GENERAL MANAGER
MUHAMMAD AMIRUL ARIFF BIN KAMAROZZAM
ADMINISTRATION MANAGER
SITI NOR AZMINA BINTI ABDURAYA
OPERATIONAL MANAGER
NORZAHIRA BINTI JUIN
FINANCIAL MANAGER
NUR FARHAIN SHAHIRA BINTI FARULAI
MARKETING MANAGER
AINA SHAFIQAH BINTI SAILAN
ALAMANDA HOMESTAYPage 1
ALAMANDA HOMESTAY
Page 1
ALAMANDA HOMESTAY
Diploma in Plantation and Agrotechnology,
Universiti Teknologi Mara,
Kampus Samarahan,
Jalan Meranek, 94300 Kota Samarahan,
Sarawak.
Mr. Roystance Asit,
Lecturer of ENT300,
Universiti Teknologi Mara,
Kampus Samarahan,
Jalan Meranek, 94300 Kota Samarahan,
Sarawak. 11 July 2015
Sir,
SUBMISSION OF BUSINESS PLAN PROPOSAL (ENT 300)
Referring to the subject stated above, we would like to submit the proposal of our project paper for our ENT 300 subject.
This business plan was completed according to the guidelines and requirements given according to our subject syllabus. This business plan also constructed to serve as a blueprint and guide for a proposed business venture which covers administration, marketing, operation, and financial aspects.
We hope that this business plan that we proposed does fulfil your requirement. Any mistakes or lack in any area falls fully on us and we appreciate any comments or remarks on our project in order to help us improve it and ourselves as well. Thank you for your guidance and time to go through our business plan and analysing it. With all our efforts we hope that you will approve this business plan that we produced. Finally, with the cooperation that arises among us can enhance a good collaboration.
Yours sincerely,
______________________________
(Muhammad Amirul Ariff bin Kamarozzaman)
General Manager,
ALAMANDA HOMESTAY
ACKNOWLEDGEMENT
The business proposal that we have completed with great ideas would not come into reality without the help from Allah s.w.t for the strength and ability to prepare and accomplish this project on the time required. We are grateful to Allah s.w.t that this business plan can be completed after lots of perspiration and hard work that everyone and each one of us has contributed in doing this business plan.
Special recognition is extended to Mr. Roystance Asit, our lovely Lecturer Fundamentals of Entrepreneurship (ENT 300) who has provide us with lots of important information and knowledge in completing this business proposal. We would like also to show our gratitude to him on giving us support and motivate us to give the best in doing this business plan. Without his help we would not be able to accomplish this project successfully.
Besides, we also would like to dedicate this acknowledgement to our families, course mates, friends and other people who have contributed their ideas and support in our journey to accomplish this business proposal. Without their help and assistance with the information and advices we are unable to do this project smoothly. We really appreciate their contribution so much.
The information that we have gathered and we present in this business plan is a pure, true determination and hard work of the team. A great thanks to all the team members who have been together in concerned and combined tireless efforts, determination, togetherness and great understanding among each other during the process of this proposal. This business plan is our efforts, made and design with the hope that it will give us and unforgettable experience and knowledge which is very useful for every of us in the team.
Finally a great thanks to anyone who ever involves directly or indirectly in contributing with their inspirational or actual work with our business plan. Their contribution had reduced our burdened toward preparing this business proposal.
Thank You.
EXECUTIVE SUMMARY
Alamanda Homestay is a partnership company aimed to provide the customers with a comfortable rental house or transit home. There are five (5) members of this company partnership which consist of the General Manager, Administration Manager, Operation Manager, Marketing Manager, and Financial Manager. The major objective of our company is to provide customers which mainly consist of UiTM and UNIMAS students in Kota Samarahan area. This will provide services that could help the students to find a place stay during study. Beside, this services also for student's parents that wanted to attend their children convocation.
After doing extensive research on the business opportunity available in Kota Samarahan area, our group decided to specify our business in providing house and room rental services to all the people specifically UiTM and UNIMAS students. Alamanda Homestay were aiming high to reach our goals to makes our business run and progress smoothly. Every shareholder plays their part in making this business successful. Every team members are responsible to do their work according to their expertise which will enable their task to works better. It is important for every member does their work in progress and systematically to lead the company in gaining more profit, retain and attract more customers to use our services.
The General Manager is the head of the business company. This position is very responsible for all management for his company which includes employees' welfare. The entire decision making is in his hands after extensive discussions with the Board of Directors. He also leads, controls plans and looks for the business opportunities and assisted by other four shareholders that have been agreed to cooperate with him to establish the Alamanda Homestay.
The Marketing Manager prepares the marketing plan which must have the capability and confidence to speak in front of customers. This is to influence and to attract customers to recognize and understand our business. The other function is to identify target shares and to develop market strategies.
The Operational Manager will arrange resources to produce input through the transformation system and output. In other words, she has to monitor all the work relating output in our company.
The Administration manager will do her very best by providing a systematically chart of our organization, remuneration table and job description. But most of all, our goals and strategies are been prepared by her throughout this business plan. She also done all the tasks related to office administration in terms of managing all the things that are related with his position.
The Finance Manager will tell about the organization capital, trading profit and their balance sheet as well the organization's cash flow. Besides that, it shows the organization profit and loss account.
SHAREHOLDER AGREEMENT
This partnership agreement is made in 1st January 2016 between partners of Alamanda Homestay .The terms and conditions of agreement are as follow:
Each partner is an agent of the company and his/her partners for the purpose of the partnership business.
Every partner is liable mutually with the others.
Every partner is entitled to the amount of the profit the company receives and the profit is to be shared equally among the partners based on their shares.
Every partner is liable to the debts and or losses of the company.
In the case of a partner's death, the deceased partners profit share will be inherited to his next of kin as stated in this important agreement.
No person shall be introduced as a partner without the consent of all existing partners.
Every partner must responsible to take part in the management of the business.
All matter of financial and true accounts and also information of all things relating to partnership will be made available at all times.
Any matters which is concerning to the business such as the matters concerning to well-being of the business must be decided by a majority of the partners.
Subject to agreement between the partners, partnership is dissolved as regard all the partners by the bankruptcy of the business.
3.1 DECLARATION OF PARTNERSHIP AGREEMENT
Date: 1st January 2016
To: All partners of Alamanda Homestay
AGREEMENT TO BOND PARTNERSHIP FOR ALAMANDA HOMESTAY
The entire names listed in the next page have agreed on setting up a partnership business in the form of a registered lawyer being witness. I hereby declare that Alamanda Homestay consists of five (5) partners which automatically becomes the Board of Directors.
