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Review Test Submission: MBCM771D-Marketing Management-Jul17-Assignment1 Management-Jul17-Assignment1

Review Test Test Submission: MBCM771D-Marketing MBCM77 1D-Marketing Management-Jul17Assignment1

User 

Kristapati Harish

Course

Sem1.Marketing Managemen Managementt

Test

MBCM771D-Marketing MBCM771D-Marke ting Managemen Management-Jul17-Assignmen t-Jul17-Assignment1 t1

Started

25/10/17 08:34

Submitted

15/11/17 22:41

Due Date

15/11/17 23:59

Status

Completed

 Attempt Score

Grade not available.

Time Elapsed

518 hours, 6 minutes

Instructions

Center for Continuing Education - UPES MBCM771D-Marketing MBCM771D-M arketing Management Assignment 1

Total Questions: 63 Questions: 63 Total Marks: 100 Marks: 100

Assignment Information : The examination will consist of only Objective type (multiple choice) questions requiring candidates to Mouse-click their correct choice of alternatives against the related question number. The questions would carry 1 to 5 marks each depending on the difficulty level of the question as indicated in the table below:

Difficulty Level of Questions: 1 Mark - Direct, Memory based 2 Marks - Memory & Conceptual 3 Marks - Conceptual & Analytical 4 Marks - Analytical based on understanding of concepts 5 Marks - Application based on understanding of concepts The question paper will be for 100 marks and considering marks allotted to each question, the total number of questions would be around 63. There will not be negative marking for wrong answers. In case candidate does not want to attempt the question he I she should not mouse-click any option. The students are allowed to save the responses and come back later to resume, complete and "Save and Submit" the assignment. However, if the Due Date has expired, then the assignment will not be accessible and will be marked as zero. In such cases, the student can re-attempt the assignment allocated after enrolling in the subsequent Semester. Once submitted, that answer sheet cannot be retreieved for any editing. The student has to initiate a new attempt (if allowed), if  he has submitted the assignment by mistake. The students are normally allowed 3 chances to attempt and submit the assignment. The number of attempts availed is displayed under the "Test Information". The Highest Grade of the 3 attempts shall be considered for grading. The assignments are auto evaluated, and hence no chance of re-evaluation/re-totalling is allowed to the student. Results Displayed

Submitted Answers

Question 1 Select the best option. ------- is a strategy of using a successful brand name to launch a new or modified product in a new category. a. Duo branding b. Line extension c. Brand extension d. Multi-branding Selected Answer: 3. Option c. is correct

Question 2 choose the best option Middlemen in indirect channels of distribution: A) often perform functions that producers cannot perform efficiently by themselves. B) do not provide additional convenience to consumers. C) increase the need for producers to make large investments in distribution facilities and personnel. D) make it necessary for producers to carry more inventory. E) all of the above Selected Answer: 1. Option a. is correct

Question 3

Choose the appropriate option Brands are capable of triggering associations in the minds of consumers. These associations may sometimes enable consumers to construe ------meaning associated with a particular brand. a) physical b) sociological c) psychosocial d) cognitive Selected Answer: 3. Option c. is correct

Question 4 Select the best answer. hat are the unique qualities of advertising? a. Advertising is expressive, allowing the dramatization of products. b. Consumers view advertised products as standard and legitimate. c. Advertising can be used to build up a long-term image for a product. d. Consumers and competitors often perceive large scale advertising as an indicator of the strength of the company, as it has the funds to advertise so aggressively. e. All of the above. Selected Answer: 5. Option e. is correct

Question 5 Select the best answer. In creating the communications message, what is the term applied to the process of putting the intended message or thought into symbolic form? a. Generating feedback. b. Encoding. c. Decoding. d. Developing the response. e. All of the above. Selected Answer: 2. Option b. is correct

Question 6 Select the best option. There are two types of environmental forces, which influence an organization's marketing activities. a) Internal and External Forces b) Macro and Micro Environmental Forces c) Incremental and External Forces d) Micro and Internal Forces Selected Answer: 2. Option b) is correct

Question 7 Select the correct answer. The researchers, Berry, Parasuraman and Zeithaml, cite 10 main criteria which between them cover the whole service experience from the customer's point of view. Which of the following is not an example of one of the criteria which influence the quality of the outcome of the service experience? a. Competence. b. Understanding the customer. c. Credibility. d. Access. e. Security.

