Scania ID Manual

1

Identity manual Please check the “Display”-preferences for your Acrobat Reader: Press CTRL-K (PC) or COMMAND-K (Mac) and choose “Display”. Then select “Smooth Text” and “Smooth Line Art” under “Smoothing”. Both circles below should now appear as smooth.

O Click to continue

2

Version 1. 1 Scania identity manual | Version BASIC STATIONERY EXTERIOR IDENTITY

Scania identity manual This manual explains how the symbol, logotype and colours are used as well as how business cards, letterhead, envelopes, etc. are to be designed. The manual is principally intended for authorised representatives of the Scania trademark. Questions regarding the content and application of the manual as well as permission to use the Scania trademark are answered by your importer, who will contact Scania CV AB, Marketing Communications, if necessary.

How to use the manual: – Click on the desired heading in the menu at left to view the sub-headings as clickable links. – Most pages also provide relevant cross-references as clickable links. – The majority of examples can be enlarged by clicking on the adjacent “click for example” icon. – This page can always be reached by clicking on the Scania logotype at the upper left of the screen.

Artwork Digital artwork for the Scania symbol and logotype, as well as printed colour samples, can be ordered via the regular parts ordering system (Part No. 1594812).

2

Version 1. 1 Scania identity manual | Version BASIC STATIONERY EXTERIOR IDENTITY

Scania identity manual This manual explains how the symbol, logotype and colours are used as well as how business cards, letterhead, envelopes, etc. are to be designed. The manual is principally intended for authorised representatives of the Scania trademark. Questions regarding the content and application of the manual as well as permission to use the Scania trademark are answered by your importer, who will contact Scania CV AB, Marketing Communications, if necessary.

How to use the manual: – Click on the desired heading in the menu at left to view the sub-headings as clickable links. – Most pages also provide relevant cross-references as clickable links. – The majority of examples can be enlarged by clicking on the adjacent “click for example” icon. – This page can always be reached by clicking on the Scania logotype at the upper left of the screen.


3

Basic | Trademark care BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL TYPOGRAPHY OUR COLOURS

STATIONERY EXTERIOR IDENTITY

Trademark care The Scania symbol and logotype represent the Scania trademark – products, services, people, core values and company culture – as well as the legal entities comprising Scania AB and its subsidiaries. It is of the utmost importance that this representati representation on is always carried out correctly, consistently and professionally professionally.. This manual contains a set of rules for Scania AB A B and its subsidiaries. Adherence to the manual is required for use of the Scania trademark by all of our independent dealers. Since it is impossible to produce a manual for our operations which is both comprehensive and easy to use, there will always be questions. Please contact your importer for assistance. If the inquiry requires an answer from Scania CV AB, the contact must be made through the appropriate importer.

4

Basic | Trademark protection BASIC TRADEMARK PROTECTION

Trademark protection Scania’s symbol and logotype are registered trademarks of Scania AB and are protected by Swedish and international legislation.

SPECIAL CONDITIONS

Permission to use the symbol and logotype SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL TYPOGRAPHY OUR COLOURS


Scania’s symbol and logotype may be used only by Scania AB and companies which are authorised to market Scania’s products and services. The use of Scania’s symbol and/or logotype to mark products for sale, both within and outside of Scania’s organisation, requires special permission obtainable from Scania CV AB. Your importer is the agent for this.

5

Basic | Special Conditions BASIC TRADEMARK PROTECTION

Special conditions We have a unique and valuable trademark that

LOGOTYPE

must be safeguarded. There are numerous players in our markets who may want to use our trademark in various ways: manufacturers of spare parts and accessories, bodywork suppliers, contracted workshops, dealers, etc. To prevent misuse, we require that special permission be obtained for several areas of use. Questions and applications for permission are submitted to Scania CV AB via your importer.

SYMBOL

Web sites

TYPOGRAPHY

The guidelines for use of the Scania trademark on web sites are updated more frequently than other rules due the rapid rate of development in this area. Please contact your importer for up- to-date information.

SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE

OUR COLOURS


Special conditions Marking of products and give-aways Grifn as separate decor Vehicle decor Advertisements Packaging Display material

6

Basic | Marking of products and give-aways BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL TYPOGRAPHY

Marking of products and give-aways The Scania trademark in the form of the name, symbol or logotype, may not be used on products other than those produced or licensed by Scania CV AB. Marking of spare parts, accessories, give-aways, etc. requires special permission for each product. Permission is obtainable from Scania CV AB via your importer. Examples of common products and give-aways for which special permission must be obtained are mud aps and T-shirts. Ready-made presents/give-aways can be ordered – a catalogue can be obtained from your importer.

OUR COLOURS



7

Basic | Griffin as separate decor BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE

Grifn as separate decor The grifn may not be used separately unless special permission has been obtained for each individual product. Permission is obtainable from Scania CV AB, Marketing Communications, via your importer.

LOGOTYPE SYMBOL TYPOGRAPHY OUR COLOURS



8

Basic | Vehicle decor BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS

Vehicle decor The manufacture of vehicle decor (stickers, stripes, etc.) including the Scania trademark requires special permission for each individual product. Permission is obtainable from Scania CV AB, Af ter Sales Department, via your impor ter.

SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL TYPOGRAPHY OUR COLOURS



9

Basic | Advertisements BASIC TRADEMARK PROTECTION

Advertisements When the Scania trademark is used in advertisements, a clear distinction must be made between the agent and the product representation.

SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL

Only Scania CV AB and its subsidiaries, or specially licensed companies, may use the symbol and logotype as an agent. When the symbol and logotype are used solely to represent products or services, they may not be combined with company names, place names, telephone numbers or addresses.

TYPOGRAPHY OUR COLOURS

NORRSTAD



10

Basic | Packaging BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS

Packaging Packaging may be marked with the Scania trademark only by Scania CV AB and its subsidiaries or licensed suppliers who have obtained special permission for each individual product.




11

Basic | Display material BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL

Display material In order to manufacture display material which includes the Scania trademark, special permission must be obtained for each individual product. Permission is obtainable from Scania CV AB, Marketing Communications, via your importer. Ready-made display material may be ordered via the parts ordering system.




12

Basic | Symbol with logotype BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL

Symbol & logotype in combination

Our most distinctive feature is the combination of the symbol and logotype. It is always the primary choice for senders and letterheads – the symbol and logotype may be used separately only in exceptional cases. It is important that the combination is used consistently.

The colour combinations, relative positioning and proportions of the logotype and symbol are xed, with only a few exceptions. Other versions are not permitted.

TYPOGRAPHY

Artwork

OUR COLOURS

Digital artwork for the Scania symbol and logotype, as well as printed colour samples, can be ordered via the regular parts ordering system (Part No. 1594812).


Symbol and logotype in combination Relative positioning and proportions Free zone Colour combinations, positive Colour combinations, negative Versions Attached text Two lines of text

13

Basic | Relative positioning and proportions BASIC TRADEMARK PROTECTION

Relative positioning and proportions

SPECIAL CONDITIONS

The symbol may either be placed centred, above the logo type, or vertically centred to the left of the logotype.

SYMBOL WITH LOGOTYPE

The logotype must be 2.5 times wider than the symbol (which is thus 0.4 times narrower than the logotype).

LOGOTYPE

The distance between the symbol and the logotype must be equivalent to the symbol’s height x 0.11.

SYMBOL TYPOGRAPHY OUR COLOURS

Flags and exterior signs have different proportions between the symbol and logotype. The simplest way of ensuring correct positioning and proportions is to use complete and correct originals only.



K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

14

Basic | Free zone BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL TYPOGRAPHY

Free zone To ensure that the symbol and logotype are clearly visible, a sufcient surrounding margin must be created. We call this margin the “free zone” and dene it as t wice the width of the distance between the symbol and logotype. The free zone extends around the entire combination of symbol and logotype, with the exception of attached text, as shown in the example.

OUR COLOURS



K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

15

Basic | Colour combinations, positive BASIC TRADEMARK PROTECTION

Colour combinations The combination of the symbol and logotype is available in the following colour combinations:

SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL TYPOGRAPHY

Four colours – symbol in four colours and blue logotype, either four spot colours or rasterised in CMYK. The colours are dened under “Our colours”.

OUR COLOURS


One colour (monochrome) – symbol and logotype in one of the following: Scania’s blue, black, silver or gold (not in red). The logotype must be in spot colour. The symbol may not be inverted (reproduced in negative form). Symbol and logotype in combination Relative positioning and proportions Free zone Colour combinations, positive Colour combinations, negative Versions Attached text Two lines of text

K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

16

Basic | Colour combinations, negative BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS

Colour combinations In the negative colour combinations, the symbol is surrounded by a white contour and the logotype is white. The following negative colour combinations are availible:

SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL TYPOGRAPHY

Four colours – symbol in four colours and white logotype, either four spot colours or rasterised in CMYK. The colours are dened under “Our colours”.

OUR COLOURS

STATIONERY EXTERIOR IDENTITY One colour (monochrome) – symbol and logotype in one of the following: Scania’s blue or black. The logotype must be in spot colour. The symbol may not be inverted. Symbol and logotype in combination Relative positioning and proportions Free zone Colour combinations, positive Colour combinations, negative Versions Attached text Two lines of text

K

C

I L

T O E N L A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

17

Basic | Versions BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS

Versions The combination of symbol and logotype is available in a standard version of the centred and side-by-side placement as well as a simplied version (less detailed symbol) for use in the size range 10 mm–13 mm symbol height.


Standard version – centred and side-by-side standard version.

OUR COLOURS

STATIONERY EXTERIOR IDENTITY The simplied version differs from the standard version in that the grifn’s ear and tongue are less detailed, amongst other things. Symbol and logotype in combination Relative positioning and proportions Free zone Colour combinations, positive Colour combinations, negative Versions Attached text Two lines of text

K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

18

Basic | Attached text BASIC TRADEMARK PROTECTION

Attached text Company names for Scania AB and its subsidiaries must be

SPECIAL CONDITIONS

attached directly to the logotype. Address or pay-off text may be attached in the same way. The attached text must be placed on a single line and according to the following:


Typeface

LOGOTYPE

Helvetica Roman, upper case and lower case.

SYMBOL

Size

TYPOGRAPHY

The upper case height must not exceed the logotype’s height x 0.45.

OUR COLOURS


Das Zeichen für Qualität

Positioning Left-justied under the logotype in the side-by-side combination, and centred under the logotype in the centred combination. The distance between the baselines of the text and the logotype must be 0.72 x the logotype’s letter height. This means that there is an optical alignment with the bottom edge of the symbol in the side-by-side combination. Symbol and logotype in combination Relative positioning and proportions Free zone Colour combinations, positive Colour combinations, negative Versions Attached text Two lines of text

K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

19

Basic | Attached text – two lines of text BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL TYPOGRAPHY OUR COLOURS

STATIONERY

Attached text – two lines of text Where the company name (Scania AB or subsidiary) and address must be attached, the second line of text must be typeset in 75– 80% of the size of the preceding line.