2. Workings conditions
Official working time for the Alamanda Homestay is operating with different time which is on weekdays the operation time is 24 hours. However, as the nature of business is such, the Company will oblige the punctuality of partners to be on the business premise as the top priority to the Company.
3. Payment and obligation expenses
The partners' salaries are based on the percentage of their respective personal authorized capital contributions to the company. The company is obliged to pay for travel expenses or other additional expenses such as medical are incorporated with the company.
4. Contract Secrecy
All information obtained in the course of work with this company shall be deemed to be strictly confidential. No such information shall be divulged to any outside party. If you are found to have breached this contract, the company reserves the right to seek legal recourse.
5. Termination Rights
The partnership is offered to you on the basis of good faith that you are in good record of performance in business, free of any discrepancies / divergence and possess no criminal record whatsoever. In the event that any partner is found to have breached the conditions of this partnership contract, this offer will be rendered null and void I look forward to your co-operation, support and hope you will render your full dedication towards Alamanda Homestay.
Besides that, should there be any difficulties within the bonding of this contractual agreement, do not hesitate to enquire the company. If you accept our terms and conditions, please sign your signature on the next page and return the copy for our referencing.
Yours Faithfully,
_______________________
Muhammad Amirul Ariff bin Kamarozzaman
General Manager
Alamanda Homestay
0109609375
[email protected]
3.2 AUTHORIZED PARTNERS' CAPITAL
BIL.
NAME
POSITION
EQUITY(RM)
1
Muhammad Amirul Ariff Bin Kamarozzaman
General Manager
Cash : RM6,990
Land and building : RM 100, 000
2
Aina Shafiqah binti Sailan
Marketing Manager
Cash : RM6,990
3
Norzahira binti Juin
Operation Manager
Cash : RM6,990
4
Siti Nor Azmina binti Abduraya
Administration Manager
Cash : RM6,990
5
Nur Farhain Shahira Binti Farulai
Financial Manager
Cash : RM6,990
TOTAL
PERSONAL CONTRIBUTION
= RM 34, 950
HOUSE = RM 100,000
PARTNER'S FEEDBACK ON CONTRACT DOCUMENT
I hereby have read, understand, acknowledge, agree and accept the above terms and conditions.
I also certify that the information given such as names, identification number, signature and dates are accurate and that no pertinent details have been withheld. If any information given is subsequently found to be incorrect or incomplete or untrue, the Company may terminate the contract without notice of compensation and can be sue under Contract Act 1950 because breach of contract.
…………………………..
MUHAMMAD AMIRUL ARIFF BIN KAMAROZZAMAN
GENERAL MANAGER
Date:
……………………………… ………………………………..
AINA SHAFIQAH BINTI SAILAN NORZAHIRA BINTI JUIN
MARKETING MANAGER OPERATION MANAGER
Date: Date:
……………………………... ………………………………..
SITI NORAZMINA BINTI ABDURAYA NUR FARHAIN SHAHIRA
BINTI FARULAI
ADMINISTRATIVE MANAGER FINANCIAL MANAGER
Date: Date:
QUALITY POLICY STATEMENT
Alamanda Homestay is a transportation services company that provide room and house for rental. This company will constantly strive and do their very best to bring satisfaction to the customer. Besides we will improve our quality of its services from time to time to ensure the hospitality to its clients when using our services whereby our customer satisfaction are our priorities.
It will deliver its services in such manner that
The clients' requirements and expectations are met.
To fulfil what customer want.
Providing a better quality of services.
Charge at a cheaper price which is value for money.
Alamanda Homestay holds their quality and improve our services.
INTRODUCTION
ALAMANDA HOMESTAY BACKGROUND
Alamanda Homestay is a company that doing a business with partnership business that provides a good quality of homestay with a reasonable charge which is value for money that is also comfortable and safe to used. We have done our part which is to provide a comfortable room to be used by the customer.
The main characteristic of our services is to provide room rental services to the students which live in the residential area at Desa Ilmu. This is an existing company whereby there would also others room rental services around this area. We are providing a supply for room rental services as the demand requested for this service have been increasing from time to time. Due to the demand of these services we are determined to provide a room rental services which is value for money by charging the customer with low prices compare to other company.
They would be advantages for our company as our company are providing the cheapest rate of services. While there would be a weakness for us for the beginning of our operation as our company are new and thus there would be likely to have extra period of time for the people to recognize our presents. Therefore we have plan on how to expand our market value by promotion and advertisement from time to time to make sure that our presents are known by all the customers.
The business is situated at the profitable area which is at DesaIlmu, Kota Samarahan, Sarawak which is located nearby the housing area of UiTM and Unimas students where students also rent a house here.. This business is located at very strategic place because it is near to many academic areas such as university and housing are of the students. This business will be starting their operation on the 1st January 2016. There are several factors why we select this business at the situated location:
High Demand
In the rise of economy and academic in Malaysia give us a big possibility to run this business. Most of Malaysian these days having their ability to buy and choose which service they want. In addition, this area is very highly in demand for our services
because it is near to university and residential area of the students. Therefore, the services are available but insufficient to fulfil what customer want.
Profitable
This business is providing a room rental services for the students that refuse to stay in the hostel. Therefore our services is to provide room rental for those people.
Customer Request
Due to highly request on customer, this business has their ability to operate without thinking with any risk because has a customer request for it due to other room rental services that offered an expensive charge, poor quality of services and not user friendly.
In future prospects of the business, in 5 years Alamanda Homestay target is to have more facilities and gain more profit and will fulfill the highest demand of room rental services.
COMPANY'S BACKGROUND
Name of Company
ALAMANDA HOMESTAY
Address
118, Lorong 22M1J, Taman Desa Ilmu, 94300 KOTA SAMARAHAN
Telephone No.
0109609375
E-mail
[email protected]
Form of business ownership
Partnership
Date of Commencement
1st January 2016
Shareholders
Muhammad Amirul Ariff bin Kamarozzaman (General Manager)
Aina Shafiqah binti Sailan (Marketing Manager)
Norzahira binti Juin (Operation Manager)
Siti Nor Azmina binti Abduraya (Administration Manager)
Nur Farhain Shahira binti Farulai (Financial Manager)
Name of Bank
AmBank
Bank Acc. No.
