Diferent types o Mass Media There are diferent types o mass media that we are accustomed to in this day and age. Whether it's children, young people, or adults, we've all had our share o media-related exposure every day. Learn more about what the media comprises in our modernday world.
Mass media reers to communication devices, which can be used to communicate and interact with a large number o audiences in diferent languages. e it the pictorial messages o the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part o our lives. !ntertainment and media always go hand in hand, but in addition to entertainment, mass media also remains to be an efective means o communication, spreading inormation, advertising, mar"eting, and in general, o expressing and sharing views, opinions, and ideas.
There are several types o #ass #edia$ %&
rint #edia$
(#aga)ines (illboards
*&
!lectronic #e #edia$
(Television (+adio
&
ew ge #edia$
(#obile hones (/omputers
Print media encompasses mass communication through printed material. 0t includes newspapers, maga)ines, boo"lets and brochures, house maga)ines, periodicals or newsletters, direct mailers, handbills or 1yers, billboards, press releases, and boo"s.
Magazines$ #aga)ines are another type o popular culture print media. They usually cater to a speci2c type o audience who are loo"ing or inormation based on a particular sub3ect. #aga)ines cover a plethora o topics li"e current afairs, business, 2nance, consumers, gadgets, sel-help, luxury, liestyle, beauty, ashion, entertainment, travel, etc. #aga)ines li"e T0#! and +eader's 4igest include inormation which is all-pervasive. The re5uency o maga)ines can be wee"ly, ortnightly, bi-monthly, 5uarterly, halyearly, or yearly. These maga)ines are the best orum or advertisers as they have a niche readership. The readers loo" or a speci2c type o inormation6 say or example, a camera ad in a 7adget maga)ine will de2nitely have a direct brand impact on the reader who wants to buy a camera. lso, the shel lie and brand recall o maga)ines is ar better than newspapers which have a short lie span.
Billboards: illboards are huge advertisements that are put up at a height in strategic locations to draw more attention. They usually attract the target audience by their bold colors, attentiongrabbing headlines, creativity, designs, special efects, etc. 0nitially, billboards started by hand painting huge boards, and eventually graduated to putting up printed sheets. Later came a trend or incorporating neon signs, videos, and cut-outs which extend out rom the boards, 4 rubber, or plastic balloon ob3ects, etc. 8uch billboards are called bulletins. They command the best customer exposure. /ommunication in these types o billboards should be in minimum words. The images should spea" louder than the words. They are a successul medium o communication as they are good at captivating and retaining customer9s attention.
Electronic media is the "ind o media which re5uires the user to utili)e an electric connection to access it. 0t is also "nown as 'roadcast #edia'. 0t includes television, radio, and new-age media li"e the 0nternet, computers, telephones, etc. Television$ Television appeals to both the auditory and visual senses, and hence is an important communication device as it beholds the attention o the audience. :or many people, it is impossible to imagine a lie without their television sets, be it the daily news, or even the soap operas. Television has become an advertising hub where advertisers are ready to spend huge amounts o money or an ad o a ew seconds, especially or programmes with high viewership. n apt example would be 8uper owl 8eason. 0t ofers various programs to appeal to the masses o diferent age groups. 0t is a popular means o communication which provides both inormation and entertainment. This category also includes electronic media li"e movies, /4s and 4;4s as well as the electronic gadgets. Radio: +adio has a signi2cant reach. considerable number o mericans tune into radio every wee" while on their way to wor". dvertising on the radio with catchy 3ingles and phrases is a tried and tested means o communication. +adio lost its popularity with the boom o television. ut till day, radio remains one o the avorite means o electronic communication. #oreover, it is an interactive means o communication with all the dial-in programs which give the listeners an opportunity to eature on radio.
New age Media: With the advent o the 0nternet, we are now en3oying the bene2ts o high technology mass media, which is not only aster than the old school mass media, but also has a widespread range. #obile phones, computers, and the 0nternet are oten reerred to as the new-age media. The 0nternet has opened up several new opportunities or mass communication which include email, websites, podcasts, e-orums, e-boo"s, blogging, 0nternet T; and many others, which are booming today. The 0nternet has also started social networ"ing sites which have rede2ned mass communication all together. 8ites li"e :aceboo", Twitter, and
Mobile Pones: #obile phones have become a boon to man"ind. 0t has made communication possible at any time, and rom anywhere. owadays, a smart device li"e a mobile phone is not only used or interaction, but also or other technical utilities li"e operating pumps rom remote locations, etc. Today, we can stay in touch with the whole world via the 0nternet on our mobile phones. !omp"ters: With the invention o computers the impossible has become possible. We virtually get inormation about everything rom pin to piano with the help o computers. 0t has added speed and multimedia to the inormation which was earlier available only in the print ormat. lso, anyone can voice their opinions through computers. /omputers have added a new brea"through
in the mass media by combining human intelligence with the cutting edge technology.
!oncl"sion: #ass media play an important role in today9s world o communication and inormation. 0t is up to us to draw bene2t or harm rom media to evaluate and 3udge the message o media.We need to be careul about dealing with mass media. /onsidering the ar-reaching in1uence, concerned authorities should use them or the greater bene2t o man"ind. #cc"stomed - customary or usual. E$pos"re - the state o being exposed to contact with something. !omprises - consist o6 be made up o. Pictorial - o or expressed in pictures6 illustrated. Encompasses - surround and have or hold within. !ater - provide with what is needed or re5uired. Pletora - a large or excessive amount o ?something&. Pervasive - ?especially o an unwelcome in1uence or physical efect& spreading widely throughout an area or a group o people. %ortnigtly - every two wee"s. bi&montly - twice a month or every two months. Nice - denoting or relating to products, services, or interests that appeal to a small, speciali)ed section o the population. Bold colo"rs - 8omeone who is bold is not araid to do things which involve ris" or danger. Beolds @ see or observe ?a thing or person, especially a remar"able or impressive one&. 'oap opera - a television or radio drama series dealing typically with daily events in the lives o the same group o characters.
Pin to piano - 0t means all materials rom small to big.
