PROJECT REPORT ON
“EMPLOYEE SATISFACTION TOWARDS PERFORMANCE APPRAISAL IN ONGC”
Submitted by: JIJO ABRAHAM 0162120 1709 BBA (gen) 3rd SEM
Submitted to: ARTI MALIK (Assistant professor)
For the partial fulfillment of Bachelor of Business Administration
MAHARAJA SURAJMAL INSTITUTE AFFLIATED TO GURU GOBIND SINGH INDRAPRASTHA INDRAPRA STHA UNIVERSITY An ISO-9001: 2000 Certified Institute Recognized by UGC u/s 2(f)
CERTIFICATE This Th is is to cert certif ify y that that this this proj projec ectt repor reportt titl titled ed “Employe “Employeee Satisfac Satisfaction tion Towards Towards Performance Appraisal In ONGC” is an original work submitted by Jijo Abraham ,
Enrollment No. 01621201709, BBA III semester student of Maharaja Surajmal Institute for the partial fulfillment of Bachelor of Business Administration (BBA) program of Guru Gobind Singh Indraprast Indraprastha ha University University under the guidance guidance of Ms. Arti Malik and the same has been submitted as per the requirement of course.
Ms. Arti Malik Project Guide
ACKNOWLEDGEMENT The project was a worthwhile worthwhile learning learning experience. experience. I owe my deepest thanks to one and all for their valuable contribution. I wish to place on record my gratitude to program Coordinator and my Project Guide, Ms. Arti Malik , Maharaja Surajmal Institute, for her valuable guidance, suggestions and
sympathetic and encouraging attitude at every stage.
I shall be failing in my duties if I do not express my gratitude to other faculty members and friends for their useful help at various stages.
Table of content
Chapter 1
Introduction
1.1 1.2
Executive summary Objective
Chapter 2
Research Methodology
Chapter 3
Corporate Overview
3.1
Company’s Profile
3.2
History
3.3
Products and Services
3.4
Offices – At Glance
Chapter 4
Data Analysis
Chapter 5
Conclusion and Suggestions
Chapter 6
Limitations
Chapter 7
Bibliography
Chapter 8
Annexure
Chapter 1
INTRODUCTION
1.1
Executive Summary
This project is an attempt to give knowledge about Kingfisher Airlines. It aims to make its reader well versed with each and every aspect of Kingfisher Airlines.
It throws light on the following:-
1. In 1st Chapter you will find the objective of doing the project on Kingfisher Airlines.
2. In 2nd Chapter of this report, you will find that the research methodology of the report is mentioned.
3. In 3rd chapter you will find an overview of Kingfisher Airlines, in which you will find its fleet, current destination, departments, and different services offered by it such as Airport services, In-flight services, on - ground services. In it you will also find about the Events, Awards, about the Management Team. You will further notice - How to book travel on Kingfisher Airlines? And even about the S.W.O.T analysis of Kingfisher Airlines in which the strengths, weaknesses are highlighted
4. In 4th Chapter you will find conclusion and suggestion on the project on Kingfisher Airlines.
5. In 5th Chapter you will find some of the limitations of project being face by me.
6. In 6th Chapter you will find the various sources I referred for gathering information.
7. In 7th Chapter you will find the list of all the literature that I have attached.
This project is overall an attempt to make you aware or to cover every
possible aspect
of Kingfisher Airlines in India and around the world.
1.2 Objectives
The main objectives of the study of this project are –
To study the growth and expansion of Kingfisher Airlines.
To study the structure and workings of Kingfisher Airlines.
To compare Kingfisher Airlines with other Airlines.
To understand the attitude towards the services of
To study the achievements of Kingfisher Airlines.
To know the important aspect of Kingfisher Airlines.
Kingfisher Airlines.
Chapter 2 Research Methodology
RESEARCH METHODOLOGY
Meaning of Research Redman and Mory define research as a “systemized effort to gain new knowledge.” Some people consider research as a movement, a movement from the known to the unknown. Research is an academic activity and as such the term should be used in a technical sense. According to Clifford Woody, research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.
Objectives of Research
The purpose of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though each research study has its own specific purpose but the research objectives can be listed into a number of broad categories, as following:-
1. To gain familiarity with a phenomenon or to achieve new insights
into it. Studies
with this object in view are termed as exploratory or formulative research studies. 2. To portray accurately the characteristics of a particular individual, situation or a group. Studies with this object in view are known as descriptive research studies. 3. To determine the frequency with which something occurs or with which it is associated with something else. Studies with this object in view are known as diagnostic research studies.
Research Methodology
Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods or techniques but also the methodology.
Data Source
The data can be collected from two sources, i.e. Primary and Secondary. I have collected the entire data of this project on Kingfisher Airlines from SECONDARY SOURCES like websites, books, newspapers and magazines.
Research Methodology involves research plan that has following major steps:
1. Defining the Data Source
2. Research Approach
3. Data Analysis
1. Defining the Data Source
The data required for familiarizing with the role of Aviation Sector, “Kingfisher Airlines” as collected from the web sites and journals.
2. Research Approach
The research was carried out under following major steps:
•
LEARNING ABOUT THE COMPANY
At the very outset, the information regarding the origin, developments, the present way of working and the current strategy of Kingfisher Airlines was gathered and thoroughly analyzed which gave the researcher an insight into company’s profile and
organization structure was made with the help of company’s web site, company’s manuals , brochures and other relevant published material. This helped the researcher to understand the present working scenario and gain familiarity with the organization’s strategic moves.
Under this step the secondary data was collected though company’s website, company’s manuals, brochures and other relevant published material.
3. Data Analysis
After the data about the developments and its future goals had been collected, it was analyzed methodically. The importance and the purpose of move was identified to assess the benefits and the risks faced by the company in the field of Aviation.
Chapter 3 Corporate Overview 3.1
Company’s Profile
Kingfisher Airlines
IATA
ICAO
Callsign
IT
KFR
KINGFISHER
2004
Founded Bangalore
International
Airport, Chhatrapati
Shivaji
International Airport, Indira
Hubs
Gandhi International Airport, Sardar
Vallabhbhai
Patel
International Airport
Frequent flyer program Fleet size Destinations Parent company Company slogan Headquarters
Key people
Website:
King Club 158 (incl. 126 in order) 29 UB Group Fly The Good Times Bangalore, India Dr. Vijay Mallya, CMD Mr.
Hitesh
Patel,
EVP
Mr.
Rajesh
Verma,
EVP
Mr.A. Raghunathan, CFO http://www.flykingfisher.com/
Kingfisher Airline is a private airline based in Bangalore, India. The airline is owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airline currently operates on domestic routes. The destinations covered by Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur. In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include: personal valet at the airport to assist in baggage handling and boarding, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft and three-course gourmet cuisine. Kingfisher Airlines currently operates with a brand new fleet of 8 Airbus A320 aircraft, 3 Airbus A319-100 aircraft and 4 ATR-72 aircraft. It was the first airline in India to operate with all new aircrafts. Kingfisher Airlines is also the first Indian airline to order the Airbus A380. UB holdings Ltd, has acquired 26% stake in the budget airline Air Deccan and has option to buy further of 20% stake from the secondary market.
3.2 History
Kingfisher Airlines is a subsidiary of the UB Group, one of the largest beverage companies in the world. The branding of the airline is linked to that of Kingfisher Beer, India’s largest brewery. The airline, which is headed by the charismatic Dr Vijay Mallya, took to the skies in May 2005, and attracted attention for its high quality product with personal inflight entertainment in every seat; custom interior designs for each aircraft; valet assistance at airports and complimentary hot food and beverages. The airline initially operated a single class service but subsequently introduced a highly acclaimed First Class, allowing it to compete with Jet Airways for the high yield corporate market. In addition to its A320 family aircraft used on domestic routes, Kingfisher Airlines also operates ATR-72 turboprops on regional sectors. Under current Indian regulations, which require airlines to operate 5 years domestic service before being granted international rights, Kingfisher will not be permitted to operate overseas until 2010. However, the airline has very clear international ambitions, with an order book for 45 wide body aircraft, including A330s, A340s, A350s and A380s. In just over two years, Kingfisher Airlines has achieved a market share of 10% and has one of the most aggressive expansion plans of all Indian carriers during 2007. In Jun-07, it dramatically increased its influence in the market with the acq uisition of a 26% shareholding in India’s largest LCC, Air Deccan, for approximately USD130 million, and an open offer for a further 20%. Through schedule coordination and joint operations in ground handling, training, and maintenance, the carriers are projecting annual cost savings of over USD70 million. There will also be greater coordination between the two brands, with Air Deccan to adopt the Kingfisher image in its logo and to switch to a red, rather than a blue colour scheme. The combined Kingfisher/Deccan group has a market share of just over 30% and a product range spanning from the price-sensitive, first-time flyer, to the high yield business traveler, making it one of the key pillars of the airline industry.