113467298651
PARTNER'S BACKGROUND
GENERAL MANAGER
Name:
Muhammad Amirul Ariff Bin Kamarozzaman
Identity Card Number:
870331-05-5261
Permanent Address:
No.10, Lot 3233, Taman Pelita Jaya, Jalan Sultan Tengah, 93050, Kuching, Sarawak.
Telephone Number:
010-9609375
Date of Birth:
31 March 1987
Age:
28 Years Old
Marital Status:
Married
Academic Qualification:
Diploma In Planting Industry Management
Bachelor In Planting Industry Management
Master in Business Marketing
Courses Attended:
Business Management Course
Skills:
Fluent In English Language and Bahasa Melayu
Experiences:
General Manager At Holiday Inn Resorts
Present Occupation:
Lecturer of Business in UITM Samarahan
MARKETING MANAGER
Name:
Aina Shafiqah Binti Sailan
Identity Card Number:
870530-13-5260
Permanent Address:
No.4, lot 3233, Taman Pelita Jaya, Jalan Sultan Tengah, 93050, Kuching, Sarawak.
Telephone Number:
016-8654966
Date of Birth:
30 May 1987
Age:
28 Years Old
Marital Status:
Married
Academic Qualification:
Diploma In Planting Industry Management
Bachelor In Planting Industry Management
Master in Business Marketing
Ph.D. in Marketing management
Courses Attended:
Business Management Course
Skills:
Fluent In English Language and Bahasa Melayu
Experiences:
General Manager At Metrojaya
Advisor Of International Business
Present Occupation:
Lecturer at UiTM Shah Alam,puncak perdana.
OPERATION MANAGER
Name:
Norzahira binti Juin
Identity Card Number:
860301-13-5662
Permanent Address:
Kampung Loba Balu, 96250, Matu, Sarawak
Telephone Number:
0198374076/0148784030
Date of Birth:
1 March 1988
Age:
27 Years Old
Marital Status:
Single
Academic Qualification:
Diploma In Planting Industry Management
Bachelor In Planting Industry Management
Master In Operation Management
Courses Attended:
Business Management Course
Attending course of entrepreneur by MARA
Skills:
Fluent In English Language and Malay Language, Computer skill
Experiences:
Operation Manager At Damai Beach Resort (2010-2012)
Present Occupation:
Operation Manager At Hard Rock Café, Thailand.
ADMISTRATION MANAGER
Name:
Siti Nor Azmina Binti Abduraya
Identity Card Number:
890301-13-5662
Permanent Address:
No 6, Flat Sandakan Perumahan Persekutuan Stampin Jalan Durian Burung 2 93350 Kuching Sarawak.
Telephone Number:
0128856863
Date of Birth:
10 March 1989
Age:
26 Years Old
Marital Status:
Single
Academic Qualification:
Diploma In Public Administration
Bachelor In Law
Courses Attended:
Business Management Course
Skills:
Fluent In English and Malay Language
Experiences:
Lecturer in UiTM Shah Alam (2013-2014)
Present Occupation:
Freelance Lawyer
FINANCIAL MANAGER
Name
Nur Farhain Shahira Binti Farulai
Identity card
880203-12-5954
Permanent Address
Tb4845 Taman Semarak Batu 4 ½ Jalan Kuhara 91000, Tawau, Sabah.
Telephone Number
0148540150
Date of Birth
03 February 1988
Age
27 Years Old
Marital Status
Married
Academic Qualification
Diploma In Planting Industry Management
Bachelor In Accountancy
Master In Finance (Oxford University)
Ph.D. In Finance Management
Courses Attended
Young Entrepreneurs Seminar
Finance Management Seminar
Accounting Software and Systems Course
Skills
Language and Communication Skills
Working Experiences
Finance Executive at Times Holding Sdn. Bhd.
Present Occupation
Accountant at SIME DARBY PLANTATION
COMPANY's LOGO
Symbol of House:Service of homestay that we provide to customer.
Symbol of House:
Service of homestay that we provide to customer.
Symbol of Alamanda flower:Alamanda flower as our nama of company
Symbol of Alamanda flower:
Alamanda flower as our nama of company
PURPOSE OF BUSINESS
Every business is prepared with a particular purpose in mind;
To allocate business resources effectively
Normally, small businesses have limited resources at their disposal. Hence, these resources need to be allocated effectively so as to avoid unnecessary wastage and to ensure optimum returns on investment. The business plan can help with the planning, distribution and monitoring of these resources.
As a guideline for managing business
The planned strategies are an important part of business which consists of certain rules and regulation. Thus it becomes comprehensive guideline on our daily operation. As a business guidelines it avoid confusion and the member will understand the vision of organization indirectly ensure the organization achieve the goals.
To convince relevant parties of the investment potential of the project
The business can be used as communication tool to convince potential investors of the viability of a proposed venture. The availability of a business plan will boost the confidence of interested parties to finance partially or fully the cost of venture.
To maximize profit
The effective and efficient cost management will ensure that the cost of the business can be decreased easily and at the same time maximizing the profit through the business plan, the budget that preferred to be utilized only for the related expense and the unrelated expense must be avoid as to decreased cost and cased wastage.
BUSINESS LOCATION
A terrace house in the Desa Ilmu Kota Samarahan, Sarawak which is the busiest place that full with student.
Premise Address: 118, Lorong 22M1J, Taman Desa Ilmu,
94300, Kota Samarahan, Sarawak.
Alamanda Homestay is located in Kota Samarahan. The reason we choose this location as our location is because of it is due to the increase number of students that would like to use our services to stay while finishing their studies or event.
MAP OF OUR BUSINESS LOCATED
FRONT VIEW OF OUR PREMISE
BUSINESS OBJECTIVES
Alamanda Homestay strongly believes in providing a very good quality services to the room rental service and striving to provide an excellent service to all our valued customers. We believe that our service is value for money.
The objective of this business is to:
To gain maximum profit
The main objective of our business is to gain maximum profit in the market of Desa Ilmu, Kota Samarahan. When we gain profit, we will be able to expand our business and can fulfill our mission.
To become a high quality of room rental services in the town
We will make sure that our organization will supply only the high quality services. This is really important in getting the trust of our valued customers and to satisfy their requirements and demands by having a good condition and comfortable room.
To minimize cost of production and management
To get the maximum profit for the company, we also will minimize our cost of management and services to ensure our strong marketing strategies, operation run effectively and efficiently and administration.
INTRODUCTION TO THE ORGANIZATION
Mission
Providing comfortable place to stay and well known by student, family and tourist.
