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ASSIGNMENT PROFESSIONAL & SOCIAL ETHICS __________________________________________________________________________________________________
1) Stakeholder Identification & relationships
CADBURY'S STAKEHOLDERS
Cadbury gives its core aim as "working together to create brands people love". It knows that it works with people and groups and has to try to keep them all pleased. There are many kinds of stakeholders but most important are:
a) Primary or direct Shareowners: “Cadbury” has over 60,000 registered shareowners. These include private individuals as well as large institutional investors, such as pension funds and banks. All shareowners are also entitled to attend the Annual General Meeting, at which they have the opportunity to ask questions, discuss the company's performance and vote on certain issues.
Customers: The Company has ongoing discussions with its customers. Wholesalers and retailers provide the vital link to consumers and it is they who make Cadbury Schweppes' brands widely available. The company works in partnership with customers to meet their need for attractive, high-quality products and business success.
