introduction of new product of shezan

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SHEZAN INTERNA INTERNATIONAL TIONAL LIMITED

INTRODUCTION: SHEZAN INTERNATIONAL INTERNATIONAL LIMITED, the Company’s principe acti!ity is to man"#act"re an$ $istri%"tes &"ices, 'e!era(es, )ic*es, )reser!ers )reser!ers an$ +a!orin(s $eri!e$ #rom #resh #r"its or !e(eta%es The pro$"ct o# company inc"$es tetra pac* &"ice, Man(o &"ice, )ic*es, C"star$s, &eies &eies an$ &ams The company $istri%"tes the pro$"cts "n$er the SHEZAN %ran$ name SHEZAN INTERNATIONAL’S INTERNATIONAL’S HEAD o-ce is ocate$ in Lahore

HISTORY: SHEZAN Company .as incorporate$ on May 1/, 102 as a pri!ate imite$ company, .ith the o%3ecti!es as set o"t in the Memoran$"m o# Association in (enera an$ in partic"ar to set "p an in$"stria "n$erstan$in( #or man"#act"re o# 3"ices, s4"ashes, SHAR'ATS, SHAR'ATS, &AMS )IC5LES AND )RESER6ES )RESER6ES +ROM +R7ITS AND 6E8ETA'LES Nat"re has %esse$ )a*istan .ith an i$ea cimate #or a .i$e ran(e o# $eicio"s #r"its O!er the cent"ries )a*istani )a*istani e9perts ha!e ac4"ire$ an$ $e!eope$ "ni4"e strains o# e9otic e9otic #r"it !arieties, "nmatche$ #or their rich :a!or an$ taste SHEZAN Internationa Limite$ .as concei!e$ as a 3oint !ent"re %y the SHAHNA;AZ 8ro"p o# )a*istan an$ Aiance In$"stria De!eopment Corporation o# 7SA in102 The a(ric"t"re %ac*(ro"n$ o# the )a*istani sponsors in$"ce$ them to esta%ish this a(ro< %ase$ in$"stry in$"stry Ta*in( Ta*in( a$!anta(es o# a%"n$ance o# #r"its a!aia%e in )a*istan, )a*istan, an$ the

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a$!ance$ technoo(y pro!i$e$ %y the American partners, SHEZAN %ecame pioneers in the >e$ o# con!ertin( #r"its into p"ps, concentrates an$ 3"ices To$ay To$ay SHEZAN is the ar(est ar(est #oo$ processin( "nit ha!in( $e!eope$ $e!eope$ an$ instae$ the capacity to meet the co"ntry’ san$ e9port nee$s In 10?1 the SHAHNA;A SHAHNA;AZ Z 8ro"p p"rchase$ p" rchase$ a the shares o# Aiance In$"stria De!eopment Corporation .ith the permission o# the )a*istan 8o!ernment 8o!ernment The Company has since sho.n s"staine$ (ro.th (ro.th in %oth the $omestic an$ e9ports >e$s The Company has %een stea$iy e9pan$in( its pro$"ction capacity o!er the years In 10@<@1a separate "nit .as instae$ in 5arachi .hich no. caters #or 5arachi, SINDH an$ e9port $eman$ A ne. %otte >in( pant .as set "p in10@/ in Lahore "nit increase$ the capacity >!e<#o$ An in$epen$ent Tetra 'ric* )ant .as commissione$ in 10@? ma*in( "s the ea$in( man"#act"res .ith comprehensi!e ran(e o# pro$"ction in the #r"it processin( >e$ in )a*istan

VISION: To To %e *no.n as ea$er o# 4"aity pro$"cts pro$"cts in the re(ion re(ion De$ication to 4"aity is a .ay o# i#e at o"r company company In its acti!ities the company .i p"rs"e (oas aime$ at the achie!ement o# pro>ta%e %"siness These res"ts .i %e $eri!e$ #rom the $e$icate$ eBorts o# each empoyee in con3"nction .ith s"pporti!e participation #rom mana(ement at a t a e!es o# the company To To pay its roe in the economic $e!eopment o# the co"ntry an$ to enhance 4"aity o# i#e o# its peope