Vision
Satisfy our guest with good service given to them with complete facilities
Moto
Feels like home
Logo
ADMINISTRATION PLAN
Administration planning is a vital aspect in each organization. Through administration planning, all strategies and problems affecting the organization can easily been recognized before can run the business.
In our business contribution, we did not apply any loan and use our own saving RM 6, 990 each manager and our homestay land is a inheritance land that own by our general manager. With all the systematic system, we can prepare the structure how to run the business effectively to ensure the business that we want to do is successful and have a potential to compete with the competitors.
Since the organizational planning is important, we have created and prepared a systematic administration system to stabilize our business. It will include all administration aspect such as the position of the workers, budget and the strategies of our company to achieve success. Therefore we have made several objective as guideline to run our business
ADMINISTRATION OBJECTIVES
Alamanda Home Stay is a business providing comfortable place to stay where our main target is students, parents and tourist which the management has its own objective that aimed to support the achievement of the business.
LONG TERM OBJECTIVES
To generate income with good profit
To ensure that the business is always maintain and can deal with any of problem in future
Providing place to stay that is comfortable with affordable value
SHORT TERM OBJECTIVES
To introduce about homestay to public that is providing complete facilities
To ensure that business are run properly and smoothly
To create and maintain good working environment
ORGANIZATION STRATEGIES
Strategies are the most important way to measure the implementation and the workflow business to run smoothly, AlamandaHomestay has their own strategies in measuring the achievement of goals and successfulness. The strategies that we have planned are :
Providing comfortable place to stay with affordable price
Main target is family and students
To prove statisfaction and quality service for the customers when living at homestay
Make sure we able to communicate with costumers nicely without any issue
Accept customers comment and feedback
Plan systematic working ways and how to improve our business well known by outsiders
Ensure the relationship between partnership are close and have respect on each other
Ensure our homestay can fullfill costumers need
ORGANIZATION CHART
LIST OF ADMINSTRATION PERSONNEL
NO
POSITION
NO. OF PERSONNEL
1.
General Manager
1
2.
Administrative Manager
1
3.
Marketing Manager
1
4.
Operating Manager
1
5.
Financial Manager
1
TOTAL
5
SCHEDULE OF TASK AND RESPONSIBILITY
POSITION
MAIN TASKS
General Manager
To manage overall management in business and ensure the business flow accordingly with the objectives and goal.
Responsible to solve the problem and setback against the business.
To create business plan.
Overall profit and loss responsibility.
Establishing systems, procedures and policies for operations.
Manage staff, preparing work schedules and assigning specific duties.
Direct and coordinate organizations financial maximize investments and increase efficiency.
Establish and implement departmental policies, goals, objectives and procedures conferring with board member, organization officials and staff members as necessary.
Administration Manager
To manage every payment to all workers in organization such as bonus, EPF, SOCSO and etc.
To manage all worker's incentive such as annual leave, sick leave and salaries.
Pay administration's expenses such as electricity, water, insurance at the end of the month.
Meeting with other members of management and planning for the future
Marketing Manager
To promote market and the product of company to the customer.
Identify new market networking opportunity.
To be familiar with the competitors in business and analyse their strength and weaknesses.
To prepare a marketing budget and expenses, and submit them to the Financial Manager.
Operational Manager
To plan and organize the working timetable of the workers based on the company's plan within the period.
To select the right products to be kept for stock and make the regular checks on the products.
Monitor the operational flow of the business starting from raw material until it becomes a complete product.
To minimize the cost of operation work.
Financial Manager
To prepare the cash flow, Profit and Loss and Balance Sheet for the business.
To update the account and financial statement within a certain period and ensure all business transaction.
To make sure the financial transaction is recorded correctly and exactly.
SCHEDULE OF REMUNERATION
NO.
POSITION
NO. OF WORKERS
SALARY (RM)
EPF(13%)
SOCSO
TOTAL
1.
General Manager
1
900
117
14.85
1031.85
2.
Administrative Manager
1
900
117
14.85
1031.85
3.
Operation Manager
1
900
117
14.85
1031.85
4.
Financial Manager
1
900
117
14.85
1031.85
5.
Marketing Manager
1
900
117
14.85
1031.85
TOTAL
5
4500
585
74.25
5159.25
EMPLOYMENT BENEFIT
Salary Increment
Salary increment is given to the workers based on profit every year and performance
Annual Leave
The employees will be given 8 days of annual leave for a year align to their period of their sevices in the company
Employment Providal Funds (EPF)
Under the EPF act 1951, the workers have to contribute partial of employee's salary as saving. This is a scheme where money is then made available of employees on their treatment. This is to ensure the workers are not destitute once they retire from work.
Sick Leave
All of the employees will be entitled to paid sick leave of 14 days in the aggregate in each calendar year
OFFICE LAYOUT
CHAIRTABLE
CHAIR
TABLE
FAN
FAN
WH I TE BOARD
WH I TE BOARD
ENTRANCE
ENTRANCE
LIST OF FURNITURE AND FITTING
ITEMS
QUANTITY
PRICE / PER UNIT
(RM)
TOTAL COST
(RM)
Office table and chair
1 set
450.00
450.00
Total
450.00
MACHINERY & EQUIPMENT
ITEM
QUANTITY
PRICE/ PER UNIT
TOTAL COST
Laptop
1
1200.00
1200.00
3 in 1 priner
1
350.00
350.00
Fan
1
95.00
95.00
Total
1645.00
OFFICE STATIONERIES
ITEMS
QUANTITY
PRICE / PERUNIT (RM)
TOTAL
Pen
5
0.70
3.50
White Board
1
90.00
90.00
Marker Pen
5
3.00
15.00
Calculator
1
25.00
25.00
A4 Paper
2 ream
10.00
20.00
Receipt Box
1
2.90
2.90
Total
156.00
ADMINISTRATIVE BUDGET STATEMENT
TYPE
FIXED ASSET COST
(RM)
MONTHLY EXPENSES
(RM)
OTHER EXPENSES
(RM)
Fixed asset:
Furniture and fitting
Machinery and Equipment
450.00
1645.00
Working capital:
SOCSO
EPF
Salaries
Utilities
74.25
585
4500
75.00
Other expenses:
Stationaries
156.00
Total
2,095.00
5,234.25
156.00
Whole total for administration plan is RM 7,485.25
INTRODUCTION
Marketing is one of the most important elements in the business area. Marketing is a critical activity in any business because it forms the backbone of the total business effort in achieving a profitable outcome. Marketing is an activities that are carried out systematically as long as the activities are in line with religious and ethical practices.