Scania Sverige AB

In the left-justied version, a thin horizontal line with a width equal to the combination of the symbol and logotype is set between the two lines of text, in order to create balance.

Multi-line text must not be attached directly to the logotype and must instead be positioned outside of the logotype’s free zone.

EXTERIOR IDENTITY


K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

20

Basic | Logotype BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL TYPOGRAPHY OUR COLOURS


Logotype Scania’s logotype is one of Scania’s registered trademarks. It consists of the name, Scania, in upper case letters set in a specially designed typeface. The logotype must be treated as a coherent entity for which the elements and proportions may not be changed. The logotype must always be reproduced in its entirety. Scania’s logotype may be used with or without the symbol (see the specication below). However, it may not be combined with other symbols or text without permission from your importer, who will contact Scania CV AB, Marketing Communications. Do not use the logotype in body text.

Separate logotype or in combination with the symbol The combination of the symbol and the logotype is the normal representation of the Scania trademark. However, in certain cases the logotype may be used separately.

1. As a trademark on Scania products – vehicles and vehicle parts 2. In a format which is so small that the symbol cannot be reproduced correctly with the available technology

3. Signs on factories, dealers’ premises and contracted workshops – see “Exterior identity”

4. On campaign ags 5. On forms intended for the company’s internal use Logotype Versions Colourings Free zone

21

Basic | Versions BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS

Versions Two versions of Scania’s logotype are available


Solid logotype – standard version.

OUR COLOURS

STATIONERY EXTERIOR IDENTITY Contour logotype – an alternative when the solid version would be too dominant. Note that the contour logotype may only be combined with the contour version of the symbol (compare “Forms”).

Logotype Versions Colourings Free zone

22

Basic | Colourings BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE

Colourings Both versions of Scania’s logotype may be reproduced only in Scania’s blue, black, silver or gold (not in red). The logo type may also be reproduced in negative form; white against a dark background. The contour logotype’s inner area must always retain the colour and tone of the background.

SYMBOL TYPOGRAPHY OUR COLOURS



23

Basic | Free zone BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS

Free zone The logotype must have a sufcient surrounding margin to ensure visibility. We call the margin the “free zone” and dene it as 0.5 x the logotype’s height. The free zone runs around the entire logotype with the exception of attached text.




24

Basic | Symbol BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE SYMBOL TYPOGRAPHY OUR COLOURS


Symbol Scania’s symbol is one of Scania AB’s registered trademarks. It consists of a grifn in a stylised hub and must be treated as a coherent entity for which the elements and dimensions may not be changed. The symbol must always be reproduced in its entirety and may not be separated unless special permission has been obtained. The symbol may be used without Scania’s logotype on vehicles, signs, give-aways and on the front cover of brochures. However, it may not be used as the only agent. Scania’s symbol may not be combined with logotypes other than Scania’s own.

Separate symbol or in combination with the logotype The combination of the symbol and the logotype is the normal representation of the Scania trademark. However, in certain cases the symbol may be used separately, e.g. – As a trademark for Scania products – vehicles and vehicle parts. – Give-aways produced by Scania, e.g. lapel pins, badges, etc. – Signs on factories, dealers’ premises and contracted workshops.


Symbol Colour combinations Versions Free Zone

25

Basic | Colour combinations BASIC TRADEMARK PROTECTION

Colour combinations Scania’s symbol is available in the colour combinations described below.

SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE LOGOTYPE

Four colours – symbol in four spot colours. The colours are dened under “Our colours”. If this colour combination is placed against a dark background, a thin white or silver outline must be added.

SYMBOL

4-colour – symbol and logotype rasterised in CMYK (cyan, magenta,

TYPOGRAPHY

yellow, black). The colours are dened under “Our colours”. A thin white or silver outline must also be added for this colour combination when placed against a dark background.

OUR COLOURS

STATIONERY

One colour (monochrome) – symbol in one of the following:

EXTERIOR IDENTITY

Scania’s blue, black, silver or gold (not in red). May not be inverted (reproduced in negative form).

Negative colour combinations – the same colour combinations as described above, plus a surrounding white outline. Logotype originals and colour samples can be ordered via the regular parts ordering system (Part No. 1594812).


26

Basic | Versions BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE

Versions In addition to the standard version, the symbol is available in a number of special versions for specic applications such as forms, small formats and for marking of Scania’s original parts. A contour version for negative reproduction and a positive version for fax cover pages are also available.




K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

27

Basic | Free zone BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE

Free zone The symbol must have a sufcient surrounding margin to ensure that it does not become combined with a logotype other than Scania’s. We call this margin the “free zone” and dene it as 0.22 x the symbol’s height. The free zone extends around the entire symbol. Always use correct original Scania logotypes and symbols.




K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

28

Basic | Typography BASIC TRADEMARK PROTECTION SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE

Typography The Helvetica typeface is normally used for all text that is directly attached to Scania’s logotype or symbol. Numerous variants of Helvetica are available from all major typeface manufacturers all over the world. To achieve an identity-creating likeness, the following versions of Helvetica must be used (the manufacturers’ names are provided in brackets).



Helvetica Neue 45 Light (Adobe, Berthold, Linotype, Monotype), Helvetica Light (Adobe, Berthold, Linotype, Monotype), Swiss 721 (Bitstream).

