UniKL BUSINESS PLAN TECHNOPRENEURSHIP
UNIVERSITI KUALA LUMPUR
BUSINESS PLAN WBB10102 Technopreneurship (Semester January 2013)
Project Title: _______________________ Team Name: _______________________ Name of Member 1, Student ID, Program (Leader) Name of Member 2, Student ID, Program Name of Member 3, Student ID, Program Name of Member 4, Student ID, Program Name of Member 5, Student ID, Program Name of Member 6, Student ID, Program Tel : 03-2175 4000 Fax : 03-2175 4441 Mobile : 01X-XXX XXXX (Leader) E-mail :
[email protected] (Leader)
This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Contents Section Section 1.0 EXECUTIVE EXECUTIVE SUMMARY SUMMARY………… …………………… …………………… …………………… ………………. …….
1
Section 2.0 INTRODUCTION TO THE COMPANY………………………………. COMPANY……………………………….
1
2.1 Company Background………………………………………………….. 2.2 Business Project Background………………………… Background………………………………………….. ……………….. 2.2.1 Technical Aspect: Product/ Service/Technology Service/Technology Overview 2.2.2 Products or Services Offered 2.2.3 Market Needs (Demand) 2.2.4 Degree of Innovation 2.2.5 Feasibility and Profitability 2.2.6 Core Technologies 2.2.7 Current Development or R&D Status 2.2.8 Product Strategy for Current or Future Products 2.2.9 Intellectual Property 2.3 Project Location…………………………………………………………. 2.4 Factory Building…………………………………………………………. 2.5 Machine/Vehicle/Equipmen Machine/Vehicle/Equipment…………………………… t…………………………………………… ……………… 2.5.1 Existing Machine/Vehicle/Equipment Machine/Vehicle/Equipment 2.5.2 Proposed Machine/Vehicle/Equipment Machine/Vehicle/Equipment 2.6 Current Capacity and Projection Capacity…………………………… Capacity…………………………….. 2.7 Raw Material/Others important input………………………………….. input………………………………….. 2.8 Production Process……………………………………………………… 2.9 Quality Control and Pollution……………………………… Pollution…………………………………………. …………. 2.10 Technology Transfer…………………………………………………… 2.11 Gantt Chart……………………………………………………………… Section 3.0 MARKETING PROGRAM………………………………………………
5
3.1 General G eneral Marketing Aspect………………………………………… Aspect……………………………………………… …… 3.2 Target Market……………………………………………………………. 3.3 Benefits and Customer Value…………………………………… Value………………………………………….. …….. 3.4 Main Competitors……………………………… Competitors………………………………………………………... ………………………... 3.5 SWOT Analysis...…………………………………… Analysis...………………………………………………………... …………………... 3.6 Growth Strategies to t o Compete the Competitors……………………... Competitors……………………... Section 4.0 MANAGEMENT TEAM…………………………………………………
6
4.1 Company Organisation…………………………………………………. 4.2 Directors’ name and background………………………… background……………………………………… …………… 4.3 Main Staff name and background……………………………………… background……………………………………… 4.4 Justification on Management Team…..……………… Team…..………………………………. ………………. Section 5.0 FINANCIAL PROJECTION……………………………………………. PROJECTION…………………………………………….
7
5.1 Financial Overview………………………………………………………. 5.2 Financial Justification…………..………………………… Justification…………..……………………………………….. …………….. Secti Section on 6.0 CONCL CONCLUS USION ION……… ……………… ……………… ……………… …………… …………… ……………… …………… …….. ..
7
Secti Section on 7.0 APPEN APPENDIC DICES… ES……… …………… ……………… …………… …………… …………… …………… ……………… ………... ...
7
This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Section 1.0 EXECUTIVE SUMMARY • • • • • • • • • • •
The business description, product or service, the value to the customer, the relevant markets, competition, operations, risk/opportunities, management management expertise, financial and capital requirements, source of fund, used fund and Possible return on investment.
The reader should be able to read and comprehend the summary in ten minutes. (The summary, between one or three pages length) __________________ ____________________________ _____________________ ____________________ ____________ ___ Section 2.0 INTRODUCTION TO THE COMPANY
2. 1 C o m p a n y B a c k g r o u n d
• • • • • • • • • • •
No.
company’s name, Vision and Mission percentage of Bumiputra’s share, date of registration, registration, date of operation, company’s registration number, correspondence correspondence address, telephone number, type of industry, authorized capital, paid-up capital, Name & IC No.