The target market of Alamanda Homestay in Kota Samarahan where there are a local educational instituition such as Universiti Malaysia Sarawak (UNIMAS) and UnivesitiTeknologi Mara (UiTM) .So, when it is a convocation season, many people come to Kota Samarahan to attend the ceremony. It is an opportunity for us to attract them to stay at our homestay.
Our market size is within University Malaysia Sarawak and University of Technology MARA populations and our competition is located in Kota Samarahan. Market share is also the percentage of product or services that had been sold by a company in a given area. Besides, in marketing plan, we have included services description, target market, marketing segmentation, market size, sales forecast, competition, marketing strategies, marketing activities and marketing budget.
As a start-up company, marketing plan is very important part that we should focus to make sure we will not face a lot of problems in our business. Yet, it is important to make sure we can achieve the number of target market and also the number of sale forecast.
MARKETING OBJECIVES.
Every company must know and states their objectives before they wish to start their business. To increase the quality and comfort ability for the customers, we must study the strength and weakness of the competitors that have been exist around us and other room rental or homestay services that has provided must be taken seriously.
They are several objectives that have been identified by the Alamanda homestay's Marketing Manager:
To survive in the Alamanda Homestay business area for five years from the date that we started our business.
To promote the Alamanda Homestay in area Kota Samarahan
To plan the business marketing plan and strategies.
To satisfy the need and wants of the target customers.
To gain profit and sales from our services
To have a healthy competition with the other competitors in Homestay business.
To provide a comfortable place to stay at Samarahan at anytime
To serve our guest a unique combination of services without acquiring a high charge everytime they want it
SERVICES DESCRIPTION
Firstly, the business that we are currently running is a homestay services. In Alamanda Homestay services, there are many types of facilities that provided by our homestay such as air conditioner, table, chair, bed, bed sheets, pillow, kitchen tools, dining table, sofa, television , astro and wifi. Basically, our homestay's land is inheritance land that own by our General Manager. Some of facilities that we provide into our homestay is mostly for the satisfaction of the customer itself. The concept of our homestay is home sweet home.
Furthermore, our Homestay are located at the centre of Kota Samarahan. We will ensure that people are well-known with our homestay. It also nearby the University students. Mostly people that renting in our homestay are the parents of the students during their convocation day, which it was the peak seasons renting. Majority the rental houses or homestay in Kota Samarahan offer price in range RM 148.00- RM 250.00 per night. Alamanda Homestay will provide satisfying services and affordable prices to ensure that all people and students that capable and able to rent in our Alamanda Homestay.
TARGET MARKET
The most important aspects in business is the target market. This is because in business we can focus on a certain group of customers that have a potential use our services. Alamanda homestay is located at Samarahan where there are a local educational institutions such as Universiti Malaysia Sarawak (UNIMAS) and UnivesitiTeknologi Mara (UiTM). So when it is a convocation season, many people come to samarahan to attend the ceremony .It is an opportunity for us to attract them to stay at our homestay. Besides, for the parents that sending their children to the University or colleges. This is exactly why we decided to establish Alamanda Homestay so that people can get a nearest places for them to temporarily stay. Besides, our homestay are located at the centre of Kota Samarahan which is also easier for people to find our existence.
Our partnership has decided and agree to use our General Manager's heritage house as our homestay business. The house are located at Desa Ilmu which is at No 118, Lorong 22M1J, Taman Desa Ilmu, 94300 Kota Samarahan, Sarawak. This is the strategic place because it is located nearest to the grocery store, hypermarkets, others facilities, colleges as well as University.
MARKET SEGMENTATION
The main target of our business is the public. Thus, we emphasize on it to identify our targeted group and we have categorized it to market segmentation.
Geographic segmentation
We are targeting a customer who come from the outside from Samarahan.
Our business location is quite strategic where it is located in the centre of Samarahan.
Behavioral segmentation
We are also targeting a group of people who will attend any occasions in Samarahan.
An example of occasions that always being held at Samarahan is convocation and workshop.
MARKET SIZE
Alamanda homestay is involved in providing homestay services. The business has identified its target market as the people who come to Kota Samarahan division for any occasion. Few numbers of factors need to be considered during the calculation of market size. First, the population of our target market is included. For Alamanda homestay, we are required Kota Samarahan population. Second, our market size is by estimation.
We need to assume how many percent of people from the whole country that will stay at our homestay. The calculation of our market size is as follow:
Student.
UNIMAS
According to Unimas website, assume that the population of the student is 16,000.
UiTM
According to HEP Office Unit of UiTM Kota Samarahan, assume that number of student population in 2015 is 8,641.
Overall percentage of market size estimation (people who will come to homestay)
= 5%
Average spending
=RM200
Total target market
= no of population x overall market size estimation
=24,641 x 5%
= 1,232 people
Potential sales per month
=total target market x average spending
=1,232 people x RM 200
=RM 246, 400
Potential sales per year
=total sales per year x 12 months
= RM 246, 400 x 12 months
=RM 3, 000, 000
Based on the calculation, the estimation for potential sales per month is RM246, 400
Therefore, the estimation for potential sales per year is RM 3, 000, 000.
MARKET SHARE
Market share is a comparative measure to assess performance against the competition. The total market share is total up of our services and competitors. Our market share is calculated in term of Ringgit Malaysia and calculated on yearly basic.
Market share before enter business.
Houses
Market shares (%)
Yearly sales(RM)
Unigarden Homestay
40
RM 1,200,000
Pak Long Homestay
25
RM 750,000
D'Samarahan Homestay
10
RM 300,000
Rizqy Homestay
15
RM 450,000
Danial Homestay
10
RM 300,000
Total
100
RM 3,000,000
Pie chart.
After analysing the competitors' strength and weaknesses, Alamanda homestay is confident it can control of the market. This will mean that the existing competitors will lose some of their market after the entry of Alamanda homestay.
Market shares after enter business
Houses
Market shares(%)
Yearly sales(RM)
Uni Garden Homestay
30
RM 900,000
Pak Long Homestay
15
RM 450,000
D'Samarahan Homestay
8
RM 240,000
Rizqy Homestay
10
RM 300,000
Danial Homestay
7
RM 210,000
Alamanda Homestay
30
RM 900,000
Total
100
RM 3,000,000
Pie chart
Estimated market share for Alamanda homestay isRM 900,000
SALES FORECAST
Sales forecast is a very important tool to determine what is the potential of the business that we have for a particular years and it also shows how the business sales going to be develop in the future. It can be a movement of increase or decrease in sales. Besides that, it helps the company to determine the profit and loss of the business. Without this mechanism, the company would not be able to predict their business in the future. Sales forecast is an estimate sale for a specified future period. Sales forecast of the business is very much influenced by the market situation and from customer demand. Forecast sales for the coming business period are determined once the market share has been estimated.