Helvetica Neue 55 Roman (Adobe, Berthold, Linotype, Monotype), Helvetica Medium (Adobe, Berthold, Linotype, Monotype), Swiss 721 (Bitstream).

Helvetica Neue 75 Bold (Adobe, Berthold, Linotype, Monotype), Helvetica Bold (Adobe, Berthold, Linotype, Monotype), Swiss 721 Bold (Bitstream). Helvetica Neue 85 Heavy (Adobe, Berthold, Linotype, Monotype), Helvetica Black (Adobe, Berthold, Linotype, Monotype), Swiss 721 Heavy (Bitstream).

29

Basic | Our colours BASIC TRADEMARK PROTECTION

Our colours are important identity-creating elements. Our company colour

LOGOTYPE

is dark blue (PMS 282) and must be the preferred choice in one colour (monochrome) reproduction. The symbol also contains red, gold and silver. In triple-blue fascias on the fronts of buildings, we also use a light blue and medium blue colour. In order for these colours to correctly convey our identity, they must be used with discernment – in moderation and in the right context.

SYMBOL

The art of ordering the correct colour

SPECIAL CONDITIONS SYMBOL WITH LOGOTYPE


STATIONERY

Colours vary in the end result due to differences in reproduction methods and surfaces. In order to keep deviations at an acceptable level, colour samples (in addition to colour numbers/colour combinations) must always be enclosed as a gauge of the required end result. Colour samples can be ordered via the regular parts ordering system (Part No. 1594812).

EXTERIOR IDENTITY

Our colours Dark blue, Red, Gold and Silver Golden yellow for illuminated signs

30

Our colours | Dark blue, Red, Gold and Silver BASIC

SPECIAL CONDITIONS

Dark blue – “Scania blue” is Scania’s primary company colour. It is used for the logotype and symbol, as a background colour on negative signs on fronts of buildings, etc.


PMS 282 Cyan 100% | Magenta 72% | Yellow 0% | Black 56% RAL 5013

TRADEMARK PROTECTION

LOGOTYPE SYMBOL

Red is used for the griffin (filling) in the symbol. PMS 200 Cyan 0% | Magenta 100% | Yellow 65% | Black 15%



Gold is used for the griffin’s crown in the symbol. On illuminated material, e.g. light boxes and OH transparencies, it is replaced by golden yellow PMS 138 (see below). PMS 871 Cyan 20% | Magenta 30% | Yellow 80% | Black 0%

Silver is used for the outlines in the symbol. On illuminated material, e.g. light boxes and OH transparencies, it is replaced by white. PMS 877 Cyan 0% | Magenta 0% | Yellow 0% | Black 20%


31

Our Colours | Triple-blue and golden yellow BASIC TRADEMARK PROTECTION

Golden yellow is used only as a replacement for gold on illuminated material, e.g. OH transparencies and light boxes.

SPECIAL CONDITIONS

PMS 138 Cyan 0% | Magenta 40% | Yellow 100% | Black 0%




32

Stationery | Stationery BASIC STATIONERY SCANIA AND SUBSIDIARIES INDEPENDENT DEALERS

EXTERIOR IDENTITY

Stationery for Scania and subsidiaries differs from stationery for independent dealers primarily with regard to the logotype’s function – for independent dealers the Scania symbol and logotype represent a product brand, whereas for Scania and subsidiaries it also represents the legal sender.

33

Scania and subsidiaries | Scania and subsidiraies BASIC STATIONERY SCANIA AND SUBSIDIARIES INDEPENDENT DEALERS

Scania and subsidiaries Stationery for Scania and subsidiaries is intended only for companies that are authorised to use the Scania symbol and logotype as the legal sender. Questions regarding authorisation for use can be answered by your importer, who will contact Scania CV AB, Marketing Communications if necessary.

EXTERIOR IDENTITY

Scania and subsidiaries Business cards Correspondence cards Letterhead Forms Envelopes Files and folders Powerpoint templates

34

Scania and subsidiaries | Business cards BASIC STATIONERY

Business cards

SCANIA AND SUBSIDIARIES

Symbol and logotype

Title/position/division

INDEPENDENT DEALERS

Simplied left-justied symbol and logotype combination, 10 mm high, positioned 4 mm from top edge and left-hand edge.

Helvetica Roman 7 pt, upper case/lower case. The rst line with line spacing of 8.5 pt under the name, the second line with 7.5 pt.

Name

Address paragraphs

Helvetica Roman 10 pt upper case, 23 mm– 26.5 mm from the top of the card (depending on the number of lines in title/position/ division). The name aligns laterally with the title and address column in the middle. Total number of lines are 8 (address lines included).

Helvetica Roman 7 pt with 8 pt line spacing. 2–5 lines in 3 columns, left-justied in relation to each other and equally spaced with 5.5 mm margins to the edges of the cards. A 3 mm–4 mm margin to the bottom edge.

Dividing line

The symbol in four spot colours (not rasterised) according to the instructions in “Our Colours”. The logotype, text and line in Scania’s blue (PMS 2 82).

EXTERIOR IDENTITY

0.15 mm thick with 5 mm side margins. Scania and subsidiaries Business cards Correspondence cards Letterhead

Colours

Paper Matte, white and environmentally adapted, with a basis weight of 200–270 grams.

