Human Resources, A group assigment for class discussion.Feel free to give us your comment as a sharing knowledge along with ur rate after read the sli...
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JetBlue Airways Starting from Scratch
Introduction
Competitors JBLU
AAMRQ
LUV
UAL
Market Cap:
1.50B
170.99M
7.07B
8.05B
Employees:
11,965
80,100
46,227
87,000
0.19
0.09
0.29
0.05
4.70B
24.48B
16.55B
37.40B
Gross Margin (ttm):
0.28
0.20
0.21
0.26
EBITDA (ttm):
600.00M
926.00M
1.49B
3.50B
0.08
-0.01
0.04
0.06
113.00M
-3.20B
271.00M
602.00M
Qtrly Rev Growth (yoy): Revenue (ttm):
Operating Margin (ttm): Net Income (ttm):
JBLU = JetBlue Airways Airways AAMRQ = AMR Corporation LUV = Southwest Airlines Co. UAL = United Continental Holdings, Inc.
http://finance.yahoo.com/q/co?s=JBLU+Competitors
Outline
People Factor
Business Strategy
Problem
HR Analysis
Recomm endation
HR Practice s
Problem JetBlue Airways use HUMAN RESOURCE MANAGEMENT specifically a values-centered approach to MANAGING PEOPLE PE OPLE as a source of COMPETITIVE ADVANT ADVANTAGE AGE
DEVELOPING PEOPLE through COMPETENCY BASED
Technology
Organization
Competition
10 New Aircrafts (modern)
Company Culture
High Standards of Employee
Lesson Learn #1 “A low cost airline
that nonunionized that nonunionized labor and delivers the vision through nonhierarchical, people centered ” and customer focused strategy ”
Business Strategy
Business Strategy Arenas
Low fare commercial Underserved Underserved but over priced US cities
Vehicles
Start from the scratch i.e. purchase his own airline (A320 standardized) standardized)
Differentiator
Service and amenities compare to other low cost carrier i.e. leather seats, direct tv
Staging
2 planes to 10 every 5 weeks 9 departures 50 per day in 1 year
Economic Logic
Cost advantages e.g. JFK home base, paperless ticket ticket
Lesson Learn #2
“A low cost airline that delivers customer`s inflight experience
with a new standardized fleet of A320 , A320 , leather seats , directv directv by by targeting high volume of long of long haul routes”
that telecommuting and issue paperless “A low cost airline that telecommuting ” ticket ”
People Factor
David Neeleman “You need to go to where people want to fly” “With our friendly service and hassle free technology…”
Dave Berger “An esprit de corps that was fun for crew and customer”
Ann Rhoades
Al Spain
“To me, the most important element was caring”
“The world`s first paperless airline”
Lesson Learn #3
“JetBlue was able to manage
talented experienced executives people with their diversity to diversity to create shared values”
HR Practices
Safety
Caring
Fun
Passion
Integrity
Concern for order
Costumer service orientation
Self Control
Achievement Orientation
Organizational Commitment
Interpersonal Understanding
Iniative Teamwork
jetBlue Culture
Lesson Learn #4
“JetBlue was able to develop
the values (safety,caring,fun,passion,integrity) that successfully represent by the employee, and caring and caring as their core value in creating the policies,practices and systems” .
HR Practices • Superior HR Packages “People don`t complaint when they have a choice” • Recruiting method based on culture fit • Orientation program with BOD • Providing performance feedback • Use of language i.e. crew members and coaches • Empowering the crew
Lesson Learn #5
“JetBlue was able to create
policies, practices, and systems that Influence team behavior, attitudes, and performance in result to the competitive environment .
Recommendations • Learning and development
- “Leaders create leaders program”
- Build the awareness of corporate culture & values - e-training resources • Employee Engagement for certain duration threat employee as individual
Recommendations • Recruitment and Selection business strategy
