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Consumer Behavior, 11e (Schiffman/Kanuk)
Chapter 2 Segmentation, Targeting Targeting and Positioning
1) The process of dividing a market into distinct subsets of consumers with common needs o characteristics is known as ________. A) target marketing B) market segmentation C) mass marketing D) the marketing concept E) market evauation Answer! B Diff! 1 "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe describe its infuence on marketing practices AAC"B! (efective thinking
&) antas targets four distinct segments! coach passengers' premium econom*' business and cass' and uses ________ to cear* differentiate between the options targeted at each segme A) positioning B) behaviora targeting C) geographic segmentation D) reverse targeting E) countersegmentation Answer! A Diff! & "ki! Appication #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target marketsRead Free Foron 30this Days Sign up to vote title #earning $utcome! 1! Define consumer behavior and describe describe its infuence on marketing Not useful Useful Cancel anytime. practices Special offer for students: Only $4.99/month. AAC"B! Appication of knowedge knowedge
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0) The ________ of a product or service is the process b* which a compan* creates a distinc image and identit* for its products' services and brands in consumers minds. A) segmentation B) target C) positioning D) ps*chographic inventor* E) concentrated marketing strateg* Answer! C Diff! 1 "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe describe its infuence on marketing practices AAC"B! (efective thinking 2) 3ost marketers prefer to target consumer segments that are reative* ________. A) sma B) stabe in terms of consumption patterns C) unpredictabe D) inaccessibe E) e4pensive to pursue Answer! B Diff! 1 "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe describe its infuence on marketing practices AAC"B! (efective thinking
Master your semester with Scribd Read Free Foron 30this Days Sign up to vote title -) eter wants to segment the target audience for his fro5en *ogurt shop based on benefits & The New York Times Useful Not useful sought. 6nike demographic variabes' the benefits sought variabe v ariabe is difficut to measure' so Special offer fornot students: Only $4.99/month. as ________.
A) profitabe
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0) The ________ of a product or service is the process b* which a compan* creates a distinc image and identit* for its products' services and brands in consumers minds. A) segmentation B) target C) positioning D) ps*chographic inventor* E) concentrated marketing strateg* Answer! C Diff! 1 "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe describe its infuence on marketing practices AAC"B! (efective thinking 2) 3ost marketers prefer to target consumer segments that are reative* ________. A) sma B) stabe in terms of consumption patterns C) unpredictabe D) inaccessibe E) e4pensive to pursue Answer! B Diff! 1 "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe describe its infuence on marketing practices AAC"B! (efective thinking
Master your semester with Scribd Read Free Foron 30this Days Sign up to vote title -) eter wants to segment the target audience for his fro5en *ogurt shop based on benefits & The New York Times Useful Not useful sought. 6nike demographic variabes' the benefits sought variabe v ariabe is difficut to measure' so Special offer fornot students: Only $4.99/month. as ________.
A) profitabe
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7) 8hich of the foowing is 9$T one of the characteristics of an effective target: A) identifiabe B) si5eabe C) reachabe D) inaccessibe E) congruent with the marketers ob%ectives and resources Answer! D Diff! 1 "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe describe its infuence on marketing practices AAC"B! (efective thinking
;) err* < "wift = an investment management firm = used the &,,1 >?C#E "egmentati "eg mentati "*stem' which is part of a database entited ________. A) 9iesen 3*Best"egments B) @A#" C) (/3 D) 9iesen 9et(atings E) 3aga5ine (eaders /nde4 3(/) Answer! A Diff! 0 "ki! Appication #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 10! Describe the infuence of socia cass and economics cass cass on consu behavior AAC"B! Appication of knowedge knowedge Read Free For 30 Days
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) Consumers characteristics can be cassed as either behaviora or cognitive. /n this conte4 behaviora data can be determined from direct uestioning and categori5ed b* a singe ob%ec measure. E4ampes of behaviora data incude ________. A) demographics' gender' and benefits wanted B) usage rate' eve of invovement' and ps*chographics C) personait* traits' ifest*es' and fami* ife c*ce D) education' uantit* of product purchased' and gender E) eve of invovement' awareness of product aternatives' and benefits wanted Answer! D Diff! 0 "ki! Concept #earning $b%! &.&! To To understand the the bases used to segment consumers' consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe describe its infuence on marketing practices AAC"B! Ana*tica thinking
F) Consumers characteristics can be cassed as either behaviora or cognitive. /n this conte4 cognitive factors are abstract' can be determined on* through more compe4 ps*choogica attitudina uestioning' and genera* have no singe' universa definitions. E4ampes of cognitive factors incude ________. A) demographics' gender' and benefits wanted B) usage rate' eve of invovement' and education C) personait* traits' ifest*es' and gender D) education' usage situation' and socia cass E) cutura vaues' personait* traits' and benefits sought Answer! E Diff! 0 "ki! Concept #earning $b%! &.&! To To understand the the bases used to segment consumers' consumers' incuding demographics' ps*chographics' product benefits sought' and usagereated Read Free For 30this Days Signproduct up to vote on title factors. #earning $utcome! 1! Define consumer behavior and describe describe its infuence on marketing Not useful Useful Cancel anytime. practices Special offer for students: Only $4.99/month. AAC"B! Ana*tica thinking
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1,) Consumers characteristics can be cassed as either consumerintrinsic or consumption specific. /n this conte4t' consumerintrinsic features stem from the consumers ph*sica' soci and ps*choogica characteristics. E4ampes of consumerintrinsic features incude _______ A) demographics' gender' and benefits sought B) usage rate' eve of invovement' and ps*chographics C) personait* traits' cutura vaues' and income D) education' consumptionspecific attitudes' and socia cass E) attitudes regarding shopping' awareness of product aternatives' and benefits wanted Answer! C Diff! 0 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Ana*tica thinking
11) Consumers characteristics can be cassed as either consumerintrinsic or consumption specific. /n this conte4t' consumptionspecific features are attitudes and preferences toward specific products or bu*ing situations. E4ampes of consumptionspecific features incude ________. You're Reading a Preview A) demographics' gender' and benefits sought B) attitudes toward shopping' benefits sought in products' and freuenc* of eisure activities Unlock full access with a free trial. C) personait* traits' ifest*es' and income D) education' usage situation' and gender Download With Freeand Trial E) personait* traits' awareness of product aternatives' attitudes toward poitica issues Answer! B Diff! 0 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and usagereated Read Free For 30this Days Signproduct up to vote on title factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing Not useful Useful Cancel anytime. practices Special offer for students: Only $4.99/month. AAC"B! Ana*tica thinking
