MILKA KREM (M.K) 2013- CASE STUDY MILKA KREM OVERVIEW
SCIENCE CITY OF MUÑOZ, Nuev E!"# $T%e &%"'""e C*+ Cee* (&CC) % 'u!%e/ *e veue * /"* *e* !''e/ 4M"' K*e,4%e veue 5"'' e*ve *e '!e * '!'' */u!e/ "' e* +e"6 *!ee/ " %e e- %e-* !e*' "' !''e!"6 / *!e"6 !"'" " %" !". &CC /"*e!*, D*. C* S'!e "/ % ee"'', %e M"' K*e " "**u!u*e u* * /"* *e*. I " veue e5e* '' *e* % *e *v"/e/ 5"% *u" %ve !!e %e !e*!"' *e * +"66e* "!e. T%e M"' K*e !**"e %e 6'"e 7F*e% / Nu*'8 5%"!% " !%*e/ */u! /eve'e %*u6% !"e!e-+e/ *!"!e, S'!e "/. T%e *5 "' % " *!ee/ eve* / !e * %e'% "' % *e 5e''-6e/ / / e !*e/ + '' /"* *e*, %e "/. T%e &CC "!"' "/ % %ee /"* "' *e e/ 5"% u*''-6*5 *6e / ee/ % 6u*ee %e"* u/ /"e ee"' * %e */u!" *e% "'. &*"* *!e"6 / !6"6, %e *e%' %*vee/ "' " eu*"9e/ *ee*ve %e %"6% 'eve' %e'%-*"6 u+!e u!% "-!!e* *e*"e u*'' "%e*e " +u' "', %e "/. :u' "' " %"6% " "' '"/ / *e" !e "6 " ve* u"+'e * /"* */u! *!e"6, %e //e/. D*. S'!e "/ % M"' K*e; '6%" */u! *e !ee !ee !!! !!!" " % % *e '' "'-+ "'-+e e/, /, 499* 499*e'' e'' /" +u' +u' !%eee !%eee4, 4, 4e 4e66 u"4, u"4, *e"u "!e !*e, 6u*, / 4"'' /e 'e!%e.4 T%e M"' K*e e* /v!! % 7" eve* ""e/ * %e /"* */u! " ""e/ ee/ ''%'/e* /"* *e* " %e *u*' !u".8 "''6e-+e/ >"''6e-+e/ D"* Ee**"e8 +e"6 "'eee/ + &CC 5%"!% ", 6 %e*, !!"e %e "' e+e*, "!'u/"6 5e, 6*"-e*e*eeu* u"6 /"*"6 e/"u HISTORY OF MILKA KREM
M"' K*e " "**u!u*e u* * /"* *e*. I 5 ee/ * %e u+'"! ' O!+e* 2?, 2012 e5e* ''%'/e* *e* %e *e *v"/e/ 5"% %e *u" %ve !!e %e !e*!"' *e * 6*ee* "!e %*u6% e''"6 %e"* "' */u!e/. T%e ' u*e M"' K*e " 5%e*e u u %e"* "' / e*e/ e e 5e''. I " #u :u"e +u ' Ee**"e. M"' K*e !**"e %e 6'"e 7F*e% / Nu*'8 5%"!% *"e % '' %e */u! +e"6 '/ *e %e'% / '5 e5. T%" /v!! " +e"6 +!e/-u + %e ! % %e /"* *!e"6 ' " '!e/ %e +! %e /"* */u! u'e 5%"!% e %e"* */u! / u / u"@ue * %e*.
