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A case study about Pepsico: Capital expenditure
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GIBERSON S GLASS STUDIO CASE ’
Main Issues In The Case Mr Giberson is a skilled glassblower who is facing financial difficulties in his business. His resources are draini quickly due to the following reasons: 1. He lacks the proper bookkeeping mechanism following his divorce with his wife since earlier his wife care of the bookkeeping activity 2. He seems to be lack knowledge about the profitability of his 4 products – glasses, glasses, paper weights, tum vases 3. He hasn’t come up with a concrete pricing strategy to maintain profits after accounting for the costs wages After analyzing the data about the Giberson ’s company, it appears that Mr Giberson is under-utilizing his res namely the raw materials and time in addition to the inefficient pricing strategy for his products. Issue Diagnosis
We can assess these factors individually and accordingly come up with recommendations to improve the end profitability. 1) Raw Materials: Materials: The total weight of raw material that were used during manufacturing was 39.3 lbs (a calculations) while the total weight of raw material scrapped was 50 lbs. We have the available batch lbs. Thus the resultant percentage utilization of raw materials is just (39.3 + 50)/200 = 45%. While the batch is $21.42 , the overall cost per year is $21.42*40 = $856.80 Suggestion: Suggestion : Giberson is reluctant to reduce the quantity of the batch to preserve quality. But, if he can reduc quantity by half while still preserving the proportion of ingredients, he can save $428.40 per $428.40 per year
2) Time: After doing some calculations over the total “Hot Time” needed to produce the 4 items (rough over a week and comparing it with the total available “Hot Time” which is 5*6=30 hours since Gibers from Tuesday to Saturday. So this leaves us with the percentage utilization of 18.58*100/30 = 62% definitely improved upon.
Suggestion: Giberson could use this time to full capacity to produce more items. He could also use this time
his portfolio by taking new requestswith from hisScribd customers. Master your semester Read Free Foron 30this Days Sign up to vote title & The3) New York Times Useful Not useful Pricing: To find the right pricing strategy we first need to calculate net profit/loss that the firm is curr Cancel anytime.
Special offer for students:After Only doing $4.99/month. incurring. the calculations, the total revenue that was generated in a year was $31,000. W
of the raw material per year was roughly $850. Also the operating costs comes out to be ~$57000. Thu
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