Selected Answer: 3. Option c. is correct

Question 8 Select the best option. In an example discussed in your text, Johnson & Johnson's recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy? a. The marketing concept. b. The product concept. c. The selling concept. d. The societal marketing concept. Selected Answer: 4. Option d.is correct

Question 9 Choose the correct option. State whether the following statement is true or false? Service companies wanting to operate in other countries are usually welcomed with open arms. Manufacturers usually face restrictions when attempting to sell their products in another country. Selected Answer: 1. true

Question 10 Choose the appropriate option  A differentiation strategy is defined as: A) Higher quality products or services than competitors. B) Innovation of products or services greater than competition. C) Providing different products or services which draw upon competences or resources which competitors do not have. D) The provision of products or services that offer benefits different from those of competitors and that are widely valued by buyers. Selected Answer: 4. Option d. is correct

Question 11 Select the correct answer. If the researcher (because of time or cost constraints) selects the easiest population members from which to obtain the information, he or she has ust selected a(n): a. judgment sample. b. sample random sample. c. convenience sample. d. stratified random sample. Selected Answer: 3. Option c is correct

Question 12 choose the best option. hich sales management tool shows a salesperson which customers and prospects to see during the next 12 months and in which months, as well as which activities to carry out? a. positive incentives plan b. annual call plan c. sales quota plan d. sales force automation systems e. time-and-duty analysis Selected Answer: 2. Option b. is correct

Question 13 Select the best option. The term which lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. a. Organizational plan b. Strategic marketing plan c. Corporate tactical plan d. Corporate mission e. Customer value statement Selected Answer: 2. Option b. is correct

Question 14 Choose the most suitable answer. ------- is setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of  different features, and competitors’ prices. a. optional-product pricing b. captive-product pricing c. product line pricing d. by-product pricing Selected Answer: 3. Option c. is correct

Question 15 Select the correct answer. hich of the following statements about the purchase decision is true? A) Fear of what her mother would say if she purchased a halter-top is an example of a functional risk that Marie may not want to chance B) Seeking additional information about a product almost always increases the likelihood of post-purchase dissonance C) A man who sends his wife out to buy him Depends garment protectors is afraid of the psychosocial risks he might experience if someone saw him making the purchase D) A man who wants to lower the psychosocial risk associated with buying a hairpiece by convincing himself that most people will not be able to tell it's a toupee has eliminated all cognitive dissonance Selected Answer: 3. Option c is correct

Question 16 Select the correct answer.

H&R Block prepares income tax forms for its customers. Because many people avoid doing their taxes until the last minute, H&R Block offices are busiest during the six-week period prior to the tax filing deadline. The company instituted a sales promotion which awarded customers who had their  axes prepared early the opportunity to win double the amount of their tax refund. This strategy is to deal with the ------- nature of services. A) standardized B) perishable C) Tangible D) heterogeneous E) homogeneous Selected Answer: 3. Option c. is correct

Question 17 Choose the correct option. hich of the following is the most valuable piece of information for determining the social class of your best friend's parents? A) The number of  years schooling that they had B) Their ethnic backgrounds C) Their combined annual income D) Their occupations Selected Answer: 4. Option d is correct

Question 18 Choose the appropriate option Branding provides suppliers with several advantages. What are these advantages? a. Branding enables the supplier to attract a loyal and profitable set of customers. b. Branding assists the supplier in market segmentation. c. Branding ensures easier order processing and tracking. d. Brand manufacturers spend a great deal of money and expend energy in brand building that cuts down on the need for the supplier to advertise in isolation. e. Branding increases innovation by giving producers an incentive to look for new features that can be protected against imitating competitors. Selected Answer: 1. Option a. is correct

Question 19 Choose the most suitable answer. Gerda has been given the performance figures for the salespeople in the South-western district of her organization. She is comparing their actual sales with forecasted sales as well as looking at whether each salesperson was able to meet his or her sales quota while keeping sales expenses five percent lower than the previous year. Gerda is engaged in: A. leading B. planning C. management by objectives D. organizing E. controlling Selected Answer: 1. Option a. is correct

Question 20 Select the correct answer.  Assume that you are a marketing research director for a medium-sized manufacturing firm and you would like to engage an outside marketing

research firm to conduct your field interviews. Which of the following options would be your best choice to achieve your objective? a. A brandmanagement specialty research firm. b. A custom marketing research firm. c. A global research management firm. d. A specialty-line marketing research firm. Selected Answer: 4. Option d. is correct

Question 21 Select the appropriate answer from the given option. The consumer focus can be seen as a process that involves three steps. SEC A 1) The information is disseminated throughout the firm and products are developed 2)Customer wants are researched 3) customer satisfaction is monitored and adjustments made if necessary. SEC B a) 1,2,3 b) 3,2,1 c) 1, 3,2 d) 2, 1,3 Selected Answer: 4. Combination d) is correct