Year
Month
Estimation sales (%)
Sales Collection (RM)
Reasons
1
January
5
RM 45, 000
-Just established
February
5
RM 45,000
-Chinese new year
March
7
RM 63,000
-School holiday
April
7
RM 63,000
-Registration of new degree student
May
8
RM 72,000
-Private and government sector organizing workshop
June
11
RM 99,000
-UiTM convocation
-School holiday
-Registration of Diploma student of UiTM
July
10
RM 90,000
-Ramadhan
August
6
RM 54,000
-EidulFitri
-Independence day
September
10
RM 90,000
-Registration of Bachelor Degree student of UiTM and UNIMAS
October
8
RM 72,000
-Private and government sector organizing workshop
November
11
RM 99,000
-UNIMAS convocation
-Registration of Diploma student of UiTM
December
12
RM 108,000
-UiTM convocation
-School holiday
-Christmas day
TOTAL
RM 900,000
Total sales per year
2
RM 945,000
Increase of 5% sales
3
RM 1,039,500
Increase of 10% sales
For the second year, we are expecting that our sales will increase to 5%.
Expected sales for second year = Total sales for year 1 + 5%
=RM 900,000 + ( RM 900,000 x 5%)
=RM 945,000
For the third year, we are expecting our sales also increase to 10% from second year total sales.
Expected sales for third year = Total sales for year 2 + 10%
= RM 945,000+ (RM 945,000 x 10%)
=RM 1,039,500
COMPETITION
At our location, Alamanda Homestay has some competitors which are running the same business. Alamanda Homestay has five competitors in rental houses services which isUni Garden Homestay, Pak Long Homestay, D'Samarahan Homestay, Rizqy Homestay and Danial Homestay.
We look our competitors as an incentive to improve our company to be good providing the best services to our customer. Our homestay also takes the competitors as a healthy challenge. We also providingthis homestay to make a variety of homestay services which can fulfill the demand and satisfies people.
Therefore, customers also can choose which choices is the best to meet their preference. At the same time, we are providing a good quality services to meet their expectation and satisfying their wants as a customer . We can conclude that competitor will lead to successful business in particular area as we applying the healthy and professional competiton in order to be the best homestay in Samarahan.
Strength and weaknesses for the competitors
Competitors
strengths
Weakness
Uni Garden Homestay
Spacious room
Suitable for big family
Facility provided is reassemble with our own house
Too expensive
Boring screenary
Only small amount of customer can stay at one time
Pak Long Homestay
Spacious room
Suitable for big family
Nice screenary
Well-known
Too expensive
Provided for Muslim only so the market is limited
Only one customer can stay at one time
D'Samarahan Homestay
Spacious room
Nearby shopping complex
Well-known
Too expensive
Only one customer can stay at one time
Located in the middle of housing area
Rizqy Homestay
Strategic
Well-known
Suitable for big family
Expensive
Only one customer can stay at one time
Located at housing area
DanialBestariHomestay
Suitable for big family
Transit House/room
Boring scenery
Located at housing area
After we do research about our competitors, we identified our strength and weakness of our company. By doing this, we can improve our company to be the best Homestay in Samarahan. Here are the strength of our Homestay:
Strength and weakness for our Homestay
Strength
Weakness
We provide good quality services to all of our customers
Since we are new company, we might not have that much experience like our competitors
We offer a discount for a regular customer
Takes time to be well-known and trusted by customer
We offer discount for those introduced by friends who stayed in Alamanda Homestay
Strategy to overcome competitors:
Provides higher quality of equipment and facilities
Offer a discount for the regular customer and for those introduced by friend stayed in our homestay
We respond immediately to whoever asking for our homestay
We will makesure the houses is clean and all the important equipment and facilities can be use by the customer.
By looking for this strategy, we hope that we can provide the best homestay services and can run our business smoothly without any circumstance by others party. We hope that our marketing plan's objectives can be reach as stated above.
MARKETING STRATEGIES
Marketing strategy is one important element to market the organization services. The organization must use many strategies to promote our services to the customer. For Alamanda Homestay, the marketing strategy is our strength to provide our services to the customer to make them always remembers and we also provide the best services that is at the utmost quality.Marketing strategies consists of four key variables,also known as the 4P's of marketing.They are product, price, place and promotion.
Product Strategy
Brand
Alamanda Homestay is the identity of our business.
Quality
Alamanda Homestay will provide the best quality of services in this area in order to be the best homestay in Samarahan
Price strategy
Alamanda Homestay will using the competition-based pricing. As we mention above, we are giving the lowest price for services compared to our competitor in order to penetrate the market and attract the customers.
Place & Distribution Strategy
Alamanda Homestay is located at a strategic place.Located at the centre of Samarahan gave Alamanda Homestay a great advantages.Hence,we are confident that we can attract peoples to stay at our hotel.
Alamanda Homestay will provide our service directly to our customer
Promotion Strategy
We are going to promote our product by various ways in order to attract the target market that we have set earlier. There are few types of advertising that we are doing.
No.
Types of advertising
Objectives
Frequency
1.
Flyers
Distribute flyers to all housing area mail boxes.
The flyers distribution will helps create awareness of community about new homestay in samarahan area.
Every year for first 1 month
2.
Bunting
Banners will hang at area like Bus station in samarahan, in the University Technology of Mara campus 1 as well as campus 2 and University Malaysia Sarawak to create public awareness of the Alamanda Homestay.
Everyday
3.
Signboard
The signboard will post in front of roundabout JalanSamarahan, since at Samarahan area got many roundabout, we decide to post at every one of it.
Everyday
4.
Online Social Network
Such as AlamandaHomestay, Facebook will be created to spread brand name of The Alamanda Homestay.
Posting few attracting photo to attracts people, and those who had visited to left a comment after renting with us.
Everyday
5.
Promotion
10% discount if introduced by friends who stayed in Alamanda Homestay.
