Corporate Innovation Management Building Company Competitive Advantages Advantages in Digital Era Era
By: Dinoor Susatijo (
[email protected] [email protected] / / +62-811-204948) Telkom Open Innovation Management Indigo Creative Nation
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WHY: Corporate Innovation is a must
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WHY: Corporate Innovation is a must
Tren revenue telekomunikasi yang menurun
Era DISRUPTION DISRUPTION dan dan Perubahan yang Terjadi Inovasi disruptif (disruptive innovation) adalah inovasi yang membantu menciptakan pasar baru, mengganggu atau merusak pasar yang sudah ada, dan pada akhirnya menggantikan menggantikan teknologi terdahulu tersebut. ( Wikipedia)
Memberikan kemudahan yang lebih tinggi dan pengalaman baru kepada customer Menawarkan model bisnis baru yang lebih menguntungkan customer Memanfaatkan keunggulan teknologi secara maksimal
Mengapa perusahaan perlu berinovasi? 4 alasan mengapa inovasi dibutuhkan:
First Driver: decreasing product life cycles , driven by increased competition, customer expectation, environmental shifts. Second Driver: increasing global trade , opening the door to more competitors from every region. Third Driver: The rapid distribution of information and education. Fourth Driver: Reduced cost of entry into markets and industries Jeffrey Phillips
The Game has changed
The word “innovation” was used to describe things that are new to the marketplace. Over many decades, we have learned to use the word “new” rather liberally. Each of those things would qualify as innovation for many a successful company. “New and improved!”
Then came the digital revolution. Everything— including the definition of the word “innovation”— changed. Technology connected us in ways that were faster and more meaningful than ever before. Innovation wasn’t what it used to be. The game had changed . Big companies were rapidly being left behind . Source : Michael Docherty in Collective Disruption, 2015
Even big companies can be disrupted if they don’t innovate for their survival and future growth . However, they are
Innovation Horizons Menggambarkan tingkat ketidakpastian (uncertainty level) dalam pengembangan inovasi
10%
Disruptive Innovation • Problem and Domain are not well defined • Lots of Experimentation • Change the Market • Fail and Learn
20%
70%
Sustaining
Scaling
Scoping
Innovation Ecosystem Development Approach Innovation Ecosystem Development approach : People, Planet and Stake Holder Participation (3 P)
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People
Pengembangan Digitalpreneur melalui Amoeba & Program Indigo
REGISTRATION (TELKOM GROUP)
PRE PITCHING (UPGRADE)
PITCHING
DEVELOPMENT (3 MONTHS)
GROUP OF INNOVATOR (DDS)
Internal Startu p Innovation Ecosystem Development
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Nurturing Creativity
Talent Scouting
Incubation
Acc elerat íon
Comm erce
External Startup
Planet Penyediaan fasilitas kreatif di beberapa kota di Indonesia
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Participation Kolaborasi Quad Helix untuk pengembangan Digitalpreneur
A
cademic + Research institute
Business
Community
Government
Telkom Digital Innovation Model Business Units need to be actively involved and support all innovation programs as a part of cross functional team based organization
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BUILDING Innovation Ecosystem and Open Innovation Paradigm
3 Karakteristik Innovation Leader • Accountability: terdapat seseorang atau sebuah tim yang bertanggung jawab terhadap kegiatan inovasi dan hasil-hasilnya
• Strategy: terdapatnya link atau keterkaitan antara kegiatan inovasi dengan strategi perusahaan (growth, differentiation, disruption)
• Building an Innovation Ecosystem: terdapatnya kesatuan unsur dan kegiatan yang mendukung inovasi , karena inovasi bukanlah kegiatan yang berdiri sendiri dan tidak terhubung satu dengan lainnya
Innovation Ecosystem • Culture dalam inovasi : • Agresif & perubahan (vs • • • • • •
defesif, reaktif) Eksperimental, tidak takut gagal berinovasi Best practices Toleran terhadap ketidakpastian, resiko Terbuka terhadap ide baru Berpikir di luar cakupan The absence of a “not invented here” mentality
• Kesamaan bahasa tentang terminologi dan deifnisi terkait inovasi
Functions & Process
Language Environment
• Environment mencakup: • Lingkungan kerja, kondusif • Potential Partner • Physical working space
dikomunikasikan? • Bagaimana inovasi dapat mendukung tercapainya tujuan strategis?
Strategic Alignment
Culture & Capability
• Bagaimana tujuan strategis didefinisikan,
Governance
• Function/ fungsi: • Definisi tim dan tugas pengelola inovasi • Struktur tim pengelola inovasi • Proses: • Alur kerja yang harus diikuti oleh inovator dalam
• Bagaimana inovasi direncanakan, Motivation & Measures
• Motivation mencakup recognition, reward, kompensasi • Measures merupakan metrik untuk
dilaksanakan, diarahkan, dan dibiayai? • Durasi pengembangan inovasi yang dapat diterima dan pengelolaan resiko • Bagaimana pengembangan inovasi diukur? • Best practice pengelolaan inovasi
Open Innovation Model – The Innovation Funnel
Source: TerraForum, Philips Research
Contrasting Principles of Closed and Open Innovation
Four approaches to Open Innovation
Corporate – Startup Collaboration
Opportunities and Challenges of Digital Business Race to “Unicorns”
T I N U T S R E I O P High profile mega deals such as P Go-Jek, Tokopedia, and Traveloka O has been marked as the beginning of a new “digital era” for the nation’s ec onomy.