Question 22 Choose the correct option. There are a number of key influences on the selection of distribution strategy. Which of the following is generally recognized as a key influence? a) Buyer behaviour b) Producer's needs c) Product type d) All of the above Selected Answer: 4. Option d. is correct

Question 23 Choose the most suitable answer. "I predict that new sales manager Steve will one day have my job," said Mr. Peter, CEO of XYZ Enterprises. "He has a remarkable ability to see the 'big picture.' I don't think we've ever had a sales manager who better understood how his responsibilities fit into the overall scheme of things." Steve is strong on which managerial skill? A. conceptual and decision B. diagnostic C. technical D. people E. selling Selected Answer: 2. Option b. is correct

Question 24 Select the best answer. ------- is a face-to-face paid personal communication and aims to inform and persuade prospects and customers to purchase products, services, or  accept ideas of issues. Selected Answer: 2. Personal Selling

Question 25 Select the correct answer. Marketing information systems (MIS) are built upon the gathering, sorting, analyses and evaluation and distribution of information and are comprised of which of the following? a. Intelligence activities. b. Computer programmes. c. People. d. Research procedures. e. All of the above. Selected Answer: 5. Option e. is correct

Question 26 Select the correct answer.  An understanding of how people shape their ethical standards and what induces them to get involved in unethical conduct may be helpful in decreasing instances of ------- conduct. Selected Answer: 2. Unethical

Question 27 Select the correct answer. ------- provide a schematic overview of the themes that characterized it. Selected Answer: 1. Holistic marketing

Question 28 Choose the most suitable answer. Mobile phone manufacturers offer monthly price packages with international call packages, and text message packages bundled in with different ypes of account, and these bundles are also available independently. This is called: a) Product pricing. b) Price differentiation. c) Product bundling. d) Mixed price bundling. Selected Answer: 4. Option d. is correct

Question 29 Select the best option. There are two types of membership groups: primary and secondary. Which group they belong?

Selected Answer: 2. Reference Group

Question 30 Select the best option. In order to analyse the current business portfolio, the company must conduct ------- analysis a tool by which management identifies and evaluates he various businesses that make up the company. Selected Answer: 4. Portfolio

Question 31 choose the best option hen the producer wants to maintain control over the service level and outputs offered by the resellers it most likely will use ------- distribution. a. competitive b. extensive c. intensive d. exclusive e. selective Selected Answer: 4. Option d. is correct

Question 32 Select the best answer. State whether the following statement is true or false? A push strategy involves the manufacturer using advertising and promotion to persuade consumers to ask intermediaries for the product, thus inducing the intermediaries to order it. Selected Answer: 1. true

Question 33 Choose the most suitable answer. There are at least three key consumer desirability criteria for PODs (points-of-difference): relevance, distinctiveness, and ------- a. believability b. presentation style c. economy d. non-technological e. information content Selected Answer: 1. Option a. is correct

Question 34

Select the correct answer. State whether the following statement is true or false? A service marketer must develop strategies that satisfy needs and wants of customers. Selected Answer: 1. True

Question 35 Select the best option. 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion Selected Answer: 1. true

Question 36 choose the best option State whether the following statement is true or false? Marketing channels are sets of interdependent organizations involved in the process of  making a product or service available for use or consumption. Selected Answer: 1. true

Question 37 Select the best option. -------involves changes in an individual's behaviour arising from experience. Selected Answer: 3. Learning

Question 38 Select the best option. The another name of Micro Environment can be: Selected Answer: 3. Task Environment

Question 39 Select the correct answer.

------- professionals often manage complex campaigns staged in multiple locations aimed at reaching large groups of people to create interest in heir produce or service. Selected Answer: 4. Marketing Sales

Question 40 Choose the appropriate option State the term. “A unique set of brand associations that the brand strategist aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers from the organisation members. Selected Answer: 5. Brand Identity

Question 41 Choose the appropriate option Earlier Nestle’s Milkmaid was “Milkmaid Condensed Milk”, a convenient form of milk for use as tea or coffee creamer or whitener. The sales of  Milkmaid reached a plateau in 1980s and the company repositioned the product as ideal for preparing sweets and desserts. The pack design was smartened up and changed to suit the strategy, which led to remarkably substantial gains in sales volume. name the concept Selected Answer: 1. Repositioning

Question 42 Select the correct answer. Careers in ------- focus on marketing to a specific client or market sector and are most often found in business-to business or business-togovernment arenas. Selected Answer: 4. Marketing Sales