MISSION: O"r mission is to pro!i$e the hi(hest 4"aity #r"it an$ !e(eta%e reate$ 3"ices an$ pro$"cts to retai retai an$ #oo$ ser!ices c"stomers c"stomers ;e .ant to reco(nie in$"stry ea$er an$ ser!ice, pro!i$in( more than e9pecte$ #or o" r c"stomers, empoyees an$ sta*eho$ers ;e .i accompish this %y maintainin( a tra$ition o# pri$e in o"r pro$"cts, (ro.th thro"(h inno!ation, inte(rity in the mana(ement o# o"r %"siness %"s iness an$ commitment to team mana(ement an$ "aity Impro!ement )rocess

SHEZAN PRODUCT RANGE:









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h"(e e9port !o"me as .e as capt"rin( oca #r"it 3"ice mar*et .here .here it has competition .ith Neste an$ HALEE'         

A )"re 'ottes Re("ar &"ices T.ists T.ists Syr"ps NR 'ottes 6ine(ar S4"ashes &ams

SHEZAN ;ATER +EEL )7RE

OUR PRODUCT:

;e are intro$"cin( MINERAL WATER OF SHEZAN %eca"se it is one o# the %asic nee$s o# o"r i#e An$ .e .ish to esta%ish a s"ccess#" partnership an$ reationship .ith o"r c"stomers, o"r staB mem%ers, an$ o"r company that









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OUR MISSION: To #aciitate o"r c"stomers .ith p"re an$ heathy .ater at aBor$a%e price an$ in a con!enient .ay

SITUATIO SI TUATIONA NAL L ANAL ANA LYS YSIS IS The sit"ation anaysis consists o# se!era se!era metho$s o# anaysisF 1 THE GC GCS = S;OT S;OT ANA ANAL LSIS SIS / )ORTERS )ORTERS +I6E +I6E +ORCES +ORCES ANALSIS ANALSIS

5 C AN ANAL ALYS YSIS IS::

A sit"ation anaysis is o#ten re#erre$ to as a /C anaysis, %"t .hen e9ten$e$ to a GC anaysis it ao.s %"sinesses to (ain more in#ormation a%o"t the interna, macro an$ micro
COM)AN COM)ETITORS C7STOMERS COLLA'ORATORS CLIMATE

COMPANY: The peope in the company they are not .or*in( as a team The company anaysis in!o!es e!a"ation o# the companys o%3ecti!es, strate(y, an$ capa%iities These in$icate to an or(aniation the stren(th o# the %"siness mo$e, .hether there are areas #or impro!ement, an$ ho. .e an or(aniation >ts the e9terna en!ironment

OBJECTIVES: O%3ecti!es are the steps .hich yo" ta*e in practica to (et or achie!e short









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%een so cear %y the mission statement o# SHEZAN INTERNATIONAL INTERNATIONAL that .hat are their ma3or an$ prime o%3ecti!es %"t et "s ist them here a(ain to ma*e it 4"ite cear, simpe an$ easy to "n$erstan$         

To To p"t its a eBorts to %ecome in$"stry in$"stry ea$er in the in$"stry in$"stry To To *eep #oc"se$ an$ $etermine$ $etermine$ to pro!i$e %est 4"aity #r"its an$ !e(eta%es pro$"ct To To %e committe$ to pro!i$e pro!i$e e9ceent e9ceent an$ 4"aity 3"ices an$ nectars nectars to their cons"mers To To *eep an eye on the #r"it#" in!estments an$ opport"nities opport"nities in ne. pro3ects To To achie!e %etter pro$"ction pro$"ction #aciities To To mana(e the operations o# the company in in eBecti!e an$ e-cient e-cient .ay To To cope "p .ith the technoo(ica a$!ancement a$!ancement an$ *eepin( *eepin( "p to $ate To To %e *no.n as ea$er o# 4"aity pro$"ct pro$"ct in the re(ion To To pay its roe in the economic economic $e!eopment $e!eopment o# the co"ntry an$ enhance 4"aity o# i#e o# its peope