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1&) /n reference to consumer characteristics' ________ can be determined from direct uestioning or observation and categori5ed b* a simpe ob%ective measure' whereas _______ are abstract and can be determined on* through more compe4 ps*choogica and attitudina uestioning. A) consumptionbased featuresG consumerintrinsic features B) behaviora dataG cognitive data C) productspecific featuresG consumptionbased features D) cognitive dataG behaviora data E) consumerintrinsic featuresG consumptionbased features Answer! B Diff! & "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking 10) Another term for ps*chographic characteristics is ________. A) age B) ifest*es You're Reading a Preview C) benefits sought D) usesituation factors Unlock full access with a free trial. E) usereated factors Answer! B Download With Free Trial Diff! 1 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices Read Free Foron 30this Days Sign up to vote title AAC"B! (efective thinking
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Special offer for12) students: $4.99/month. Age' Only gender' and income are bases of which of the foowing t*pes of segmentation:
A) geographic segmentation
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1-) ________ isHare defined b* computing an inde4 based on three uantifiabe variabes! income' education and occupation. A) Demographics B) "ocia cass C) s*chographics D) ersonait* traits E) "ociocutura vaues Answer! B Diff! 1 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 10! Describe the infuence of socia cass and economics cass on consu behavior AAC"B! (efective thinking
17) 8hen Cogate divides the preteens toothpaste group into four segments and offers each its own toothpaste' the* are using ________ segmentation. A) demographic B) sociocutura You're Reading a Preview C) ps*choogica D) ph*sioogica Unlock full access with a free trial. E) usereated Answer! A Download With Free Trial Diff! & "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1-! E4pain how marketers can best appea to members of different age subcutures Read Free Foron 30this Days Sign up to vote title AAC"B! Appication of knowedge
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1;) ________ information is often the most accessibe and costeffective wa* to identif* a ta market. A) Demographic B) "ociocutura C) s*choogica D) h*sioogica E) Benefit Answer! A Diff! & "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
1) 3an* marketers target the generation that is 1 to 02 *ears od' known as the ________ A) 3ienia Ieneration B) Ieneration J C) Ieneration D) 9et Ien You're Reading a Preview E) Bab* Boomers Answer! A Unlock full access with a free trial. Diff! & "ki! Concept Download With Trialconsumers' incuding #earning $b%! &.&! To understand the bases used to Free segment demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1-! E4pain how marketers can best appea to members of different age subcutures AAC"B! (efective thinking
Master your semester with Scribd Read Free Foron 30this Days Sign up to vote title 1F) 8hich of the foowing is 9$T an e4ampe of the recent shift in traditiona genderroes & The New York Times Useful Not useful product targeting and advertising: Special offer forA) students: Only $4.99/month. @an Iogh Bue @odka targeting women
B) Krito#a* targeting women
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&,) Traditiona*' the ________ has been the focus of most marketing efforts. A) mother B) fami* C) individua D) chid E) teen Answer! B Diff! 1 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
&1) ________ is fet b* man* marketers to be a strong indicator of the abiit* to pa* for a product. A) Age B) Iender C) $ccupation D) Education You're Reading a Preview E) /ncome Answer! E Unlock full access with a free trial. Diff! 1 "ki! Concept Download With Trialconsumers' incuding #earning $b%! &.&! To understand the bases used to Free segment demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 10! Describe the infuence of socia cass and economics cass on consu behavior AAC"B! (efective thinking
Master your semester with Scribd Read Free Foron 30this Days Sign up to vote title &&) As a base for market segmentation' ________ isHare common* computed as a weighted & The New York Times Useful Not useful inde4 of education' occupation' and income. Special offer forA) students: socia Only cass$4.99/month.
B) fami* ife c*ce
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&0) ________ impies a hierarch* in which individuas in the same cass genera* have the degree of status' whereas members of other casses have either higher or ower status. A) 6sage rate B) "ubcuture C) Kami* ife c*ce D) "ocia cass E) (eigion Answer! D Diff! 1 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 10! Describe the infuence of socia cass and economics cass on consu behavior AAC"B! (efective thinking
&2) 3arketers segment some popuations on the basis of cutura heritage and ________ bec members of the same cuture tend to share the same vaues' beiefs' and customs. A) demographics B) socia cass C) ethnicit* You're Reading a Preview D) personait* traits E) sociocutura vaues Unlock full access with a free trial. Answer! C Diff! & Download With Free Trial "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 12! E4pain how membership in ethnic' reigious' and racia subcuture infuences consumer behavior AAC"B! Diverse and muticutura work environments Read Free Foron 30this Days Sign up to vote title
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&7) The most popuar use of geograph* in strategic targeting is ________ = a h*brid segmentation scheme based on the premise that peope who ive cose to one another are ik have simiar financia means' tastes' preferences' ifest*es' and consumption habits. A) countersegmentation B) geodemographics C) behaviora targeting D) socia cass E) ps*chographics Answer! B Diff! 1 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking &;) 8hich of the foowing five segments' as characteri5ed b* the spectrum of green' is not particuar* concerned about environmenta issues' and imits their green product purchases green products that are ver* conspicuous so the* can be perceived as green b* others: A) AphaEcos You're Reading a Preview B) EcoCentrics C) EcoChics Unlock full access with a free trial. D) Economica* Ecos E) Eco3oms Download With Free Trial Answer! C Diff! & "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing Read Free Foron 30this Days Sign up to vote title practices Not useful Useful Cancel anytime. AAC"B! Appication of knowedge
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&) Consumer innovators are genera* characteri5ed b* which of the foowing personait* traits: A) openminded and perceive ess risk than others in tr*ing new things B) reserved and skeptica of marketing information C) e4traverted and risk averse D) high in e4hibition and reserved E) e4traverted and reserved Answer! A Diff! & "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge &F) #ifest*es' aso known as ________' consist of activities' interests' and opinions. A) ps*chographics B) demographics C) geodemographics D) personait* traits You're Reading a Preview E) benefit segmentation Answer! A Unlock full access with a free trial. Diff! & "ki! Concept Download With Trialconsumers' incuding #earning $b%! &.&! To understand the bases used to Free segment demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
Master your semester with Scribd Read Free Foron 30this Days Sign up to vote title Contro 0,) #eve of agreement with which of the foowing statements is associated with the & The New York Times Useful Not useful Life s*chographic Kactor: Special offer for students: Only $4.99/month.