Question 43 Choose the appropriate option  A process by which manufacturers and retailers help customers to differentiate between various offerings in a market. This is called: a) diffusion b) innovation c) market testing d) branding Selected Answer: 4. Option d. is correct

Question 44 Select the best option.  After successful ------- of a new product, the company introduces the product in the market with full-scale marketing programme. Selected Answer: 2. Test marketing

Question 45 Select the correct answer. ------- refers to storing subject-based, integrated, non-volatile, time variant data in support of managerial decisions. Selected Answer: 2. Data warehousing

Question 46 Select the best option.  A ------- is likely to be committed and enthusiastic about a particular brand is usually unlikely to be influenced by a competitor’s actions and is an asset to the marketer, being inclined to spread favourable word-of-mouth information or opinions. Selected Answer: 3. Delighted customer 

Question 47 choose the best option Management of distribution channels concerns two key elements: (1) managing the design of the channel and its activities, and (2)-------: a) managing the communications b) managing the relationship of members in the channel c) managing customers' expectations d) managing new echnology Selected Answer: 2. Option b. is correct

Question 48 Select the best option. ------- are business, industrial or institutional organizations that buy goods or services to use in their own organizations, to resell or to make other  products. Selected Answer: 2. Business users

Question 49 Select the correct answer. Service providers also use ------- to smooth out demand fluctuations. Selected Answer: 4. Prices

Question 50 choose the best option. State whether the following statement is true or false? In a geographically based sales force, a salesperson has to visit all current and potential customers in a given geographic territory. Selected Answer: 1. True

Question 51 Select the best answer. “------- is a marketing discipline that utilises a variety of incentive techniques to structure sales-related programmes targeted to customers, trade, and/or sales levels that generate a specific, measurable action or response for a product or service.” Selected Answer: 4. Sales Promotion

Question 52 Select the best answer.  A ------- strategy involves the manufacturer using its sales force and trade promotion money to induce intermediaries to carry, promote, and sell the product to end users. a. push b. pull c. promote d. provide e. none of the above Selected Answer: 1. Option a. is correct

Question 53 Choose the correct answer.  A ------- represents an intangible product that may involve human or mechanical effort in its delivery.

Selected Answer: 1. Service

Question 54 Choose the most suitable answer. The three major considerations in price setting includes, costs set as the “floor,” -------, and customers’ assessment of unique features establishing he price ceiling. a. competitors’ prices and the price of substitutes provide an orientation point b. competitors’ prices establishes a “target price” goal c. the price of substitutes establishes a “target price” d. the price of competitors and substitutes does not enter into the pricing considerations. e. none of the above Selected Answer: 1. Option a. is correct

Question 55 Choose the correct answer. Strategic market planning can be named as: a) Strategic Marketing Planning b) Strategic Market-Oriented Planning c) Strategic Planning Selected Answer: 4. All are correct

Question 56 Select the correct answer.  According to ------- , ethical challenges are mainly in two situations: (1) decisions in situations commonly called 'grey-areas' where the right decision is debatable, and (2) decisions for issues where the right course of action is clear but individual and company pressures, and circumstances force good-intentioned marketing managers in the wrong direction. Selected Answer: 4. Andrew Stark

Question 57 choose the best option. Selling is most accurately described as being: communication with respect to the relationship with consumers. a. non-personal b. non-structured c. wo-way, personal d. demand-directed Selected Answer: 3. Option c. is correct

Question 58 Select the best option. The most important factor, which is controlling and changing the human society and even impacting the future is -------. Selected Answer: 3. Product

Question 59 Select the best option. The ------- Strategy is normally based and built upon the principles that govern the traditional, offline Marketing- the well known 4 P's that form the classic Marketing mix. Selected Answer: 1. e-Marketing

Question 60 choose the best option Logistics, or physical distribution (PD), provides: A) Possession utility. B) Time and place utility. C) Form utility. D) Task utility. E) Possession and ime utility. Selected Answer: 2. Option b. is correct

Question 61 Select the correct answer. ------- is the effective procedure of generating responses, hopefully in a predictable manner. Selected Answer: 2. Marketing

Question 62 Choose the most suitable answer. Retailing activities resulting in transactions that occur away from a fixed store location are referred to as: a) Non-store retailers. b) Convenience stores. c) Department stores. d) Supermarkets Selected Answer: 1. Option a. is correct

Question 63 Choose the appropriate option Some firms adopt this policy and each brand has its own individual name. Name the term Selected Answer: 3. Desirable Qualities of Brand Names Wednesday, 15 November 2017 22:41:16 o'clock IST

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