- ,& !$' '$!>$$%,$' L" "*#!"!#$% d( *" "*"3")d#" " "B(!"d& " %()& "*'"!:% d(;#d& " ( &) *& ")"%!(*(
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")
UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
(*(!)&d&':#!& #'&)"d& ")" ( "8 %& (%3"'& :)d#d" (!&%$'#!" (% %()" (')(".
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
2. R&%'"' ? 6%&'6&'t"
PRESUPUESTO A. RECURSOS HUMANOS N&. DENOMINACIWN 1 T&) d(* )&7(!& Ed#"%( 5 S(!)(")#" 1
TIEMPO 4 '(( 4 '((
COSTO M=T 40 100
TOTAL 1.0 2000
1 '((
200
200
SU+TOTAL +. RECURSOS MATERIALES DESCRIPCIWN CANTIDAD 10 M"()#"*( d( &B#!#%" L#;)& R()&d!!#&%( 5 I%()%( J0 R(B)#3()#& SU+TOTAL
5.0 C=UNIT 5.00 15.00 Q.00 0.60
TOTAL 50 0 30 53 20 13
C. OTROS DESCRIPCIWN M&#*#/"!#$% I%()%" T(*:B&%& 7 C&'%#!"!#&%( V")#& SU+TOTAL D. IMPREVISTOS 5 A + C
TOTAL 0 20 20 40
COSTO TOTAL
301520
""
1120
UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
24 C%"-"%$8$ NJ
ACTIVIDADES
1
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2
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3
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
14
R(##$% d( *& !"8*& I 7 II
1
APORTACIONES DE LA INVESTIGACIÓN
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21
CONCLUSIONES
+I+LIOGRAA ANEOS
22
R("*#/"!#$% d( d#"&##"
2
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23
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
2 C"-@&t%$
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APORTACIONES DE LA INVESTIGACIÓN 1 N"87%& ,& !$ 6%"6&'t$ E*";&)"!#$% d( % !"*&3& d( )&d!& %"!#&%"*( *#;)( d( *" '(d#d" d( "*"3")d#".
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
42 A-&:" E-t%&>'t$ $ !$ ,&$ ? 6%"6&t$%$ ,&! $!8$- N"%$ TEMA# ANÁLISIS DEL IMPACTO DE LAS SALVAGUARDIAS EN LAS VENTAS DEL ALMACÉN “NORA” DE LA CIUDAD DE MACHALA
OBKETIVO# ANALIAR EL IMPACTO DE LAS SALVAGUARDIAS EN LAS VENTAS DE ALMACÉN “NORA” DE LA CIUDAD DE MACHALA DURANTE EL PERIODO 2014-2015.
1.- : *( ")(!( *" '(d#d" d( "*"3")d#"
2.- C&%#d()" ( d(d( *" "*#!"!#$% d( *" "*"3")d#" " #%!)('(%"d& (* )(!#& d( *& (*(!)&d&':#!& #'&)"d&
.- C)(( (d ( #%3)(& (!&%$'#!& "% d#'#%#d& d(d( *" "*#!"!#$% d( (" '(d#d" d( "*"3")d#"
4.- C&%#d()")8" ")&#"d& "d#)#) (*(!)&d&':#!& d( (')(" %"!#&%"*( *#;)( d( "*"3")d#"
5.- S (')(" d( " #& "B(!"d" &) '&#& d( *" "*#!"!#$% d( *" "*"3")d#"
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UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
4 E-&'t$ 6$%$ !"' !&-t&' =@"' ,&! $!8$- N"%$ UNIVERSIDAD TÉCNICADE MACHALA FACULTAD DE CIENCIAS EMPRESARIALES CURSO DE NIVELACIÓN FICHA DE ENCUESTA TEMA# A%*## d(* #'"!& d( *" "*"3")d#" (% *" (%" d( A*'"!(%( “N&)"” d( *" !#d"d d( M"!"*" d)"%( (* ()#&d& 2014-2015. OBKETIVO# A%"*#/") (* #'"!& d( *" "*"3")d#" (% *" (%" d( A*'"!(%( “N&)"” d( *" !#d"d d( M"!"*" d)"%( (* ()#&d& 2014-2015. INSTRUCCIONES# ] N& d(?( %#%3%" )(3%" #% )(&%d()< '")!"%d& !&% %" (% (* )(!"d)& !&))(&%d#(%(. ]L& d"& ()% #*#/"d& (,!*#"'(%( ")" (* )&7(!& d(* !)& d( %#(*"!#$%. ]L(" d((%#d"'(%( !"d" "(!&< "%( d( (!)#;#) *" )((". E% !"d" )(3%" ("*( (* %'()& d( &!#&%( ( ( &*#!#". DATOS GENERALES# NOM+RE DEL ENCUESTADO
%$ UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
PREGUNTAS 1@ UÉ CONOCE USTED DE LAS SALVAGUARDIAS N"d" P&!& L& B#!#(%( 2@ CONOCE EL PROPWSITO DE LA APLICACIWN DE LAS SALVAGUARDIAS A'(%") *" (%" d( *& )&d!& %"!#&%"*( E#") ( *" d##" "*3"% d(* "8 &)"*(!() *" #%d)#" %"!#&%"* D(!&%&!( @ USTED CONSIDERA AVORA+LE ESTA MEDIDA DE SALVAGUARDIAS S# E% ")( N&
4@ HA NOTADO UN INCREMENTO EN LOS PRECIOS DE LOS PRODUCTOS POR EL MOTIVO DE LAS SALVAGUARDIAS E% *& "*#'(%& (% *& (*(!)&d&':#!& (% *" ;(;#d" "*!&$*#!" (% (#'(%" (% %('#!&
5@ CONSIDERA USTED UE ESTA MEDIDA DE SALVAGUARDIA INCREMENTA LA ECONOMA DEL PAS S# $&
UNIVERSIDAD TÉCNICA DE MACHALA Calidad, Pertinencia y Calidez VICERRECTORADO ACADÉMICO DIRECCIÓN DE NIVELACIÓN ADMISIÓN
E% ")( N&
6@ SE HA SENTIDO AECTADO POR LAS SALVAGUARDIAS A*&
M(d#&
+"?&
GRACIAS POR SU COLA+ORACIWN
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