15% discount for a regular customer
Everyday
BUSINESS CARD
FLYERS
No 118, Lorong 22M1J, Taman DesaIlmu, 94300 Kota Samarahan, Sarawak.Whatsapp / SMS for more information: 010-9609375 Fully Furnished For All Your Stay Needs *Places nearby: UNIMAS,UiTM,Summermall& many more.RM 200 PER MONTHQUEEN SIZED BEDBed & pillowStudy deskCupboardAir – conditionerWindow with curtainEnsuite bathroom 2 SINGLE BED2 Beds & 2 pillowStudy deskCupboardWall fanWindow curtainShared bathroom
No 118, Lorong 22M1J, Taman DesaIlmu, 94300 Kota Samarahan, Sarawak.
Whatsapp / SMS for more information:
010-9609375
Fully Furnished For All Your Stay Needs *Places nearby: UNIMAS,UiTM,Summer
mall& many more.
RM 200 PER MONTH
QUEEN SIZED BED
Bed & pillow
Study desk
Cupboard
Air – conditioner
Window with curtain
Ensuite bathroom
2 SINGLE BED
2 Beds & 2 pillow
Study desk
Cupboard
Wall fan
Window curtain
Shared bathroom
MARKETING ACTIVITIES
MONTH
1.
Activities
1
2
3
4
5
6
7
8
9
10
11
12
Planning and preparation
2.
Advertising and promotion launched
3.
Monitoring and corrective actions
4.
Consolidation
MARKETING BUDGET
No.
Items
Fixed Assets Expenses
Monthly Expenses
Other Expenses
1.
Fixed Assets
Signboard
RM1000
2.
Promotion
Flyers
Business card
Banner
RM 200
RM 30
RM 200
3.
Miscellaneous
RM 100
TOTAL
RM 1000
nil
RM 530
The total marketing budget is RM 1,530.00
INTRODUCTION
Operation management is an important element in business apart from administrative, financial and marketing plan. Operations management can be defined as process assembling resources to produce required output through various processes. Operation activities are very important in organization especially in managing the business input into output based on the quality accepted by the market. It is also important to ensure the business will run smoothly and help the entrepreneur achieve their goal and objective.
In the flow chart process, it contains the process or flow of the homestay for the guest and guidance for the worker. All of our materials, furniture and fitting are required from stores and also some furniture are already exist in the house.
Furthermore, operation overheads are required of the necessity of the Alamanda Homestay which are wifi, astro, electricity and water that are essential in moving the operations. Lastly, operation budget is made after all of the fixed assets cost, monthly expenses and other expenses is made.
OPERATION OBJECTIVES
To ensure the operation management work effectiveness and efficiently, there are some objectives or aims had been sets. The objectives are:
To provide good and efficient service according to our customer needs.
To make sure services that we give are run smoothly.
To ensure that the operation of the business can bring profit to our business.
To optimized customers' satisfaction.
To ensure the operation runs according to the stated plan.
So, based on that objectives, we do hope that establishment of this business can make the profit with the full cooperation and commitment of the partners. This is because we have to go beyond with our competitors as well. We try to serve our customer in the best way.
ACTIVITY CHART
Worker greet the client and explain about homestay
The process of registration
Receive the deposit from the customer
Customer use the homestay
Customer go to their room and make themselves at home
The worker prepare the bill for customer payment
Customer check out and leaves
Customer make the full payment
OPERATION LAYOUT
Dining table
Dining table
refrigerator
refrigerator
Living Room
Living Room
First floor
Living Room
Living Room
Second floor
Business location
We are here
We are here
We are here
We are here
BUSINESS AND OPERATION HOURS
Operation businesses for Alamanda Homestay are open 24 hours every day or in other words we open 24 hour reception. The homestay is open 24 hours per day, 365 days per year. We receive any reservation of room anytime if the customer need to stay in the homestay. Even during holiday, we still open our business. They just call if need to reserve any room.
Customers can stay in the homestay for any months but they maybe will stay with another customer in the same house but different room. However, during the registration of students entering university or during their graduation wedoes not provide reservation for a month but we provide reservation by day. The longest for customers can rent the house is 5 days because of the possibility of many customers want to rent a room is high.
MATERIAL PLANNING
Furniture and fitting
Items
Quantity
Price / per unit
(RM)
Total cost
(RM)
Single bed
12
150.00
1800.00
Queen size bed
1
799.00
200.00
Table with chair
7
57.00
399.00
Mattress and pillow
13
125.00
1625.00
Bed sheet
13
35.00
455.00
Cupboard
7
125.00
875.00
Air conditioner
1
600.00
600.00
Fan
8
135.00
1080.00
Dining table (table+ 6 chair)
1
810.00
810.00
Total
8443.00
Machine and Equipment Planning
Items
Quantity
Price / per unit
(RM)
Total cost
(RM)
Washing machine
1
700.00
700.00
Refrigerator
1
599.00
599.00
Iron
1
45.00
45.00
Total
1344.00
Purchases of material
Items
Quantity(RM)
Price/per unit(RM)
Total cost (RM)
Gas tank
2
30.00
60.00
Toiletries
7
30.00
210.00
Total
270.00
Overhead expenses
Type of need
Cost per month(RM)
Electricity
150.00
Water supply
100.00
Astro
61.00
Wifi
110.00
Total
421.00
Other expenses
Items
Quantity
Price/unit(RM)
Total cost(RM)
Fire extinguisher
1
160.00
160.00
First aid kit
2
149.00
149.00
Pail
2
5.00
10.00
Mop
2
7.00
14.00
Broom
2
5.00
10.00
Frying fan
3
32.00
96.00
Kettle
1
83.00
83.00
Dishes
12
3.00
36.00
Rice cooker
1
150.00
150.00
Small dustbin
7
2.50
17.50
Total
874.50
OPERATION BUDGET
Item
Fixed Asset(RM)
Monthly Expenses(RM)
Other Expenses(RM)
Furniture and fitting
8443.00
Machine and Equipment Planning
1344.00
Purchases of material
270.00
Utilities
421.00
Other Expenses
874.50
Total
9787.00
691.00
874.50
The total operation budget is RM 11, 352.00
Implementation schedule
Activities
Deadlines
Durations
Incorporation of business
January – February 2015
2 months
Searching for business premise
March - May 2015
3 months
Setting Fixtures and fittings
June –August 2015
3 months
Procurement of stocks and materials
September –November 2015
2 months
Final Checklist
December 2015
1 day
Grand Opening
January 2016
-
Financial Plan
Financial plan can be a budget, a plan for spending and saving future income. This plan allocates future income to various types of expenses, such as rent or utilities and also reserves some income for short-term and long-term savings.