The airline which started its operation on 9th May 2005, following the lease of 4 Airbus A320 aircraft. As of July 2007, Kingfisher operates only on domestic routes, however it has announced plans to start flights to the USA with Airbus A380 aircraft. The airline is owned by the United Beverages Group under the leadership of Vijay Mallya (which also owns the popular Indian beer of the same name). The airline promises to suit the needs of air travellers and to provide reasonable air fares. Kingfisher Airlines' main "luxury" component is its In-Flight Entertainment System, a first among Indian airlines . The airliners in-flight Mobile Phone and Internet Services will be provided by OnAir starting 2008 for longhaul flights
United Breweri es Group United Breweries Group, based in Bangalore, is the world's 2nd largest brewer and the largest in India. The company markets most of its beer under the Kingfisher brand and
has also launched Kingfisher Airlines, a domestic airline service in India. The UB Group (United Breweries) Group is a multi-faceted conglomerate with business interests in Beverage Alcohol, Pharmaceuticals, Media, International Trading, Aviation, Fertilizer, Research & Development, and Infrastructure Development. The group is headed by Dr.Vijay Mallya who is also a member of the Indian Parliament. United Breweries now has a near-monopoly over the Indian brewing market, thanks to its recent takeover of the rival Shaw-Wallace company. The group owns the Mendocino Brewing Company in the United States. History
The UB Group was founded by a Scotsman, Thomas Leishman in 1857. The Group took its initial lessons in manufacturing beer from South Indian based British breweries. At the age of 22, Vittal Mallya was elected as the company's first Indian director in 1947. After a year, he replaced R G N Price as the chairman of the company. After Vittal Mallya's death in 1983, his son Vijay Mallya assumed the mantle of the group. Vijay Mallya inducted professional management and consolidated the Group into individual operating divisions. In 1988, UB Group acquired the global Berger Paints Group with operating companies across four continents. The paints business was divested for significant value in 1996. After India adopted economic liberalization in 1991, the UB Group decided to retain interests in only those businesses that were globally competitive and did not depend upon fiscal tariff protection. Today, UB Group is the third largest manufacturer of Spirits products in the world. In 2005, the Group entered aviation sector with the launch of Kingfisher Airlines Limited. With in a short time the airlines has captured an impressive market
share
The Logo
and
has
established
a
niche
identity
for
itself.
The Pegasus, which is the symbol of the United Breweries, first found its place as the Group logo in 1940. Then, the Helladic horse – associated with beer and nectar in Greek mythology- carried a beer cask between the wings, ostensibly because beer formed the core operations of the Group. Later, the beer cask was removed to represent the Group’s multifaceted operations. Now, it is just the Pegasus.
Business Interests of UB Group:
Beverage Alcohol: The UB Group is 3rd largest spirits marketer in the world, with overall sales of 60 million cases. The company offers 140 brands at varying price points. Some of the famous brands of the UB Group are: Bagpiper Whisky, McDowell's No.1 Whisky, Director's Special Whisky, McDowell's No.1 Brandy and McDowell's Celebration Rum.
Pharmaceuticals: The group's company Aventis Pharma Limited is the second largest pharmaceutical multinational in India. It develops and markets branded prescription drugs and vaccines.
Media: The UB Group also has a shareholding in Asian Age Holdings Ltd, the company that owns and manages daily newspaper, The Asian Age.
International Trading: The Group's company UB Global Limited is a recognized export house engaged in the export of Beer, Spirits, Leather Footwear and Processed Foods. The Company also exports Pharmaceutical Products and customized perfumeries.
Fertilizer: Mangalore Chemicals & Fertilizers Limited is under UB Group's management. It has a manufacturing capacity of 2,17,800 MT of Ammonia and 3,80,000 MT of Urea.
Research & Development: Vittal Mallya Scientific Research Foundation (VMSRF) was established in 1987 with the objective of developing newer and novel technologies that will have substantial application in industry and health care. The foundation is it is recognized by the Departments of Scientific & Industrial Research (DSIR), Dept. of Biotechnology (DBT), Council for Scientific and Industrial Research (CSIR) and the Ministry of Finance, Govt. of India.
Aviation: UB Group entered aviation sector in 2005 with the launch of Kingfisher Airlines Limited. Kingfisher Airlines has captured an impressive market share and has established a niche identity for itself. The airlines recently acquired 25% stake in Deccan Airlines.
Present History Sales of the United Spirits Ltd. are expected to exceed 60 million cases during the fiscal year 2005-06 making the Group the third largest manufacturer of Spirits products in the world. In addition, USL is one of only three in the world to own seven millionaire brands and at least five brands rated by Drinks International, UK, to be amongst the ten fastest growing brands in the world in their respective categories. The UB Group’s Brewing Enity - called United Breweries Limited (UBL) - has also assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration, The UB Group today controls 60% of the total manufacturing capacity for Beer in India. The flagship brand, Kingfisher is now sold in over 52 countries worldwide having received many accolades for its quality. The UB group is also into manufacture of Fertilizers. The group company Mangalore Chemicals and Fertilizers Limited ( MCF ) has factory at Panambur in Dakshina Kannada district of Karnataka.
In August 2007, the group made a first-of-its-kind media alliance for the promotion of NDTV Good Times, a lifestyle television channel run by NDTV.
Financials In July 2007, United Breweries Limited reported volume growth of 16.3% compared to the previous year.
Chairman’s Message
Welcome
aboard
Kingfisher Airlines. I am often referred to as the ‘King of Good Times’ and I truly
believe
should
that
share
you this
experience with me. On a more serious note, I log many air miles myself in pursuit of my goals and I am sure that you do too. It is my passion to deliver the best of good times. After all, work and play can go hand in hand. I am sure that
you
have
several
pressing commitments and stressful work obligations. Like me, you also need some time to chill……with the King of Good Times. I have personally ensured that every Kingfisher aircraft meets the global standards that I have set for myself in terms of safety and I am proud of our brand new fleet incorporating the latest technology available. I have instructed my crew to treat every guest in the same way as if they visited my home. Since I also believe in cutting-edge technology, I insisted upon an individual in-flight entertainment system for our guest’s personal viewing and listening pleasure. I demand individual attention and I suppose our guests do too! On board Kingfisher Airlines, you will meet a crew that I have hand-picked myself. I have also personally approved their rigorous training programme. Quite apart from this, I
have devoted a lot of personal time and energy in ensuring that Kingfisher Airlines is truly world-class in every sense. Leave the stress of daily life behind and enjoy the good times with Kingfisher Airlines. I have tried very hard to build an airline that meets your expectations. However, if I have missed something or fall short of your expectations, please feel free to mail me directly at
[email protected]. I invite you to fly the Good Times. After all, to me, you deserve the Good Times as well.
With my warm regards, Vijay Mallya Chairman & CEO
Overview
Our Vision “The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests.”
Our Values
Safety This is our overriding value. In our line of business, there is no compromise.
Service We are all in the hospitality business; we must always seek to serve our guests and gain their trust, goodwill and loyalty.
Happiness We seek to build an organisation with people who choose to be happy, and will endeavour
to influence our guests and co-workers to be happy too.
Teamwork We will succeed or fail as a team. Each one of us must respect our colleagues regardless of their rank, and we must work together to ensure our mutual success.
Accountability Each one of us will be held accountable for the successful execution of our duties, commitments and obligations, and we will strive to lead by example.
Why Aviation? What gladdened Dr. Vijay Mallya must have been a Cabinet decision on Wednesday, October 20, 2004, which hiked the permitted foreign direct investment (FDI) limit in domestic airlines to 49% from the existing 40%. This move is expected to help fledgling airlines like Kingfisher and Air Deccan. Jet and Sahara lobbied till the last, some political parties (leftists) tried to muddy the waters, but the skies were opening up and Dr. Mallya had cause for cheer. The bogey of national security concerns raised by the Jet-Sahara cartel failed. More than the 9% hike, the decision also signaled to domestic airlines and foreign investors that the government was serious on aviation reform. Starting a low cost airline is not the most difficult part, because to start a low cost service with nation wide operations, •
Assuming that the airplanes are leased the cost is typically between $20-40mn; depending on the scale of operations (a full scale carrier will need investment of around $70-80mn).