Forms K

Envelopes

C I

R E X

A M

P

L

L

E

C

Files and folders Powerpoint templates

F O

E PER FAGERHOLM

24 mm

Manager MarketingCommunications

34 mm P o a al dd r

Te l h o

T l ef a

L

P

C

L

I C

K M F A X O E R

35

Scania and subsidiaries | Correspondence cards BASIC STATIONERY

Correspondence cards


Symbol and logotype

Address paragraphs

INDEPENDENT DEALERS

Simplied left-justied symbol and logotype combination, 13 mm high, positioned 5 mm from the top and left edges.

Helvetica Roman 7 pt with 8 pt line spacing. In columns, left-justied in relation to each other and equally spaced with 6.5 mm margins to the edges of the card and a 5 mm margin to the bottom edge.

EXTERIOR IDENTITY

Name Helvetica Roman 10 pt upper case, 2.5 mm from the dividing line, 6.5 mm from the lefthand edge of the card.

The symbol in Scania’s blue (PMS 282).

Dividing line

Paper

0.15 mm thick with 6 mm side margins.

Matte, white and environmentally adapted, with a basis weight of 200 –270 grams.

Colours

Format 148 mm x 105 mm (A6). Scania and subsidiaries Business cards

0

5 mm

0


5 mm

Letterhead Forms K

C

Envelopes

I L

T O E N L A

R

G E

C

Files and folders

C

E INGERISRAELSSON

Powerpoint templates 5 mm

Postal address S -15 18 7 Sö de tr äl ej Sweden

Telephone Na .t 0 8-5 53 8 22 0 8 Int. +46 8 553 822 08

Telefax N at. 0 8-5 53 8 38 3 5 Int. +46 8 553 838 35

G R A L

Mobile phone +46 (0)70 759 821 66

L I

C

K

T N E O

36

Scania and subsidiaries | Letterhead BASIC STATIONERY

Letterhead


Symbol and logotype

Address paragraphs

INDEPENDENT DEALERS

Standard version, 14 mm high, positioned 7 mm from the top edge and 20 mm from the left-hand edge.

Helvetica Roman 7 pt with 8 pt–8.5 pt line spacing. In columns, left-justied in relation to each other and equally spaced with 22 mm and 9 mm margins respectively to the edges of the paper. 7 mm margin to the bottom edge.

EXTERIOR IDENTITY

Subtext (e.g. date, reference information) Helvetica Roman 6 pt upper case/lower case. For additional information click on the example link below.

Dividing line 0.15 mm thick 20 mm from the left-hand edge and 7 mm from the right-hand edge. Vertical positioning depends on the number of lines in the address. Scania and subsidiaries Business cards Correspondence cards Letterhead Forms Envelopes Files and folders Powerpoint templates

Colours Logotype, text and line in blue PMS 282, the symbol in four spot colours (in accordance with the corporate colours).

Paper Matte, white and colourfast, as well as environmentally adapted and printer compatible, with a basis weight of 80–120 grams.

Letterhead second/following page Simplied version of the combination of symbol and logotype, 10 mm high, 20 mm from the left-hand edge and 7 mm from the right-hand edge. No other R E X A M F O K P C print (except company name L E C attached to the logotype). C I L

E

L

P

L

I C

K M F A X O E R

37

Scania and subsidiaries | Forms BASIC STATIONERY SCANIA AND SUBSIDIARIES INDEPENDENT DEALERS

EXTERIOR IDENTITY

Forms Symbol and logotype

Other text (address, etc.): Helvetica

Simplied version, 10 mm–15 mm high, positioned 7 mm from the top edge and 20 mm from the left-hand edge. On the fax cover page, the contour version of the symbol and logotype must be used.

Roman 6 pt–10 pt.

Text – typography Document name: Helvetica Bold or Heavy

20 mm to the left-hand edge and at least 7 mm to top, left-hand and right-hand edges.

10 pt–14 pt upper case.

Subheadings (“date”, “ref.”, etc.): Helvetica Bold or Heavy 8 pt–12 pt upper case/lower case.

Subtexts: Helvetica Roman 6 pt–8 pt upper

Dividing lines 0.15 mm–0.35 mm thick.

Margins

Colours Symbol, logotype, text and lines in Scania’s blue (PMS 282 in accordance with the corporate colours) or black.

case/lower case.

Paper

Scania and subsidiaries

Colourfast, environmentally adapted, and printer and copier compatible.

Business cards Correspondence cards

0

20 mm

113 mm

0 7 mm

BESTÄLLNIN

Letterhead

PURCHASE 21 mm 24 mm

Vårreferensbeträffande:– Ourreferenceregarding:– UnseerZeichenbetrifft:

Forms Envelopes Files and folders Powerpoint templates

Datum– Date – Datu

Priser– Prices – Preise

21 mm 0 0 7 mm

20 mm

E N L T O A

R

113 mm

G E

C

E 22 mm

K

C

I L

24 mm

TELEFAX

G R Date A L

C

L I

C

K

T N E O

24 mm

38

Scania and subsidiaries | Envelopes BASIC STATIONERY SCANIA AND SUBSIDIARIES INDEPENDENT DEALERS

EXTERIOR IDENTITY

Envelopes Symbol and logotype C4 and C5 envelopes: Standard version 14 mm high, positioned in the top left-hand corner with a 15 mm margin to the top and left-hand edge.

E65 and C6 envelopes: Simplied version, 13 mm high, positioned in the top left-hand corner with a 12 mm–15 mm margin to the top and left-hand edges.

Larger or smaller format: The symbol and logotype can be adapted proportionally.

Paper White or brown. Environmentally adapted.

