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TYPES OF MEDIA LESSON 4 MEDIA AND INFORMATION LITERACY
Objectives
classify contents of different media types
define media convergence through current examples relate media with culture
discuss in class how a particular individual or society is portrayed in public using different types of media demonstrate the role of Philippine media in the global media landscape
Sequence of media form
press
cinema
radio
television
video games
Internet/ WWW
PRINT MEDIA
aka press
materials that are written and physically distributed
1440: invention of printing press by Johannes Gutenberg
example: book, newspaper, magazine, etc.
PRINT MEDIA
Books first mass media in human history contains records of past experiences and human knowledge that are passed on to later generation offer more idea about a topic enables you to stretch imagination and thin deeper about ideas that you do not normally encounter in your everyday life movers shakers of culture stored digitally (e-book)
PRINT MEDIA
Newspapers and magazine
advertising-based
published regularly
targeted for the general audience
magazines contain features or human interest articles
newspapers have news stories and occasionally have other types of articles
have online version
Film/Cinema
impressionable and has a cathartic effect to its audience enhance media experience (audio-video component) reflects desire, ideologies, and sensibilities of the culture to which they originate from
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Do the Lesson 4: Reflect Upon 1
Broadcast Media
“household” media
example: radio and television
Broadcast Media
young people’s media
FM radio stations catering to the musical taste of younger generations
AM dominated by news
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Do the Lesson 4: What I Have Learned So Far 1?
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Do the Lesson 4: Reflect Upon 2
Video Games
continue to grow because of interactivity and interconnectivity
Internet and WWW
the heart of all the convergence that you see occurring in traditional media enables to address easily the wide in all corners of the world in a short period of time
societies are more connected than ever
contents are accessible 24/7
Points of intersection among media forms
synergy
an interaction of two or more agents or forces so that the combined effect is greater than the sum of their individual effect
convergence
combination of various elements to create a new whole
Convergence of different types of media Media type/form
Convergence
Book
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Newspaper
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Magazine
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Film
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E-books Print on demand (POD) Online version Mobile application version Online publishing Custom publishing Movement from print to television (or vice versa) Advertorial Concept movies Sequels, remakes, and franchise Television, comic book, and video game remakes
Convergence of different types of media Media type/form
Convergence
Radio
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Television
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digital radio Internet-based radio and podcasting radio on television (and vice versa) Video cassette recorder (VCR) Digital video disk (DVD) Digital video recorder (DVR) digital television or high-definition television Internet-based television Video on the Internet Interactive television Pone-over-cable Mobile video Television recording
Convergence of different types of media Media type/form
Convergence
Video games
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Internet and World Wide Web
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online interactive gaming Internet-capable handheld game devices Advergaming Advocacy gaming Functionalities of the traditional media moving to the Web platform Internet technology incorporate to mobile technology Internet connected, Wi-Fi capable television monitor
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Do the Lesson 4: What I Have Learn So Far 2
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Do the Lesson 4: Reflect Upon 3
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Do the Lesson 4: Reflect Upon 4
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Do the Lesson 4: Reflect Upon 4 1.
Philippine media is regarded by some critics to be highly identical to American media. Do you think there is some truth to this assumption? Expound your answer.
2.
Do you agree that teleseryes are well-linked among Philippine audiences because these programs appeal to Filipino aspirations? Why or why not?
3.
What do you think is the reason why Philippine telenovelas are well-accepted in some contries abroad?
4.
How has social media changed the landscape of reporting both locally and globally?
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Do the Lesson 4: Beyond the Walls 1 Think of yourself as a program monitory/analyst in a television network. Your job is to watch the programs of the network in a particular timeslot or segment of the day. The head of the program monitoring division assigned you to watch a prime time soap opera of your network in the same time slot. You were asked to write a report comparing two programs o theme, content, target audience, and advertisement. The report must
Between 500 and 700 words Be logical and critical Be a professional tone Suggest ways on how the two programs can be improved in terms of content and production value
References www.freedictionary.com Liquigan, B. C. (2016). DIWA Senior High School Series: Media and Information Literacy Module.