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MILKA KREM (M.K) 2013- CASE STUDY T%e Ee!u"ve D"*e!* &%"'""e C*+ Cee* e *' / e/ " %e =ee Bve*e / %e %e 5e*e "*e %; 5% %e 6* "!e * u/e**"v"'e6e/ *e* *e* / e+'" e+'"%e %e !"'" !"'" 5*% 5*% &<& 200 200 "''" "''".. T%" " u/e* u/e* %e *#e! *#e! 7E%! 7E%!"6 "6 Ru*' Ru*' E' E'e e %*u %*u &* &*" " >"'' >"''6e6e-+ +e/ e/ D"* D"* Ee* Ee**" *"e e88 +e"6 +e"6 "'eee/ + &CC 5%"!% " !!"e ''%'/e* /"* *e* 6*"-e*e*eeu* u"6 /"*"6 e/"u. T% 5 %e "e "e % M"' K*e % +ee e+'"%e/. Du*"6 %e &*e-e*"6 e* M"' K*e 5%"!% 5 %e e* 2012 %e !6"6 /"e*e */u! " % 6/ +e!ue %e ' ue */""' 5 " e''"6 / "6 %e"* */u! %e"* !ue* / /u*"6 % "e M"' K*e */u!e 300 L "' e* 5ee / e* &000 /. A/ ' /u*"6 %" e* %e "' % M"'; e*e/ %e"* !ue* " ' !e * !e*"ve. :u " %e e* 2013, e / %' e* e* %e *e-e*"6 M"' K*e %e !!eu'"9e %e e*!e %e *e, " "e*"* /e"6, !%"* *e !u"9e / %e ' 6e %e"* /e"6e* e %e *e +ee*. T%e ' e +"6 "66e 5%"!% " u/ u"/e %e *e % " +e/ %e Se, S"6*e / Ce*" " "'. M"' ' !*ee/ +*!%u*e / "*ve */u! * %e +ee" %e"* !ue*. A/ O!. 2?, 2013 5%"!% " %e e"6 M"' K*e, " 5%"!% %e *6e e* &0,000 / / %e *e!% ", + %e e* 201 %e *6ee/ &0,000 / / 6" %e *e!% %e 6' %e %ee've % +ee e.
INTERNAL ISSUES
Organizational Structure, Miion, Viion an! "#iloo$#%
A "/" "/"! !e e// " e%" e%"+" +" 1, M"' M"' K*e K*e e* e* ee u" u"66 L"e L"e / / S S e e O*6"9"' *u!u*e. M"' K*e "" ee " “To improve the standard of living of smallholder dairy farmers and to increase local milk production by supplying quality dairy products to the market”. A/ %e" prosper perous ous buffal buffalo o dairy dairy farmin farming g %e"** v"" v"" " %ve %ve “A pros community”. M"' K*e % %e 6' "6 /e"! */u!" +u'-+e/ /"*
*/u! " %e &%"'""e D"* I/u* "!*ee/ / %e +#e!"ve "* " +*+ %e u*'u "' %e '!' /"* *e* / +u %e "' %"6%e* *"!e. Se!/ " e*ve /"* ee**"e /e' % 5"'' %5!e +u"e *u" * +u' "'. T%"*/ " "*/u!e +u' /"* */u! !e*!"'' %e *e. M"' M"' K*e K*e +e'"ev +e'"eve e " %e"* %e"* %"'% %"'% 5%"!% " “A successful buffalo-based dairy enterprise committed to collect, buy, process and market quality dairy products out of the milk produced by smallholder dairy farmers” farmers”.
M"' M"' K*e K*e % % 5 5 "/ "/ *6 *6e e * *e eGG the middle class people in the local community / the institutional buyers. T%e '!' !u" !" %e !ue* 5% v"" %e M"' K*e D"* &*/u! Ou'e S!"e!e C" MuH9. T%e %e* *6e *e " %e
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MILKA KREM (M.K) 2013- CASE STUDY ""u"' +ue* 5%"!% !" *!e*, /"*"+u* / *eu* % *e ' +e/ Me* M"'. T%e &%"'""e " #* "*e* /"* */u! */u!"6 'e % e e*!e " 6*5"6 /"* /e/. A!!*/"6 N"' D"* Au%*" (NDA), %e*e " "!*ee 12 " %e */u!" "' ' 2012 5%"!% +u' "' % 33 %*e %e '!' */u!". NDA ' "/ % %e */u!" '!' "' % +ee 6*5"6 u' ve*6e ? " %e ' "ve e*. <5eve*, '!' */u!" " "'' 'e % e e*!e %e !u* '!' u' /"* *e@u"*ee, "' !ue* /e/ % +ee "!*e"6. M"' K*e !*e !ee!"e "!'u/eJ .) fresh and natural products, +.) state-ofthe-art processing facilities / !.) Quality ra milk from the small holder! farmers and cooperatives. A " '!e *e"6 e / !"e @u'" */u! 5"'' *e6%e M"' K*e "" " %e *e.