Market!" Strate"#: SHEZAN a$opt $iBerent, strate(ies .hich are i*eF 

To$ay To$ay peope are more more heath conscio"s, so SHEHZAN on o# the most important strate(y to pro$"ce pro$"ct accor$in( to the $eman$ an$ nee$  7p$ate their strate(y accor$in( to peope %eca"se The i#estye o# peope *eeps on chan(in( )eope are a.are a%o"t each an$ e!ery thin( happenin( aro"n$ them

COMPETITORS:     

8O7RMET NESTLE 5INLE A7A+INA S7+I









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CUSTOMERS: C"stomer .ants hi(h 4"aity pro$"ct an$ p"re minera .ater an$ SHEZAN .ant to protect an$ care a%o"t peope thats .hy SHEZAN pro!i$e$ same 4"aity in ess price

SWOT ANAL ANALYSIS: YSIS: STRENGTHS:         

Con!enienty Con!enien ty )ace$ )a ce$ +actory +actory )"re an$ Nat"ra )ro$"cts "ai>e$ Saes StaB Stron( +inancia 'ac*"p 8oo$ Distri%"tion Net.or* EBecti!e A$!ertisement Campai(n 'ran$ Name )a*istani Company Mo$i>cation accor$in( to present re4"irements re4"irements

WEA$NESS: 

D"e to hi(h rate o# Ta9es o"r prices are hi(her Ta9 e!a$ers se pro$"ct pro$"ct on m"ch ess prices an$ Retaiers Retaiers 'ac*mai  Ta9 #or %etter pro>t mar(ins

OPPORTUNITIES F 

Di!ersi>cation o# )ro$"ct  A$$ition o# ne. !arieties re4"irement  Mo$i>cation accor$in( to present re4"irement  ;or$ Tra$e Or(aniation a.are peope to $rin* minera .ater instea$ o# tap .ater

THREATS: 

Disco"nt OBere$ 'y Competitors  Lo. "aity +oo$ )ro$"cts On Cheap  Less A.areness o# Heath











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Tar"et Market Pr'*+e:

Create Va+,e ('r Tar"ete- C,)t'&er)

MAR$ET SEGMENTA SEGMENTATION: TION: These are #o"r o# the most most common type o# Mar*etin( Mar*etin( Se(mentation









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Shoppin( centers an$ Mar*et paces  Departmenta stores an$ %a*eries, 8enera stores an$ others etc Resta"rants an$ hotes  Resta"rants

O,r tar"et &arket ) M--+e. U//er0&--+e 1+'2er 3+a))%

TARGETING MAR$ET SEGMENTS: A set o# %"yers sharin( s harin( common nee$s or characteristics that the company $eci$e to ser!e O"r mar*etin( mar*etin( tar(etin( is 7NDI++ERENTIATED 7NDI++ERENTIATED MAR5ETIN8 .hich sho.s tar(etin( %roa$y

DIFFERENTIATION AND POSITIONING: The $iBerentiation $iBerentiation an$ positionin( tas* consists o# three stepsF 

I$enti#yin( a set o# $iBerentiatin( $iBerentiatin( competiti!e a$!anta(es "pon .hich to %"i$ a position  Choosin( the ri(ht competiti!e a$!anta(es  Seectin( an o!era positionin( strate(y

DIFFERENTIATING COMPETITIVE ADVANTAGES: 

SHEZAN ;ater intro$"ces $iBerent $iBerent sie o# %ottes

OVERALL POSITIONING POS ITIONING STRA STRATEGY TEGY:: O"r o!era positin( strate(y oBerin(  THE MORE FOR SAME4  It can %e a po.er#" !a"e proposition









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MAR$ETING MI Mar*etin( Mar*etin( mi9 pannin( %e(ins .ith %"i$in( n oBerin( that %rin( !a"e #or tar(et c"stomers

PRODUCT Anythin( that can %e oBere$ o Bere$ to mar*et mar*et #or attention, ac4"isition, "se, or cons"mption that mi(ht satis#y a .ant or nee$ +or the mar*etin( mar*etin( p"rpose o# the pro$"ct .e ha!e $eci$e$ to a"nch minera .ater SHEZAN Minera ;ater is a pro$"ct that is (oin( to ser!e $iBerent se(ments o# c"stomer O"r tar(et mar*et is !ery ar(e .ith $iBerent se(ments O"r e9pecte$ saes are !ery hi(h 

