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Sign up to voteDEL on this title ESCUELA SUPERIOR POLITÉCNICA LITORAL
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Facultad de Economía y Negocios.
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A mi madre Ana Eugenia Vásconez Silva, quien siempre creyó en mí,
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y que con su esfuerzo, ejemplo y sacrificio ha sabido sacar adelante familia.
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TRIBUNAL DE GRADUACIÓN
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CONCLUSIONES………………………………………………………….. Sign to vote RECOMENDACIONES……………………… …up …… ……on…this …title …………. Useful Not useful ………… ….………… ……… …………… ……………… ………… ………… ………… ………… ………. …. BIBLIOGRAFÍA….…… ANEXOS………… ……………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… …….. ..
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ÍNDICE DE TABLAS Sign up to vote on this title
Tabla 1. Ingr Ingres esos os 2008 008
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Gráfico 1. Ingreso 2008………………………………………………………. Useful Not useful Distrib ribuc ució ión n de ing ingre reso so por por Pro Provi vinc ncia ia…… ………… ………… ………… ………… …… Gráfico 2. Dist Gráfico 3. Ingreso por sexo………….………………………………………..
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Anexo 1. Inversión Muebles de Oficina, Equipos de Computación y Sign up to vote on this title
Telecomunicaciones………………………………………….…. Useful Not useful Deprec ecia iaci ción ón anua anuall de acti activo voss fijo fi jos… s……… ………… ………… ………… ………… …… Anexo 2. Depr
Anexo 3. Depreciación Acumulada de Muebles de Oficina, Equipos
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STA: Secretaría Técnica Académica VAN: Valor Actual Neto
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INTRODUCCIÓN Sign up to vote on this title
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En el Ecuador se ha evidenciado, en los últimos años, una rela ión de la estabi estabilid lidad ad
nómica nómica
ha estimu estimulad lad
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CAPÍTULO I. ANÁLISIS Y JUSTIFICACIÓN Sign up to vote on this title
1.1
Useful Not useful Identifi Identificació cación n y justifica justificación cióndel Problema Problema
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Fuente: Informe Estadísticas Admisión 2008 – Vicerrectorado General Sign up to vote on this title
“Di
Gráfico 2 Useful Not useful stribución de ingreso por Provinci
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up to vote on this title Algo que generalmente Sign viven las personas que tienen
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trasladarse a una ciudad totalmente diferente es el fam
“choque”, que describe un sentimiento de falta de dirección
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conseguir un lugar seguro y adecuado para que realicen
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opor oportu tuni nida dad d de nego negoci cio o y razo razone ness cont contun unde dent ntes es pa realización de este proyecto.
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- Amplias Amplias Instal Instalaci acione oness moder modernas nas - Sist Sistem ema a cen centr tral al de Aire Aire
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- Comed Comedor or (alime (alimenta ntació ción n saluda saludable ble)) Lavandería
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Analizar la factibilidad de la puesta en marcha
Sign up to vote on this title proyec proyecto to de creaci creación ón de una reside residenci ncia a univer universit sitari aria a
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Escuela Superior Politécnica del Litoral.
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Sign up to vote on this title Useful lantea Not useful 1.3 Alc Alcanc ance e de la Inve Investi stigac gación ión Plan P teada da
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2.1.1 Fuentes de Información Sign up to vote on this title
Primaria
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Para Para el cálc cálcul ulo o de la mues muestr tra a se util utiliz izo o la sigu sigu
up to vote on this title fórm fórmul ula a de pobl poblac ació ión n finita finitaSign indi indica cada da en el Gráf Gráfic ico o
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1
considera una distribución normal con un nivel de confianza 95% para obtener una muestra a partir de la población.
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Aplicando la fórmula se obtiene un tamaño muestra
to vote on this title 240 estudiantes provenientesSign deup provincia a los cuales se d
encuestar.
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Asignación Proporcional Proporcional Sign up to vote on this title
Cuando la asignaciónesUseful proporcional, el tamaño d Not useful muestra
de
cada
estrato
es
proporcion ional
al
e
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2.1.3 Encuestas Sign up to vote on this title
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1.- ¿A qué género pertenece usted? Sign Gráfico 5 up to vote on this title Useful Not useful “Género Géner o del encuestado” encues tado”
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En esta pregunta el objetivo es determinar de qué provi proviene el estudiante encuestado. Sign up to vote on this title
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Como se observa en el gráfico las provincias provincias de donde llega
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4.- ¿Qué clase de trabajo sustenta el ingreso de sus padres? Sign Gráfico 8 up to vote on this title Useful Not useful “Origen de ingresos ingr esos de los l os padres” padr es”
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En esta pregunta el objetivo es conocer el nivel de ingresos
up to vote on this title quienes sustentan sustentan los gastos de losSign hogares a los que pertenecen
estudiantes encuestados.
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En esta pregunta el objetivo es conocer que tipo de hosped
Sign up to vote on this title utilizan los estudiantes cuando llegan a la ciudad de Guayaquil.