A) / genera* give gifts because peope e4pect me to. B) / find it hard to speak in front of a group.
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01) The most popuar segmentation s*stem combining ifest*e and vaues is ________. A) A#" B) @A#" C) #A" D) "A#" E) CA#" Answer! B Diff! 0 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
0&) The @A#" t*poog* cassifies the American adut popuation into eight distinctive subgr based on their motivations and eve of resources. The three primar* motivations incude ________. A) ideas' education' and achievement B) ideas' achievement' and sefe4pression C) knowedge' education' and sefe4pression You're Reading a Preview D) independence' aptitude' and achievement E) aptitude' ideas' and sefe4pression Unlock full access with a free trial. Answer! B Diff! 0 Download With Free Trial "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge Read Free Foron 30this Days Sign up to vote title
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00) /n the @A#" t*poog*' ________ are motivated b* ideas and tend to have ow resource The* are genera* sow to change as we as technoog* averse' and tend to prefer famiiar products and estabished brands. A) /nnovators B) Beievers C) Thinkers D) "trivers E) E4periencers Answer! B Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge 02) /n the @A#" t*poog*' Achievers are motivated b* achievement and tend to have high resources. The* have goaoriented ifest*es that center on fami* and career. This segment to prefer ________. A) famiiar products and estabished brands You're B) vaue over u4ur*' and tend to bu* basicReading productsa Preview C) products that offer durabiit*' functionait*' and vaue Unlock full access with a free trial. D) products that refect cutivated tastes for upscae niche products and services E) premium products that demonstrate success to their peers Download With Free Trial Answer! E Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing Read Free Foron 30this Days Sign up to vote title practices Useful Not useful Cancel anytime. AAC"B! Appication of knowedge
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0-) /n the @A#" t*poog*' Thinkers are motivated b* ideas and tend to have high resources The* tend to be we educated and active* seek out information in the decisionmaking pro This segment tends to prefer ________. A) famiiar products and estabished brands B) vaue over u4ur*' and tend to bu* basic products C) products that offer durabiit*' functionait*' and vaue D) products that refect cutivated tastes for upscae niche products and services E) premium products that demonstrate success to their peers Answer! C Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
07) /n the @A#" t*poog*' 3akers are motivated b* sefe4pression and tend to have ow resources. The* choose handson constructive activities and spend eisure time with fami* a cose friends. This segment tends to prefer ________. A) famiiar products and estabished brands You're B) vaue over u4ur*' and tend to bu* basicReading productsa Preview C) products that offer durabiit*' functionait*' and vaue Unlock full access with a free trial. D) products that refect cutivated tastes for upscae niche products and services E) premium products that demonstrate success to their peers Download With Free Trial Answer! B Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing Read Free Foron 30this Days Sign up to vote title practices Not useful Useful Cancel anytime. AAC"B! Appication of knowedge
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0;) /n the @A#" t*poog*' /nnovators are successfu' takecharge peope with high sefestee Because the* have such abundant resources' the* e4hibit a three primar* motivations in degrees. The* are change eaders and are the most receptive to new ideas and technoogies. segment tends to prefer ________. A) famiiar products and estabished brands B) vaue over u4ur*' and tend to bu* basic products C) products that offer durabiit*' functionait*' and vaue D) products that refect cutivated tastes for upscae niche products and services E) premium products that demonstrate success to their peers Answer! D Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
0) 8hen Cogate offers Cogate Tota' which provides 1&hours of germ fightingG Cogate 3 Kresh' which fights bad breathG and Cogate "ensitive ro(eief for peope who have sensit gums' the* are segmenting based on ________. You're Reading a Preview A) usage rate B) benefits Unlock full access with a free trial. C) personait* D) cuture Download With Free Trial E) vaues Answer! B Diff! & "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and usagereated Read Free For 30this Days Signproduct up to vote on title factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing Not useful Useful Cancel anytime. practices Special offer for students: Only $4.99/month. AAC"B! Appication of knowedge
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0F) The segment of onine consumers that uses the /nternet &,.; hours per week' engages in some browsing and shopping but is a ver* heav* user of bogging' chatting' video streaming downoading' is known as ________. A) Basic Communications B) #urking "hoppers C) "ocia "trivers D) "ports Kans E) @aueAdded "hoppers Answer! C Diff! & "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
2,) 3arketers of man* products such as soup' aundr* detergent' beer' and dog food have that a reative* sma group of heav* users accounts for a disproportionate* arge percentag the tota product usage. Targeting these heav* users specifica* is an e4ampe of ________. A) benefitbased segmentation You're Reading a Preview B) demographic segmentation C) crosscutura segmentation Unlock full access with a free trial. D) usage rate segmentation E) usage situation segmentation Download With Free Trial Answer! D Diff! & "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing Read Free Foron 30this Days Sign up to vote title practices Useful Not useful Cancel anytime. AAC"B! Appication of knowedge
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21) (ate of usage is strong* reated to two cognitive dimensions! product invovement and ________. A) product awareness status B) background C) personait* D) awareness E) countr* of origin Answer! A Diff! & "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
2&) "unshine Cruise #ines markets Adventure Cruises as a wa* to see mutipe isands from comfort of a singe ship' aeviating the hasse of f*ing between isands and sta*ing in a diff hote ever* coupe of nights. Targeting consumers who view this convenience as appeaing i e4ampe of ________. A) countersegmentation You're Reading a Preview B) cutura segmentation C) usage rate segmentation Unlock full access with a free trial. D) demographic segmentation E) benefit segmentation Download With Free Trial Answer! E Diff! & "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing Read Free Foron 30this Days Sign up to vote title practices Not useful Useful Cancel anytime. AAC"B! Appication of knowedge
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20) (osetta Car (enta e4ercises ________ when it stocks more convertibe cars in Caiforn than in 9ew ?ork. A) demographic segmentation B) geographic segmentation C) sociocutura segmentation D) ps*chographic segmentation E) usagesituation segmentation Answer! B Diff! 1 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
22) Be*ond favor and the presence or absence of sugar' 9icorette offers a gum that wi wh *our teeth whie satisf*ing *our nicotine craving and heping *ou uit smoking. This gum ha been positioned on the basis of ________. A) demographic segmentation B) fami* ife c*ce segmentation You're Reading a Preview C) ps*chographic segmentation D) mass marketing Unlock full access with a free trial. E) benefit segmentation Answer! E Download With Free Trial Diff! & "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices Read Free Foron 30this Days Sign up to vote title AAC"B! Appication of knowedge
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2-) ________ segmentation differentiates among heav* users' medium users' ight users' an nonusers of a specific product' service or brand. A) Brand awareness B) Brand o*at* C) 6sage rate D) "ociocutura E) Benefit Answer! C Diff! 1 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking 27) (esearch has shown that &- percent of beer drinkers account for about ;- percent of a consumed. This is an e4ampe of a %ustification for ________ segmentation. A) benefit B) usage rate C) ps*chographic You're Reading a Preview D) ifest*e E) usagesituation Unlock full access with a free trial. Answer! B Diff! & Download With Free Trial "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedgeG (efective thinking Read Free For 30 Days
Master your semester with Scribd Sign up to vote on this title & The New York Times Useful Not useful 2;) 8hether or not consumers need to be informed about a product reates to consumers Special offer for students: Only $4.99/month. ________.