Scania and subsidiaries

Company name and address We have two different ways of positioning a company name and address:

Two line address – the company name is attached directly to the logotype, the address placed alongside in line with the name and under a dividing line.

Separate address – the address is positioned left-justied at the bottom of the envelope, on 1–2 lines with 15 mm margins to the left and bottom edges. The company name and address must be typeset in Helvetica Roman 8 pt with 9.5 pt line spacing, the name must be in upper case and the address in uppercase/lowercase.

Business cards

Colours


One colour (monochrome) print in Scania’s blue (PMS 282) on white envelopes or black on brown envelopes. Four R E X A M F O colours (blue, red, silver and K P C L E gold in accordance with the C C E corporate colours) only on L C P K M F A white envelopes. X O E R

Letterhead Forms Envelopes Files and folders Powerpoint templates

I L

L I

39

Scania and subsidiaries | Files and folders BASIC STATIONERY

Files and folders Marking of les and folders in a consistent manner,


from simple plastic document protectors to exclusive quotation folders, makes a positive and organised impression.

INDEPENDENT DEALERS

Position the symbol and logotype in the lower right-hand corner, 10 mm–15 mm from the right-hand and bottom edges. Use the standard version, 14 mm–18 mm high.

EXTERIOR IDENTITY

One colour (monochrome) print in Scania’s blue or black colours, or four colours (blue, red, silver and gold in accordance with the enclosed colour samples) on a colourless transparent, light neutral or, preferably, white background.

10 – 15 mm

10– 15 mm 10 – 15 mm

Scania and subsidiaries Business cards 10– 15 mm

Correspondence cards Letterhead Forms Envelopes Files and folders Powerpoint templates

K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

40

Scania and subsidiaries | PowerPoint layout BASIC STATIONERY SCANIA AND SUBSIDIARIES INDEPENDENT DEALERS

EXTERIOR IDENTITY

PowerPoint layout Layout Simple and basic decor creates balance without competing with the graphic content. The background is neutral white or dark blue. A dark blue or white border runs from left to right at the bottom of the slide, up to the logotype. The logotype is a left-justied positive version on the positive/white background or negative version on the dark blue background.

Typography Headings – bold Helvetica or Arial, size approx. 40 pt at 48 pt line spacing. Text – Helvetica or Arial, size 23– 30 pt at 28 –36 pt line spacing.

Measurements and colour Please click on the icon below for examples and detailed information.

Scania and subsidiaries Business cards Correspondence cards Letterhead Forms Envelopes Files and folders Powerpoint templates

K

C I

L

C

�  E L

F O

R E X

A M

P

L

E C

L I

C P   K M   F A X O E R

41

Independent dealers | Independent dealers BASIC STATIONERY SCANIA AND SUBSIDIARIES INDEPENDENT DEALERS

EXTERIOR IDENTITY

Independent dealers When Scania’s symbol and logotype are used by Scania AB or one of its subsidiaries, they represents not only the Scania trademark but also symbolise the agent. However, in the independent dealer’s communication, Scania’s symbol and logotype represent only the Scania trademark – the agent is the dealer. It is important that there is no doubt about this, particularly on legal/ economic documents such as letters, invoices, order slips, etc. As a rule, on all documents except for business cards the Scania identity must be clearly subordinate to that of the dealer – the simplest method is to ensure that the dealer’s logotype is larger and has a superior position. (Note that Scania’s symbol and logotype may not be directly combined with other names, logotypes or symbols.) On business cards and envelopes used in product-related campaigns, the independent dealer may select which trademark should be most prominent.

Independent dealers Business cards Letterhead Forms Envelopes

42

Independent dealers | Business cards BASIC STATIONERY

Business cards

SCANIA AND SUBSIDIARIES INDEPENDENT DEALERS Tord Rucker Försäljningschef

EXTERIOR IDENTITY Truckvägen 1–3, Box 9876, 123 45 Småstad Tel 012-45 67 89. Fax 012-45 67 83.

Example of a business card with dominating product identity (Scania). Pre-printed sheets (blanks) for business cards may be ordered via the regular parts ordering system, Part No 1591478. 32 business cards on each sheet. TRUCKERS

ab

TORD RUCKER Försäljningschef Truckers ab Truckvägen 1–3 Box 9876 123 45 Småstad

Tel 012-45 67 89 012-45 67 81 012-45 67 82

Fax 012-45 67 83

Example of a business card with dominating dealer identity (Truckers AB).


K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

43

Independent dealers | Letterhead BASIC STATIONERY SCANIA AND SUBSIDIARIES INDEPENDENT DEALERS

EXTERIOR IDENTITY

Letterhead The dealer’s logotype is placed in the upper left-hand corner, at least 20 mm from the left edge and 7 mm from the upper edge, in a larger format than Scania’s symbol and logotype. Scania is placed in the lower right-hand corner. The simplied version of the symbol must be used, 10 mm–13 mm high and 7 mm–20 mm from the right-hand edge.

Letterhead and invoices The dealer’s company identity is dominant, with its logotype in the upper left-hand corner. Scania’s symbol and logotype occupy a subordinate position in the lower right-hand corner of the document, have a smaller format and are clearly separate from the dealer’s logotype and address.

Special regulations for letterhead and forms Scania’ symbol and logotype may be used on letterhead for independent dealers only if the dealer’s company identity is clear and dominant and there is no doubt concerning who is legally responsible. All such use must therefore be approved in advance by your importer, who will contact Scania CV AB, Marketing Communications, to obtain permission in any uncertain cases. The simplied version of Scania’s symbol and logotype must be used, and must be within the size range: 10 mm–13 mm high.