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MILKA KREM (M.K) 2013- CASE STUDY E&HI'IT () OR*ANI+ATIONAL STRUTURE OF MILKA KREM
&CC Oe*" D"v""
M"' K*e
---------------------
:eee*
D"* Ce*' C''e!"6 / &*!e"6 F!u'
M"' K*e &*/u!" Ou'e
&' M6e*
M*e"6 M6e*C*/"*
u'" C*' O"!e*
&*/u!" Sue*v"*
M!%"e Oe**
C%"e* Du Sue*v"*
:*"
U"'" Me
MILKA&*!e* KREM -IVISION AN- O"ERATIONS
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MILKA KREM (M.K) 2013- CASE STUDY
M"' K*e % " %*ee /"v"" " */e* *e %e"* ""%e/ */u!. F"* " %*u6% RETAIL M"' K*e D"* &*/u! Ou'e. I %e*e /"e*e */u! e*e/ M"' 5e*e /"'e/ " */e* * %e *! / /e'"6% %e !ue*. Se!/ " %*u6% DISTRI:UTION 5% /e'"ve* M"' K*e */u! %e '!' *e. M"' ue R+" ue**e %e"* D"*"+u* 5%"!% %e /e'"ve* %e"* */u! / 'e %e e'e " %e R+" Sue**e +'e ee M"'; */u! / +e 5*e %e. T%e /"/; *e -VF * %e* !e*"ve %e"* /"*"+u* eve %e */u! e*e/ + %" "* " %e"* */u!, " " +e!ue %e */u!; '6 % +ee !%6e/ + %e "* 5% +"e/ M"'; */u!., %; 5% %e / *e %e /"*"+u* eve " " " "+'e. A/ '' *e %e &ROCESSORS, %e e % */u!e/ %e* */u! u M"' K*e; &*/u!. T%ee %*ee *e"6 e/"u *e *e"+'e *e!% %e !ue*. : e %" %*ee e/"u M"' K*e 5"'' +'e /e'"ve* %e ee/, 5, / %e /e"*e %e e'e %e *6ee/. T%e " e*" !"e/ M"' K*e *e " *e. T%" *e % u"* e!""!" / /e"6. T%ee e!""!" / /e"6 "!'u/e */u!, **"e 'e, !6"6, "66e, / ue '6
. -ISTRI'UTION HANNEL
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MILKA KREM (M.K) 2013- CASE STUDY
M"' K*e ee/ *6 /e"! / !u" u* " */u!" *!ee / */u!. I *e!6"9e/ %e "e*/ee/e +e5ee %e /"* *e* / /"* !e*"ve / %e 6ve*e u* !* %e /"* u' !%".
"igure #. $%&'A '()$ *+& /A%0
:u"e C !" Fee/ Iu
Re"'
L/ / e*
M"' &*/u!"
&*!e"6 M"' C''e!"
M*e"6 D"*"+u* Consumers R+" Sue**e
T%e "6u*e +ve %5 %e u' !%" M"' K*e. &*e* u*"" / +*ee/"6 +u' e*ve %e +!+e %e M"' K*e. T%e %e*/, 5%"!% " !e/ ''%'/e* * / /"* !e*"ve, " 5%e*e %e "' !e *. O' @u'" "' */u!e/ + %e %e*/ " +e"6 +*+e/ + M"' K*e. T%e "' " /e'"ve*e/ %e Ce*' M"' C''e!" 5%e*e " " u*%e* ee/ +e*e +e"6 !!ee/. T%e "' % e/ %*u6% %e @u'" !*' *e %e *!ee/ " /"* */u! u!% eu*"9e/-%6e"9e/ "', !%!'e "', 6u* /*", "!e !*e, "'' /e 'e!%e, 99*e'', 6u/, / 6u* e.
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MILKA KREM (M.K) 2013- CASE STUDY T%e ""%e/ */u! *e *ee/ %*u6% *e"' M"' K*e D"* &*/u! Ou'e. Se!/ " %*u6% /"*"+u" 5%"!% " %e R+" Sue**e. A/ '' *e %e *!e* % */u!e/ %e* */u! u M"' K*e; &*/u!. T%ee %*ee *e"6 e/"u *e *e"+'e " */e* u!% / "'ue!e %e !ue* / !!% %e"* e".