Position
Share Value RM ‘000
%
Shareholder status NB B
(* NB – non Bumiputra, B – Bumiputra)
Figure 2.1 Share holders information •
Financial Institution
company’s other liabilities liabilities Loan amount & date approved
Asset Financed
Interest rate & duration
Loan balance as at current date
Coll Collat ater eral al
cont contac actt number of person incharge
3 This report format is only to be used for the coursework of W BB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Figure 2.2 Company’s other liabilities liabilities (Note: Please choose information whichever are relevant to your business) 2.2 Business Project Background
2.2.1
Technica Technicall Aspec Aspect: t: Produ Product/Ser ct/Service vice/Techn /Technolog ology y Overvi Overview ew
a) Main product and future product. b) Special specification of the product, characteristic of the product, the shape and packaging. (Products photo) uniqueness of the product. c) The strength and the uniqueness
2.3 Project Location
2.2. 2.2.2 2
Prod Produc uctt or Serv Servic ice e Offe Offere red d
2.2. 2.2.3 3
Mark Market et Need Needs s (Dem (Deman and) d)
2.2. 2.2.4 4
Degr Degree ee of of Inno Innova vati tion on
2.2.5 2.2.5
Feasi Feasibil bility ity and and Profit Profitabi abilility ty
2.2. 2.2.6 6
Core Core Tec Techn hnol olog ogie ies s
2.2.7 2.2.7
Curre Current nt Devel Develop opmen mentt or R&D R&D Stat Status us
2.2.8 2.2.8
Produc Productt Strateg Strategy y for Curr Curren entt or Futur Future e Produ Products cts
2.2. 2.2.9 9
Inte Intell llec ectu tual al Prop Proper erty ty
Location (Location map) (Appendix) Area and land status. status. (Land Title)(Appendix) Title)(Appendix) Price comparison if your company wanted to purchase the • property. If rental give a copy of tenancy t enancy agreement. agreement. (Appendix) • •
4 This report format is only to be used for the coursework of W BB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
2.4 Factory Building
Type of existing building and new building company wanted to built or purchase. (Bricks or wood – material used) Area, building building status (Layout plan) plan) Development Development cost and cost comparison (at least 3 • comparison) (Appendix) Contractor or developer name and their experience. Gantt chart. • If rental give a copy of tenancy agreement. (Appendix) (Appendix) • •
•
•
2.5 Machine / Vehicle / Equipment
2.5.1 2.5.1
Existi Existing ng Machi Machine/ ne/Veh Vehicl icle/E e/Equi quipme pment nt
Types of machinery/ vehicles
Quantity
Capacity
% of current usage
Purchased price (RM)
Types of financing
Figure 2.3 Existing Machineries/Vehicle/Equipment Machineries/Vehicle/Equipment 2.5.2 2.5.2
Propos Proposed ed Machi Machine ne/Ve /Vehic hicle/ le/Equ Equip ipmen mentt
Types of machinery/ vehicles
Quantity
Capacity
% of current usage
Purchased price (RM)
Types of financing
Figure 2.4 Proposed Proposed Machineries/Vehicle/Equ Machineries/Vehicle/Equipment ipment Give justification of the new proposed machine/vehicle/ machine/vehicle/ equipment. Why your company choose the machine (supplier background, technical support, pricing comparison, name of other company using the same machine. Company experience on the machine if any or suppliers) 2.6 Current Capacity and Projection Capacity
a) Current Current capacity capacity and justifi justificatio cation n projected projected capacity capacity.. b) Theoretic Theoretical al capacity capacity,, percentage percentage of usage usage propose proposed d and projected quantities to be produced in 5 years time.
5 This report format is only to be used for the coursework of W BB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
2.7 Raw Material Requirement / Other Important Input
Type
Quantity Required per year
Price per unit (RM)
Total (RM)
Name and location of supplier
Total
Figure 2.5 Raw Material Requirement Give Give justi justific ficati ation on cost cost per unit unit and resou resource rces s of raw mater material ial (imp (impor ort/d t/dom omes esti tic/ c/re recy cycl cle) e).. Ov Over eral alll raw raw mate materi rial al stat status us and and suppliers capability, capability, price fluctuation and threat) 2.8 Production Process
a) Flo Flow cha chart rt of th the pro prod duct and explanati nation on at every very process. Example:
Fi ure 2.6 2.6 Flowcha Flowchart rt of Order Order Process Processin in
6 This report format is only to be used for the coursework of W BB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
2.9 Quality Control and Pollution
a) Quality Quality control control manageme management nt system. system. b) Departmen Departmentt of Enviro Environmen nmentt (DOE) (DOE) procedur procedure e and regulation required (if necessary) necessary)
2.10 Technology Transfer
Technology supplier, term and condition in agreement.