•
A regional service can be started at a much lower cost - around $10-15mn.
•
Low cost carriers can break even in a year or two or at most three.
•
New airlines typically have a major cost advantage, especially for labor, over established (mostly state-owned carriers like Indian Airlines or Air China).
•
Air transport is the obvious solution for mobility, if fares can be kept low (as compared to train fares).
Why India? •
Every Indian should fly. There are approximately one billion people & only about 0.05% of them fly.
•
India is 3rd fastest growing domestic aviation market in the world. (last year growth was 23% & will maintain 20% growth in next five years)
•
Indian Subcontinent is the third largest market for new aircraft in Asia, behind China (1790) & Japan (640).
•
More and more middle class families now prefer air travel to traditional rail travel. [Growing Middle-Class (income over Rs.90,000 p.a.)
•
People having greater disposable incomes.
•
In 2003, 10 million Indians traveled by air domestically. In 2004, 25 million took to the skies within India and 6 million Indians traveled abroad.
•
The more the merrier, More could take to the skies in the months and years to come, as wallet friendly new players like Kingfisher airlines spruced up plans to enter the aviation segment.
•
According to CAPA (Centre for Asia-Pacific aviation) forecasts, the total air traffic will rise by 5 million actual passengers each year over the next 10 years.
•
Swift liberalization of the Indian market. With the ending of government protection for Indian Airlines, the adoption of an open skies agreement with the United States and the loosening of a previously tightly restrictive quota pact with Britain. India is an exciting aviation market.
Welcome Kingfisher Airlines!
Kingfisher Airlines commenced commercial operations on 9 May, with its maiden service from Bangalore to Mumbai with 174-seat A320 aircraft. Other details include:
Fleet: To operate a minimum of 33 aircraft within the next two years and 55 by 2010; Fares: Bangalore-Mumbai fares are at least 35% lower than Indian Airlines and Jet
Airways;
Network: Bangalore-Mumbai frequency increased from two to three times daily on
20 May. Bangalore-Delhi service commences on 6 June. According to UB Group Chairman, Vijay Mallya, the airline plans to acquire 11 aircraft by December this year and buy one aircraft every month from January 2006. Dr. Mallya is optimistic about the prospects for the airline, which is targeting India’s increasingly affluent middle large. If you look at the emerging India, by 2010 there will be a new generation of consumers of about 150 million. Who are these people? These are youngsters who are earning money out of information technology, biotechnology, entrepreneurs?people who have a much greater propensity to spend than when I was young, said Dr Mallya. Air Deccan Managing Director GR Gopinath welcomed Kingfisher, stating the move would energise the market. According to Capt Gopinath, there is a tremendous need for airline capacity as the requirement is huge.
Kingfisher Airlines has contracted Indian Airlines to operate government mandated socio-economic routes on its behalf. Airlines operating on trunk routes in India are obligated to operate a certain proportion of capacity to remote regions. This forms part of a INR1.2 billion agreement with Indian Airlines for outsourcing of ground handling and maintenance services for a minimum of two years. Meanwhile, Kingfisher Airlines is offering 1,000 one-way tickets each day priced at INR2,999 (USD69.20) on Mumbai-Bangalore service in May (travel dates not disclosed), and 1,000 one-way tickets each day priced at INR4,999 on Bangalore-Delhi service in June. The airline is seeking to launch Delhi-Mumbai service in August 2005
Archieves
The “King Of Good Times” has done it again: Is the World Ready?
Kingfisher Airlines, American Express to lunch co branded card
Kingfisher Airlines Open 2007 to feature Global Tennis Legen ds
Kingfisher F1: Marketing, The Vijay Mallya way
ICICI Bank and Kingfisher Airlines Launch Co-branded Credit Card
Kingfisher Airlines and dishtv Form an Unprecedented Alliance in the Indian Skies
Kingfisher Airlines to buy 26 percent in Air Deccan for US$135 million
Kingfisher becomes first Indian customer for A380, A350, & A330
Mallya's Kingfisher Airlines Plans IPO In 2006
Kingfisher ties up with perfume brands in promotional offer
The “King Of Good Times” has done it again: Is the World Ready? Vijay Mallya, the Indian Liquor and Airline business magnate known for his aggressive and innovative marketing is taking his airline fleet overseas. Kingfisher Airlines largely famous for its saucy air hostesses and top-notch service, plans to fly on multiple routes in US
and
UK
as
early
as
next
year.
Mallya placed one of the biggest Aircraft orders to Airbus at Paris Air Show. The order was placed for 50 aircrafts worth $7 billion. Kingfisher’s strategy is to open long-haul routes
and
expand
the
existing
domestic
routes.
The deal, for 50 Airbus planes, included five A340s, which are only economical to fly on long-haul trips. Mallya already has on order five of Airbus’s jumbo A380s, which he plans to fly non-stop to the U.S. East Coast, and five additional A340s, which he plans to fly nonstop to America’s West Coast. One of the reasons for Mallya to put in such a big investment is due to the fact that Indian are flying much more than what they used to earlier. The domestic market is grown by over 40% while the international passengers have grown by 25% over last year. This growth rate is expected to carry through at least a decade. The Airline Industry has suddenly seen number of players entering the Indian market after being dormant for a very long time. Due to the competition within airlines, the air fares in some cases have fallen by more than 50%. Very recently the Jet Sahara deal has been making news for all wrong reasons.
Kingfisher F1: Marketing, The Vijay Mallya way Since UB Group's acquisition Scottish distiller Whyte & Mackay, a move which elevated the group to second place in the global spirits market, chairman Vijay Mallya has most definitely been looking to overtake something and ensure that he is the first to cross the line with the chequered flag. Spyker Ferrari is most likely what it is. Mallya has decided to get himself a Formula One team, happily investing a cool €90 million over a weekend, and in the process, exponentially expanding marketing opportunities for his flagship brand, Kingfisher. Given his love for fast cars, racehorses, parties, and his trademark flamboyance, a personal F1 team fits like a glove with the rest of Mallya's portfolio. Mallya estimates that Spyker could pull in €25 million in television revenues next year, and plans to cut costs for the loss making endeavour by relocating some of the research capabilities to India. An Indian team, ideally with an Indian driver - is an almost sureshot route to unlocking untapped marketing potential in a country where half the 1.1 billion population is under the age of 25, a substantial chunk of which keenly follows F1. TV ratings are set to skyrocket, with potentially every Indian kid tuning into F1, given their ownership in it as a country. If even half of the cricket mania is replicable here, Kingfisher is most definitely home and dry. However, as Kingsher presently adorns Toyota's team as part of a $5-million deal ending next year, it could be some time before Spyker wears the Kingfisher shade of red. In the interim, other UB group brands could possibly find themselves on the team.
Kingfisher Airlines to buy 26 percent in Air Deccan for US$135 million United Breweries (Holdings) Ltd., which runs Kingfisher Airlines, is to buy 26 percent of Deccan Aviation Ltd, which operates the low-cost carrier Air Deccan, for US$135 million. Deccan will issue about 35 million shares at US$3.8 each to United Breweries (Holdings), an 18 percent premium to Deccan’s closing price on Wednesday. UB Group has paid an advance of US$36.82 million and the balance will be paid in next four months. UB Holdings, with its Kingfisher Airline, had been the natural ally for Air Deccan, Capt. GR Gopinath, MD, Deccan Aviation said, adding that both airlines would complement each other. He said, “Keeping in mind various options we had, we felt that in the long term vision of our company, the association with UB Holdings will make enormous financial and operational sense where each other’s best practices could be shared.” Air Deccan would continue to remain as an independent entity and pursue the low-cost model. While Capt. Gopinath would be the Executive Chairman of Deccan Aviation, Mr Mallya would be the Vice Chairman. Both would appoint six directors each besides having six independent directors on the board, while the board would appoint the Chief Executive
Officer.
Air Deccan’s Chief Financial Officer Ramki Sundaram would be the acting CEO, Capt. Gopinath reportedly said.