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MILKA KREM (M.K) 2013- CASE STUDY E&HI'IT .) MILKA KREM "RO/ETE- SALES "ro0it "ro1ection MILKA KREM FY .2(3
B* S'e $ Re"' B* S'e $ D"*"+u"
& 11,?,31.0 & ,?1,.0
Total *ro Sale
" .(,455,332)22
LeJ D"!u
& 3,?3.20
Net ale
" .2,634,347)82
O$eration E9$ene
S'* (O"!e / Ove*%e/) T*""6 Re"* / M"e!e U"'""e / Cu"!" IT E@u"e O"!e Su'"e Te!%"!' / L+** Su'"e De'"ve* / T*ve' A/ / M*e"6 Cu'" Se*v"!e &!6"6 Ie R5 Me*"' De*e!""- :u"'/"6P De*e!""- M!%"eP
& 2,13,2.12 & 103,00.00 & 13,?0.00 & 1,00,000.00 & 2,000.00 & ,.?2 & 2,230.00 & 120,000.00 & 300,000.00 & 30,000.00 & 2,3,30.32 & ?,,32.0 & 3?,??.0 & 1,231,1.00
Total E9$ene
" (6,4:2,8:2)22
Net "ro0it 'e0ore Ta9
" 3,(5:,4(7)6:
*ource1 $ilka 'rem, 23#4 5 )rika 6. 0alli 7$.'. $ktg. $anager8
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MILKA KREM (M.K) 2013- CASE STUDY E&HI'IT 3) MILKA KREM ONSOLI-ATE- INOME STATEMENT
M"' K*e C'"/e/ See I!e F* %e e* E/e/ De!e+e* 31, 2013 T' S'e
3, 30, ?
LeJ C B/ S'/
(S!%e/u'e/ A)
(2, ?11, )
*ro Inco;e
(S!%e/u'e/ A)
, 2,00
S'*"e ( S!%e/u'e/ C)
1,0,13
Eee ( S!%e/u'e/ D)
1,33,211
LeJ Oe*"6 Eee
Net Inco;e
113
LeJ De*e!"" Eee (S!%e/u'e/ E)
(,0,12)
Net Inco;e
(,.87,.45
*ource1 $ilka 'rem, Annual (eport 23#4 5 )rika 6. 0alli 7$.'. $ktg. $anager8
onoli!ate! Financial State;ent
M"' K*e; *e!e *#e!e/ 'e / "!e ee *e *v"/e/ " E%"+" 2 / 3 *ee!"ve'. e ! ee % %e*e " 6*e /"e*e!e +e5ee %e *#e!e/ 'e / /u*"6 %e *e-e*"6 e*"/ !*e/ %e !'"/e/ I!e See M"' /u*"6 %e e*"6 e*"/ %e !.
o;$arion o0 "ro1ecte! an! Actual Financial State;ent
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MILKA KREM (M.K) 2013- CASE STUDY
&*#e!e/ 'e M"' K*e %5 6*e /"e*e!e %e A!u' 'e %e 6e 5"%" %e e*, ve* '*6e /"e*e!e. A!!*/"6 %e M*e"6 M6e* M"' K*e M. E*" N''"5 %e '*6e /"e*e!e A!u' / &*#e!e/ 'e " %e e* 2013 " /ue %e uee!e/ "!*e"6 /e/ * M"'; eu*"9e/ !*+ "', "!*e"6 u+e* ue/ *e, @u'" 6/ / e*v"!e / e!"'' /ue 6/ *e"6 *e6.
