I. Executive Summary Innovative Synergy Sdn. Bhd main goal is to in providing practical litter box solutions, so you and your cat can have the freshest, cleanest environment possible with the least amount of hassle. From our original line of automatic litter boxes that offers clumping litter solutions, to our newest no-hassle, crystal litter solutions, we strive to find new ways to provide cats with the best place to do their business.. Innovative Synergy Sdn. Bhd will operate from one store that will serve both mail order customers and those who visit in person. We will thrive by employing friendly and nowledg nowledgeab eable le personn personnel, el, which, which, along along with with our great great prices, prices, will drive drive the repeat repeat busin busines ess s that that we will will rely rely upon upon.. We only only expec expectt that that as the the price price of medica medicatio tion n continues to syrocet, Innovative Synergy Sdn. Bhd will appeal more and more to the customer!s sense of value and convenience. "ur advertising, mainly through ads in maga#ines targeted at the over-$$ crowd, will be targeted at those who are looing to save money on a pricey but necessary and regular expense. %t Innovative Innovative Synergy we now that cats can be finicy, finicy, which is why we focus on providing total litter solutions that use only the best litter types available. We strive to help mae your home environment comfortable, clean, and fresh & so you spend less time worrying about your litter box and more time loving your cat. "ur goal is to provide practical practical innovations in litter boxes and other feline care products that help ensure your cat!s happiness, healthiness, and best possible indoor environment. We understand how much your cat means to you, and it means the world to us to help you en'oy many wonderful years together. Innovative Synergy Sdn. Bhd will be led by (ohammad %#meer bin %nuar, an (B% with experience in the mechanical industry. "ur company is located at, )ot **, +alan */, Seri Seri emb emban anga gan n Ind Industr ustria iall 0sta 0state te,, 1223 12233 3
Seri Seri 4emba emban ngan, gan, Sela Selang ngor or.. We expec expectt
to reach profitability by third month and will generate substantial sales by subse5uent month.
1
Table T able Of Content I. Executive Executive Summary.................. Summary.............................. ........................ ........................ ......................... ......................... .................................. .............................. ........ 1 1.0 Company Description............... Description........................... ........................ ........................ ......................... ......................... ........................................ ............................ 3 2.0 Situation nalysis............... nalysis........................... ......................... ......................... ........................ ........................ ........................ .................................. ...................... ! 2.1 S"OT nalysis............... nalysis........................... ........................ ......................... ......................... ........................ ........................ ................................... ....................... ! 2.1.1 Stren#t$s.............. Stren#t$s........................... ......................... ........................ ........................ ........................ ......................... ......................... ......................... ............. ! 2.1.2 "ea%nesses... "ea%nesses............... ........................ ........................ ......................... ......................... ........................ ........................ ........................ ..................... .........! ! 2.1.3 Opportunities.............. Opportunities........................... ......................... ........................ ........................ ....................................................... ........................................... & 2.1.' T$reats............... T$reats........................... ........................ ........................ ......................... ......................... ........................ ........................................ ............................ & 2.2 Competition.................. Competition.............................. ........................ ........................ ........................ ......................... ......................... .................................... ........................ & 3.0 (ar%etin# (ar%etin# Strate#y................. Strate#y............................. ........................ ........................ ......................... ......................... ........................ ..............................) ..................) 3.1 (ission Statement................... Statement............................... ........................ ........................ ......................... ......................... ..................................... ......................... ) 3.2 (ar%etin# (ar%etin# Ob*ectives............ Ob*ectives........................ ........................ ........................ ......................... ......................... ........................................ ............................ ) 3.3 +inancial Ob*ectives............. Ob*ectives.......................... ......................... ........................ ........................ ........................ ......................................... ............................. ) 3.' Tar#et (ar%ets.......... (ar%ets...................... ........................ ........................ ........................ ......................... ......................... ........................................ ............................ ) 3.! ,ositionin# ,ositionin# Statement.................. Statement.............................. ........................ ........................ ......................... ......................... ......................................................3.& (ar%etin# (ar%etin# (ixStrate#ies........... (ixStrate#ies....................... ........................ ........................ ......................... ................................................ ................................... 3.&.1 ,ro/uct ,ro/uct or Service (ix.................... (ix................................. ......................... ........................ ........................ ........................ ........................ ............ 3.&.2 ,rice............... ,rice............................ ......................... ........................ ........................ ........................ ........................ ............................................ ................................ 3.&.3 ,romotion Strate#y................ Strate#y............................ ........................ ........................ ......................... ......................... ........................ ...................10 .......10 3.&.' Distribution Strate#y................ Strate#y............................. ......................... ........................ ........................ ........................................ ............................ 10 '.0 +inancials.............. inancials.......................... ........................ ........................ ........................ ......................... ......................... ............................................. ................................. 11 '.1 rea%even rea%even nalysis............... nalysis........................... ........................ ........................ ........................ ......................... ......................... .........................11 .............11 '.2 Sales +orecast...... +orecast.................. ........................ ......................... ......................... ........................ ........................ ........................ ...............................12 ...................12 '.3
Expenses +orecast...... +orecast................... ......................... ........................ ........................ ........................ ......................... ................................13 ...................13
II. ppen/ices.............. ppen/ices.......................... ........................ ......................... ......................... ........................ ........................ ........................ ......................... ..................... ........ 1' 1. ,ro/uct Description............. Description......................... ........................ ......................... ......................... ........................ ........................ ........................ .................. ......1' 1' 1.1 ,roblem statement ......................... ..................................... ........................ ........................ ........................ ....................................1' ........................1' 1.2 +unctions +unctions ........................ .................................... ......................... ......................... ........................ ........................ ........................ ........................... ............... 1' *.2 6roduct Benefit ....................... ................................... ........................ ......................... ......................... ........................ ........................ ............................1& ................1&
1.' ,ro/uct Specication 4 /ra5in#................. /ra5in#.............................. ......................... ........................ ..................................... ............................ ...16 16 1.! T$e costin# to pro/uce 1 unit of t$e pro/uct.................. pro/uct.............................. ........................ ................................. ..................... 13.
Ot$ers ppen/ix................. ppen/ix............................. ........................ ........................ ......................... ......................... ....................................... ........................... 20
1.0 Company Description 2
Innovative Synergy Sdn Bhd was established a decade ago by a six dedicated owners leaded by (ohammad %#meer with the help of (ohd %era##rin, (uhammad Firi, (ohamad Syafi5, (ohd %ffendi and (uhammad 4ha#in. 7he owners was graduated from various education bacground, each suited for their position in the company. 7he company slogan is 8Simply %wesome9 which is showing that the company is committed to producing a product that will satisfying customers need. We at Innovative Synergy Sdn Bhd is expertise in providing the all the solution for all the pet lovers. For the time being, the company only focused on solution for cat lovers, but the company is committed for providing the solution for the others pet. For over a decade, we here been a leader in providing practical litter box solutions, so you and your cat can have the freshest, cleanest environment possible with the least amount of hassle. From our original line of automatic litter boxes that offers clumping litter solutions, to our newest no-hassle, crystal litter solutions, we strive to find new ways to provide cats with the best place to do their business. %t Innovative Synergy we now that cats can be finicy, which is why we focus on providing total litter solutions that use only the best litter types available. We strive to help mae your home environment comfortable, clean, and fresh & so you spend less time worrying about your litter box and more time loving your cat:. "ur goal is to provide 3
practical innovations in litter boxes and other feline care products that help ensure your cat!s happiness, healthiness, and best possible indoor environment. We understand how much your cat means to you, and it means the world to us to help you en'oy many wonderful years together. 7he company head5uarters is located at ; )ot **, +alan */, Seri embangan Industrial 0state, 12233 Seri 4embangan, Selangor
which is also where the production of the product taing places. We can also can be reached at company outlet at;
, Bandar Baru Bangi, Selangor. 7he primary target for Innovative Synergy Sdn Bhd is to achieved the target sales per year which is ?m /=3 333.
