INTEGRAR EL PLAN MAESTRO DE LA ORGANIZACIÓN ORGANIZACIÓN ACTIVIDAD 14 PROYECTO 6
ADRIANA PATRICIA VELA LEAL ANGEL ANIBAL OBANDO CENTRO DE PRODUCCION INDUSTRIAL CAUCA
EDGARDO ENRIQUE GLORIA CASTRO FICHA 1181741
SERVICIO NACIONAL DE APRENDIZAJE SENA CARTAGENA CARTAGENA COLOMBIA 217 2 17
Introducción.
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PLAN ESTRATEGICO ESTRATEGICO DE EGC COMUNICACIONES 9
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Misión.
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Identificción de! Mercdo.
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
Estudio de Se"#entción de! Mercdo.
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E! $ronóstico de ! de#nd.
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Pro&ecciones de ! De#nd.
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Presu$uesto de 2ents.
Presu$uesto de co#$rs
Presu$uesto de $roducción.
P!n estrt3"ico.
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