INGREDIENTS:        

MA8NESI7M SODI7M S7L)HATE CALCI7M )OTASSI7M CHLORIDE TDS pH

LEVEL OF PRODUCT AND SERVICES: )ro$"ct )ro$"ct panner thin* a%o"t pro$"cts p ro$"cts an$ ser!ices on three e!es each e!e a$$s more c"stomer !a"e %asic e!e is the CORE C7STOMER 6AL7E









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CORE CUSTOMER VALUE: Core c"stomer !a"e, is .hich a$$resses a $$resses the "estion what is the byer really bying #or o"r pro$"ct c"stomer .i %"yin( a p"re, (erm<#ree .ater

ACTUAL PRODUCT In the =n$ e!e the core !a"e m"st t"rn into act"a pro$"ct act"a pro$"ct inc"$e +eat"res, +eat"res, Desi(n, )ac*a(in(, "aity e!e, 'ran$ name etc these a a  attri%"tes ha!e %een com%ine$ to $ei!er the core c"stomer !a"e o# stay connecte$ .ith Shean









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Pr'-,3t Pa3ka"! Pa3ka"!": ": It is s"((este$ that the pastic %ottes o# //m ?Gm K 1 iter capacity .i %e "se$ 'ottes .i %e cear The %otte .i (i!e a re:ection o# i(ht s*y %"e coor, .hich is consi$ere$ a nat"ra sym%o o# the .ater .ater This coor aso a$$s a tin(e o# p"rity p" rity The .ater sho"$ (i!e a shiny an$ a (ossy re:ection The openin( o# the %otte sho"$ %e ar(e eno"(h to accommo$ate o"t:o. an$ in:o. o# .ater .ater The coor an$ the $esi(n .i create a positi!e perception #or the ne. pro$"ct

Pr'-,3t 6,a+t#: O"r minera .ater is o# an e9ceptionay e9ceptionay hi(h 4"aity an$ p"reness .ith !ery o. so$i"m content Hi(h concentrations o# $isso!e$ mineras are present present in the .ater .hich pro!es to %e "se#" in pre!entin( pre!entin( $ehy$ration an$ s"stainin( heath

Na&e '( t7e Bra!-: 

SHEZAN +EEL )7RE

T#/e '( Pr'-,3t: 

Minera ;ater

Pr'-,3t La8e+!": The .rapper o# the %otte is s"((este$ s"((este$ to %e on #o"r
A %rie# intro$"ction o# the company .ith the a$$ress  ;e%site a$$ress o# the company  'ran$ Name











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Bra!- S/'!)'r)7/: Private Brand. SHEZAN Minera .ater is a Manufacturer’s Brand & Private

Bra!- Dee+'/&e!tF A company has #o"r choices .hen it comes to $e!eopin( %ran$s O"r %ran$ $e!eopment is %ase$ on BR! #$%#!'(!.

I!te"rate- Market!" C'&&,!3at'! Inte(rate$ mar*etin( mar*etin( comm"nication is the appication o# consistent %ran$ messa(in( across %oth tra$itiona an$ non
Pr'&'t'! Pr'&'t '! T''+) T''+) A-ert)!": A$!ertisin( A$!ertisin( is any pai$ #orm o# non








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N'!0Per)'!a+ C'&&,!3at'! C7a!!e+: In this channe .e .i "se Ma3or Me$ia inc"$in( mass me$ia, print me$ia, %roa$ cast me$ia an$ $ispay me$ia

Me))a"e E>e3,t'! )t#+e: ;e are (oin( to e9ec"te e9ec"te o"r messa(e thro"(h Moo$ or Ima(e K M"sicaP stye

Sa+e) Pr'&'t'!: Shean has $esi(ne$ saes promotion p romotion in a .ay to enco"ra(e the company’s saes #orce or other mem%ers o# the $istri%"tion channe to se pro$"cts more a((ressi!ey Shean arran(es concerts, tra$e sho.s, e!ent sponsorship, in