2.0 Situation nalysis 7he SW"7 analysis is a simple, albeit comprehensive strategy in identifying not only the weanesses and threats of a plan, but also the strengths and opportunities available '
through it. While an excellent brainstorming tool, the four-cornered analysis prompts entities to examine and execute strategies in a more balanced way.
2.1 S"OT nalysis 2.1.1 Stren#t$s
Marketing; %ggressive and focused mareting campaign with clear
goals and strategies
Uniqueness; We stand out as a uni5ue alternative to current pet litter
boxe5uipment
Strong management; We have assembled a team that embraces
different disciplines with expertise in all areas of business and manufacturer related to pet e5uipment & (anufacturing, %utomation, Fabrication
2.1.2 "ea%nesses
New; We are not well nown in the pet related business
Lack of reputation; We have not establish ourselves as a reputable
automatic pet related e5uipment manufacturer yet
Cost of product; )iely to be costly
Lack of funding ; We will need to get additional funds for the first year
of operation
2.1.3 Opportunities
Impression; 6ro'ect will boost company!s public image
!
Designing;
patterndesign e5uipment
Growing market; 7he maret for automatic e5uipment is huge and
growing, as nowadays people are too busy with their wor and have minimal time to clean their pet@s litter boxes
2.1.' T$reats
Competition; Aompetitors already sells almost similar units, and has
loyal customers
Competitor marketing; Aompetition could develop expensive new
mareting campaigns
Being unprepared for opening numbers ; Initial poor product 5uality
and services could discourage customers from returning
2.2 Competition Name & Company Address of Competitor
Description of products
1. King Pets Enterprise 40B, lorong gulegor, off persiaran sultan Ibrahim 41300 Klang Selangor
Price: RM24.9
Manual tpe Must manuall clean the bo! e"er#a $er basic litter bo! Simple #esign %nco"ere# litter bo! Ba# o#or are not co"ere#
&. &
As!ar Pet "o#ers $dn. %d. &'&(), *ing+at &, Plaa I#aman -alan )&1/, Me#an I#aman Batu (, -alan omba+ (3100 Kuala umpur
Price: RM'4.9
Manual tpe Must manuall clean the bo! e"er#a 2o"ere# litter bo! ess ba# o#or
3. (u) A*i* Pets Centre $dn. %d. K'0&'0, -alan PPK & Kinrara Se+sen 3 4510 Puchong Selangor
Price: RM+99.9
Semi'automatic tpe Must trigger the le"er once a #a to cleaning the litter 6ull co"ere# bo! 7o8lmost no ba# o#or
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3.0 (ar%etin# Strate#y 7he Innovative Synergy Sdn. Bhd dedicated to provided high 5uality pets solution and product information. We ensured each customer has an outstanding product experience by providing good services and product information. 0merging businesses looing for opportunities to increase our potential for success
3.1 (ission Statement 7he Innovative Synergy Sdn Bhd mission is to provide pets solution where people can easily use.
3.2 (ar%etin# Ob*ectives *. 7o develop high 5uality product and increase our sales at the same time decrease our mareting expenses. /. 7o develop brand awareness through a consistent way and month to month increase new customers. 2. 7o achieve ?(/3333 sales in first year of operation. 1. 7o control *3 of total maret share after 2 years of operation.
3.3 +inancial Ob*ectives *. 7o increasing revenue by /3 percent each year for the first five years. /. 7o reduce the $ of annual cost while increase the profit by *3 in every year
3.' Tar#et (ar%ets We stand with one thing 8sheer technology pleasure9 because our company is not only produce pet solution itself but we also indirectly promoting the simple technology at every product that we produce to give our customer@s satisfied.
