SWOT SWOT ANAL ANALYSIS YSIS
NORIKMA ABD KADER NOR RAZIELA ISMAIL PASRIDI GHAZALI SAASMA MAT MAT NAING
202376 202314 194309 202416
WAN MAZLIZA WAN AHMAD 202337
BACKGROUND
Resorts World Sdn Bhd, a private company limited by shares was incorporated on 7 May 1980 under the Companies Act 1965
Upon conversion into a public company in 1989, its name was changed to Resorts World Bhd (1989 - 2009), and subsequently Genting Malaysia Berhad (“Genting Malaysia”)
In 1989, Genting Berhad and Genting Malaysia underwent a restructuring exercise, which resulted in Genting Malaysia acquiring from Genting Berhad its entire gaming, hotel and resort-related operations inclusive of goodwill and other relevant assets. The shares of Genting Malaysia have been listed on the Main Market of Bursa Malaysia since 22 December 1989.
GENTING MALAYSIA
Genting Malaysia has been principally involved in the leisure and hospitality business covering theme parks, gaming, hotels, seaside resorts and entertainment for over 45 years.
Its loyalty card programme (“Genting WorldCard”) has to-date garnered a following of over 3.3 million members from its operations in Malaysia alone.
The jewel in its crown is Resorts World Genting, a premier integrated family leisure and entertainment resort at the peak of Genting Highlands that attracted over 19 million visitors annually in the last five years.
Resort offers : five hotels with more than 8,000 rooms, over 50 fun rides, over 200 dining retail outlets, mega shows, business convention facilities and endless entertainment - all at one location.
The hotels at the Resort are Maxims Genting, Highlands Hotel, Theme Park Hotel, Resort Hotel and First World Hotel – one of the world’s largest hotel with 6,118 rooms.
INTRODUCTION
SWOT analysis is a method for analyzing a business, its resources, and its environment.
SWOT is commonly used as part of strategic planning and looks at: Internal strengths Internal weaknesses Opportunities in the external environment Threats in the external environment
SWOT can help management in a business discover: What the business does better than the competition What competitors do better than the business Whether the business is making the most of the opportunities available How a business should respond to changes in its external environment
Strengths
1.
2.
3.
4.
Promotional coupon to the Daily News newspaper Genting Skyway is recognized as the "Fastest Mono Cable Car System in the world”.
Opportunities
1.
2.
Advanced technology applied in umbrella jumping facility in Asia 3. Established a leading brand such as "Resorts World, Maxeem, Forts & Awana CROCK. 4.
5.
Get revenue through the establishment of a casino and entertainment center.
SO Strategies
Government aims Program 1. Visit Malaysia with 26.8 million tourist target in Budget 2013 2. Government introduced pakej 1 Malaysia International Tourism Night Floral Parade 2012. 3. Budget 2013 provides an income tax exemption for 3 years for tour operators who handle 750 foreign tourists 4. and local tourists in 1500. Www.tourism.gov.my website provides facilities to tourists. Highland resort get great attraction to tourists, domestically and internationally
[S1, O4]
Expand the campaign through all media channels. [S4, O5]
Increase the services quality of theme park and the number of existing cable car. [S2, S3, O4]
develop specific website about accommodation facilities that are easily accessible by visitors. [S4, O4]
5. 5.
Increasing creative promotions via the internet.
Offering discount service charges to the tourists. [S4, S5, O1]
Weaknesses
1.
Competition partners
2.
Genting Malaysia completed the acquisition of UK casino (Genting UK) from Genting Singapore PLC.
3.
4.
from
Opportunities
other 1.
Competitors in the gaming sector is Magnum Corporation Bhd, Metroplex Bhd, Lesure Management Ltd.
2.
3.
involved expanding the electric power generation market and paper 4. manufacturing business
WO Strategies
Government aims Program 1. Visit Malaysia with 26.8 million tourist target in Budget 2013 2. Government introduced pakej 1 Malaysia International Tourism Night Floral Parade 2012. 3. Budget 2013 provides an income tax exemption for 3 years for tour operators who handle 750 foreign tourists and local tourists in 1500. 4. Www.tourism.gov.my website provides facilities to tourists.
Genting Berhad create 5. campaigns using electronic media and mass media
Highland resort get great attraction to tourists, domestically and internationally
Offer exclusive security and services to customers. [W3, O1]
Update website more often and distribute brochures products / services in the promotion campaign. [W5, O4]
Open more ticket counters for customer convenience. [W1, O1, O2,O3]
5. 5.
Ensuring that all activities run services efficiently and effectively . [W1, W2, W3 O5]
Extend the operating hours. [W1, O2, O3]
Strengths
1.
2.
3.
4.
5.
Promotional coupon to the Daily News newspaper Genting Skyway is recognized as the "Fastest Mono Cable Car System in the world”.
Threat
1.
2.
Advanced technology 3. applied in umbrella jumping facility in Asia 4. Established a leading brand such as "Resorts World, Maxeem, Forts & Awana CROCK. 5. Get revenue through the establishment of a casino and entertainment center.
ST Strategies
Landslide at kilometer 13.9 1. leads to Genting Highland on October 20, 2011.
Strategic overseas
alliances with tourism sector.
The existence of a variety of 2. theme parks such as Legoland in Johor Bahru.
Increase uniqueness in product / service. [S2, S3,
Malaysia's political situation is unstable.
3.
Collaboration with various media. [S1,T2]
Weak global economic 4. conditions affect income Singapura casino in the United Kingdom (UK)
More focus on other areas such as hotels because of the threat of political instability Malaysia. [S4, T3]
Risk of accidents due to the 5. steep path structure.
Improve security for tourists.
[S4, T2, T3]
T2]
[S2: T1: T5]
Weaknesses
Threats
1.
Competition partners
2.
Genting Malaysia completed the acquisition of UK casino (Genting UK) from Genting Singapore PLC.
3.
4.
from
other 1.
Competitors in the gaming sector is Magnum Corporation Bhd, Metroplex Bhd, Lesure Management Ltd.
WT Strategies
Landslide at kilometer 13.9 1. leads to Genting Highland on October 20, 2011.
Diversifying activities / tools / game more sophisticated. [W1, T2]
2.
The existence of a variety 2. of theme parks such as Legoland in Johor Bahru.
Opening a casino branches in foreign countries. [W2, W3, T3]
3.
Malaysia's political situation is unstable.
4.
Weak global economic conditions affect income Singapuradan casino in 4. the United Kingdom (UK)
Stressing on the weather aspect exclusive and strategic location when doing a promotion. [W1,T2]
involved expanding the electric power generation 5. market and paper manufacturing business
3.
Risk of accidents due to the steep path structure. 5.
5.
Create campaigns using electronic media and mass media
Innovative promotional package that will change with the seasons and festive all religions and races. [W1, T2] Providing comfortable infrastructure. [W1: W2: T2]
CONCLUSION
In conclusion, GH was able to making Malaysia as a major company that offers a wide range of facilities, entertainment, and so on.
The company also has an efficient and effective management strategies to further develop the tourism sector as well as help increase the national income. The company's success also means success for Malaysia.
Nowadays, the Genting Group is Malaysia's leading multinational corporation and one of Asia's bestmanaged companies. The Group has over 40,000 employees globally, 11,000 acres of prime resort land and more than 200,000 hectares of plantation land.
The Genting Group is the collective name for Genting Berhad and its subsidiaries and associates that comprises five listed entities with a combined market capitalisation of over US$22 billion
