INTRODUCTION • Type:
Wholly owned Subsidiary
• Founded: • Headquarter:
Wichita, Kansas, USA, 1958 Addison, Texas, USA
• Founder:
Dan and Frank Carney
• CEO: • Slogan:
David C. Novak NOW YOU ARE EATING
• Employees • Parent:
300,000+ Yum! Brands since 1997
• Website:
http://www.pizzahut.com http://www.pizzahut.net.pk
Fun Facts in Pizza Hut History •
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Pizza hut are the world's largest user of cheese, Over the course of a summer it is estimated that Pizza hut uses a 100 million pounds of cheese. Pizza Hut uses more than 300 million pounds of cheese annually. Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about 170,000 dairy cows to produce it. They also use 700.000.000 pounds of pepperoni and 525.000.000 pound of tomatoes in one year. Gorbachev (the former president of the USSR) also played in a Pizza Hut commercial. In 2001 Pizza Hut sponsored a pizza delivery to the international space station. The oldest Pizza Hut that is still functional is in Wichita, Kansas.
MISSION STATEMENT • “To be the best pizza for every pizza occasion” • “ Alone we are delicious, Together we are YUM!” • We are P.E.A.R.L.S
PASSION for excellence in Doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others and have fun doing it LISTEN and more importantly, respond to the voice of the customer.
COMPETITORS Globally
Locally
Shakey Pizza since 1959 Domino Pizza Pizza Ville – Canada Little Caesar's Pizza INN
Local Bakers
SWOT ANALYSIS
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Strengths Weaknesses Opportunities Threats
SWOT ANALYSIS
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Strengths Weaknesses Opportunities Threats
SWOT ANALYSIS
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Strengths Weaknesses Opportunities Threats
SWOT ANALYSIS
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Strengths Weaknesses Opportunities Threats
MARKETING STRATEGY • Pizza Hut’s Says: We want to satisfy our customer by offering them “The Best”. • Be C.H.A.M.P.S (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) • You will Find 3F’s at Pizza Hut ( Fun, Friendly and Familiarity)
MARKET SHARE
Pizza Hut “Think Global act Local” First to introduce localized menu.
Domino’s “Think local act regional” First to offer country wide Hunger helpline.
SEGMENTATION • Segmentation is: • Identifying portions in market different from one another. The Segments Pizza Hut is Working on Higher and Middle Income Dual Career Families Any Age
TARGETING • Target audience is basically anyone and everyone who loves to eat pizzas. • Age group of 12 to 30. • Pizza has long been targeted to families, because of the convenience that is present when serving pizza to a group.
POSITIONING • Pizza hut has done their positioning in the target market by keeping in view two basic factors: – Quality – Frequency • Worldwide Pizza Hut has come to become synonymous with the ‘Best pizzas under one roof‘ • Crew members 'customer mania‘ which makes Customers Unique dining experience. e.g. Service
MARKETING MIX
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Product Price Promotion Place
Variety: Large Variety of Taste e.g. Cheesy Bites, Stuffed Crust, Hand-Tossed, Thin 'N Crispy, Bigfoot etc… Quality: A large number of Market share is with Pizza Hut Only Because of their High Quality Pizza
MARKETING MIX Design: Always Round Pizza
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Product Price Promotion Place
Features: Each Variety is Grouped on different Tastes. Packaging: delivery through Hot Oven in Boxes
MARKETING MIX
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Product Price Promotion Place
• Pizza hut is using Market Skimming Price Strategy. • Low price for meal and expensive for just one • Coupons Worldwide and Gift Card in Developed Countries
MARKETING MIX
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Product Price Promotion Place
•Spends approximately Rs 1M-1.2 M on advertising annually using a Media mix •Advertising through Bill Boards TV Ads News Papers •Personal Selling
PIZZA DELIVERY TO SPACE • Pizza Hut Delivered Pizza to space in Year 2001 Which made them More Famous and a New Slogan came into Being that
“WHEREVER THERE IS LIFE, THERE WILL BE PIZZA HUT PIZZA”
MARKETING MIX •Having 34,000 outlets in 100 Countries
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Product Price Promotion Place
•147 stores across 34 cities in India. •Sport Arena’s, Major Airports & Shopping Mall •Channel: Selling through Take In, Dine in, Home Delivery
CRM@PIZZA HUT 1. PIZZA HUT GIFT CARD 2. ONLINE ORDER 3. REMOVAL OF TRANS FATS 4. NEW CHILDREN'S MENU 5. STAFF TIPS 6. PIZZA HUT GOES VOIP 7. RETENTION AND REWARD 8. THE OFFER 9. WITH AXIS BANK DEBIT CARD 10. WITH CITIBANK DEBIT CARD-1/2 PRICE WEDNESDAY BUY ANY MEDIUM OR FAMILY PIZZA AND GET THE 2ND PIZZA AT HALF THE PRICE.
Walking the Talk" with YUM! Leadership Principles •
Customer Focus - We listen and respond to the voice of the customer.
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Belief in People - We believe in people, trusts in positive intentions, encourage ideas from everyone and actively develop a workforce that is diverse in style and background.
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Recognition - We find reasons to celebrate the achievements of others and have fun doing it. Coaching and Support - We coach and support each other.
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Accountability - We do what we say, we are accountable, we act like owners.
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Excellence - We take pride in our work and have a passion for excellence.
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Positive Energy - We execute with positive energy and intensity...we hate bureaucracy and all the nonsense that comes with it.
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Teamwork - We practice team together, team apart.
ANY QUESTIONS ???