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2) The greeting card industr* capitai5es on occasions to se productsG this is a perfect e4am of ________ segmentation. A) ifest*e B) benefit C) usage situation D) demographic E) geographic Answer! C Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
2F) 8hich of the foowing is 9$T tracked during onine navigation to inform behaviora targeting: A) the sites consumers visit B) the pages consumers ook at on a site You're Reading a Preview C) ifest*es and personaities D) how often consumers return to a site Unlock full access with a free trial. E) brickandmortar purchases Answer! E Download With Free Trial Diff! & "ki! Concept #earning $b%! &.0! To understand behaviora targeting and its ke* roe in toda*s marketing. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! /nformation technoog* Read Free For 30 Days
Master your semester with Scribd Sign up to vote on this title & The New York Times Useful Not useful -,) ________ consists of ooking at merchandise at a ph*sica store' scanning its barcode wi Cancel anytime.
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-1) ________ are measures that predict consumers future purchases on the basis of past bu* information and other data. A) "howroom ana*tics B) redictive ana*tics C) Ieofencing ana*tics D) "ocia ana*tics E) Consumer sp*ing ana*tics Answer! B Diff! & "ki! Concept #earning $b%! &.0! To understand behaviora targeting and its ke* roe in toda*s marketing. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! /nformation technoog*
-&) Ac4iom databases track a of the foowing EJCET ________. A) weight B) vacation dreams C) househod heath worries D) education E) fingerprints You're Reading a Preview Answer! E Diff! & Unlock full access with a free trial. "ki! Appication #earning $b%! &.0! To understand behaviora targeting and its ke* roe in toda*s marketing. Download Withand Free Trial its infuence on marketing #earning $utcome! 1! Define consumer behavior describe practices AAC"B! Appication of knowedge
Master your semester with Scribd A) Data mineras B) Candies & The New York Times C) Cookies
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-2) Mome Depot uses its individua customer purchase histor* to design customi5ed ads. Th an e4ampe of ________. A) ps*chographic segmentation B) geodemographic segmentation C) countersegmentation D) mass marketing E) behaviora targeting Answer! E Diff! & "ki! Appication #earning $b%! &.0! To understand behaviora targeting and its ke* roe in toda*s marketing. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
--) The image and uniue identit* of a product' service or brand in consumers minds is ca ________. A) position B) perception C) segment D) target You're Reading a Preview E) imposition Answer! A Unlock full access with a free trial. Diff! & "ki! Concept Download With differentiate' Free Trial #earning $b%! &.2! To understand how to position' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
Master your Scribd -7) 8hatsemester is the K$6(TMwith step in the positioning process:Read Free For 30 Days Sign up to vote on this title A) Create a positioning statement focused on the benefits and vaue that the product provide & The New York Times Useful Not useful B) Determine the target markets preferred combination of attributes. Cancel anytime.
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-;) 8hat is the K/KTM step in the positioning process: A) Create a positioning statement focused on the benefits and vaue that the product provide B) Determine the target markets preferred combination of attributes. C) Define the market in which the product or brand competes' reevant bu*ers and competit D) Deveop a distinctive' differentiating' vauebased positioning concept. E) (esearch how consumers perceive competing offerings on reevant attributes. Answer! D Diff! & "ki! Concept #earning $b%! &.2! To understand how to position' differentiate' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
-) 8hat is the TM/(D step in the positioning process: A) Create a positioning statement focused on the benefits and vaue that the product provide B) Determine the target markets preferred combination of attributes. C) Define the market in which the product or brand competes' reevant bu*ers and competit D) Deveop a distinctive' differentiating' vauebased positioning concept. E) (esearch how consumers perceive competing offerings on reevant attributes. Answer! E You're Reading a Preview Diff! & "ki! Concept Unlock full access with a free trial. #earning $b%! &.2! To understand how to position' differentiate' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing Download With Free Trial practices AAC"B! (efective thinking
-F) ________ is a statement or sogan that describes a compan*s character without referring its specific branded products. A) remier position Read Free Foron 30this Days Sign up to vote title B) ositioning against competition Useful Not useful Cancel anytime. C) 6mbrea positioning Special offer forD) students: Only $4.99/month. Ne* attribute positioning E) 6nowned perception positioning
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7,) Campbes sogan Osoup is good foodO is an e4ampe of ________. A) premier position B) positioning against competition C) umbrea positioning D) ke* attribute positioning E) unowned perception positioning Answer! C Diff! & "ki! Appication #earning $b%! &.2! To understand how to position' differentiate' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
71) 3cDonads sogans O?ou deserve a break toda*'O O3ake ever* time a good time'O and O #ovin /tO are e4ampes of ________. A) premier position B) positioning against competition C) umbrea positioning D) ke* attribute positioning E) unowned perception positioning You're Reading a Preview Answer! C Diff! & Unlock full access with a free trial. "ki! Appication #earning $b%! &.2! To understand how to position' differentiate' and reposition products. Download Withand Free Trial its infuence on marketing #earning $utcome! 1! Define consumer behavior describe practices AAC"B! Appication of knowedge
7&) ________ focuses on a brands e4cusivit* to give the consumer a reason to bu* the prod Master your semester with Scribd A) remier position Read Free Foron 30this Days Sign up to vote title B) ositioning against competition & The New York Times Useful Not useful C) 6mbrea positioning Special offer for students: Only $4.99/month.