Kingfisher becomes first Indian customer for A380, A350, & A330
Kingfisher Airlines has become the first Indian carrier to sign a firm contract with Airbus for the A350 and A380 – the company’s newest and largest aircraft, respectively – as well as for the A330. The order is for five A350-800s plus five A380s for intercontinental services, and five A330-200s for regional routes. Deliveries of Kingfisher’s Airbus A330s are due to begin in the third quarter of 2007, those of the double-deck A380s in 2010, and those of the A350s in 2012. Engine selections have yet to be announced. Kingfisher will use its A330s on regional routes, including flights to Europe, while the A350 and A380 are destined for longer nonstop flights – such as to the USA. “India is one of the world’s fastest growing markets, especially among the younger emerging generation, and these new Airbus aircraft, with their unmatched passenger appeal, economy and commonality, will give us the lead in competing for their business, “ says Dr Vijay Mallya, Chairman of the UB Group, one of India’s largest companies and the parent company of Kingfisher Airlines. “We’ll begin with the Airbus A330, which is a great aircraft and already in widespread service, and then we”ll create a sensation when we become the first Indian carrier with the 21st Century flagship A380, before adding the world’s newest airliner, the A350. Imagine flying the good times, not just in India, but worldwide!” Kingfisher Airlines is already an important Airbus customer – it has ordered ten A320s and three A319s, and has options on a further 20 single-aisle aircraft. It has established itself as an air-travel phenomenon in the Indian market, introducing new standards in passenger appeal – such as personal video-screens in every seat. In quickly establishing a formidable record for quality of service and reliability in the Indian skies, Kingfisher is rapidly becoming a favourite of discerning passengers. Airbus’ A330 is part of the modern market-leading A330/A340 family, which has won the lion’s share of orders and customers in the middle of the market so far, and which is well established as the airlines’ workhorse on regional routes. The new Airbus A350 builds on and complements the success already achieved by the A330 and A340 in this field, by capitalising on technologies created for the double-deck A380. Its advanced features include a lighter airframe through the use of carbon fibre wings and an aluminium -lithium fuselage, fuel-saving aerodynamic improvements that flow from computer- modeling and lower maintenance costs. Airbus’ A380 is simply the largest, most spacious and most economic airliner ever built, delivering up to 31 per cent better economy per seat than even the newest other airliners. Setting
3.3 Products and Services Fleets The first Indian airline to initiate and continue operations with all new aircrafts, Kingfisher Airlines connects to 15 key destinations through a fleet of 11 brand new A320 family aircrafts. With more than 70 flights daily across India, Kingfisher is the first and the only Indian carrier to have signed a contract with Airbus for A380 and A350. In a deal valued at over $3 billion, Kingfisher Airlines has ordered 5 A380, 5 Airbus A350-800 aircraft and 5 Airbus A330-200 aircrafts . The Kingfisher Airlines fleet consists of the following aircraft -
Kingfisher Airlines Fleet Passengers Aircraft
Total
(Kingfisher First/Kingfisher
Routes
Notes
Class) ATR 72-500
12 (22 orders)
Airbus A319- 3 100
(1 order)
Short Haul 66 (0/66)
Domestic services Short and
130 (28/102)
medium haul routes
IAE Engines
Airbus A319-
Short and 1
Corporate Jet
100CJ
routes
Airbus A320- 12 (50 orders)
200
Airbus A321- 6 (2 orders)
200 Airbus A330-
medium haul
Short and 160 (28/132)
medium haul routes Short and
184(28/156)
medium haul routes Medium and
(15 orders)
200
long haul routes
Airbus A340-
(10 orders)
500HGW
For delivery in 2007
Ultra haul
For delivery
routes
in 2008
Long haul
For delivery
routes
in 2010
Airbus A350- (20 orders) (10 options)
800
Airbus A380- (5 orders)(5 options)
800 Total Number of
34 (126 orders)
Aircraft An artistic impression of an Airbus A380 in Kingfisher livery. •
On June 15, 2005 it became the first (and only) Indian airline to order the Airbus A380. It placed orders for 5 A380s, 5 Airbus A350-800 aircraft and 5 Airbus A330-200 aircraft in a deal valued at over $3 billion. Delivery of the A330s is due to start in late 2007, followed by the A380s in 2010 and the A350s in 2012.
•
On November 20, 2005 at the Dubai Air Show, Kingfisher Airlines announced that it would be buying 20 ATR 72-500s (plus 15 options). The deal is estimated to be worth $500 million dollars with the deliveries starting from March 2006.
The last of the 20 planes would be handed over to Kingfisher Airlines by 2008. The first aircraft from that order was delivered to the airlines on March 31, 2006. •
On November 21, 2005 at the same air show, Kingfisher Airlines placed an order to acquire 30 more A320s in a deal estimated to be worth $2 billion. Engine making joint venture International Aero Engines will supply the engines for the planes. Deliveries for the planes are likely to start from 2008.
•
On January 13, 2006 an Airbus A319 of Kingfisher Airlines was the first aircraft in that class to land on the short older runway at Mangalore airport.
•
On the April 24, 2006, Kingfisher signed a contract for five Airbus A340-500 HGWs. The airline plans to use this for its Bangalore-San Francisco and Mumbai New York route. Delivery is expected for 2008.
•
Kingfisher was also the first Indian airline to bring the latest super jumbo Airbus 380 to India. A 380 arrived on 6 may 2007 in New Delhi and in Mumbai on 8th May as part of Kingfisher's second anniversary celebrations.
Kingfisher Airlines Operation in INDIA Based in Bangalore, Kingfisher Airlines operates on domestic routes and covers over 15 leisure and business destinations. Covering important cities including New Delhi, Bangalore, Chennai, Ahmedabad, Goa besides regional cities like Agartala, Agatti, Dibrugarh, Kochi, Kolkata, Madurai and many more, Kingfisher Airlines, offer great deals on air tickets. Book your travel on Kingfisher Airlines and avail budget air travel and exquisite flight airfares. As of May 2007, Kingfisher flies to the following airports in India:
•
Agartala (Agartala Airport)
•
Agatti (Agatti Aerodrome)
•
Ahmedabad (Sardar Vallabhbhai Patel International Airport)
•
Bagdogra (Civil Aerodrome Bagdogra)
•
Bangalore (HAL Bangalore International Airport)
•
Bhopal (Bhopal Airport)
•
Bhubaneswar (Biju Patnaik Airport)
•
Chennai (Chennai International Airport)
•
Calicut (Kozikode intrational airport)
•
Delhi (Indira Gandhi International Airport)
•
Guwahati (Lokpriya Gopinath Bordoloi International Airport)
•
Goa (Dabolim Airport)
•
Hyderabad (Begumpet Airport)
•
Indore (Devi Ahilyabai Holkar International Airport)
•
Jaipur (Jaipur Airport)
•
Kochi (Cochin International Airport)
•
Kolkata ( Netaji Subhash Chandra Bose International Airport)
•
Mangalore (Mangalore International Airport)
•
Mumbai (Chhatrapati Shivaji International Airport)
•
Nagpur (Dr. Babasaheb Ambedkar International Airport)
•
Pune (Pune Airport)
•
Raipur (Raipur Airport)
•
Puttaparthi (Sri Sathya Sai Airport)
•
Tiruchirappalli (Tiruchirappalli Airport)
•
Tirupathi (Tirupati Airport)
•
Thiruvananthapuram (Trivandrum International Airport)
•
Varanasi (Varanasi Airport)
•
Visakhapatnam (Visakhapatnam Airport)
Additionally, Kingfisher Airlines has announced plans to begin international service with flights between Bangalore and San Francisco, California, as well as Mumbai and New York City.
How to Book Travel on Kingfisher Airlines Steps:
Step One
Call 011 (+91) 1800 1800 101 or visit the Kingfisher Airline Web site to book your travel online (see Resources below). The flight schedule search engine is located on the home page. 2
Step Two
Enter your origin and destination cities, travel dates, number of passengers and class of travel (Kingfisher or Kingfisher First). Select "By Fare" to display available flight schedules by fare (cheapest to most expensive). If your dates are not flexible, choose to sort the flights "By Schedule" and click on the "Search" icon.
3
Step Three
Select your preferred fare or schedule from the Flight Options page and review all of the displayed information before clicking on the "Purchase" icon.
4
Step Four
Log in with your club number and password if you are a member of the Kingfisher Frequent Flyer Club. If you're not a member, simply click on "Continue as Guest."
5
Step Five
Enter all of your contact information, including your mobile phone number and email address so that a Kingfisher representative can contact you in case of changes in flight schedules, additional fees or weather delays.
