Consumer Behaviour Questionnaire on Chips

QUESTIONNAIRE We are Abinash Kumar , Jeetesh Kumar and Tarun Singh, pursuing my PGDM   from New Delhi Institute of Management,  Please fill up the form for a market survey on “…………………”  Name………………………….. Age………………………..…... Qualification ………………..... Gender…………………………

Q1.Do you prefer chips? a. Yes b. No

Q2.when do you prefer snacks time in a day b. Morning c. Evening

Q3. Which snacks do you prefer? a. Haldriam wafers c. Lays chips e. Any other Q4. Which flavor do you like most? a. Plain salt c. Tangy tomato

Q5.On which places it got maximum consumer? a. In colleges. c. Bus stop

Q6. What compels you to consume it? a. Brand name c. Variants e. Any other

b. Afternoon d. Night

b. Uncle Chips d. Bingo

b. American flavor d. Chat Street

b. Railway station d. Public places

b. Quality d. Price

Q7. How would you rate as a product? a. Excellent c. Average

b. Good d. Poor

Q8. What size you prefer most? a. Rs. 5 c. Rs. 20

b. Rs. 10 d. Rs. 30

Q9. How often you consume it? a. Very often c. Sometimes e. Never Q10. Who all in your family prefer chips? a. Children c. Grandparents

b. often d. Rarely

b. Parents d. All

Q15. What is your source of information regarding the purchase of it? a. Advertising b. Live demonstration c. Retail outlets d. Home shopping Q16. Chips comes in a junk food. Do you think it is healthy to consume? a. Yes b. No

Date………….. Place…………..

Thank you for filling up this questionnaire and giving your valuable time to us.