The purpose of this paper is to discuss the internal environment of Wal-Mart which includes the structure, culture, resources, employees, strengths an...
INTERNAL ENVIRONMENT OF WAL-MART PURPOSE The purpose purpose of this paper is to discuss discuss the interna interna en!iron"ent en!iron"ent of Wa-Mart Wa-Mart #hich incudes the structure$ cuture$ resources$ e"po%ees$ stren&ths and #ea'nesses of this retai (ased or&ani)ation* +EFINITION As de,ned in the (usiness dictionar%$ interna en!iron"ent can (e de,ned as the conditions$ conditions$ entities$ e!ents or factors #ithin an or&ani)ation that inuences its acti!ities and choices$ particuar% the (eha!ior of the e"po%ees* It aso incudes the or&ani)ations "ission state"ent$ eadership st%es and or&ani)ationa cuture .ISTOR/ OF WAL-MART WAL-MART .ISTOR/ Wa-Mart is one of the ar&est retai co"panies in the #ord* Wa-Mart #as founded in 0123 (% Sa" Waton* Sa" Waton ori&ina% o#ned a !ariet% store caed 4en Fran'in$ (ut once his ease e5pired he decided to start his o#n store caed Waton Fi!e and +i"e* E!entua% the success of Waton6s Fi!e and +i"e ed Sa" Waton to
open a store caed Wa-Mart in 0123* The 'e% to Sa" Waton Success #as the concept of pricin& his "erchandise (eo# his co"petitors*
STRU7TURE Wa"art is a ar&e internationa corporation that has stores ocated in 38 di9erent countries #ord#ide and e"po%s 3*3 "iion associates in their stores* Wa"art:s corporation consists of superstores that se &rocer% and &enera "erchandise ite"s$ e5press stores that are s"aer stores and are used in s"aer to#ns$ or in (i& cities #here space is i"ited* Wa"art has (uit a &o(a corporation (ased on the di!isiona structure* The di!isiona structure #or's (% separatin& the co"pan% not on% (% di9erent product ines the% o9er (ut aso (% #here their stores are ocated* Wa"art:s store nu"(ers are sta&&erin&; in the United States on% Wa"art has a tota of <$=>? retai ocations that "ade a tota of @32> (iion in 3>00* Wa"art internationa has ?$8 ocations for net saes of @0>1 (iion* Vision$ Mission and Vaues Wa-Mart as a retai (ased co"pan% has a !ision to (e the (est retaier in the hearts and "inds of consu"ers and e"po%ees (% ha!in& respect for the indi!idua$ #hether an e"po%ee$ custo"er$ suppier or "e"(er of the co""unit% at ar&e$ re&ardess of ethnicit%$ &ender or se5ua preference* Stri!in& for e5ceence$ a#a%s inno!atin& in the seection and pro"otion of products and ser!ices* Ser!ice to our custo"ers$ surpassin& the e5pectations of our consu"ers* Its "ission is to sa!e peope "one% so the% can i!e (etter* Wa-Mart (eie!es that (% app%in& the BSa!e "one%* Li!e (etter* CB "ission to (i& &o(a chaen&es i'e ener&% or the cost of prescription dru&s$ it can dei!er (oth !aue and Duait% to custo"ers$ and ensure that neither co"es at the e5pense of responsi(iit%*
STENT.S AN+ WEANESSES OF WAL-MART A successfu or&ani)ation for"uates strate&ies to (uid on the or&ani)ations stren&th$ correct its #ea'nesses$ use the stren&th to e5poit its opportunities in the en!iron"ent and (oc' threats so that the or&ani)ation can e5ecute its "ission$ reai)e its !ision and "eet its &oas in a "anner that is consistent #ith its !aues* The stren&ths and #ea'nesses of Wa-Mart assists the "ana&er to create an o!er!ie# of Wa-Mart:s strate&ic Stren&thsG
H Reputa(e (rand (% o9erin& !aue for "one% H Lo# price settin& H ood ocations H reat !ariet% of product o9erin&s H .a!in& a hu&e "ar'et share H reat use of IT "easures perfor"ance of indi!idua products countr%-#ide and store-(%-storeJ H 7oo'ie-7utter Approach a stores are desi&ned in the sa"e standard #a% to hep in custo"er orientationJ H Sundo#n re&uation H Wea'nessesG H Variet% of products across "an% sectors food$ cothin&J is not as e5i(e as "ore focused co"petitors H Lac' of "ar'et research on host-countries H Stri!e s"a co"panies out of (usiness H Lar&e span of contro "an% storesJ coud #ea'en so"e areas "ore than others H 4u%in& in (u' to pro"ote econo"ies of scae coud pose ris' if the product is disi'ed H Lo# #a&es H S"a (ene,ts for fu-ti"e e"po%ees no (ene,ts for part-ti"e #or'ersJ
INTERNAL ORANIKATION Or&ani)ationa 7uture The or&ani)ationa cuture refers to the !aues$ (eiefs or assu"ptions shared (% e"po%ees #ithin the or&ani)ation* It is the coecti!e (eha!ior of "e"(ers of an or&ani)ation and the !aues$ !isions$ (eief$ ha(its that the% attach to their actions* An or&ani)ation:s cuture pa%s a "aor roe in shapin& and deter"inin& ho# #e
the or&ani)ation #i perfor"* it is portra%ed (% the conducts and (eha!ior of the e"po%ees$ custo"ers$ decision "a'in& a(iit% of the "ana&ers$ creation and de!eop"ent of ne# ideas and technoo&ies$ hierarch% of po#er$ o# of infor"ation and e"po%ee co""it"ent* The cuture of an en!iron"ent a9ects the perfor"ance and producti!it% of an or&ani)ation and the e"po%ee- custo"er reationship* So"e of Wa"art:s or&ani)ationa cuture incudes* E"po%ees E"po%ees are indi!iduas #ho #or' part ti"e or fu ti"e in an or&ani)ation* The e"po%ees pro!ide hu"an capita to enhance the or&ani)ationa perfor"ance and %ied pro,t* .u"an capita ser!es as a source of creati!it% and inno!ation* Wa-Mart has Resources Resources refer to assets that "ana&ers #or' #ith to i"pro!e the perfor"ance of an or&ani)ation* Resources can (e in the for" of a(or$ capita$ infor"ation$ e5pertise$ s'is$ inno!ation$ "ana&e"ent and ti"e* Resources of an or&ani)ation are of t#o t%pesG tan&i(e and intan&i(e resources* O4 SATISFA7TION No#ada%s$ it is !er% dicut to ,nd dedicated e"po%ees #ho coud (e reied on #hen the &oin& &ets tou&h* It ta'es an encoura&in& super!isor to "oti!ate an e"po%ee to sta% on his o( position and to do his o( #e* Li'e#ise$ it ta'es a co""itted #or'er to persist in his o( no "atter ho# dicut it "a% (e$ as on& as he is proper% "oti!ated and satis,ed #ith his o(* This refers to the content"ent that arises fro" an e"po%ee:s positi!e or ne&ati!e feein&s to#ards his or her o(* It:s a for" of o( appraisa or persona e!auation of a person:s o( characteristics$ #or' en!iron"ent and e"otiona #or' e5periences* o( Satisfaction and Wor' 4eha!ior o( satisfaction o( Satisfaction and 7usto"er Satisfaction