Step Six
Confirm your booking and print out your itinerary. It is highly recommended that you also confirm your reservation with a Kingfisher reservation agent.
Overall Tips & Warnings •
Book online to take advantage of any loyalty program discounts that wouldn't
be available through a travel agent. •
If you book travel using someone else's credit card (with their permission, of
course) make sure to bring a copy of the credit card signed by the owner when you check in. •
Check in 2 hours to 30 minutes prior to your flight. One hour prior to your
departure is preferred. •
Consider joining the King Club (Kingfisher's Frequent Flyer Program) if you
are planning on traveling throughout India on your visit. •
Kingfisher currently only accepts credit cards issued in India.
If you are flying into any city from Srinagar Airport, you will not be allowed
•
to carry any hand baggage and you must arrive at least 2 hours prior to your scheduled departure.
Guest Commitment Statement
I. Welcome to the Kingfisher Experience •
Reaching us
•
Fare options/Booking options/Home deliver
•
Amendments and Cancellations
•
Keeping you informed
•
Overbooking
•
Refunds
II. At the airport •
Terminal locations, Contact Numbers
•
Valet Service
•
Checking-In
•
Delay Handling/Re-routing
III. On-board experience •
In-flight entertainment
•
Meal options
•
World class cre
IV. Reaching your destination •
Baggage Delivery
•
Delayed / missed Baggage
V. Your Special needs Unaccompanied Minor •
•
Guests with reduced mobility and Senior Citizen
VI. Hope you had a great experience •
We listen - Our feedback system
•
We understand and improve
•
We respond - Our follow up
•
Contacting us
I. Welcome to the Kingfisher Experience Reaching us • It is our commitment that we will ensure easy accessibility to our Guests. Our telephone numbers which are accessible 24 hours are: o
1800 2333 131
o
020 27293030
o
080 41979797
o
0124 2844700
o
022 66499393
o
1800 1800 101
o
USA/Canada 1 866 4 FLY KFA (1 866 435 9532)
o
UK 0 800 047 0810
•
Fare options/Booking options/Home delivery
We are committed to making our tickets easily available to our Guests. Kingfisher Airlines tickets can be purchased by:
o
Calling up our Call Centers
o
The Kingfisher Airlines website (www.flykingfisher.com)
o
The Home Delivery option
o
Through the Travel Agents
We follow a dynamic fare policy and the fare levels fluctuate depending on the number
of
bookings
made
/
anticipated
on
a
particular
flight.
It is our commitment to our Guests that at any given point of time the lowest available fare at that time would be made available on all booking mediums. In case a lower fare level is available after a Guest has made his booking, a rebooking will be allowed on the lower fare level after paying a seat release charge. Our fares are quoted in Indian Rupees and in US Dollars. Our International guests can book and make payments through their credit card. Amendments and Cancellations We understand that our Guest could be in a situation where they have to amend or cancel •
their tickets. At Kingfisher Airlines our Guests can amend or cancel their tickets up to one hour before the scheduled departure of the flight. For details of cancellation and seat release charges please see the Conditions of Carriage section. Keeping you informed At Kingfisher airlines we are committed to keep our Guests informed in case of known •
delays, cancellations and diversions as early as possible. We use the contact details in your reservation record to update you or if you have made the reservation through a travel agent we attempt to contact him in case your contact number is not available in our records.Guests can also receive the latest flight information using our Kingmobile service by sending a SMS, eg. SMS KING to 6388. •
Overbooking
We operate with the objective that no Guest with a confirmed reservation should be denied boarding. Keeping this objective in mind we commit to as many Guests reservations as the number of seats on each flight. •
Refunds
On cancellation of a booking, the refund will be processed in the same medium in which the ticket was purchased, and through the point of sale.
II. At the airport •
Terminal locations
Currently Kingfisher Airlines operates to Agartala, Agatti Island, Ahmedabad, Bagdogra, Bangalore, Bhubaneshwar, Bhuj, Chennai, Coimbatore, Delhi, Goa, Guwahati, Hubli, Hyderabad, Imphal, Indore, Jaipur, Kochi, Kolkata, Mangalore, Mumbai, Nagpur, Pune, Raipur, Srinagar, Trichy, Tirupati, Trivandrum, Varanasi, Vijayawada and Vishakapatnam airports. •
Valet assistance
As a value added service, Valet assistance is available at all airports. This assistance is available from the time you reach the airport to the time you Check-in. Assistance is also available on arrival at the airports. •
Checking-In
All efforts are taken to ensure a smooth Check-in. The availability of multiple Check-in counters and the presence of efficient staff help reduce congestion, which translates into less waiting time at the counters and 'On time' departure of our flights.
•
Delay Handling
In case of delay at the airport, we make all effort to minimize the inconvenience. Guests are offered refreshments in case the delay is more than one hour. In case of longer delays, Guests are offered meal subject to the airport facilities and local infrastructure. •
Roving Agents
No more waiting at the Check-in counter. Now guests with hand baggage need not wait at the check-in counter to collect their boarding pass. They can directly approach the security check-in counters. Deployed outside the Security check-in area will be Kingfisher Airlines' Roving Agent who will attend to these guests personally and book them on their choice of seats. Specially trained Roving Agents will reach out to guests and check them in using a mobile digital device and printer. Kingfisher Airlines is the first airline in India to launch this
unique service.
III. On-board experience •
In-flight entertainment
At Kingfisher Airlines, we take pride in being the first domestic airline in India to offer personalized In-flight Entertainment. Guests have the option of Live TV, Fun TV and 10 audio channels on Kingfisher Radio with choices appealing to every segment's expectations. The video choices range from Sports to fashion to an exclusive channel for kids. Similarly the audio channels range from Ghazals to hip- hop to rock music. All efforts are made to ensure that you have a wide selection every time you fly with us. Another unique feature of our In-flight Entertainment system is the on screen moving map that let you know the Funliner's location, altitude, speed and other relevant flight details.
•
Meal options
We offer our Guests complimentary meals on all our flights. At this stage, Guests have the choice of opting for vegetarian or non vegetarian meals on most sectors. The menus are designed considering the Guest feedback and are frequently changed to meet their changing tastes. To ensure that the Guests get different choices every time they travel with us, we have six different types of menu which are changed everyday.
•
World class crew
Our Crew is personally selected by the chairman. They undergo a rigorous training program in the Safety and First aid, Service Delivery and Personality development before they are cleared to take on the role of hosts on board.
IV. Reaching your Destination. •
Baggage Delivery
We at Kingfisher Airlines endeavor to reunite your checked baggage with you as soon as you reach your destination. Kingfisher Airlines representatives are present in the arrival lounge should you need any assistance on account of bulky baggage. •
Delayed / missed Baggage
In a situation of misrouted baggage we will make every effort to locate and deliver your baggage to you as soon as possible. When a misrouted baggage is tracked we attempt to deliver it at our expense at the time convenient to the Guests. Delivery of baggage for international destination in case of transit, may take some time considering the longer flight duration, availability of flights and custom and immigration procedures. Details about our policy on lost baggage can be viewed in the Conditions of Carriage section.
V. Your special needs We at Kingfisher Airlines are committed to provide a seamless travel experience to our guests who require special assistance. This commitment is clearly established by the fact that our personnel at various functional areas are well trained to handle your special needs. Special care is taken even while assigning a seat on board the flight. These Guests are assigned seats closer to the exits and lavatories so that they can board, use facilities and disembark in comfort. To enable us to serve you better we request you to inform us about your special needs within a reasonable time before your travel.
•
Unaccompanied Minor
Flying alone can be a thrilling experience for kids, especially with a little advance preparation. Children may be nervous at first, but chances are they'll soon be absorbed in the adventure of stretching their own little wings.
Children in the age group of 5 to 11, holding a confirmed reservation and traveling alone qualify as Unaccompanied Minors. We take the responsibility of escorting them safely to their destination. Kingfisher Airlines personnel assist in check-in and boarding process and introduce the child to the flight attendants on board. Our flight attendants take special care of the child to ensure a comfortable and enjoyable flight. At the destination our staff escorts the child to the arrival terminal and meets the person named on the UNM form. Only after checking the credential of the assigned person is the child released. The airline will assign someone to take care and make sure that your child is never really alone
•
Guests with reduced mobility and Senior Citizens
Guest with disabilities can expect a personalized and caring treatment from us. An escort with a wheel chair can be assigned to the Guest. Help in check-in, boarding and disembarkation can also be availed. Our flight attendants are formally updated about Guest's requirements on board their flights. Besides, a personalized briefing is also conducted on the flight for Visually impaired Guests, Guests with reduced mobility and other Guests with special needs to familiarize them with the safety and service aspects of the flights. Similarly senior citizens also have the option of availing wheel chair
assistance if required.