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Entre las opciones más representativas tenemos el 41%
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determina por el precio, un 20% considera la seguridad como
to vote on this title factor relevante, 20% lugar y tamañoSign deuplocalización de la residenc
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finalmente el 13% representa la calidad de servicio factor que inf también en las decisiones de los estudiantes.
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9. 9.-- ¿Qué ¿Qué clas clases es de se serv rvic icio ioss cons consid ider eraa nece necesa sari rios os pa
Sign up to vote on this title comodidad y confort para su ambiente personal y educativo?
Useful Gráfico 13
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“Tipo de servicios necesarios para el estudiante”
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10.- ¿Estaría dispuesto a hospedarse en nuestra residencia? Sign up to vote on this title
Gráfico Useful Not useful 14 “Estudiantes dispuestos a hospedarse en la residencia”
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El objetivo de esta pregunta es conocer que tipo de habita
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El 58% 58% de los los estu estudi dian ante tess repr repres esen enta tan n la prop propor orci ción ón
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13.- ¿Qué precio estaría dispuesto a pagar? Sign up to vote on this title
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Demanda Gl Global Sign up to vote on this title
Not useful Con los datos proporcionadosenUseful la encuesta realizada se pu
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Plan Es Estratégico Sign up to vote on this title
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2.3.4 Valores Sign up to vote on this title
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Cambio de políticas Internas de la Institución.
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2.5.4 Proveedores
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Plan de de Marketing Sign up to vote on this title
Producto A continuación
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una una alte altern rnat ativ iva a de aloj alojam amie ient nto o de mejo mejorr cali calida dad, d, a un
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canchas deportivas y el área de parqueo con las que cuent campus Politécnico.
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CAPÍTULO III. REQUERIMIENTOS DEL PROYECTO
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alternativa de ingreso de vehículos lo cual permite tener control Sign up to vote on this title seguro de las personas que ingresan al campus.
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Servicio de Transporte.- la ESPOL cuenta con una amplia flota
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“Diseño Interio I nterior: r: Dormitorio Dormi torio 2”
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Lampara de 70W va vapor de sodi o de al ta presión
useful Not u 55 ,8 0
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Estructura: horm hormig igón ón arma armado do,, sism sismo o resi resist sten ente te,, si tradicional.
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Secretaria/Recepcionista TOTAL Elaborado por : Los Autores
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que que requ requie ierran las las dist distiintas ntas activi tivida dade dess e impa mpart instrucciones necesarias para su desarrollo.
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Para Pa ra ingr ingres esar ar a la Re Resi side denc ncia ia
los los es estu tudi di
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‐ La Dire Direcc cció ión n valo valora rará rá las las co cond ndic icio ione ness ec econ onóm óm
up to vote on this title acad ac adém émic icas as y de leja lejaní nía aSigndel de l ce cent ntro ro de es estu tudi dio o
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respecto al domicilio familiar para la admisión e Resi Re side denc ncia ia
La Admi Admini nist stra raci ción ón se enca encarg rgar ará á
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vote on this title ‐ La reside residenc ncia ia abri abrirá rá a Sign las lasupsiet sitoete e de la mañana mañana
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cerrará a las once de la noche. Los residentes dispo de la tarjeta de entrada y salida con h
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‐ Ni Nin ngún residente podrá ingresar en estad
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‐ Durante el día se procurará evitar gritos, golpes y
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no dejen dejen perten pertenenc encias ias abando abandonad nadas as en los esp comunes.
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4.1.2 Capital deautores Trabajo Elaborado por: Los
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Equipo de Sign up to vote on this title Telecomunicaciones $ 171.00 Otros Activos Fijos (*) Useful Not$useful 30,324.88 Gastos de constitución $ 229,784.00
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fijo fijo ajus ajusta tado do con con la infla inflaci ción ón,, adem además ás se cons consid ider erar arán án Sign up to vote on this title beneficios de ley correspondientes. correspondiente s.
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En la siguiente tabla detallan los gastos del sueldo
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Los ingresos se obtendrán de tres rubros: costo de habitac
Sign up to vote on this title costo del servicio de lavandería y costo de servicio de alimentac
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los mismos que fueron establecidos en base al mercado actual:
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Todo Todoss los los cost costos os se incr increm emen enta tará rán n de acue acuerd rdo o inflación anual proyectada.
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También se incluye la depreciación de activos fijos
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Inversión Inicial Valor de Empresa 5 años Valor de Salvamento
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Sign up to vote on this title 102,97Useful 5.91 113Not ,534useful .30 120,051.9
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SignEquilibrio up to vote on this title Cálculo del Punto de
Año Ingresos Totales Costos Variables*
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2
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142.920,00 154.653,73 169.314,91 187.905,68
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Con el siguiente flujo de caja y la tasa de descue Sign up to vote on this title obtuvimos un VAN de $ 90,381.45.