Mil>a Kre; "ro!uct Seg;ent
I *e'" e*!e6e e*, M"' K*e *eveue " %e e* 2013 5e*e /e*"ve/ * %e"* */u! " 5%"!% %e e6e " %*u6% Li?ui! Mil> " 5%"!% "!'u/e eu*"9e/ "', !%! "' / - "' % "!'u/e/, Li?ui! #eee % "!'u/e 5%"e !%eee, 6u/ !%eee / -eert 5%"!% ' "!'u/e "!e !*e, 6u* /*", ee*, !*e, 6u* / 'v*e/ 6u*. A/ %e ' e 5%"!% " //""' */u! "' " %e Cee.
onu;er "ro!uct
T%e */u! " 5%"!% M"' K*e; e* %e"* !ue* "!'u/e li?ui! ;il> (?1.01 e*!e) u/e* %" e6e *e eu*"9e/ "', !%! "' / - "'G li?ui! c#eee (1.2 e*!e) 5%"!% ' "!'u/eJ 5%"e !%eee, 6u/ !%eeeG / !eert (22. e*!e) % "!'u/eJ "!e !*e, 6u* /*", ee*, !*e, 6u* / 'v*e/ 6u*. A%e* */u! % M"' K*e *v"/e "/e * %" %*ee e6e " %e !ee (20 ) 5%"!% " #u //""' */u! % "' K*e e*e/ !ue*. T%e e6e %e"* */u! " *e'" %e"* e6ee/ *e % "!'u/e 5'-" !ue*, /"*"+u*, / !' A Q : !ue*. &*/u!" */u! e*e/ v*"e /ee/ %e /e/ / %e +e%v"* !ue* " +u"6 %e"* */u!. Du*"6 %e % =u* A*"' %e*e " %"6% */u!" ee!"'' " "' */u! +e +e!ue /"e*e !!" / !e'e+*", +u /u*"6 %e % =ue %e*e " '5 */u!" / /u*"6 % * See+e* De!e+e* %e*e " /e!'""6 " */u!" M"' K*e; */u!. A/ " */e* /e' 5"% / !e u " %" "u" M"' ue 'e / /"!u 5"% %e"* */u! ee!"'' 5%e %e*e " '*6e u+e* */u! +u '""e/ u+e* e'ee / ' 5%e %e*e " 6*e u+e* */u! 5%e e"*" /e " e* % e"e " %e' %e C ' +u e"e " !u'/ ' e %e C !e eve*e 'e / *+'e.
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MILKA KREM (M.K) 2013- CASE STUDY E&HI'IT :) REVENUE FOR SE*MENTE- "RO-UTS
2013 Re@enue
Seg;ente! "ro!uct
L"@u"/ M"'
1, 2?, 211.1
L"@u"/ C%eee
, 11, 1. 3
Dee*
,23, 1. 3?
Cee
, 2, 1. 12
Total onoli!ate! Re@enue
" 34, 3:2, 846
*ource1 $ilka 'rem, Annual (eport 23#4 5 )rika 6. 0alli 7$.'. $ktg. $anager8
E&HI'IT 4) "RIE LIST OF MILKA KREM
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MILKA KREM (M.K) 2013- CASE STUDY HOT 'EVERA*ES
SMALL
ME-IUM
LAR*E
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MILKA KREM (M.K) 2013- CASE STUDY C Ae*"!
&0
Cu!!"
&100
Cu!!" F'v*e/
100
11
C Le
0
10
C Le F'v*e/
10
120
C*e' M!!%"
10
12
C M!%
10
12
E*e S%
0
Lu6
0
B*ee Te Le
11
1
Eu*e & C%!'e
11
1
M"' Te(< N"!%)
?0
I!e/ Le
0
100
&11
I!e/ Le F'vu*e/
11
130
I!e/ C*e'
10
12
13
I!e/ M!%
100
120
13
I!e/ %"e M!%
100
120
13
A6
0
I!e/ Te
0
0
M"' e(N"!%)
0
100
11
S*5+e** M"'
100
11
R+e** M"'
100
11
:'ue R+e** M"'
100
11
OL- 'EVERA*ES
*ource1 $ilka 'rem, 23#4 5 )rika 6. 0alli 7$.'. $ktg. $anager8
T%e*e *e !* +e !"/e*e/ * %e *"!e e + M"' K*e * e!% %e"* */u!. F"* " %e %"6% ! */u!" "!e *5 "' u' 5 +u6% &0 !*e/ &3 *ev"'"6 *"!e " %e *e. Se!/ " %e "/ *6e *e e'e!e/ + M"' K*e. S"!e %e !ue* *e "//'e-!' e'e, %e +u"6 !!" / +e%v"* 5 ' !"/e*e/. M"//'e !' e'e *e *"!e !!"u. T%e * %e @u'" * %e @u".