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70) The New York Times' positioning as OA the news thats fit to printO is an e4ampe of ________. A) premier position B) positioning against competition C) umbrea positioning D) ke* attribute positioning E) unowned perception positioning Answer! A Diff! & "ki! Appication #earning $b%! &.2! To understand how to position' differentiate' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
72) ositioning Po* a fragrance brand) as Othe costiest perfume in the wordO is an e4ampe ________. A) premier position B) positioning against competition C) umbrea positioning D) ke* attribute positioning E) unowned perception positioningYou're Reading a Preview Answer! A Unlock full access with a free trial. Diff! & "ki! Appication Download With differentiate' Free Trial #earning $b%! &.2! To understand how to position' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
Master your semester with Scribd 7-) ositioning Bount*' a paper towes brand' as Othe uicker picker upon perO is an e4ampe o Read Free For 30 Days Sign up to vote this title ________. & The New York Times Useful Not useful A) premier position Special offer for students: Only $4.99/month.
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77) ositioning Avis using the caim that O8ere 9o. &. 8e Tr* Marder.O was an e4ampe of ________. A) premier position B) positioning against competition C) umbrea positioning D) ke* attribute positioning E) unowned perception positioning Answer! B Diff! & "ki! Appication #earning $b%! &.2! To understand how to position' differentiate' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
7;) ________ is the process b* which a compan* intentiona* changes the distinct image an identit* that its product or brand occupies in consumers minds. A) remier position B) ositioning against competition C) (epositioning D) Ne* attribute positioning You're Reading a Preview E) 6mbrea positioning Answer! C Unlock full access with a free trial. Diff! & "ki! Concept Download With differentiate' Free Trial #earning $b%! &.2! To understand how to position' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
Master your semester with Scribd 7) ?eow Tai wines changed its tagines from O$pen for ever*thingO and OTais' Read Free Foron 30this Days Sign up to vote title *ou winO OThe go toO as part of its ________. & The New York Times Useful Not useful A) premier position Special offer for students: Only $4.99/month.
B) positioning against competition C) repositioning
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7F) ________ is constructing a mapike diagram representing consumers perceptions of competing brands aong reevant product attributes. A) erceptua mapping B) 6mbrea mapping C) (eposition mapping D) Attribute mapping E) 6mbrea positioning Answer! A Diff! & "ki! Concept #earning $b%! &.2! To understand how to position' differentiate' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
;,) 8hich of the foowing is 9$T one of the uses of perceptua maps: A) "how marketers how consumers perceive their brand in reation to the competition. B) "how consumers how the* shoud perceive a marketers brand in reation to the competit C) Aow marketers to determine the direction for atering undesirabe consumer perceptions marketers brand. D) Aow marketers to find gaps' in the form of OunownedO perceptua positions' that repres You're Reading a Preview opportunities for new brands or products. E) A of the above are uses of perceptua maps. Unlock full access with a free trial. Answer! B Diff! 0 Download With Free Trial "ki! Appication #earning $b%! &.2! To understand how to position' differentiate' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
Master your semester with Scribd Read Free Foron 30this Days Sign up to vote title ;1) 8hat was the utimate resut of $dsmobies repositioning strateg*' which tried toshift & The New York Times Useful Not useful perceptions of $dsmobie as an Ood foksO car: Special offer for students: Only $4.99/month.
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A) $dsmobie shifted the image and identit* of its brand' but did not se more units. B) $dsmobie sod more units' but did not shift the image and identit* of its brand.
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;&) 8hat is one of the benefits of offering man* product versions that provide distinct benef and OfiO as man* positions as possibe in a product categor*: A) ower need for shef space B) ower production costs C) creating ower margins for the firm D) creating barriers to competitive entr* and market penetration E) A of the above are benefits for product ine e4tensions. Answer! D Diff! 0 "ki! Concept #earning $b%! &.2! To understand how to position' differentiate' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Ana*tica thinking
;0) 8hen Kage ?ogurt emphasi5es its *ogurts thickness' which two positioning strategies w using: A) ke* attribute and premier position B) premier position and umbrea positioning C) unowned position and umbrea positioning D) ke* attribute and unowned position You're Reading a Preview E) ke* attribute and umbrea positioning Answer! D Unlock full access with a free trial. Diff! 0 "ki! Appication Download With differentiate' Free Trial #earning $b%! &.2! To understand how to position' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
Master your semester with Scribd ;2) 8hen Meath* Choice positions its products as more nutritiona than Read Free For 30/taian Days Sign up to vote on this titlesub sandwic and prepared saads' which t*pe of positioning is it using: & The New York Times Useful Not useful A) umbrea positioning Special offer for students: Only $4.99/month.