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Tabla 20 Signros” up to vote on this title “Índices Índice s Financie Fin ancieros” Useful Not useful
Razón de Rentabilidad
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utilidades, y así hasta el año quinto donde por cada dóla up to vote on this title ventas se generará $0.49 en Sign utilidad.
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habitacion habitaciones es o de camas) camas) El escenario escenario normal normal es un pr Sign up to vote on this title establecido según las encuestas y el mercado.
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12%, 12%, Serv Servic icio io de alim alimen enta taci ción ón con con el 11%, 11%, baño bañoss dent dentro ro
up to vote on this title habitaciones con el 12%, e Internet Sign inalámbrico con un 12%.
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(2) Mediante Mediante el estudio de mercado mercado que se realizó a los 240 estudia estudia
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señal del poder adquisitivo para acceder al servicio que se prete ofrecer. (6)
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El proyecto es factible y sostenible financieramente, dado
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esperada por los inversionistas sino también las necesidades de estudiantes. •
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Es importante dar a conocer y promocionar los servicios que brind
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4. KERI KERIN N R., R., BERK ERKOWIT OWITZ Z E., E., HART HARTLE LEY Y S., RUDE RUDELI LIUS US 2004. Marketing, Séptima edición, McGraw-Hill, Sign up to vote on this title
Useful Not useful 5. KOTL KOTLER ER PHIL PHILIP IP,, Los 10 pecados capitales del marketing , Deu
2006.
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EQUIPO TELECOMUNICACIONES TELEFONOS SENCILLOS PANASONIC OTROS ACTIVOS
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34.20 Useful
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171.
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Sign up to vote on this title 33% 171.00 Useful Not useful
OTROS ACTIVOS CAMAS DE PLAZA Y MEDIA
10%
3 200 00
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Anexo 3: Depreciación Acumulada de Muebles de Oficina, Equipos de Computación y Telecomunicaciones
Depreciación Acumulada Detalle
AÑ O 1
AÑ O 2
AÑO3
AÑ O 4
AÑO 5
MUEBLES DE OFICINA ESCRITORIOS 1,70 X 0,60, CON CON PORTATECLADO SILLAS MODELO GRAFITTI TACHOS DE BASURA METAL NEGRO
59.9 8 36.6 1 5.3 0
AÑO 6
AÑ O 7
AÑ O 8
Sign up to vote on this title 119.95 73.2 2 10.6 0
179.93
239.90
299.88
109.83 15.9 0
146.44 21.2 0
183.05 26.5 0
359.86
Useful 219.6 6 31.7 9
AÑO
Not 256.2useful
419.83
479.81
5
7 37.0 9
292.88 42.3 9
329.4
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TELEVISORES
443.52
887.04
1330.56
1774.08
2217.60
2661.12
3104.64
3548.16
39
AIRES ACONDICIONADOS ACONDICIONADOS
102.00
204.00
306.00
408.00
510.00
612.00
714.00
816.00
9
ROPEROS
730.38
1460.76
2191.14
2921.52
3651.90
4382.28
5112.66
5843.04
65
JUEGOS DE COMEDOR
459.50
919.00
1378.50
1838.00
2297.50
2757.00
3216.50
3676.00
41
80.41
160.82
241.23
321.64
402.05
482to .45vote on 562this .86 title643.27 Sign up
7
REFRIGERADORA
171.53
343.06
514.60
686.13
857.66
OLLA ARROCERA
5.19
10.38
15.56
20.75
25.94
31.13
36.32
41.50
57.23
114.45
171.68
228.90
286.13
343.35
400.58
457.80
DISPENSADOR DE AGUA
COCINA
1029.19 Useful
200.72useful1372.26 1Not
15
5
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Anexo 4: Gastos de Sueldos y Beneficios Descripción Sueldo
Año 1 33,720.00
Año 2 43,427.30
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AñUseful o3
44,280.99
ño 4 NotAuseful
44,799.95
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Medio $218 – $600____ $600____ Bajo Sign up to vote on this title< $218____
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6. ¿Desde su llegada a Guayaquil, que tipo de alojamiento alojamiento tiene?
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10. ¿Estaría dispuesto a hospedarse ennuestra residencia? Useful Not useful Si___
No___
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Anexo 9. 9. Cálculo de la tasa de descuento 11-feb-09 FECHA DE VALORACION
11-feb-09 Sign up to vote on this title CALIF. AAA
EMISOR BCO. BOLIVARIANO
TITULO OCAS
Valor Nominal 100
FECHA EMISIÓN 16-feb-07
useful dNot ías años
PLAZO FECHA Useful POR VENCIMIENTO VENCER 21-ene-12
1 074
1 800
TASA DE DESCUENTO 5
5 7635%
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Anexo 10: Cotizaciones de bienes. Sign up to vote on this title Useful Not useful CotizacionesVarias
COMANDATO
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PYCCA Sign up to vote on this title
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Anexo 11. 11. Cronograma de implementación
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MILENICA Residencia
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Residencia
Tesis residencia universitaroa
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