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#rom pro$"cer to cons"mer cons"mer D"e to these mi$$emen, acti!ities s"ch as creatin( assortments an$ storin( pro$"cts can %e shi#te$ #rom one party to another in an eBort to impro!e e-ciency They are aso a%e to carry o"t $istri%"tion acti!ities %etter or more cheapy than either pro$"cers or cons"mers A $istri%"tion channe consists o# the set o# peope an$ >rms in!o!e$ in the trans#er o# tite to a pro$"ct as the pro$"ct mo!es #rom pro$"cer to "timate cons"mer or %"siness "ser

T#/e '( D)tr8,t'! 37a!!e+: The $istri%"tion channe "se$ #or $istri%"tion $istri%"tion o# Shean minera .ater .ater isF )ro$"cer )ro$"cer

DISTRI'7TION

Retaier Retaier

Cons"mer

This is an economicay #easi%e #easi%e choice Shean has a stron( net.or* net.or* o# $istri%"tion an$ has a separate s"ppy chain $epartment

S"ppy chain mana(ement SCM

C7a!!e+ @:









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C7a!!e+ 

Ma!,(a3t,r!": ;ater man"#act"rin( re4"ires in(re$ients s"ch as citric aci$, concentrates, preser!ati!es, preser!ati!es, ma(nesi"m, so$i"m, s"phate, caci"m, potassi"m, chori$e, TDS, ph an$ pac*a(in( The company "s"ay stores stores ? $ays’ .orth o# ra. materias an$ a$3"st it as per $eman$

D)tr8,t'!: The ne9t step in the s"ppy s"ppy chain is $istri%"tion They aso ma*e ma*e s"re the a!aia%iity o# the pro$"ct to the cons"mer at ri(ht time an$ at ri(ht pace









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Pr'3,re&e!t )roc"rement )roc"rement re#ers re#ers to the a set o# acti!ities that ta*e pace in the p"rchasin( o# (oo$s or ser!ices Shean internationa has its o.n pant that is "se$ in the pro$"ction o# the pro$"ct A o# the $epartment .or*in( at Shean internationa are .e inte(rate$ an$ .e
L'")t3) Accor$in( Accor$in( to porter’s !a"e chain mo$e, o(istics can %e cate(orie$ as in%o"n$ an$ o"t%o"n$ The in%o"n$ o(istics consists o# ac4"irin( ra. materias an$ o"t%o"n$ o(istics are concerne$ .ith $istri%"tion Shean internationa in%o"n$ o(istics consists o# ac4"irin( ra. materias The ra. materias are s"ppie$ $irecty to the man"#act"rin( pant %y their respecti!e respecti!e s"ppiers The o"t%o"n$ o(istics consists o# $istri%"tion net.or* Distri%"tion is responsi%e #or ma*in( the pro$"ct a!aia%e to en$ cons"mer cons"mer In Lahore Shean o.ns their o.n $istri%"tion net.or* an$ s"ppy thro"(h their o.n !ans A(ents are aso hire$ #or this p"rpose so they can ac4"ire an$ mar*et to ne. retaiers retaiers











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VERTICAL VER TICAL MAR$ETING SYSTEMS: SHEZAN "se the !ertica mar*etin( system They "se %oth the system ie corporate an$ a$ministere$ 6MS

PRICE: Va+,e Ba)e- Pr3!": O"r competitors are a!aia%e in the mar*et so .e .i a$opt !a"e<%ase$ pricin( ;e ;e .i set o"r price on the %ase o# %"yer’s percepti pe rception on o# !a"e









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Pr3e A-;,)t&e!t Strate"e): D)3',!t) a!- A++'2a!3e) Disco"nts an$ ao.ances res"t in a $e$"ction #rom the %ase or ist price The $e$"ction may %e in the #orm #orm o# re$"ce$ price price or some other concession, s"ch as #ree merchan$ise merchan$ise or a$!ertisin( ao.ances a o.ances Disco"nts an$ ao.ances are common in %"siness $eain(s Shean oBers the Tra$e Disco"nts to its c"stomers Tra$e $isco"nts sometimes cae$ #"nctiona $isco"nts are $e$"ctions #rom the ist price oBere$ to %"yers in payments #or mar*etin( #"nctions the %"yer .i per#orm The e9ampes o# these these #"nctions areF storin(, storin(, promotin(, an$ sein( the pro$"ct

introduction of new product of shezan

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