Payments - Low Banking Penetration E G N E L S L A H C
Data from World Bank stated that around 70% of Indonesia’s adult population
Rising Young Demographics
Rising Middle Class
Per 2016, 52% of the country’s population is below the age of 30
Indonesia’s income per capita is growing rapidly at 8.2% annually until 2022
Behavior - Unwillingness to pay for content
Difficulty in Doing Business
Based on a recent survey, 73% of Indonesian people aren’t willing to pay for
From World Bank’s data, Indonesia is ranked at 91 in the ease of doing business ranking -
Digital Business Key Growth Factors 1
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Human Resour ces
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Lack of (engineering) talent/senior developer Lack of experienced local founders (reliance on expat talents)
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Companies started to nurture their own talent through scholarship, hackathon challenge (internal capacity building) Matured local founders and fresh waves of returning talents from overseas
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Infrastru cture 3
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Market Readin
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Payment mechanism - lack of scalable e-payment alternatives Internet speeds (geographical constraints) Logistics infrastructure
Low consumer trust - consumers are wary of making transactions online (orders from ID are 12x more likely to be fraudulent as global average) Indonesian SMEs aren’t ready to use/pay for digital products (hard to
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Emerging market specific solutions provide workaround to infrastructure problems (sharing economy based logistics, alternative payments, low bandwidth content) Rapid adoption of social & messaging platforms facilitates trust-building Remains a challenge, but more validation of SaaS monetisation on SME segment due to mobile-centric solutions.
Implementasi Konsep LEAN STARTUP
Minimalisir resiko inovasi Fail fast, succeed faster
Mengukur progress startup dari pembelajaran yang dilakukannya
Validasi ide dengan cepat Menggagalkan asumsi yang salah Mulai dari asumsi yg paling beresiko
Lean Startup In Product Development : How to?
Minimize Risk of Innovation by Validated Learning.
Build
Idea
Speed
Focus
vs. Running out Resources
vs. Premature Organization
Faster time & Less Resource
MVP
Learn
Validated Learning
Measure
Empiric Data
vs. Chasing the Tail
Focus on Value Creation Activities and eliminates wastes
Lean Startup
It’s starting with (Specific) Consumer’s Problem first…. NOT Ideas. (Always) •TEST •MEASURE •LEARN
assumptions about
•Consumer •Problem •Solution
Minimum Viable Product (MVP)
Version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort and ammount of development time
STORY
VISUAL
PROTOTYPE
5 Key Macro Metrics
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A Brief of INDIGO Creative Nation
Indigo Creative Nation Program
#DIGITALIZINGINDONESIA
Developing potential digital talents through Nurturing Creativity Program @DILo
Growing Indonesia Startups to the Next Level through Incubation & Acceleration Program @Digital Valley
Telkom Indo nesia’s End-to-End Init iatives f or Startup Engagement
Invest in SE Asia. Invest in Ecosystem Building
Digital Startup Ecosystem Development Approach Optimizing synergy between Startups, Government, Corporation, and Investor to strengthen Indonesian Digital Startup Ecosystem
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2
People Building strong Digitalpreneur thru Incubation Program and nurturing thousands of talents
Number of Startups incubated 250
221
200
171
150
121 81
100 50
58 15
32
Supporting Nasional Program
Developing 1000 quality startups by 2020
Planet Providing 16 creative camps and 5 creative centers and its supporting facilities for prestartup, and startup incubation program
0 2013
3
Participation Startup Ecosystem development thru Penta Helix Collaboration
2014
2015
2016
Academic + Research institute
2017
2018
2019
Business
Community
Government Media
DILo menjadi bagian dari Perjalanan Indigo Creative Nation
DILo dikembangkan untuk membina digital talent yang berada di masyarakat Output DILo berupa startup baru untuk dikembangkan dalam inkubasi Indigo dan professional developer Latar belakang: kualitas startup yang terjaring Indigo sangat sedikit dan perlu ditingkatkan kualitasnya
Indigo Creative Nation Framework 17.077
4.266
98 18
15
Under construction
Pre-Startup Stage
• Digital talent development Idea exploration & • founder match making
Incubation Stage
Acceleration Stage
• Validate startup idea • Develop product & biz model, and validate to early adopter • Start to integrate into CFU
•Product is ready to market Marketing & • channeling product to
Next Investment Stage
• Prepare startup for fund raising to get a bigger investment
BENEFIT for Startup thru Indigo Program
Digital Valley Bandung Digital Valley
Jogja Digit al Valley
Jakarta Digital Valley
Lokasi 16 DILo dan 3 Digital Valley
Banda Aceh
IT-DEL Toba
Medan
Pakanbaru
Tangerang
Depok
Bogor
Bekasi
Bandung
Yogyakarta
Solo
Surabaya
Malang
Denpasar
Balikpapan
Makassar
Mitra Kerjasama Lokasi DILo
Beberapa Lokasi DILo
DILO MEDAN
DILO ACEH
DILO BANDUNG
DILO BALIKPAPAN
DILO SURABAYA
DILO BOGOR
DILO DENPASAR
DILO MALANG
Promoting Indigo Startups SV Immersion Program
Demo Day
Startup Exhibition
Bi-annual events to introduce qualified startups to investors, corporations, and government agencies to encourage further startup growth
Meet Telkom Market Best Startups form Indigo had an opportunity to join Silicon Valley Immersion Program to meet with Luminary and successfull Entrepreneur in Silicon Valley partner’s office for a week and “pitch” meeting to Silicon Valley
Give opportunities for startup to take part in some strategic exhibitions and other events
Give business opportunities for startups to integrate their products into Telkom Group