)
3.! ,ositionin# Statement For 8Shear 7echnology 6leasure9 our target customer who need a product that more futuristic and friendly user at the same time they can get it with affordable price. "ur product is much simpler and easier to use. Cnlie few another companies that they 'ust provide pet solution itself, they 'ust mae a product that never have any futuristic character. (ust the most important things when people see our product, they would be recognise who@s create it, because the technology that we attach to our product is our iconic and our identity
3.& (ar%etin# (ixStrate#ies 3.&.1 ,ro/uct or Service (ix %utomatic Self-cleaning 6et )itter box with fertili#er is a new product that help those who deeply interested to have a pet in their residences. It will mae easy for the owner for his pet and no need to touch to clean some solid waste from out the sight. 7he product itself use fully automatic to separate the solid waste from their pet from the sand and located it in compartments. It also have Disposable tray prefilled with 6remium Blue Arystals that absorb odor and wetness from the air. %lso designed by pet lovers to eep your pets clean and safe. 7his rae automatically sweeps waste into covered compartment /3 minutes after your pet uses the litter box. Box measures )/ x W>. x E.= inches with >3-day money bac guarantee. Disposable litter tray has plastic lining that creates a barrier to help protect against leaage. It uses disposable litter trays to provide hands-off convenience and unbeatable odor control.
3.&.2 ,rice %utomatic Self-cleaning 6et )itter box with fertili#er maer currently provides competitive prices ranging from ?( 233. We have decided that the price charged for our products is set artificially low in order to gain maret share. "nce this product is achieved the target, the price will be -
increased. We will also give user the * years warranty in case there is any problem.
3.&.3 ,romotion Strate#y 7here are few promotion strategy that we want to used; * %dvertisement- We promoted our product through advertisement .We advertised in social media, internet, newspaper, and business card. / Sales promotion- We offer the first $ products to be given *3 off from the maret price. From that, we can enlarge the company business to the customers who has interest on it. Austomers now the 5uality and much type of services we provide and they would lie to buy. 2 6ersonal selling-We will be 'oined for any ind of exhibition. During this activity, we will do some demonstration and teaching people how to used our product properly. %lso, this may increase the number of customers.
3.&.' Distribution Strate#y %s of now %utomatic Self-cleaning 6et )itter box with fertili#er is only available to the customer by buying through direct channel. Aostumer can buy either through online maret or through our company directly. We want to mae
%utomatic
Self-cleaning 6et )itter box with fertili#er
available through retailers channel such as pet shop. We also plan to have contracts with
to have its own distribution center
with its own delivery trucs.
10
'.0 +inancials Financial in mareting plan is where we can calculate the brea even point of a business and calculate the profit for the business. It is calculated that the company will gain profit after sold 2$ unit of the product. 7he predicted month of brea even point is at fifth month of selling. %nd after that company will gain profit.
'.1 rea%even nalysis Brea even point is the level of sales at which profit is #ero. %ccording to this definition, at brea even point sales are e5ual to fixed cost plus variable cost. Brea even sales fixed cost J variable cost 7he brea even point can be computed by finding that point where sales 'ust e5ual the total of the variable expenses plus fixed expenses and profit is #ero. Sales Kariable expenses J Fixed 0xpenses J 6rofit *. Sales 6rice per unit ?( 233 /. Kariable Aost per unit ?( 3 2. 7otal Fixed 0xpenses ?( 3,/33
Calculate break even point
233L 3L J 3,/33 J 3 //3L 3,/33 L 3,/33//3 L 21.$1 7he uantit of unit sold 2$ units The break even point in sales dollars can be computed by multiplying the break even level of unit sales by the selling price per unit.
2$ units x ?m233 6er unit Rm !"#$!!
11
'.2 Sales +orecast
Month
Units
Sales (RM)
January
50
15, 000
February
70
21, 000
March
90
27, 000
April
100
30, 000
May
150
45, 000
June
100
30, 000
July
70
21, 000
August
50
15, 000
September
50
15, 000
ct!ber
"0
24, 000
#!$ember
50
15, 000
%ecember
40
12, 000
Total
900
270, 000
rea% even point is at mont$ (ay 7 3&! units ,rot is #aine/ after brea% even point at mont$ of (ay Total prot on rst year 78-00 9 3&!: x 300 7 ;( 1&0 !00
'.3
Expenses +orecast Fixed Assets Expenses
Monthly Expenses
Other Expenses (RM) 12
(RM) Van
(RM)
50,000
Paphlets and !ro"h#res
$,%00
&e!site
'00
Adertiseent (T *e!)