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MILKA KREM (M.K) 2013- CASE STUDY
o;$etitor
-VF -AIRY FARM
D>F D"* F* " "ee*"6 ! " %e '!' /"* "/u*, *v"/"6 '"ve'"%/ *u""e " %e !u*"/e, "6 %e *e*; /"* */u!e v"'+'e, " %e %"6%e /*/ @u'" / e!e''e!e !!e+'e %e /"!*"""6 *e. D>F D"* F* " "'-*u +u"e % 5 !e, e*e', %++. T%e D"* F* " '!e/ T've*, Nuev E!"#, ' 130 *% M"'. A ve* "/e' '!", * eu6% +e *e/ * %e ''u" %e e*'", / e* eu6% u*e % "' ! +e +*u6% u /"', *e% * %e *. I " ! e*"6 @u'" /"* */u! */+'e *"!e 5%"!% " !* * D"' >. Fu 5%"!% " %e 5e* %e /"* ! % " '!e/ " T've*, Nuev E!"#. A/ 5e '' 5 % Ce*' Lu9 Se U"ve*" (CLSU) " 5 * %v"6 5"/e !u / '6 *6e * D>F D"* * */u!e */u! " *e'" %e '"ve! %e *e*. I */e* ee %"6% 'eve' */u!"v", D>F 6ee !@u"*e !e*"ve " /"e*e +*6 %e*e " Nuev E!"#. T%ee !e*"ve %ve e!""e/ /*/ e!%'6, !%"e* Q e@u"e, +u'e !*+ / // @u'" !*' e*e' % *e 6"ve 5%"!% *e /e"*e/ %e D>F 6ee e*e!"ve. T *e"'' *u %e !, D>F %ve *e* e%!ee5e* %e"* e*". L"e L"e-S! Iu*!e C % *e !%e + %e ! eu*e %e +u'e !*+ '"e.
E&HI'IT 7) "RIE LIST OF -VF -AIRY FARM "ro!uct
Selling "rice
P a g e 14 | 20
MILKA KREM (M.K) 2013- CASE STUDY &eu*"9e/ M"' 1000 ' &eu*"9e/ M"' 00 ' &eu*"9e/ M"' 20 ' C%! &*e"u 1000 ' C%! &*e"u 00 ' Me' M"' 1000 ' Me' M"' 00 ' :u &/ M"' 1000 ' :u &/ M"' 00 ' L5 $ F 1000 ' Cee M"' 00 ' C*e Y6u* C*e Y6u* 5 N $ F Y6u* 5 M6 C*e Y6u* M6 C*e Y6u* 5 M6 N-F Y6u* 5 Y6u* M"' D*" &'" Y6u* M"' D*" M6 Y6u* M"' D*" S*5+e** Y6u* M"' D*" :'ue+e** &"'' K"' &"'' /e Le!%e 2 !. E' /e Le!%e C%! M"' C/ Me' M"' C/ :u &/ M"' C/ S*5+e** M"' C/ M6 M"' C/ %"e C%eee 2006 %"e C%eee 100 6 ue :'! 200 6 :u' M99*e'' 200 6 &*e" M99*e'' 200 6 Bu*e C%eee 20 '
10.00 0.00 2.00 1.00 ?.00 1.00 ?.00 1.00 ?.00 10.00 0.00 22.00 22.00 22.00 2.00 2.00 2.00 0.00 .00 .00 .00 00.00 11.00 10.00 0.00 0.00 0.00 0.00 0.00 110.00 0.00 110.00 210.00 1.00 200.00
*ource1 http199.dvfdairyfarm.com9
T%e e9#iBit 7 %5 %e /"e*e *"!e e!% */u! e*e/ + D>F D"* F*. T%e D"* * e6ee/ %e"* */u! " %*eeJ &iquid roducts, :ry roducts, / heese roducts. Li?ui! "ro!uct 5%"!% "!'u/e eu*"9e/ "', C%! *e"u, e' "', +u /, '5 , !ee "', !*e 6u*, C*e Y6u* 5 , N $ F
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MILKA KREM (M.K) 2013- CASE STUDY Y6u* 5 , M6 C*e Y6u*, M6 C*e Y6u* 5 , M6 N-F Y6u* 5 , Y6u* M"' D*" &'", Y6u* M"' D*" M6, Y6u* M"' D*" S*5+e**, Y6u* M"' D*" :'ue+e**. -r% "ro!uct 5%"!% "!'u/e &"'', &"'' /e Le!%e, E' /e Le!%e, C%! M"' C/, Me' M"' C/, :u &/ M"' C/, S*5+e** M"' C/, M6 M"' C/. #eee "ro!uct 5%"!% "!'u/e %"e C%eee, ue :'!, :u' M99*e'', &*e" M99*e'', Bu*e C%eee. D>F $ D"* * */u!e */u! " /"e*e "9e 5%"!% ' % /"e*e *"!e.
