MBA (DISTANCE MODE) DBA 1722 CONSUMER BEHAVIOUR IV SEMESTER COURSE MATERIAL Centre for Distance Education Anna University Chennai Chennai – 600 025 Author Dr. V.J SIVAKUMAR, .J. Dr. V.J.…Full description
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Consumer Behaviour : This is the No. 3 of a Series of Articles on Consumer Behaviour to be taught to MBA students in Indian Business Schools. Topic is "PERCEPTION"Descripción completa
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CONSUMER BUYING BEHAVIOUR TOWARDES BRANDED SHIRTS QUESTIONNAIRE Respected madam/sir, As a part of my project I would like to gather some information from you which will help me in an in depth study of project. The information provided by you will be kept confidential and will be used for academic purpose only. I would be obliged if you co-operate with me in filling the questionnaire. Name: _________________________ ____________________________Contact ___Contact no. _______________ Age: ______
Gender: ________
Department ___________________
1. When do you usually buy shirts? a) Regular
b) occasional
c) Offer
d) Others (Please Specify) ___________
2. How often do you go for shopping? a) once a week
b) once in 15 days
d) once every in 3 months
c) once a month
e) once a year
3. Where do you like like to go for shopping? a) super market
b) mall
c) traditional shop
d) online shopping
4. Why do you purchase from here ? a) Convenient place d) good environment
b) dealer acquaintance
c) more discounts
e) other_________
5. Need of branded shirts for a) Recognition Recognition e) social capability
b) satisfact satisfaction ion
c) value of money
f) others ________
d) prise from friends friends
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6. Rank the brands according to your preferences FORMAL BRANDS Brands Peter England John Player Koutons Arrow Raymond Provouge Park Avenue CASUAL BRANDS Brands Levi’s Tommy Hilfiger Numero Uno Pepe Jeans Nike Puma Mufti Killer Lee Polo
Ranks (1 to 7)
Rank (1 to 10)
7. What is your expected price range of the brand of shirt you use_______________
8. How many shirts do you buy while shopping at one time? time? a) 1
b) 2
c) 3
d) 4 and more
e) none
9. Factors affecting your purchase decision: Price
a) Strongly disagree
b) Disagree
d) Agree
e) Strongly agree
c) Neither disagree nor agree
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Design a) Strongly disagree
b) Disagree
d) Agree
e) Strongly agree
c) Neither disagree nor agree
Colour
a) Strongly disagree
b) Disagree
d) Agree
e) Strongly agree
c) Neither disagree nor agree
Material
a) Strongly disagree
b) Disagree
d) Agree
e) Strongly agree
c) Neither disagree nor agree
Variety
a) Strongly disagree
b) Disagree
d) Agree
e) Strongly agree
c) Neither disagree nor agree
Comfort
a) Strongly disagree
b) Disagree
d) Agree
e) Strongly agree
c) Neither disagree nor agree
Location
a) Strongly disagree
b) Disagree
d) Agree
e) Strongly agree
c) Neither disagree nor agree
Brand name of the company
a) Strongly disagree
b) Disagree
d) Agree
e) Strongly agree
Sales promotional activities
c) Neither disagree nor agree
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10. What are the types of fabric do you prefer most? a) Cotton
b) Polly cotton
c) denim
d) silk
e) other_____
11. Who accompanied you while shopping? a) Family Family