+000
Exhi!ition ee
',000
-oission
$,000
Salary, EPF SO-SO
+,000
Mar.et Resear"h
$$,000
Petrol
500
Road tax and ins#ran"e Total
$,%00 50,000
/,00
%$,500
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II. ppen/ices 1. ,ro/uct Description 1.1 ,roblem statement Smelly house is the most common behavior problem reported by cat owners. It includes urination andor defecation inside the house, as well as urine spraying. 7he problem also when the owner want to go for vacation and leave the cat at home.
1.2 +unctions Designed by cat-loving engineers, ?emovable %utomatic SelfAleaning 6et )itter Box, with Fertili#er (aer features breathrough technology to provide matchless odor control and hands-off convenience.
7he
hooded,
automatically raing waste
self-cleaning into a
system
wors
by
covered fertili#er maer
compartment every $, *3 or /3 minutes after your cat uses the litter box. Sensors detect your movement and reset the timer after each use. (oreover, the waste will be pushed and collected into a fertili#er maer compartment below it. 7his will ensure no or almost no bad odors from either urination or excrement of your pet will be smelled by people who live inside your house. Fertili#er maer compartment is where the pet waste is process into fertili#er by using Kermicompost process. Kermicompost process is process convert pet waste into a beneficial soil amendment while lightening landfill loads.
1'
Kermicompost
Worms brea down food scraps into a rich garden amendment ― ―
Kermicompostworm castingsworm humus (ethod of using worms to transform organic waste into a nutrient-
―
rich fertili#er Eealthy M clean way to eliminate wastes going into our landfills,
― ―
which improves the environment Aomposting is a fundamental practice of organic gardening Aonvert pet waste into a beneficial soil amendment while lightening landfill loads Benefit of Kermicompost %dvantages of vermicomposting include; * 0nriching soil / Increasing harvest yields 2 Suppressing plant disease
Kermicompost agent
1!
Scientific Name Image
Ro'e in
Redworm
%art&worm
0isenia Fetida
)umbricus ?ubellus
―
Feeds on organic material that is in a high state of
―
decomposition Increase the rate of transfer between trophic levels
(ermicompost
Nsuccession of organisms that eat another organism by maing it easier for plants to uptae nutrients *.2 6roduct Benefit • • • • • • • •
%utomatic litter box that frees you from the chore of )itter Box Scooping. 6atented sifting system provides clean, level litter and Aleaner Aat 6aws. )itter waste clumps drop into large bottom drawer for 0asy Bagged Disposal. Waste drawer can retain several days! worth of Bagged Waste. Aat-activated operation wors to dramatically ?educe )itter Box "dor. 6rovides overall 6eace of (ind for the well-being of your pet. Increases personal freedom for short personal or business trips. Decrease cat box clean up time and increase fun time with your pet.
1.' ,ro/uct Specication 4 /ra5in# • • • •
Dimension N /.3 O >. O *=.= inches 6acaging weight Ng Aolour N white , blac , grey and blue %ccessories Nprivacy tent, hand scoop, area carpet
1&
2D %ssamble Drawing Self-Aleaning )itter Box;
CLEANINGWIPER BODY
MOTOR
• • •
2D 0xploded Drawing Self-Aleaning )itter Box;
WALKAWAY AND STORAGE
16
s e $ c n i ) . -
16.6 inc$es
s e $ c i n ) 2
/D Drawing Self-Aleaning )itter Box;
1)
1.! T$e costin# to pro/uce 1 unit of t$e pro/uct
,;OD
1!0 units
ctual Output
100
,ro/uction Cost Component
,er ;m
units
,er Output
;a5 (aterial
'0
'000
Direct ?abour
'0
'000
)0
)000
100
10000
1)0
1)000
Total @ariable Cost +ixe/ cost Total ,ro/uction Cost
Aost per unit ?m *3
3. Ot$ers ppen/ix
1-
Automatic $e)f,C)eaning Pet "itter %o- Prototype/
Remo#a0)e Automatic $e)f,C)eaning Pet "itter %o- Prototype/
20
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