NUEVA EI/A FE-ERATION OO"ERATIVE
NEFEDCO * %e Nuev E!"# Fe/e*" Ce*"ve " !e*"ve * */u!e* +u' "'. T%e *!%e/ S%*e &e'e * %e /eve'e *e6 "*ve %e *e"6 +u' "' */u!. T%e e 5 +'e e eve*' *e!e/" "*ve %e *!e "' */u!", u!% %e ee" / %e /u'"!" %e u"@ue "' +* /"*"+u" e, %"*"6 'e e'e / /*/"9" */u!" *!ee. https199.facebook.com9nefedcco.dairy9info
NEFEDC " %e* *"v' "* M"' K*e 5%"!% " !e*"ve * */u!"6 :u' "' / ' %e u+e* e !e*"ve 5% /e'"ve* * ve /"* */u! %e*e " Nuev E!"#. NEFEDCO u' !%" !" %*ee 3) "e'/ 5%"!% "!'u/eJ u*!%e, */u!" '"6 / 'e. :u e e % %ee 5 !e"* M"' K*e " %e"* /"*e! !e"* +u *%e* %ee ! " "/"*e!' !ee 5"% M"' K*e +e!ue D>F %ve '6 e* *e*%" 5"% &%"'""e C*+ Cee* 5%"!% % *e'"%" 5"% M"' K*e.
E&HI'IT 6) "RIE LIST OF NEFE-O
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"ro!uct
MILKA KREM (M.K) 2013- CASE STUDY Size
100 ' (!%e) F'v*e/ M"' (!%! '! #u"!e, 6*ee "', *5+e**, 200 ' (+'e) +) 1 '"e* 1 '"e* Y6u* 200 ' Ke &"'' &ee* R5 M"' 1 '"e* &eu*"9e/ M"' 00 ' 200 '
"rice
3 130 10 ? 0 300 100 3
*ource1 0ueve )ci;a "ederation of dairy carabao ooperative
T%e E%"+" ? %5 %e *"!e "6e/ + Nee/!! 5*/ %e"* */u! % " e""6 " %e *e, " " !'e*' v""+'e % %e *"!"6 *e6 Nee/!! 5*/ %e"* */u! *e ve* /"e*e !*e/ M"' K*e / D>F D"* F* *"!"6 *e6 eve " %e"* */u! e*"6 *e ""'*.
RISK
M"' K*e e* "' */u! % *e *e "'6e " %/'e/ / /e %*u6% 5e'' / !'e *!e. S"!e %e"* */u! *e *e "'6e, /"*"+u" %e"* */u! " %e"* " !!e*. T%e *+'e 5"'' *"e 5%e %e /"/ /e'"ve* %e"* */u! "e.
