Case analysis Hussainara Khatoon and Ors. V. Home Secretary, State of Bihar, Patna
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TruEarth Healthy Foods Case Short Report By Abishek Reddy Challuru
5. Is there a first mover advantage in pizza piz za similar to fresh pasta?
There is a first mover advantage in the pizza segment. There is a huge pizza market and by use of Brand of TruEarth and Cucino Fresca it can compared soon. The estimates are also favorable in the pizza segment. The 11% 1 1% sales of pizza market is 30% bigger market than pasta market. The incremental investment in pizza is less compared to pasta where it requires high investments. The rate of recovery cost is less compared co mpared to pasta. Topping also adds additional revenue compared to pasta where this is no topping.