B) premier position C) positioning against competition
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MUSEUM MINI CASE: Central Cit Art M!se!m is lookin" to in#rease m!se!m re$en!es % trin" to &raw more eole to the m!se!m( Resear#h has shown that the most fre)!ent !sers the m!se!m are o$er ** ears ol&+ ha$e #olle"e &e"rees+ an& ha$e a ho!sehol& in#ome of o$e ,-..+...( Less fre)!ent !sers of the m!se!m ha$e the same e&!#ation an& in#ome rofile as fre)!ent !sers+ %!t ten& to %e o!n"er+ %etween /* an& **( S!r$es s!""est that these o!n"e a&!lts wo!l& !se the m!se!m more fre)!entl+ %!t &o not ha$e eno!"h time &!e to the &eman of their #hil&ren an& families( In or&er to in#rease m!se!m entran#e re$en!es+ the a&ministra team wants to attra#t eole who are likel to %e#ome hea$ !sers of the m!se!m when the ol&er+ an& tr to %rin" them into the hea$ !ser #ate"or at an earlier a"e( In an effort to en#o!ra"e hea$ m!se!m !se+ the m!se!m has %e"!n a mem%ershi ro"ram that offers &is#o!nts on m!se!m entran#e an& "ift sho !r#hases an& se#ial e0hi%it re$iew e$ents for mem%ers( The m!se!m has also %e"!n to offer free #hil&ren's art an& m!se!m are#iation #lasses on weeken& afternoons that will allow o!n"er a&!lts to &ro their #hil&ren off on#e week an& then en1o the m!se!m's e0hi%its an& #af2( In or&er to romote its new #hil&ren's ro"rammin"+ the m!se!m a#)!ire& an a&&ress list of lo#al ho!sehol&s with #hil&ren+ in#l!& the a"es of those #hil&ren+ an& inten&s to sen& tailore& messa"es se#ifi#all hi"hli"htin" ro"rammin" that is a"e3aroriate for ea#h ho!sehol&'s #hil&ren(
;-) /n the 36"E63 3/9/ CA"E' dividing museum attendees into freuent users' ess fre users' and nonusers is known as ________. A) geographic segmentation You're Reading a Preview B) benefit segmentation C) usage rate segmentation Unlock full access with a free trial. D) sociocutura segmentation E) ps*chographic segmentation Download With Free Trial Answer! C Diff! & "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1-! E4pain how marketers can best Read appea tovote members of different age Free Foron 30this Days Sign up to title subcutures Useful Not useful Cancel anytime. AAC"B! Appication of knowedge
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;7) /n the 36"E63 3/9/ CA"E' the museums approach to promoting its new chidrens programming is best described as ________. A) countersegmentation B) mass marketing C) narrowcasting D) concentrated marketing E) demographic segmentation Answer! E Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1-! E4pain how marketers can best appea to members of different age subcutures AAC"B! Appication of knowedge
;;) /n the 36"E63 3/9/ CA"E' the most important differentiating factor between freue and ess freuent users is ________. A) income B) age C) gender You're Reading a Preview D) education E) stage of fami* ife c*ce Unlock full access with a free trial. Answer! E Diff! 0 Download With Free Trial "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1-! E4pain how marketers can best appea to members of different age subcutures AAC"B! Appication of knowedge Read Free For 30 Days
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CRUISE MINI CASE: S!nshine Cr!ise Lines is a #r!ise oerator that offers three3 to se$en3& #r!ises alon" fi$e Cari%%ean ro!tes( It has &e$eloe& a re!tation as a art #r!ise oerator an& the ma1orit of its re$en!e #omes from $a#ationin" #olle"e st!&ents( This te of #!stome &eman& is hi"hl ##li#al+ an& S!nshine fin&s that reeat !r#hase is hi"h while its #ons!mer are in #olle"e+ %!t ra#ti#all &isaears after "ra&!ation( In an effort to en#o!ra"e its #!stomers to #ontin!e takin" S!nshine Cr!ises after the ha$e "ra&!ate&+ the #r!ise oerator has %e"!n offerin" A&$ent!re Cr!ises+ with ort stos on islan&s known for e#o3to!rism an& %io&i$ersit+ %oth on lan& an& off shore+ aealin" to o!n" rofessionals who like to hike an s#!%a &i$e or snorkel( In #ontrast to its art #r!ises+ S!nshine fo#!ses its marketin" messa" for A&$ent!re Cr!ises on a#ti$ities at ort stos an& the #on$enien#e of %ein" a%le to e0lore se$eral Cari%%ean &estinations from the #omfort of a sin"le shi( A&$ent!re Cr!ises are ro! -*4 more e0ensi$e than art #r!ises+ ri#e& to &is#o!ra"e a ra!#o!s #olle"e3a"e art #row&+ an& &o not allow #hil&ren !n&er -5( The first season of A&$ent!re Cr!ises was a "rea s!##ess an&+ m!#h to S!nshine's s!rrise+ attra#te& not onl the inten&e& o!n" rofessional #row&+ %!t also man emt nester #o!les that were lookin" for a reasona%l ri#e&+ a#ti$e $a#ation(
;) /n the C(6/"E 3/9/ CA"E' of the eight @A#" segments' "unshine is most ike* targe ________ with its new Adventure Cruises. A) 3akers B) "urvivors You're Reading a Preview C) E4periencers D) "trivers Unlock full access with a free trial. E) Beievers Answer! C Download With Free Trial Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1-! E4pain how marketers can best appea to members of different age subcutures Read Free Foron 30this Days Sign up to vote title AAC"B! Appication of knowedge
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;F) /n the C(6/"E 3/9/ CA"E' "unshine markets Adventure Cruises as a wa* to see muti isands from the comfort of a singe ship' aeviating the hasse of f*ing between isands and sta*ing in a different hote ever* coupe of nights. Targeting consumers who view this convenience as appeaing is an e4ampe of ________. A) countersegmentation B) cutura segmentation C) usage rate segmentation D) demographic segmentation E) benefit segmentation Answer! E Diff! & "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1-! E4pain how marketers can best appea to members of different age subcutures AAC"B! Appication of knowedge
RENTAL CAR MINI CASE: Rosetta Car Rental oerates #ar rental lots at airorts nationwi& se#ifi#all tar"ets $a#ationers an& a&$ertises in tra$el ma"a6ines an& thro!"h tra$el we%sit with a #amai"n that emhasi6es its )!alit #!stomer ser$i#e an& well3maintaine& #ars( Rose a Preview sto#ks its lots %ase& on a n!m%er of You're fa#tors+Reading in#l!&in" #limate an& the te of a#ti$ities it e0 its renters to !n&ertake( 7or e0amle+ Rosetta sto#ks more #on$erti%le #ars in its warm Unlock full access with a free trial. California lots than in New York( Its Colora&o lots sto#k a lar"e n!m%er of station wa"ons+ $ an& SU8s to a##ommo&ate skiers an& snow3%oar&ers an& all their "ear( Download With Free Trial
,) /n the (E9TA# CA( 3/9/ CA"E' (osetta e4ercises ________ when it stocks more convertibe cars in Caifornia than in 9ew ?ork. A) demographic segmentation B) geographic segmentation C) sociocutura segmentation Read Free Foron 30this Days Sign up to vote title D) ps*chographic segmentation Not useful Useful Cancel anytime. E) usagesituation segmentation Special offer for students: Only $4.99/month. Answer! B Diff! 1
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1) /n the (E9TA# CA( 3/9/ CA"E' (osetta focuses on vacation traveers' as opposed to business traveers. Dividing the market in this wa* is known as ________. A) ps*chographic segmentation B) geographic segmentation C) demographic segmentation D) sociocutura segmentation E) ps*choogica segmentation Answer! A Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1-! E4pain how marketers can best appea to members of different age subcutures AAC"B! Appication of knowedge