T%e '! /"*"+u" !%e' '"e /e'"ve* *! 5"% !'e* % ! "" %e *e%e / !'e %e"* */u!. :e!ue %e !'" e*"6 *e% / u*' "' */u! %e %u'/ *e! %e"* *eu" / "6e !ue*. Ou !*' %v"6 *5 "' % !e * /"e*e *e* / !e*"ve. T %e " % " !e "u" % M"' K*e %"6 / +u e'' " * #u %*5 " 5 % "6% !ue 'e * %e. ISSUES
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MILKA KREM (M.K) 2013- CASE STUDY Oe "ue *e6*/"6 M"' K*e " % %e 6e %e *e NEFEDCO (Nueve E!"# Fe/e*" Ce*"ve), 5%"!% %e !@u"*e/ ' u+e* "'' +u %e @u'" !*' " */u! " 6/. T%e '"e "'' %u'/ ' '6 u"' %, +u %e % %*ee %e "'' !e * NEFEDCO *e %v"6 '/. T%e*e; e5 !ue* !'" +u 5% %e " %e"* */u!. A/ " % !e &200, 000 +e!e %e"* ' / " *eu' e6"ve "*e" * %e 5% 5. A%e* "ue " % M"' K*e !u'/; e/ %e"* e*" eve %e *e /"6 5e'' " e* "!"' +e!ue %e *e +e'6 Bve*e I"u". T%e 6e* M"' K*e *e'' 5 e/ / * e*"6 " /"e*e '!e +u %e %e 6ee e/ u %e* "/e +e!ue % *e.
FUTURE "ROS"ET OF MILKA
M"' K*ee " " 6*5% 6e, / %e 6ee ' / *"ve %ve e". T%e +u"e " u'* ' Nuev E!"# +u %*u6%u Ce*' Lu9, %" !* 5 !"/e*e/ " %e '. A/ "!e M"' K*ee " e+'"%"6 " "6e 5e'' " %e *e /"* */u! %e ee/ +u u' "' / +e!ue " u'*", %e ! " '"6 *5*/ * e*" %e"* 6/. T%e ! " e*"6 e "/ e*v"!e / @u'" */u! 5%"!% " *!"ve ' * %e '!' +u ' * %e *e"6e* / v""* %e M"' K*ee. T%e &*e"/e %e I'" C%6e Ce*!e 5 %ve +u"e veu*e 5"% %e ! !!*/"6 M. E*"! B. N''"5, M*e"6 M6e* M"' K*e % " 5% %e ' %ve *e *!e* * %e +u"e % e+'e %e */u!e *e / *e */u! % 5"'' e* %e"* !ue*
ONLUSION
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MILKA KREM (M.K) 2013- CASE STUDY I %e e"*e e*" M"' K*e %e 6"e/ 0 * u '' " */u! e*"6. I"u"' +ue* 6 /"!u *6"6 * 10-20 %e u66ee/ *e"' *"!e. T%e *!e"6 ' 5e/ "e 20 "!*ee " *"!e * %e '"@u"/ "'. T%e "* "!*ee 10 " %e"* 'e 5 +"e/ M*!% 2013 " */e* v"/ %e /e!'""6 *"!e /ue %e !%6e *"!e. T%e ve*'' / / +eve*6e "/u* e* %ve e#e/ 2013, "!"' *e* %*u6% %e e* %e"* e*".
M"' K*e e!ue*e/ 'e " %e"* e*" '"e %e* +u"ee "6% ee*"e!e +u /"6 "* / !"ue "*v"6 5% %e %ve " *e'' /"*"6. C"u"6 %e"* e*" / /e'"ve* %e +e * %e !ue* " ve* "* " !%"ev"6 5% %e 5 / " *6 *e'"%" %e e'e.
M"' K*e e6ee/ %e"* */u! " %*ee / %e e6ee/ */u! 5%"!% %e !@u"*e '*6e u+e* 'e " %e '"@u"/ "'.
Su!!e e /ee/ /e'"6 5e'' 5"% /""!u' "ue / ''5"6 %e *e/ *, +ee* "'', +e"6 %e/ %e e e. T%e*e e''"6 %5 201 5"'' u'/, +u %" " " "e, %/u' "ue ee *e u $ e *e/, e !%''e6e, / '' *u""e.
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MILKA KREM (M.K) 2013- CASE STUDY
REFERENES • • • • • • • • • •
M"' K*e Au' Re* 2013 E*" B. N''"5 M6. M6e* M"' K*e %J555.!e+.!6eM"'-K*e113?203 %J+'".%2012111!!-'u!%e-*e-'!e-*-'!'-/"*-*/u! E*"N''"56"'.! %J555.!!.6v.%6ee5/"'.%V@W?Q"/1W1 "'*e6"'.! %J555.%!.*6*ee*e!e/"*SM: 555.!!.6v.%"'.% %J555./v/"**.!
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