In business, a financial plan can refer to pro forma statements, which include cash flow, income statement and balance sheet created within a business plan. From this plan, we can clearly depiction about cash flow, expenses and outcome of our business undertaking. This part will help us to see how far our company's strength and abilities to carry out business.
All financial information from Administrative, Marketing and Operation are collected and summarized to a financial aspect in the form of worksheets and financial statement. All of the information is collected in order to have a better picture of how much a business will cost to run. A good financial position will assure the stabilities of a business.
Before starting a business, we must be able to identify the financial expectation of the business, whether it will show either gain profit or loss. Besides that, financial plan is prepared to show the short-term and long-term of financial requirement in order to start business.
The purposes of doing financial are states below:
To present the financial report and analysis
To maintain accuracy in recording
To record and control of the business inflow and outflow transaction
To facilitate the efficiency of allocation of resources
To achieve long-term financial goals
OBJECTIVES OF FINANCIAL PLANNING
Financial planning is an important aspect that should be considered in a business plan and it is very important before starting this type of business. Financial planning helps us to prepare and evaluate the capacity of our financial resources in order to manage our business. Financial planning is prepared after the company has finalized all their administration, marketing and operating budget. The objective of financial planning is to determine:
Total project implementation costs
Total amount of financing required and the proposed source of finance
Capital structure of the new firm
Amount of loan and hire purchase repayments
Amount of depreciation on fixed assets
Cash inflow and outflow for the planned period
Profit and loss at the end of planned period
Financial position at the end of planned period
Financial viability of the proposed project
Initial capital is sufficient
IMPORTANCE OF FINANCE PLAN
Financial Planning is process of framing objectives, policies, procedures, programmes and budgets regarding the financial activities of a concern. This ensures effective and adequate financial. The importance can be outlined as:
To help in ensuring a reasonable balance between outflow and inflow of funds so that stability is maintained.
To help in making growth and expansion programmes which helps in long-run survival of the company.
Planning reduces uncertainties with regards to changing market trends which can be faced easily through enough funds.
To ensure that the initial capital is sufficient.
To appraise the viability of the project before actual investment is committed.
To be used as a guideline for implementation.
To know whether the business is competitive or not.
To determine the cash outflows and cash inflows in the business.
To study whether our planned project will be either gain profit or loss
Financial plan consists of:
Project implementation cost schedule
Source of financial schedule
Loan and hire purchase amortization schedule
Pro forma cash flow statement
Pro forma cost and income statement
Pro forma balance sheet
Financial ratio analysis
THE PROCESS OF DEVELOPING A FINANCIAL PLAN
Step 1: Gather all the financial input.
Step 2: Prepare the project implementation cost schedule.
Step 3: Prepare the sources of finance.
Step 4: Prepare the pro forma cash flow statements.
Step 5: Prepare the pro forma income statements.
Step 6: Prepare the pro forma balance sheets.
Step 7: Perform financial analysis based on the pro forma statements
SCHEDULES OF FINANCIAL
Administrative Budget
ADMINISTRATIVE EXPENDITURE
Fixed Assets
RM
Land & Building
100,000
Furniture and Fittings
450
Machinery and equipment
1,645
Working Capital
Salaries, EPF & SOCSO
5,159
Utilities
75
Other Expenditure
Other Expenditure
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Expenditure
TOTAL
107,329
Marketing Budget
MARKETING EXPENDITURE
Fixed Assets
RM
Signboard
1,000
Working Capital
Other Expenditure
Other Expenditure
3000
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Expenditure
TOTAL
4,000
Operation Budget
OPERATIONS EXPENDITURE
Fixed Assets
RM
Furniture and Fittings
8,443
Machinery and Equipment
1,344
Working Capital
Raw Materials & Packaging
270
Carriage Inward & Duty
Salaries, EPF & SOCSO
Utilities
421
Other Expenditure
Other Expenditure
874.5
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Expenditure
TOTAL
11,353
PROJECT IMPLEMENTATION COST
SOURCE OF FINANCE
Contribute by partner:
General Manager
RM6,990
Administration Manager
RM6,990
Marketing Manager
RM6,990
Operation Manager
RM6,990
Financial Manager
RM6,990
TOTAL
RM34,950
DEPRECIATION SCHEDULES
PRO FORMA CASH FLOW STATEMENT
PRO FORMA INCOME STATEMENTS
PRO FORMA BALANCE SHEETS
FINANCIAL RATIO ANALYSIS
FINANCIAL RATIO GRAPH
Return on Sales
Return on Equity
Return on Investment
Debt to Equity Ratio
Current Ratio
Quick Ratio (Acid-Test)
FINANCIAL STATEMENT ANALYSIS
a) Profitability ratio:
Profitability ratios are important indicators of the business' financial performance. Investors will particularly be interested in these ratios since they measure the performance and growth potential of the business.
FORMULA:
GROSS PROFIT MARGIN = Gross Profit Sales
GROSS PROFIT MARGIN = Gross Profit
Sales
NET PROFIT MARGIN = Net Profit Sales
NET PROFIT MARGIN = Net Profit
Sales
RETURN ON ASSET = Net Profit Total Asset
RETURN ON ASSET = Net Profit
Total Asset
RETURN ON EQUITY = Net Profit Total Equity
RETURN ON EQUITY = Net Profit
Total Equity
b) Liquidity ratio
The term liquidity refers to the availability of liquid assets to meet short-term obligations. Thus, liquidity ratios measure the ability of the business to pay its monthly bills.
FORMULA:
CURRENT RATIO= Current Asset Current Liabilities
CURRENT RATIO= Current Asset
Current Liabilities
QUICK RATIO = Current Asset – Stocks Current Liabilities
QUICK RATIO = Current Asset – Stocks
Current Liabilities
c) Break Even Analysis
Break even analysis is a useful technique for determining how many units must be sold or how much sales volume must be achieved in order to break even. The point show the volume of sales needed to cover the total cost.
GENERAL MANAGER
MUHAMMAD AMIRUL ARIFF BIN KAMAROZZAM
OPERATIONAL MANAGER
NORZAHIRA BINTI JUIN
FINANCIAL MANAGER
NUR FARHAIN SHAHIRA BINTI FARULAI
MARKETING MANAGER
AINA SHAFIQAH BINTI SAILAN
ADMINISTRATION MANAGER
SITI NOR AZMINA BINTI ABDURAYA
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