K

C

I L

E N L T O A

R

G E

C

C

E

G R A L

L I

C

K

T N E O

44

Independent dealers | Forms BASIC STATIONERY SCANIA AND SUBSIDIARIES INDEPENDENT DEALERS

EXTERIOR IDENTITY

Forms The dealer’s logotype is placed in the upper left-hand corner, at least 20 mm from the left edge and 7 mm from the upper edge, in a larger format than Scania’s symbol and logotype. Scania’s symbol and logotype are placed in the lower right-hand corner. The simplied version of the symbol must be used, 10 mm–13 mm high and 7 mm–20 mm from the right-hand edge.


45

Independent dealers | Envelopes BASIC STATIONERY

Envelopes On envelopes, Scania’s symbol and logotype are positioned according to one of the following alternatives:


Subordinated – the simplied versions of Scania’s symbol and logotype are used,

INDEPENDENT DEALERS

10 mm–13 mm high (smaller than the dealer’s logotype), in the lower left-hand corner with a margin to the edges which is at least equal to the height of the symbol, and completely separate from the dealer’s logotype and address.

EXTERIOR IDENTITY

Superior – campaign alternative for product-related activities. The standard versions of Scania’s symbol and logotype are used, 14 mm high (the dealer’s logotype is reduced in size), in the upper left-hand corner with a margin which is at least equal to the height of the symbol, and completely separate from the dealer’s logotype and address. Scania’s symbol and logotype are printed either in one colour (monochrome) in Scania’s blue (PMS 282 in accordance with the corporate colours) on white envelopes or black on brown envelopes. Four colours (blue, red, silver and gold in accordance with the corporate colours) are used only on white envelopes.

TRUCKERS TRUCKERS ab,Truckvägen 1-3,Box 9876

ab

15 mm

15 mm 14 mm

Independent dealers Business cards Letterhead Forms

E N L T O A

R

G E

C 15 mm

C

E

0

Envelopes

K

C

I L

0

15 mm

G R Truckers ab, Truckvägen 1-3,B ox 9876,SE-123 45 Småstad, A L

TRUCKERS ab

L I

C

K

T N E O

46

Exterior | Exterior identity BASIC STATIONERY EXTERIOR IDENTITY

Exterior identity

The design programme for exteriors has recently been updated. For further information, please see the Scania Identity Manual – Signs.

K

I C

L

C

N

R

75

T O R E T

U

R

N C

Click to return

L

I

C U K T E T R O

Relative positioning and proportions | Example

Relative positioning and proportions The logotype must be 2.5 times wider than the symbol (which is thus 0.4 times narrower than the logotype). The distance between the symbol and the logotype must be equivalent to the symbol’s height x 0.11. Flags and exterior signs have different proportions between the symbol and logotype – see “Flags” The simplest and of ensuring correct positioning and proportions is to use complete and correct originals only.

K

I C

L

C

N

R

76

T O R E T

U

R

N C

Click to return

L

I

C U K T E T R O

Free zone To ensure that the symbol and logotype are clearly visible, a sufcient surrounding margin must be created. We call this margin the “free zone” and dene it as t wice the distance between the symbol and logotype. The free zone extends around the entire combination of symbol and logotype, with the exception of attached text, as shown below.

Free Zone | Example

K

I C

L

C

N

R

77

T O R E T

U

R

N C

Click to return

L

I

C U K T E T R O

Four colours

One colour (monochrome)

Colour combinations, positive | Example

K

I C

L

C

N

R

78

T O R E T

U

R

N C

Click to return

L

I

C U K T E T R O

Four colours

One colour (monochrome)

Colour combinations, negative | Example

K

I C

L

C

N

R

79

T O R E T

U

R

N C

Click to return

Versions | Example

L

I

C U K T E T R O

Centred version

Side-by-side version

Simplied version

Simplied version

K

I C

L

C

N

R

80

T O R E T

U

R

N C

Click to return

Attached text | Example

L

I

C U K T E T R O

Attached text Typeface Helvetica Roman, upper case and lower case.

Size The upper case height may not exceed the logotype’s height x 0.45.

Positioning Left-justied under the logotype in the side-by-side combination, and centred under the logotype in the centred combination. The distance between the baselines of the logotype and text must be 0.72 x the logotype’s letter height. This means that there is an optical alignment with the bottom edge of the symbol in the side-by-side combination.

Das Zeichen für Qualität

K

I C

L

C

N

R

81

T O R E T

U

R

N C

Click to return

Attached text – two lines of text | Example

L

I

C U K T E T R O

Attached text – two lines of text Where the company name ( Scania AB or subsidiary) and address must be attached, the second line of text must be typeset in 75–8 0% of the size of the preceding line.

Scania Sverige AB

K

I C

U

R

L

N

C

C

N

R

82

T O R E T

Click to return

Versions | Example

L

U T E

I

C K

T R O

Coloured version

Fax version

Mini version*

Micro version*

Lit sign version

K

I C

L

C

N

R

83

T O R E T

U

R

N C

Click to return

L

I

C U K T E T R O

Free zone The symbol must have a sufcient surrounding margin to ensure that it does not become combined with a logotype other than Scania’s. We call this margin the “free zone” and dene it as 0.22 x the symbol’s height. The free zone extends around the entire symbol. Always use correct original Scania logotypes and symbols.