Specific terms and conditions
I. Good times begin here •
Fare option
•
Mode of Payment
Amendments and Cancellations II. Keeping you informed •
Inform Guests of delays, cancellation & diversion through III. At the airport •
•
Valet Service
•
Checking In
•
Group check-in
•
Registered baggage
•
Hand baggage
•
Excess baggage
•
Through Check-in
Flight Delays IV. On Board Experience •
Meal Options V. Reaching Your Destination •
•
Baggage Delivery
Lost/Damage baggage VI. Your special needs •
•
Unaccompanied Minor
•
Wheel Chair
•
Stretcher Facility
Carriage of Expectant Mothers VII. Hotel Policy •
In case of disrupted/delayed flights VIII. Connecting Flight delays •
Good times begin here
Fare option Infant - 0-2 yrs (only taxes) •
•
Child 2-12yrs - (child fare +Taxes)
Adult over 12 yrs - Available fare (at the time of booking) +taxes Mode of Payment Infant - 0-2 yrs (only taxes) •
•
•
Child 2-12yrs - (child fare +Taxes)
Amendments & Cancellations Kingfisher Class ("KF Class") Guests can amend or cancel tickets up to 1 hour •
prior to departure. •
Cancellation charges of Rs. 500/- per sector per guest is applicable for Kingfisher Class
•
If cancellation done within 1 hr of departure (in case of KF Class) only taxes will be refunded.
•
Seat release charge due to a rebooking (in KF Class) is Rs.200 per sector per guest plus the applicable difference in fare.
•
•
No rerouting is allowed. On cancellation of a booking, the refund will be processed in the same medium in which the ticket was purchased, and through the point of sale.
Keeping you informed
Inform Guests of delays, cancellation & diversion through: Guests are requested to give their mobile numbers while making the booking •
•
SMS king to 6388 (Eg. KingIT 308) to get flight updates
SMS updates are available only on GSM mobile network At the airport Valet Service Valet assistance available (Free of charge) at all airports from: Airport entrance to check in •
•
On arrivals Checking In Counters open 150 minutes before departure and close 30 minutes before departure •
•
time. Boarding gates close 15 minutes prior to departure. Guests who do not report at the boarding gate, will not be allowed to board the flight and their money will not be refunded nor their tickets revalidated for another travel date/flight.
Group check -in Guests are requested to report at least 75 minutes prior to departure In the event that •
there are 40 or more guests checking in together, they are required to report 90mins prior to departure time. Registered baggage Registered baggage allowance : Registered baggage allowance - 25 kg per person •
(both ATR and Airbus) Hand baggage A Guest may carry one Hand baggage provided it's weight does not exceed 7kgs •
and the sum of length, breadth and height does not exceed 115cms (L+B+H dimensions for ATR Aircraft is 50+45+20cms and 55+35+25cms for AIRBUS Aircraft). •
Articles which may be carried in addition to the free baggage allowance are: laptop, umbrella/walking stick, overcoat, lady's handbag/purse, reading matter, camera/pair of
binoculars,
infants
food/carrying
wheelchair/crutches/braces etc.
basket,
fully
collapsible
invalid's
•
Hand baggage is accepted in the cabin subject to availability of space in the
overhead bin Excess baggage Excess baggage is charged per kilogram. The rate varies from sector to sector. Through Check-in Guests who have through checked-in their baggage to the final destination are •
•
required to identify their checked baggage before proceeding with the onward flight.
Flight Delays In the event of a delay that is more than 1 hr but up to 2hrs after the scheduled •
departure time, Complimentary Refreshments shall be offered In the event of a delay that is more than 2 hrs, a complimentary meal shall be offered (subject to
airport facility & infrastructure and time of the day) On Board Experience
Meal Options Complimentary meals with choices of: Vegetarian/ Non-vegetarian (Choices are subject to availability) •
Reaching Your Destination
Baggage Delivery
Complimentary valet assistance Lost/Damage baggage Guests are required to file a Property Irregularity Report (PIR) Kingfisher Airlines' liability for loss or damage to baggage is limited to INR 200 •
•
per kilo, unless a higher value is declared in advance. Kingfisher Airlines assumes
no liability for fragile or perishable articles. Your special needs
Unaccompanied Minor Contact Airport ticketing counter. Fill the UNM form. Minor is taken •
care of
from the time of check in to handing over to the contact person on the destination station. This service is offered on complimentary basis. Wheel Chair complimentary Wheel Chair Assistance provided if a request for the same is made •
at the time of booking Stretcher Facility Fare - Nine times the adult basic one-way highest sector fare (plus costs also •
applicable). •
•
Contact the airport ticket counter for booking/documentation Necessary documents to be submitted latest by 48 hours prior to departure.
Carriage of Expectant Mothers Expectant mothers are permitted to travel by Kingfisher Airlines till the end of 36 •
weeks without a medical certificate provided there are no prior complications. From the 37th week till the end of 38th week a medical certificate from the treating doctor (qualified obstetrician) is required. This certificate must be issued within 7 days before commencement of travel. The guest has to be accompanied by a doctor (minimum M.B.B.S qualification). •
After the 38th week the expectant mothers are not permitted to travel on Kingfisher Airlines.
•
In case of any prior complication, the guest has to be treated as a MEDA case. Medical clearance is required in all these cases and the guest has to be accompanied by a doctor.
•
Post delivery, the mother is permitted along with her baby only after 7 days from the date of delivery of the baby.
the Neonatologist and accompanying by at least MBBS doctor. Hotel Policy
In case of disrupted/delayed flights
If a flight is delayed overnight, Kingfisher Airlines shall: Provide hotel accommodation •
•
If hotel is not available then a voucher for Rs.2500/- shall be provided, which can either be redeemed for cash or utilized for further travel on Kingfisher Airlines; to such Guests who are not residents of that city
Connecting Flight delays For Airlines Guests who are residents ofpoint' a cityairline from and where a flight is delayed overnight, Kingfisher is strictly a 'point to does not take any obligation or •
responsibility for transfer of Passengers or their baggage to other flights, whether operated by Kingfisher Airlines or another carrier and does not assume any responsibility to ensure the connections for onward flights on Kingfisher Airlines services OR any other airline and is therefore not liable for any losses or expenses arising out of any failure to board a planned connection.
3.4 Kingfisher Airlines Offices Contact
Registered Office
1800 2333 131 020 27293030
Kingfisher Airlines Limited,
080 41979797 0124 2844700 022 66499393
UB Anchorage, Richmond Road, Bangalore 560 025
1800 1800 101 USA Toll Free : 1 866 4 FLY KFA ( 1-866-435-9532)
(USA, Central America & South America) For Sales & Support Inquiries email
[email protected] For Groups & Charters email
[email protected]
UK Toll Free (Whole of Europe): 0-800-047-0810
For Sales & Support Inquiries
[email protected] For Groups & Charters email
[email protected] Australia Toll Free : 1-800-801-161
For Sales & Support Inquiries email
[email protected] For Groups & Charters email
[email protected] Corporate Office
Mumbai Airport Office
Kingfisher Airlines Limited,
Kingfisher Airlines Limited, S.O.C.C, Terminal
Kingfisher House,Western Express
1 A , Arrival Hall, 1st Floor
Highway. Vile Parle (E)
Domestic Airport Santa Cruz (W), Mumbai
Mumbai 400057 Tel: 022 2626 2200 Fax: 022 6702 0625 Delhi Office
Delhi Flight Operations Office
Kingfisher Airlines Limited,
Kingfisher Airlines Limited,
UB Group, UB House
VIII/2, Mehram Nagar,
F 44 A, South Extension – I
Near Airport Hotel, Opp Domestic Airport,
New Delhi – 110049
Delhi-110037.
Awards
Significant Awards and Accolades
•
"NDTV Profit Business Leadership Award for Aviation" - awarded to
Kingfisher Airlines by NDTV. •
"Brand Leadership Award" - in the service and hospitality segment against
several acclaimed hotels, leading banks and other airlines. •
Economic Times Avaya Award 2006 for Excellence in “Customer Responsiveness” - The prestigious Award is Presented by the highly acclaimed
Business Daily, Economic Times. - Business World
•
"India's No. 1 Airline in customer satisfaction"
•
"Rated amongst India's most respected companies" - Business World
•
Rated amongst India’s 25 Innovative Companies
- Survey conducted by
Planman Media
•
“The Best Airline” and “India’s Favourite Carrier” - In a Survey conducted
by IMB for The Times Of India.
