Product mix as a marketing element of marketing mix.Full description
Product mix as a marketing element of marketing mix.Full description
Product Mix of Amul IndiaFull description
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Product Mix Problems
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A presation on Bcg Matraix & Product Mix Of ITC Ltd.Full description
project report of mba at havells wires. this report describes the project done on the consumer purchase decision and brand image linkage, it includes both % method of analysis and chi square…Full description
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Mix of MethodsDescripción completa
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Mix of Methods
Mix of MethodsFull description
Mix of Methods
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this ppt show how maruti have divided its plant sturcture to attain maximum output.Full description
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Mix-Design of M-25 for the construction of Gallery at Kanchrapara sample have been taken
Product Mix of Havells About Havells India- Havells India Limited is a $1.3 Billion leading Fast Moving -Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint. Havells enjoys enviable market dominance across a wide spectrum of products, including Industrial and other industrial and domestic appliances. Defining Product - A Product is anything that can be offered to a market to satisfy a want or need. Products that are marketed includes physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas Product levels -Product planners need to think about products and services on three levels. Each level adds more customer value. At the most basic core level “what is the buyer really buying” is answered . The diagram given below shows the different levels of product: ~
Defining Product Mix -A product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for sale. An organization with several product lines has a product mix. Product Mix Decisions-The diagram shows Product Mix Decisions: WIDTH – number of different product lines
CONSISTENCY
Length – total number of items within the lines Depth – number of version of each product
Product Mix – all the product lines offered
Product Width-The width of a product mix refers to the total number of items in the mix.Example: The total numbers of items of Havells are 11.Which are: ~1Building Circuit Protection,2-Industrial Circuit Protection, 3-Motors,4Capacitors,5-Lightning,6-CFL,7-Fans,8-Cables and Wires,9-Havells Modular Switches, 10-Geysers 11-Domestic Appliances. Product Length-The length of a product mix refers to the total number of items the company carries within its product line. Example: Shown in the Diagram give below For Product Width and Length: Product Depth- The depth of a product mix refers to how many variants are offered of each product in the line. Product Width and length of Havells -
Strengths - Product Mix of Havells- According to the annual report of Havells India 2010-2011, the company introduced new products like LED in home, office, commercial and street lighting to the product line –Lightning .By taking this step in Product mix they captured more wide range of electronics market as they increased its product length and depth. Moreover the strength of Havells India Lies in its SMART product mix which covers all corners of electronics segments that does not allow customers to look anywhere else for but Havells. They also are in practice of leveraging existing distribution network. Thus we can call the Havells the master of complete ra nge of electronics which satisfies all types of industrial and domestic customer needs. Weakness-Product Mix of Havells-
