START-UP Balaji was formed in 1994 as a private limited company. It is promoted by Ekta Kapoor, Shobha Kapoor, Jeetendra Kapoor and Tushaar Kapoor. K is meant to be lucky for Ekta Kapoor.
Balaji Telefilms has produced a number of famous serials
HISTORY The first two serials produced by the company costing Balaji Rs 25 lakh.
Balaji's success was attributed to its early entry into the business and presence in the regional markets.
Throughout the 1990s, Western-style plots had dominated Indian television soaps.
SEGMENTATION SEGMENTATION
is the process of grouping people or organizations within a market according to similar needs, characteristics, or behaviors.
DEMOGRAPHIC
Capturing youth and adults.
GEOGRAPHIC Focusing on both remote rural and urban area
TARGETING
ADULTS YOUNGSTERS
HOUSE WIVES
POSITIONING Captured the Indian television industry as well as the Indian cinema The wide concept of balaji telefilms has grasped all the relations. Incrementally recognized but every single individuals. In a short span of time ranging since 1994 to 2011 the success rate of balaji telefilms has been at a high place.
PRODUC T HUM PAANCH Kyunki saas bhi kabhi bahu thi..
Kahaani ghar ghar ki.
Kasauti zindagi kay.
Kasturi..
PRODUC T CONT.. Pavitra Rishta.. Pyaar Ki Ye Ek Kahaani..
Parichay..
Tere Liye.. Bandini..
PROMOTION Press conferences are organized to launch a film¶s music.
Often seen film songs being used in the serials.
Used to promote their movies and serials in reality shows.
BCG MATRIX
PRODUC T LIFE C Y CLE
NEW PRODUC TS SHOOTOUT AT WADALA (2012)
KYA SUPER COOL HAIN HUM (2012)
PRODUC T MIX STARONE STAR PLUS
SONY TV
NDTV IMAGINE
Pyaar ki ye ek kahaani
Kalash
Bade ache lagte hain
bandini
Kahin kisi roz
Ghar ek mandir
Kitni mohabbat hai
Kahaani ghar ghar Kaisa ye ki pyaar hai
Kitni mohabbat hai(Season 2)
Kasauti zindagi kay
Kahaani teri meri
Sarvgun sampan
Kyunki saas bhi kabhi bahu thi
kanyadaan
kesar
khwaish
kasturi
kussum
PRODUC T MIX CONTu DD CHANNEL
ZEE T.V
COLORS
MOVIES
Bandhan
Pavitra Rishta
Parichay
Ragini MMS
Captain House
Hum Paanch
Bari Piya
Love Sex aur Dhokha
Dhun Dhamaka
Kashti
Koi Aap Sa
Itihaas
Keshav Pandit
Krishna Cottage
Kaaun
Koi aap sa
Kyunki..Main jhut nai bolta
kaliren
koshish
Shootout At Lokhandwala
Karma- mayavi nagari
Mano ya na Mano
Shor In The City
SWOT ANALYSIS STRENGTH
STRONG CREATIVE TEAM LOW OVERHEADS
WEAKNESS
OVER DEPENDENCE ON KEY PERSONNEL.
SWOT ANALYSIS CONT.. OPPORTUNITIES
GROWTH OPPORTUNITIES ENTRY OF NEW PLAYERS IN THE HINDI GENERATION ENTERTAINMENT SPACE
THREATS
PLUMMETING SHARE OF MASS ENTERTAINMENT COMPETITION FROM OTHER PRODUCTION HOUSES
COMPETITORS
RE CENT WORKS Company occupies a dominant space in the television content creation space.
Balaji has also diversified itself by bringing in new teams for the motion pictures, internet and mobile space.
Balaji Telefilm¶s mobile division provides mobilespecific content in audio and video formats.
FUTURE ANIMATION MOVIES CARTOON MOVIES BALAJI NEWS CHANNEL SERIALS ON SOCIAL ISSUES