Free Zone | Example

K

I C

L

C

N

R

84

T O R E T

U

R

N C

Click to return

PowerPoint layout | Example

L

I

C U K T E T R O

PowerPoint layout Symbol and logotype Left-justied version, 54 mm wide, positioned 3 mm from the bottom edge and 5.5 mm from the right-hand edge. GIF or EMF le format is recommended.

Border A 6.1 mm wide border in dark blue runs from left to right on the slide. Adjust the border to reach the left edge of the slide, starting from the free zone to the left of the symbol and logotype. In the negative PowerPoint layout we replace blue with white on the border and use the negative version of the left-justied symbol and logotype.

Colours We use RGB colours in PowerPoint.

Dark blue – RGB 5, 20, 63 Yellow – RGB 204, 163, 48 Red – RGB 212, 0, 38

� 

�

      

     

� 

 

K

I C

L

C

N

R

85

T O R E T

U

R

N C

Click to return

Business cards | Example

L

I

C U K T E T R O

Business cards – Independent dealers

Tord Rucker Försäljningschef

Truckvägen 1–3, Box 9876, 123 45 Småstad Tel 012-45 67 89. Fax 012-45 67 83.

Product identity (Scania).

TRUCKERS

ab

TORD RUCKER Försäljningschef Truckers ab Truckvägen 1–3 Box 9876 123 45 Småstad

Tel 012-45 67 89 012-45 67 81 012-45 67 82

Dealer identity (Truckers AB).

Fax 012-45 67 83

K

I C

L

C

N

R

86

T O R E T

U

R

N C

Click to return

L

I

C U K T E T R O

Letterhead – Independent dealers

Letterhead | Example

K

I C

L

C

N

R

87

T O R E T

U

R

N C

Click to return

Envelopes | Example

L

I

C U K T E T R O

Envelopes – Independent dealers

TRUCKERS TRUCKERS ab, Truckvägen 1-3, Box 9876

ab

15 mm

15 mm 14 mm

15 mm

0 0

15 mm

TRUCKERS ab Truckers ab, Truckvägen 1-3, Box 9876, SE-123 45 Småstad,

K

I C

L

C

N

R

88

T O R E T

U

R

N C

Click to return

Business cards | Example

L

I

C U K T E T R O

Business cards – Scania and subsidiaries

PER FAGERHOLM

24 mm

Manager Marketing Communications

34 mm Postal address Telephone SE-151 87 Södertälje +46 (0)8 553 826 66 Sweden Emai l per.fagerhol [email protected]

Telefax +46 (0)8 553 838 35 Mobile phone +46 (0)70 758 26 66

0 4 mm 0 4 mm

4 mm

PER RYTTERBRANT

24 mm

37 mm

Buyer Purchasing IT and Communications

Postal address S -151 8 7 Södertälje Sweden

Telephone Nat. 08-553 856 58 Int. +46 8 553 856 58

Telefax Nat. 08-553 838 35 Int. +46 8 553 838 35

4 mm

5.5 mm

MAX M. EGABYTE

26.5 mm 32.5 mm

3 mm

Service Engineer Postal address S-15187 Södertälje Sweden

Telephone Telefax +46 (0)8 553 850 00 +46 (0)8 553 838 39 Residential tel. Mobile phone +91 (0)1 23 45 67 +46 (0)70 123 45 67 Email [email protected] Internet http://www.scania.se/data

5.5 mm

K

I C

L

C

N

R

89

T O R E T

U

R

N C

Click to return

Correspondence cards | Example

L

I

C U K T E T R O

Correspondence cards – Scania and subsidiaries 0

5 mm

0 5 mm

INGER ISRAELSSON Postal address S-151 87 S ödertälje Sweden

5 mm 0

6.5 mm 0

6 mm


Telefax Nat. 08-553 838 35 Int. +46 8 553 838 35

Mobile phone +46 (0)70 759 821 66

K

I C

L

C

N

R

90

T O R E T

U

R

N C

Click to return

Letterhead | Example

L

I

C U K T E T R O

Letterhead – Scania and subsidiaries 0

20 mm

113 mm

0 7 mm

Date

Handled by

28 mm

19.5 mm

Your date

21.5 mm

21 mm Scania-Bilar Bäst AB Box 4074 123 45 Storstad

17 mm 11 mm


Telefax Nat. 08-123 Int. +46 8 123

Registered in Sweden: No. 123456-7890 Registered Ofce: S

7 mm 0 0

20 mm

22 mm

K

I C

L

C

N

R

91

T O R E T

U

R

N C

Click to return

Forms | Example

L

I

C U K T E T R O

Forms – Scania and subsidiaries 0

20 mm

113 mm

0 7 mm

BESTÄLLNIN PURCHASE 21 mm 24 mm

Vår referens beträffande: – Our reference regarding: – Unseer Zeichen betrifft: Priser – Prices – Preise

Datum – Date – Datu

24 mm

21 mm 0

20 mm

113 mm

0 7 mm

TELEFAX 22 mm

32 mm

To 21 mm

Date

24 mm

From

32 mm

K

I C

L

C

N

R

92

T O R E T

U

R

N C

Click to return

Envelopes | Example

L

I

C U K T E T R O

Envelopes – Scania and subsidiaries 0

15mm

Example C4 Envelope

0

15

m

0

15mm

Example C5 Envelope

0

15mm

0

15mm

0

15

m

15mm

15mm

0

Scania Danmark A/S,Generato rvej12,DK-2730 Herlev, Danmark

Example C65 Envelope

Scania ID Manual

Recommend Documents