Jannat -----a old age home
• • • • • •
Vision – Mission ObjectiveGoal Tag -----come in to the child age…. again campaign line ---ye dolat bhe lelo , ye shoharat bhe lelo,lota do wo bachapan ke yade , wo bachapan ke jhule ,------
vision • No one will afraid to old age , we will finish the all problem of old in old age . mission finish old age problem with the support of society and give them better life in old age we will give a better life to old age in term of feeling , happiness, peace and a good health .
Objective • Welfare for money ( it’s a business ) • When education , medical , social welfare , and every thing in the world can be in the business …………….why not old age home .
Planning/ strategy • • • • • • • • • •
Marketing Infrastructure ( location) Segment finance plan Human resources Public relation Services ( emotion , feeling , happiness) Child together (Orphans ) SWOT
Marketing strategy • Promotion -by social event -through campaign on radio -through magazine -through news paper (a small card in news paper) - a CD with news paper that include every thing about old age home -through personal contact by our representative at every part of place
Infrastucture
• Separate home ( like in colony ), garden , vegetable and fruit farm, flowers, park , sport ground ( yoga etc ) ,worship place , hospital , cinema……etc
Segment • Old • metro cities--but we will mind both …customer ….or ….consumer , because both will have big role ….donators
Finance plan = ? • Depend on future = ? every thing will be depend on location , infrastructure cost , support by society ( money or something ),
Human resources • Willingness person – who want to do welfare • trained personal from hospitality
Public relation • Through welfare and support to the helpless person from society • Event • If we will go lose …….acquire money from society ,
Services • • • • • • •
Emotion good feeling happiness tension free life Healthy environment and healthy life Every thing that make them happy (birthday) program, event , sport , yoga, religion lesion
Orphanage • Child give happiness to old age people • So we will open together a Orphanage in our Old age Home
SWOT • Strength-----our infrastructure , our human ,our services ,our child (Orphan) , • Weakness----- ------- this is the first step as an business ( risk / lose / profit ) for old age home
• Opportunity – in future,,,,,,,, ,,,, old age people segment will be huge ,toward individual family , our culture are changing , people won’t have time for their parent , increase the middle class and upper class segment , people are saving money for their old age , • Threat --- -------Hope this is the first step toward business ( risk / lose / profit ) for old age home , ………….and also INDIAN mentality and culture , INDIA easily don’t want to sent their parent to old age home because their esteem , society , and all that and this is globalization , threat from insurance company ,bank etc………..because they can start this services for their customer .
Your welcome if you give any feed back , any advice ,any comment ………………………..contact on email ID
[email protected]
thank you Maha Singh Gujar Zafar Mod.
