Empowered Enlightened Educational Transformed Informed Hopeful That there are opportunities Tranquil Peace of Mind Satisfied Fulfilled Relief Happy Joy
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X-Factor
How are your What tangible di!erent from others? impact do you have What makes you on others? special?
Make Money Knowledge Bigger Network Save Money Save Time Less Mistakes
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LIVE Open Unfiltered Willing to share “the secrets” Insightful Quirky Visual Concise Simple Easy Inclusive Tactile Interactive
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CORE Community Members Peter Anderson, The Investor
Demographics
His Back Story (Problems)
Male
- Investing in Media Companies - Gung Ho on Video - Has startups that are struggling to gain traction - Looking to optimize his portfolio - Saw what Jose is doing in L.A. - Likes The Skool’s YouTube - Needs his startups trained for high velocity and fidelity
56 Los Angeles Married 2 Kids, in College, Married Studied CS, Berkley MBA USC
His Needs & Why
How do I Exceed His Needs?
- Needs to see a pilot concept for The Skool as a reality show - Needs to see a working business model (in action) - Validation vs Peer Validation (Other investors) - A Personal Connection to Jose Someone to vouch for him
- Quality level of UX and visual design - Track record of execution - Steadfastness - Integrity - Share Experience - Powerful Training / Skool OS - Provide A Process Framework
- Just sold his previous company - Looking to start a new company - Needs to train his team so that new owners / investors are happy - Has access to VC’s and investors - Wants an experienced product designer
43 Minneapolis Lives in NYC Married Recently No Kids 250k a year CEO at large AdTech Company
His Needs & Why
How do I Exceed His Needs?
- Someone he can trust - Experience - Velocity - A proven process - To use CORE for his new startups - Someone who really knows UX & Visual Design - Someone who can speak his language and understand business
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Trusts & likes Jose Intellectual alignment Well systemized process Simplicity Bluntness High fidelity design ability Help raise money and mitigate risks