•
“Best New Domestic Airline for Excellent Services and Cuisine” - Pacific
Area Travel Writers Association (PATWA) the biggest travel writers’ organisation, representing members from 70 countries across the globe, that conducts independent annual surveys across various industries related with Travel and Tourism in order to select the best in each category. •
“Service Excellence for a New Airline”
- Skytrax, a UK
based specialist global air transport advisor •
“Ranked Third in the survey on India’s Most Successful Brand launch of 2005” - under the Brand Derby Survey conducted by India’s leading business
daily - Business Standard. •
“Buzziest Brands of 2005” - Ranked amongst the Top Ten buzziest brands of
2005 & 2006 across product categories, in the survey conducted by agencyfaqs.com and Brand Reporter. •
Best New Airline of the Year” - Centre for Asia Pacific Aviation (CAPA)
Award in the Asia-Pacific and Middle East region. - Yahoo India
•
Rated amongst Top Ten Internet Advertisers
•
Rated amongst the top ten in the Best Television Commercial Jingles - NDTV
Events
Kingfisher to refresh the Hutch Delhi Half Marathon
As was the case with the Mumbai Marathon, Kingfisher is again, involved with the Delhi Half Marathon. Billed as the richest and most prestigious half-marathon in India, the event is generating a lot of buzz and is sure to repeat the thrills and excitement of its Mumbai counterpart Kingfisher has developed a signature campaign to promote its involvement with the event and the same has been hugely appreciated. Also, in the run up to the event scheduled on Oct 16th, Kingfisher organized two 'Marathon Bashes' at popular hangouts in the city where Delhites were able to celebrate the spirit of the marathon with a series of fun games
Kingfisher 'Rising' to the occasion
Kingfisher was in the thick of 1-Day celebrations across the country, thanks to it's association with Aamir Khan's magnum opus, Mangal Pandey-The Rising. The promo was conducted in Bangalore, Mumbai and Pune, where winners had the opportunity to mingle with the stars of the film at the premiere in Mumbai. Rights for the publicity stills were secured and used in press ads and collaterals. Besides the few that got to mingle with the stars, the other Kingfisher drinkers won tickets to the first day show, amongst other prizes in their respective towns. Needless to say, the promo was a huge success with consumers getting a 'rise' out of their favorite brew, Kingfisher!
Kingfisher Festival
A selection of cuisines, loads of entertainment and of course, your favourite beer, all in one place! The Kingfisher Festival held on 7th May, 2005, at the Palace Grounds, was an event, that did just that, and was attended by about 2000 people. The festival catered food to suit every taste, ranging from authentic Karnataka cuisine to more exotic offerings like Thai
and
Chinese
cuisine.
Variety was not restricted to the food alone. The variety in entertainment had everyone from toddlers to the senior citizens having a great time. The event was kicked off by Manoj Chopra with his feats of strength. His feat of ripping a telephone directory in half with his bare hands was a rare one. K.S Ramesh, India’s renowned magician also entertained the public with his bag of tricks. A fashion show in true KF-style, showcased the silks designed by the Maharaja of Mysore. For those, who simply wanted to rock, Amit Heri and his band belted out some great fusion music, and the grand finale was a performance by Sufi maestro, Syed Adil Husseini. The highlight of the Festival was Kingfisher beer, ensuring that the crowd truly had a Good Time, courtesy Kingfisher.
Viva Carnival! Viva Kingfisher!
The much awaited Goa Carnival took place in the 1st week of February. The ‘Darling of Goa’ Kingfisher, grabbed yet another opportunity to showcase its strengths in this state by maintaining its high visibility and high impact communication that is Goa - centric. Parades at Panjim, Madgaon and Vasco were tied up with Kingfisher, with Panjim having beer stations selling beer on the entire route of the parade. Panjim also saw the Kingfisher float which drew a huge response from the revelers. Similarly all the major carnival parties were sponsored by Kingfisher ensuring that revelers had enough to cheer about late into the nights, chanting Viva Carnival! Viva Kingfisher!
Sponsorship
A Kingfisher-sponsored Toyota F1 car: "Fly Kingfisher" Kingfisher Airlines is an official sponsor of the Panasonic Toyota F1 Team. Kingfisher Airlines has entered a 2 year agreement to be a sponsor of Toyota F1 beginning in 2007. The "Fly Kingfisher" logo appears on the sides of the Toyota F1 Car and on the driver's overalls and helmet.
Some Strategies Adopted by Kingfisher Airlines •
Kingfisher Airlines will not be a run-of-the mill Indian budget airline.
•
Kingfisher Airlines will be emphasizing on spunky, well-done interiors and trained airhostesses.
•
Borrowing from the Kingfisher beer tagline of "The King of Good Times" the theme of "Fly the Good Times" is given to KFA.
•
Kingfisher is planning to capture the Indian budget airline market with the twin engines of 'special flying experience' and 'value for money'. (Contests like `Kingfisher flying face of the month' are on cards).
•
The Kingfisher airhostesses will be selected through a nationwide contest.
•
The Kingfisher "Funliners" will have in-flight silent auctions for lifestyle products and sales of packaged food and beverages.
•
The Kingfisher brand of exuberant, youthful and fast-paced image is leveraged(the brand recall).
•
Brand endorsement. Kingfisher Airline has roped in model Katrina Kaif to endorse the airline.
•
AIR Deccan has signed a non-poaching agreement with Kingfisher Airlines to ensure that the two airlines do not poach each other's pilots.
SOME FUTURE STRATEGIES FOR KINGFISHER AIRLINES
Market Penetration Strategy Market Development Strategy
Product Development Diversification
Market Penetration Strategy (1st Quarter)
•
Encouraging existing Customer to buy more Showing benefits for using more (associating freebies/extra service/membership with primary offering).
•
Try to look for foreign entrant's weakness (Virgin Atlantic is lacking in Indian values & tastes).
Product Development (2nd Quarter)
•
Seek additional distribution channels (More tie ups & collaboration: Try seeking collaboration with international carriers, Bilateral discussions over seats and codesharing between the carriers).
•
New product development.
Market Development Strategy (3rd Quarter)
•
Try to find out new customer group (Old-retired persons).
•
Special offering for first time fliers.
Diversification (4th Quarter)
•
May
go for other
services
like
international flights etc. (concentric
diversification). •
May go for arrangement fashion shows (horizontal diversification).
•
May go for other things, which can lure the youth.
Comparative Analysis of low cost Airlines
Attributes
Kingfisher
25%
Price
Air Deccan
Jet Airways
lower
Indian Airlines 25%
than that of Jet
higher
& Sahara
than kingfisher airlines
Permission
It has
to fly to US Permission
It has
to
fly
to
Spice Jet
UK IPO
Not yet
Going
to Floated
float
in
Sept'06 It has
EMI Scheme Targeted
Low
end
Customers customers Promoters UB Group (Dr. Captain Naresh
Vijay Mallya) G.
Malwood
R. Goyal
Group &
Gopinath
Ajay Two-class,
Singh Safe
than those of fares & no full-service
airline
Jet, Sahara or frills.
airline
that flies
Indian Airlines
will further
state-of-
(refreshments).
leverage its
the-art
domestic
aircraft
and
operating
international
on
reach.
and
is
low
cost
Positioning Fares
lower Lowest
that
time,
but cheap.
not
Comparison of Different Airlines
Kingfisher Airlines
Air India
Indigo Airlines Jet Airways
SpiceJet
33%
75%
65%
Product Rating:
Product Recommendati
89%
78%
on:
Check-in Counter:
Flight Attendants:
Seating Space:
Punctuality:
S.W.O.T Analysis Of Kingfisher Airlines
STRENGHTS
Large Fleets
Experienced Staff
Dedicated Departure terminal at Delhi
Connectivity with the reservation centers and agents are good
Adequate infrastructure and large network
People are loyal towards the national carrier
Kingfisher Airlines has a modern and complete in – house training facility
WEAKNESSES
High overheads and huge workforce resulting in lower output
Preconceived image of PSU’s
Attitude of the staff
Ageing workforce ( cabin crew )
Kingfisher Airlines has its socio – economic responsibility of catering to the inaccessibility areas at subsidized rate affecting operational expenses
Being a dedicated terminal all services rendered at the airport is presumed by passengers to be done by Kingfisher Airlines
Inaccessibility of the staff over phone
Data Analysis 1.
