UNIVERSIDAD DEL ISTMO
FACULTAD DE CIENCIAS ADMINISTRATIVAS PROGRAMA EDUCATIVO ADMINISTRACION ADMINISTRACION DE EMPRESAS EMPRES AS
ASIGNATURA MERCADEO 1 TEMA: INTRODUCCION AL MERCADEO
TUTOR
ENITH MUÑOZ TRABAJO GRUPAL 1:
MODULO 1 INTRODUCCION AL MERCADEO PARTICIPANTES: IDIS I. SERRANO DE GARCIA PANAMA, 23 MARZO DEL 2017
Introducción
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INDICE
INTRODUCION
C=MO SE HA DESARROLLADO EL MERCADEO MERCADEO EN PANAM>?@ LAS EMPRESAS EMPRES AS APLICAN LOS PRINCIPIOS FUNDAMENTALES FUNDAMENTALES DEL MERCADEO? ¿CUÁL ES LA IMPORTANCIA DEL MERCADO? -1 . LO IMPORTANTE IMPORTANTE ES LO QUE ESTÁ EN LA MENTE DEL CONSUMIDOR
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10.
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DE UN EEMPLO DE PRODUCTO ANALICE SI ES EL PRECIO CORRECTO COMENTE SJ LA PLAZA ES LA ADECUADA PREPARE UNA PROMOCI=N PARA EL MISMO.
¿Cómo se ha esa!!o""ao e" me!#aeo e$ Pa$am%&
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1. LO IMPORT IMPORTANTE ANTE ES LO ,UE EST- EN LA MENTE DEL CONSUMIDOR
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2.
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5.
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8.
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9.
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1?. INVOLUCRA A LOS AL ALTOS TOS DIREC TIVOS DE LA COMPA<=A
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PROMOCION
CONCLUSI>N
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BIBLIOGRAFÍA
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