&) Targeting is the process of dividing a market into subsets of consumers with co mmon ne or characteristics. Answer! KA#"E Diff! 1 "ki! Concept You're Reading a Preview #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets Unlock full access with a free trial. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices Download With Free Trial AAC"B! (efective thinking
0) 8hen antas offers Kirst Cass' Business Cass' remium Econom*' and Econom*' with different features and amenities for each segment' the* are eng aged in positioning. Answer! T(6E Diff! 1 Read Free Foron 30this Days Sign up to vote title "ki! Appication Useful Not useful anytime. #earning $b%! &.1! To understand the interreationships amongCancel market segmentation' targ Special offer forand students: Only $4.99/month. positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing
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2) Effective* catering to the distinct needs of consumers b* offering them cear* different products invoves much higher research' production' advertising' and distribution costs. Answer! T(6E Diff! & "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
-) Catering to the distinct needs of consumers b* offering them cear* differentiated produ is significant* more profitabe than mass marketing. Answer! T(6E Diff! & "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking You're Reading a Preview 7) 3arketers use segmentation research to identif* the most appropriate media in which to Unlock full access with a free trial. pace advertisements. Answer! T(6E Download With Free Trial Diff! & "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices Read Free Foron 30this Days Sign up to vote title AAC"B! (efective thinking
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Special offer for;) students: $4.99/month. 3ost Only marketers prefer to target consumer segments that are reative* stabe in terms of
demographic and ps*choogica factors and that have needs that are ike* to grow arger ov
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) Ever* segment that can be identified is inherent* viabe and profitabe as a basis for targ marketing. Answer! KA#"E Diff! & "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking F) ersonait* traits and cutura vaues are consumerintrinsic cognitive factors. Answer! T(6E Diff! 0 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking a Preview F,) Ieographic characteristics serveYou're as theReading core of amost a segmentations. Answer! KA#"E Unlock full access with a free trial. Diff! & "ki! Concept Download With Trialconsumers' incuding #earning $b%! &.&! To understand the bases used to Free segment demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
Master your semester with Scribd Read Free Foron 30this Days Sign up to vote title suc F1) Demographic variabes can revea ongoing trends that signa business opportunities' & The New York Times Useful Not useful shifts in age and income distribution. Special offer for students: Only $4.99/month.
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F&) Mardship in making bu*ing decisions is more t*pica of oder' esseducated consumers. Answer! T(6E Diff! 0 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1-! E4pain how marketers can best appea to members of different age subcutures AAC"B! (efective thinking
F0) Consumers in different socia casses tend to var* in terms of vaues' product preference and bu*ing habits. Answer! T(6E Diff! & "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 10! Describe the infuence of socia cass and economics cass on consu behavior AAC"B! (efective thinking You're Reading a Preview F2) The fami* ife c*ce is a cassification of the phases most famiies go through and each represents an important target segment to man* marketers. Unlock full access with a free trial. Answer! T(6E Diff! 1 Download With Free Trial "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking Read Free Foron 30this Days Sign up to vote title
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F7) The traditiona fami* ife c*ce wi go through the foowing stages! bacheorhood' hone*mooners' parenthood' postparenthood and dissoution. Answer! T(6E Diff! 0 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
F;) "ocia cass is common* computed as a weighted inde4 of age' income' and education. Answer! KA#"E Diff! 1 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 10! Describe the infuence of socia cass and economics cass on consu behavior AAC"B! (efective thinking
You're ReadingofaAmericas Preview upper cass' which amounts t F) < I is worried about the financia hardship 2,Q of the countr*s househods. Unlock full access with a free trial. Answer! KA#"E Diff! 0 Download With Free Trial "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 10! Describe the infuence of socia cass and economics cass on consu behavior AAC"B! Appication of knowedge Read Free For 30 Days
Master your semester with Scribd Sign up to vote on this title & The New York Times Useful Not useful FF) Cutura* distinct segments cannot be prospects for the same produc t and can on* be Cancel anytime.
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1,,) OTourism of DoomO characteri5es a trave industr* market segment that pa*s high price trave to paces that are threatened due to cimate change. Answer! T(6E Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
1,1) >?C#E segments consumers based on the househods ifestage cass. Answer! KA#"E Diff! 0 "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 10! Describe the infuence of socia cass and economics cass on consu behavior AAC"B! (efective thinking
You're Reading a Preview issues' so the* do not engag 1,&) 9onor reens do not care about widife or environmenta environmenta* friend* behaviors or fee guit* about adverse* impacting the environmen Unlock full access with a free trial. Answer! KA#"E Diff! & Download With Free Trial "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking Read Free For 30 Days
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1,2) #ong sta*s and repeat visits to a products website are not reated to high eves of prod and purchase invovement or purchase intentions. Answer! KA#"E Diff! & "ki! Concept #earning $b%! &.0! To understand behaviora targeting and its ke* roe in toda*s marketing. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! /nformation technoog*
1,-) "howrooming sends promotiona aerts to the smartphones of customers who optin wh the customers enter or near the store. Answer! KA#"E Diff! & "ki! Concept #earning $b%! &.0! To understand behaviora targeting and its ke* roe in toda*s marketing. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! /nformation technoog*
1,7) The si4th step in the positioning process is to create a positioning statement focused on You're Reading benefits and vaue that the product provides and useaitPreview to communicate with the target audie Answer! T(6E Unlock full access with a free trial. Diff! & "ki! Concept Download With differentiate' Free Trial #earning $b%! &.2! To understand how to position' and reposition products. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
Master your semester Scribd pease 1,;) Distinguish betweenwith targeting' positioning' and segmentation. /n *our response' Read Free For 30this Days Sign up to vote on title indicate the correct order for the three steps. & The New York Times Useful Not useful Answer! The first step is segmentation' which separates the market into subsets of consume Cancel anytime.
