7572038 Consumer Behaviour Questionnaire

CONSUMER BUYING BEHAVIOUR TOWARDES BRANDED SHIRTS QUESTIONNAIRE Respected madam/sir, As a part of my project I would like to gather some information from you which will help me in an in depth study of project. The information provided by you will be kept confidential and will be used for academic purpose only. I would be obliged if you co-operate with me in filling the questionnaire.

Name: ____________________________ ____________________________Contact Contact no. _______________ Age: ______

Gender: ________

Department ___________________ 

1. Which brand of shirts you prefer? ______________________  ______________________ 

2. What is your expected price range of the brand of shirt you use? ___________________ 

3. Rate your favorite brand of shirt on the basis of following attributes. Color

Excellent [ ]

Very Good [ ]

Good [ ] Fair [ ]

Poor [ ]

Very Good [ ]

Good [ ]

Fair [ ]

Poor [ ]

Very Good [ ]

Good [ ]

Fair [ ]

Poor [ ]

Very Good [ ]

Good [ ]

Fair [ ]

Poor [ ]

Very Good [ ]

Good [ ]

Fair [ ]

Poor [ ]

Design

Excellent [ ] Material

Excellent [ ] Variety

Excellent [ ] Comfort

Excellent [ ]

4. Need of branded shirts shirts for  a) Recogniti Recognition on

b) satisfact satisfaction ion

c) value value of money

d) prise prise from friends friends

The world’s largest digital library

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.

The world’s largest digital library

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.

e) social capability

f) others ________ 

5. On which occasion usually you buy shirts? a) Festival

b) Gift

c) Offers

d) Marriage

e) Others (Please Specify) ___________  6. From where do you you aware about clothing clothing brands? a) T.V.

b) shopping shopping mall

c) posters posters

d) newspaper newspaper or magazines magazines e) others others ______  ______ 

7. Rank the the brands according to your your preferences Brands Peter England Levi’s  Numero Uno Pepe Jeans John Player   Nike Mufti Puma Polo Koutons Lee Arrow Raymond Provouge Killer 

Ranks (1 to 15)

8. Who influences your purchase decision for buying shirt? a) Family

b) Friends

c) colleagues

d) Peer group

e) Others (Please Specify) ___________  9. where do you you like to go for shopping? shopping? a) super market

b) mall

c) traditional shop

d) online shopping

10. what are the types of fabric do you prefer most? a) Cotton

b) Polly cotton

c) denim

d) silk

e) other_____ 

The world’s largest digital library

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.

a) Yes

b) No

c) May be

13. Will you intend to purchase the same brand that you you have previously purchased? purchased? A) Yes Yes

b)

no

c) may may be

14. Do you think the advertisement of branded shirts has a major influence in your   buying decision? Strongly agree

Agree

Disagree

Average

Strongly disagree

15. How often do you go for shopping? a) Every Weekend

b) Every month

c) Every six months

d) None of these

16. Please rate the following factors which influence your purchase decision. (Strongly agree-5, Agree-4, Neutral-3, Disagree-2, and Strongly Disgree-1) No

Factors

i.

Pri Price of the prod produc uctt

ii

Quality of the product

. ii

Availability of the product

i. i

Brand name of the company

v . v.

Prev Previious ous Expe Experrience ence

vi

Advertisements

Rate

The world’s largest digital library

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.

vi

Sales promotional activities

ii.

17. Some advertisements featured the celebrities, celebrities, would it has an impact impact on you? a) Yes

b) No

18. Do you recommend recommend brands that you have purchased? a) Yes

b) No

Thanking you for spending your valuable time