Which is your preferred class?
Business class = 45% Economy class = 55%
Conclusions:
According to the survey 55 people out of every 100 prefer economy class when they travel where as only 45% people travel in business class.
So, the pie-chart shows that the Kingfisher Airlines has proved it’s’ brand name because the result favored the business class as well as the economy class.
1.
What do you prefer when it comes to choosing an airline?
70% 60%
Punctuality
50%
Fare
40%
Comfort
30%
Food
20%
Interior
10%
Availability
0%
Conclusions: As the graph shows whenever a customer chooses an air-service, he wants some of the things in the airlines. Those are punctuality or right scheduling, fare of the service, comforts, food, interior, availability of the flight. According to the survey 60% people prefer the punctuality in the airline industry where as fare, comfort, food, interior and availability of flight are preferred by 40%, 30%, 20%, 10% and 10% people respectively.
The analysis shows the first preference of customers is the punctuality or the appropriate time scheduling.
2.
What ground services should an airline company provide? 70% 60% 50% Baggage
40%
Checking Assistance
30%
Security 20% 10% 0%
Conclusions:
When it comes to ground services there are mainly four types of ground services can be provided i.e. baggage, checking, assistance and security. The ratio for these ground services preferred by people is 6:4:3:2 respectively
3.
What additional facilities you look for:
35% 30%
Drinks
25% 20%
Internet
15%
Music and Movies
10%
Others
5% 0%
Conclusions:
According to the survey 25% people look for drinking facilities in the air-visit, 33% want internet services whereas 27% people love to entertain themselves with music and movies during the traveling and the rest people want some other services
4.
What type of medical assistance you look for?
45% 40% 35% 30%
Pregnancy care
25%
Heart care
20%
Child care
15%
Others
10% 5% 0%
Conclusions:
Medical Assistance regarding Pregnant ladies, heart patients, child below the age of ten and other diseases diseases like nausea, migraine etc is also required by the service users 3:4:2.5:0.5 respectively.
5. Which of the following would you prefer to fly with and why?
80.00% 60.00% 40.00% 20.00% 0.00%
Jet Airways = 31.20% Jet Airways = 31.20%
Others = 68.80%
Conclusions:
According According to the survey and market market ratios ratios available available in the different knowledge sources, it is known that overall 31.20% people travels in only Kingfisher Airlines and the rest of all i.e. 68.80%, they travel in other airlines like Indian airlines, Kingfisher, Air Deccan, Air Sahara, Spice jet, Go Air, Paramount Airways and others. The figure shows that Kingfisher Airlines is the number one air service in India.
As the result shows it has been proved that Kingfisher Airlines are leading the aviation industry.
6.
Evaluate Kingfisher Airlines on the basis of:
Service Cost Quality Safety and security
0
20
40
60
80
Conclusions:
When they people were asked how they compare or evaluate Kingfisher Airlin Airlines es with with other other air servic servicee provid providers ers in India, India, 45% people people say Kingfisher Airlines provides best services among the all, 20% people say Kingfisher Airlines is the most cost effective airline, 65% people say that when it comes to quality Kingfisher Airlines is the best and among the all people, surveyed, say that Kingfisher Airlines is the most safe and secured airline.
7.
How would you rate Kingfisher Airlines when it comes to a) Ground services offered (baggage clearance, assistance, inquiry, etc?) b) Space available in the craft: c) Entertainment on the craft: d) Cabin crew on board: e) Food served on the flight: f) Medical facilities available on board: g) Facilities during transit? h) Connectivity? i) Ambia
Probably the best = 15% Towards the best = 35% Average = 3 0% Towards the worst = 15% Probably the worst = 5%
Conclusions:
When in the survey it was asked how they see Kingfisher Airlines in terms to different services, written above, they measured Jet as –
•
Overall 50% people say that either Kingfisher Airlines provides the best services or it is going towards the best.
•
30% people say that the services of Kingfisher Airlines are average.
•
Only 20% people say that a Jet airway is not providing quality services and they should try more hard to serve their customers.
8.
Have u availed the different schemes and packages offered by Kingfisher
Airlines from time to time?
Yes = 15 % No = 85%
Conclusions:
When the people were asked whether they are timely know the different schemes and packages offered by Kingfisher Airlines, it was a very surprising fact that 85% people answered negatively and only 15% people said “YES”.
9.
Do you find the scheduling of flights convenient when it comes to
Kingfisher Airlines?
Yes No
Conclusions:
As it is known that in punctuality and scheduling Jet has its own reputation in the market and the survey supported this fact. When the people were asked whether they are satisfied with the scheduling of flights of Kingfisher Airlines, near about 73% people answered in “Yes” and only 27% people could say “No”.
Chapter – 4 Conclusion & Suggestions 4.1 Conclusion After doing a study of this project representing on Kingfisher Airlines, I have come to a conclusion that Kingfisher Airlines is one of the largest and most widespread airlines of the country providing its services not only in India as well as outside India also. It has alliance with many other airlines in this sector.
Kingfisher Airlines offers world class services to the customer at a nominal rate. The national carrier takes immense pride in having successfully played a pivotal role in making various facets of India popular with the people of the world and acting as the country’s cultural ambassador. The airline uses the services of one of the advanced plans been operated in the world.
To sum up I would like to say that Kingfisher Airlines is serving its customer in an appreciated way and going to be in the list of best services providers in coming years.
4.2 Suggestions
In this extremely competitive environment suggestions are extreme importance. Kingfisher Airlines with rich Human Resource should look forward to such suggestion and reward individual whose suggestion were actually beneficial for the organization
Kingfisher Airlines can introduce Late bird / Night bird flights between metros
Kingfisher Airlines should schedule more number of flights to and from station like Delhi, Mumbai, Chennai, Collate, Bangalore as these sectors account for high payload
Kingfisher Airlines needs to undertake aggressive Marketing
Kingfisher Airlines should undertake customers satisfaction survey
Kingfisher Airlines should make provisions to add up more financial benefits for its passenger
Flight status should be made available through SMS New approaches should be identified and rewarded so that it serves as example for others.
Chapter – 5 Limitations 5. LIMITATIONS
The data could be gathered from secondary source thus any error in the information would have also got replicated in this report.
As the data was gathered from the secondary sources, the validity of the data could not be tested.
Time constraint was the major limitation faced by the researcher.
Another problem was knowledge constraint and this report was an attempt to gather as much of relevant data as possible.
Another constraint was the lack of information regarding proper route map by the organization due to which it could not be included in the project report.
However, every effort is made to ensure that these do not in any way adversely affect the results of the study and inject an element of objecting in the report.
Chapter – 6 Bibliography 6. Bibliography
Books & Magazines –
1. Kothari, C.R., “Research Methodology”, Wishwa Prakashan, Delhi, 2004 2. “King of Good Times”, Outlook Business, December 20, 2006
Websites –
1.
www.google.co.in
2.
www.flykingfisher.com
3.
www.theubgroup.com
4.
www.kingfisherair.in
5.
www.wikipedia.com
6.
www.iloveindia.com
7.
www.coolavenue.com
8.
www.airtravel.about.com
9.
www.businesswireindia.com
10.
www.thebusinessedition.com
11.
www.toyota-f1.com
12.
www.findarticles.com
13.
www.mapsofindia.com
Chapter – 7 Annexure 7. Annexure
PRESS RELEASES ATR Delivers First Turboprop Aircraft with In-Flight Entertainment System and Light Emitting Diode
04th January 2007
Kingfisher Airlines, India’s fastest growing airline, and ATR today announced the delivery of the world’s first turboprop aircraft facilitating In-flight entertainment system (IFE). The aircraft is the sixth ATR 72-500 delivered to Kingfisher Airlines. All the ATR aircraft delivered to the airline will be equipped with this system. This aircraft is also the first turboprop to be equipped with Light Emitting Diode in the whole cabin. Now the Indian air traveler flying between smaller cities connected by Kingfisher Airlines ’ ATR aircraft service can also enjoy unlimited in-flight entertainment. The new
ATR aircraft being inducted into the fleet on 4th of January will have 17 LCD colour screens spread throughout the cabin. The TV screens operate on a drop down mechanism. No headphones or earphones are required since the audio comes through overhead speakers.