Special offer forwith students: Only $4.99/month. common needs or characteristics. The segments are characteri5ed b* shared needs that
different from the shared needs of other segments. The second step is targeting' which invov
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1,) /dentif* and discuss the five criteria that make market segments effective targets. Answer! To be an effective target' a market segment shoud be! a. identifiabe = marketers must be abe to identif* the concrete and measurabe features o consumers who beong to each group of common needs b. profitabe = enough consumers must be part of the segment to make targeting it profi c. stabe and growing = marketers prefer segments that are reative* stabe in terms of ifest*es and consumption patterns that are ike* to grow arger and more viabe in the futu d. reachabe = accessibe in terms of both media and cost e. congruent with the marketers ob%ectives and resources = the segment needs to fit with t imitations and goas of the marketer Diff! & "ki! Concept #earning $b%! &.1! To understand the interreationships among market segmentation' targ and positioning' and how to seect the best target markets #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! (efective thinking
1,F) 8hat is the difference between behaviora data and cognitive data: E4pain the differen in measurement and provide e4ampes of consumerintrinsic and consumptionbased inform You're Reading a Preview associated with each t*pe. Answer! Behaviora data is evidencebased' can be determined from direct uestioning or Unlock full access with a free trial. observation) and categori5ed aong ob%ective and measurabe criteria. This information can b either! a) consumerintrinsic e.g.' a persons age' gender' marita status' income and educat Download With purchased' Free Trial freuenc* of eisure activitie or b) consumptionbased e.g.' uantit* of product the freuenc* of bu*ing a given product).
Cognitive factors are abstracts that OresideO in the consumers mind' can be determined on* through ps*choogica and attitudina uestioning' and' genera*' have no singe' universa definitions. This data can aso be either! a) consumerintrinsic' suchFor as 30 personait* traits' cu Read Free Days Sign up to vote on this title vaues and attitudes towards poitics and socia issuesG or b) consumptionspecific attitudes Useful Not useful Cancel anytime. preferences' the benefits sought in products and attitudes regarding shopping. Special offer forDiff! students: Only $4.99/month. & "ki! Concept
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11,) #ist the reasons a segmentation pans incude demographic data. Answer! 1. Demographics are the easiest and most ogica wa* to cassif* peope and can be meas more precise* than the other segmentation bases. &. Demographics offer the most costeffective wa* to ocate and reach specific segments because most of the secondar* data compied about an* popuation is based on demographic e.g.' 6.". Census Bureau' audience profies of various media). 0. 6sing demographics' marketers can identif* new segments created b* shifts in popuatio age' income' and ocation. 2. 3an* consumption behaviors' attitudes' and media e4posure patterns are direct* reated demographics. Kor e4ampe' man* products are genderspecific' and music preferences are v cose* reated to ones ageG for this reason' oca radio stations speciai5ing in various t*pes music are an efficient and economica wa* to target different age groups. #eisure activities a interests' as we as the media one watches or reads' are a function of a persons age' educati and income. Diff! & "ki! Concept #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices You're Reading a Preview AAC"B! (efective thinking Unlock full access with a free trial.
111) rovide an e4ampe of how a demographic variabe has been used to position a produc target market. Download Trial"ocia Cass' Ethnicit*' $ccupa Answer! E4ampes ma* var*' and can incude With Age' Free /ncome' 3arita "tatus' Mousehod T*pe and "i5e' and Ieographica #ocation. $ne e4ampe from th for age is! Cogate divides the preteens toothpaste group into four segments and offers each its own toothpaste. Cogate offers O3* Kirst CogateO to chidren up to ag e &' OCogate Dora E4porerO to ages & to -' and OCogate "pongeBob "uareantsO and OCogate op "tarsO to oder' preteens chidren. Read Free Foron 30this Days Sign up to vote title Diff! & Useful Not useful Cancel anytime. "ki! Appication Special offer for#earning students: Only $4.99/month. $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors.
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11&) osition a heath cub offering to one of the @A#" segments. /n *our description of the positioning for the segment' pease note the segments primar* motivation' eve of resource eve of innovativeness' and vaues and consumption patterns. Answer! Answers wi var* based on the segment seected. Kor e4ampe' if the student choo /nnovators' the* woud note members of the segment have abundant resources' are innovativeHrisktaking' are motivated b* ideas' achievement and sefesteem. The* are successfu' sophisticated and curiousHopenminded to new ideas and technoogies. The heat cub shoud be positioned as a highend' niche service with cutting edge' technoogica* advanced workout euipment. The price can be high and the ocation shoud be posh to accommodate the segments desire for the finer things in ife. romotiona materias shoud communicate how the heath cub aows them to e4press their taste' personaities' and succe Diff! 0 "ki! Appication #earning $b%! &.&! To understand the bases used to segment consumers' incuding demographics' ps*chographics' product benefits sought' and product usagereated factors. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge
110) 8hat uestions can be answered using predictive ana*tics: Answer! "ome of the uestions that can be answered b* predictive ana*tics incude! 1) 8 You're Reading a Preview eaving a given page' what content and pages are visitors ike* to ook at ne4t: &) 8hich websites features and combinations of features) are ike* to persuade peope to register wi Unlock full access with a free trial. website: 0) 8hat are the characteristics of visitors ike* to return to a website and wh*: a 8hat factors make visitors cick on specific ads: Download With Free Trial Diff! & "ki! Appication #earning $b%! &.0! To understand behaviora targeting and its ke* roe in toda*s marketing. #earning $utcome! 1! Define consumer behavior and describe its infuence on marketing practices AAC"B! Appication of knowedge Read Free Foron 30this Days Sign up to vote title
Master your semester with Scribd & The New York Times Useful Not useful 112) 8hat is showrooming: rovide an e4ampe of how a retaier might combat it.
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barcode with smartphones and using these devices to check the items prices onine' where t
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