Investment Plan 2017 - Dino Conti

BRUNA BARLARO ROVATI – INGLÉS I

DINO CONTI INVESTMENT PLAN

1 Rationale

In recent times, Dino Conti Ice Cream Inc !as "ecome a reno#ne$ "ran$ in Ca%i&ornia, #e%%'(no#n &or t!eir  $i&&erent ice cream &%a)ors E)en t!o*+! t!e coman- !as e.an$e$ rai$%-, in recent -ears t!e- !a)e s*&&ere$ a &a%% in ro&its #!ic! %ea$e$ to a s%o#'$o#n in t!e +ro#t! o& t!e cororation

2 Objectives

To reme$- t!e $i&&ic*%ties o*t%ine$ a"o)e an$ ma(e Dino Conti Ice Cream Inc a more cometiti)e "*siness %oca%%- an$ internationa%%-, an in)estment o& /01 mi%%ion #as roose$

3 Options and benefits

T!e Boar$ o& Directors !a$ a+ree$ t!e &o%%o#in+ in)estment %an •

2irst%-, 2irst%-, #e nee$ to $istri"*te to more o*t%ets T!is s!o*%$ %ea$ to an increase o& t!e sa%es an$ ro&its an$ a%so s!o*%$ !e% t!e coman- +ettin+ a "i++er mar(et s!are

•

Increasin+ o*r a$)ertisin+ "*$+et is t!e secon$ meas*re #e nee$ t o im%ement, consi$erin+ t!at it s!o*%$ "ot! increase sa%es an$ imro)e o*r coman-3s ima+e

•

T!ir$%-, ma(in+ t!e coman- more 4+reen5 s!o*%$ increase sa%es as a res*%t o& an imro)ement in t!e ima+e o& t!e coman- No#a$a-s, rec-c%in+ !as "ecome a matter o& imortance #or%$#i$e an$ c%ients $o care a"o*t it

•

2ina%%-, #e nee$ to imro)e o*r ro$*cts3 ac(a+in+ A ne# $esi+n s!o*%$ rea%%- +ra" attention to ne# c%ients an$ t!ere&ore increase sa%es

4 Cost

Distri"*te to more o*t%ets

/677,777

Increase a$)ertisin+ "*$+et

/677,777

Ma(e t!e coman- more 4+reen5

/877,777

Imro)e ro$*cts3 ac(a+in+

/977,777

5 Timeline

Distri"*tin+ to more o*t%ets: to "e com%ete$ in one -ear3s time ;Ari% 0718<

BRUNA BARLARO ROVATI – INGLÉS I Increase a$)ertisin+ "*$+et: on+oin+ rocess to "e com%ete$ in t!ree mont!s3 time ;en$ o& =*%-< Ma(e t!e coman- more 4+reen5: e.ecte$ to "e com%ete$ "- A*+*st Imro)e ro$*cts3 ac(a+in+: on+oin+ rocess to "e en$e$ on =*ne 6 Evaluation

T!e !ea$s o& t!e $eartment #i%% !an$ a ro+ress reort e)er- t#o mont!s T!e Boar$ #i%% t!en meet to assess t!e ro+ress ma$e in a%% areas