2.11 Gantt Chart
Start from the date approved
Figure 2.7 Gantt Chart __________________ ____________________________ _____________________ ____________________ ____________ ___ Section 3.0 MARKETING PROGRAM
3.1 General Marketing Aspect
a) Type and develop development ment of indus industry, try, b) Main ain use user. c) Concurren Concurrentt size of deman demand, d, 5 years years forec forecast. ast. d) Supply Supply status status (import (import and domes domestic) tic) for for the past past 3 years years and current.
3.2 Target Market
a) Target Target market market and basic basic selecti selection, on, b) List of customer. Customer’s Name & Address
Requirement per year (unit)
Supply by applicant (unit)
Market duration
Market Value (RM)
Total
Figure 3.1 List of Customer 3.3 Benefits and Customer Value 3.4 Main Competitors
Details of unique selling points; what makes your product differ from others that are currently, currently, or will be in in the market. Discuss the function of your product/services and the value from which the customer will gain. Name & location
Brand
Annual Production (Unit)
% Market share
Total
Figure 3.2 Competitors Competitor background, operation date, capacity, pricing, performance and their expansion planning.
7 This report format is only to be used for the coursework of W BB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
3.5 SWOT Analysis
If possible, add this analysis.
Figure 3.3 SWOT Diagram 3.6 Growth Strategies to Compete with Competitors
Strategies may involve aspects like quality, packaging, pricing, distribution, promotion, credit terms, services, design or branding. Example of technology and product development strategies: - To hav have e flaw flawle less ss mob mobil iliz izat atio ion n - To rap rapid idly ly dep deplo loy y the the syst system em int integ egra rati tion on - To inves investt con consis sisten tently tly in poten potentia tiall exp expert erts s - To expl exploi oitt the the rea ready dy infra infrast stru ruct ctur ure e - To work ork tow towar ards ds deve develo lopm pmen entt - To exploit oit th the da datab tabase __________________ ____________________________ _____________________ ____________________ ____________ ___
Section 4.0 MANAGEMENT TEAM
4.1 Company Organisation
Figure 4.1 Organization Chart 4.2 Director’s Name and Background
4.3 Main Staff Name and
a) Name Name b) Age Age c) Qualifica Qualification tion,, d) experien experience, ce, e) Share hold from other other company, company, value and percentage percentage of ownership. f) Net Net asse assett valu value, e, g) Speciali Specializatio zation. n. (Appendix) a) Name Name b) Age Age 8
This report format is only to be used for the coursework of W BB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Background
4.4 Justification on Management Team
c) Quali Qualific ficati ation on d) Experi Experienc ence e e) Share hold from other other company, company, value and percentage percentage of ownership. f) Net Net asse assett valu value, e, g) Speciali Specializatio zation. n. h) Number of permanent permanent workers and and contract workers. workers. (Appendix) Explain the credibility of the management team to run the business.
__________________ ____________________________ _____________________ ____________________ ____________ ___ Section 5.0 FINANCIAL FINANCIAL PROJECTION PROJECTION
5.1 Financial Overview
For convenience, you are suggested to use the sample financial template given to you. These includes: 1 2 3 4 5 6
1. P&L P&L proje projecti ction ons s for 3 year years s (in RM) RM) 2. Cash Cash flow flow proje projectio ctions ns for 3 years years (in (in RM) RM) 3. Performa Performa Balance Balance Sheet Sheet for 3 years years (in RM) 4. Major Major capita capitall require requirements ments or expen expenditur diture e 5. Break Breakdow down n of sale sales s (in deta detailil)) 6. Breakd Breakdown own of R&D R&D expendi expenditure ture in in detail detail 7 7. Last 3 Years Revenue and Profit after tax (should your company already been in operation the last 3 years) (Appendix)
5.2 Financial Justification
Financial Qs to consider, or key questions that can be observed: How will your revenues and expenses develop? What assumptions underlie your financial planning? • What sources of capital are available to you to sustain operations? How will you realize profits? What can an investor expect should they invest in your company? __________________ ____________________________ _____________________ ____________________ _________ •
•
• •
Section 6.0 CONCLUSION CONCLUSION
State the strength and potential of the project. Project risk and solution to overcome the risk. Everything else that you wish to include. __________________ ____________________________ _____________________ ____________________ ____________ ___ Section 7.0 APPENDICES
9 This report format is only to be used for the coursework of W BB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
10 This report format is only to be used for the coursework of W BB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
